Marketing Commons^™

Understanding Collaborative Dynamics: A Critical Review And Inductive Investigation, Amydee Mackley Fawcett

Graduate Theses and Dissertations

Collaboration has been a topic of discussion for over 20 years. Managers are consistently calling for better collaboration and researchers have argued that managing tightly coupled relationships creates a co-mingling of complementary competencies that establishes distinctive advantages for firms. Even though there have been a few exemplar companies that have been capable of truly developing these complementary competencies, few companies truly understand the dynamics of a collaborative capability. This dissertation reviews the theoretical conceptualization and operationalization of tightly coupled relationships and through an interpretive analysis, begins to provide clarity to the following questions:

* Under what conditions are tightly coupled …

Moving Mission Into Action Through Strategy, Lauren Davenport

Marketing Undergraduate Honors Theses

Non-profit organizations across the globe are continuing to increase in numbers. There is a need for these non-profits to develop and utilize strategy in order to thrive in a growing and competitive environment. Although some research exists on non-profit strategy, the research presented here further develops and classifies non-profit strategic typologies through the examination of environmental and human trafficking non-profit organizations. This research focuses on the missions of non-profits organizations and how these respective organizations can see their mission come to fruition through successful strategic implementation. While business strategy centers on profit accumulation, non-profit mission is fixated on the re-installment …

2013-August-010challenge Quilts, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2013-August-01-Psychology Continuing Education, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Toward Understanding The Subcultural Mosaic: Fragmentation Of The Culture And The Symbiotic Interplay Of The Market And Subcultures, Emre Ulusoy

Theses and Dissertations - UTB/UTPA

This study brought to light the need for a more nuanced analysis and approach for understanding the observed tendency toward eclectic, fragmented, and paradoxical subcultures in contemporary society. It was critical to explore the impact of market hegemony and the response of subcultures to this hegemony leading to the development of contemporary subcultural sensibilities. The central purpose of this research was to develop a theory of subculture that accounted for the fragmentation observed in contemporary culture, and how this fragmentation influences subcultures leading to fragmentation within subcultures. To this end, using in-depth interviewing, netnography, and participant observation, I investigated the …

Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel

Faculty Articles

AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.

Consumer Behavior In “Equilibrium”: How Experiencing Physical Balance Increases Compromise Choice, Jeff Larson, Darron M. Billeter

Faculty Publications

The authors propose that the physical sensation of balance can affect consumer judgments and decisions. A series of six experiments demonstrates that certain consumer behaviors, such as leaning back in a chair while shopping online, can activate the concept of balance and thereby affect the consumer decision-making process. Specifically, consumers experiencing a heightened sense of balance are more likely to choose compromise options. The authors propose and show evidence for the mechanism underlying these effects: that the concept of balance is metaphorically linked in the mind to the concept of parity and that activating balance increases the accessibility of the …

2013 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2013.

The Legitimation Of Novel Technologies: The Case Of Nanotechnology, Anastasia E. Thyroff

Graduate Theses and Dissertations

Nanotechnology is the control, manipulation, and application of matter on an atomic and molecular level. The technology is complex and confusing to consumers, and its long-term safety and effect on the human body, as well as the environment, are unknown. However, for the past decade, nanotechnology has been used to develop consumer products and food with novel and attractive attributes.

Since nanotechnology is still not well known, it is not legitimized; that is, it has not been deemed safe and accepted by society. However, the market for nanotechnology is in the legitimation process. It will take an entire network of …

A Roadmap To Mindful Consumption Through Informative Labeling Practices: The Effects Of Sustainability Disclosure Formats On Consumer Product Evaluations, Yoon-Na Cho

Graduate Theses and Dissertations

Despite the interest of consumers in sustainable and environmentally friendly products, only a limited number of studies have focused on sustainability level disclosures for consumer packaged goods. The general overarching purpose of this dissertation is to extend the internal reference point and information processing literatures to better understand how consumers will process sustainability disclosures. Applying the theoretical lens of assimilation bias in conjunction with self-enhancement offers an important extension to prior work. Across two retail lab studies and four online experiments, I demonstrate that the perceived sustainability utility (i.e., the difference between a specific brand's level of sustainability and category-level …

Sustainable Business Models: The Contribution Of Network Organization And Governance Modes, Sudhi Seshadri, Michael Ehret

Research Collection Lee Kong Chian School Of Business

We provide a framework for the design of sustainable business models. While extant literature on business models focuses on unlocking positive externalities, we propose a business model framework that effectively addresses negative externalities. A taxonomy-based on transorganizational models and governance modes - classifies instruments that counsel behaviour patterns. Sustainability strategies that deal with externalities often merge instruments to manage multi-stakeholder responsibilities and exchanges. The framework draws upon three established research themes - network organizational models, governance modes, and instrumental stakeholder theory - to distinguish between six instrument classes. To illustrate its potential for analysis the paper compiles instruments within these …

Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.

2013-July-31-Intopform Director, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-July-30-Etsu Pediatrics Conference, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-July-30-Indian Medical Clinics, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-July-30-International Friendship Program Creates Lastingfriendships, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Success Factors Of Paris Baguette`S Bakery Franchise Business, Jae Seok Jeong, Han Nara Jeong, Ki Hyeon Ko, Moon, Hyoung Goo Kang

Asia Marketing Journal

The main goal of this study is to examine the competition intensity in the Korean bakery franchise industry and to identify the core competencies of the industry`s leading company, Paris Baguette. The frameworks of PEST analysis, Cross Impact analysis, a Five Forces Model, a Value Chain, and VRIO analysis. PEST and Cross Impact analysis were employed to investigate the industry`s external environment, and the results indicated that ‘increased attention on corporate`s Creating Shared Value (CSV) activities’ is the most influential factor among others. The analysis using the Five Forces Model found industry rivalry and substitutes were the greatest threats. Finally, …

Development Of A New Direct Marketing Channel In The Chinese Rural Market, Dao Sheng Li, Jin Hwan Hong

Asia Marketing Journal

Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer …

The Effect Of P-O Fit On The Frontline Employee`S Boundary Spanning Behaviors, Jae Won Yoo

Asia Marketing Journal

In this study, the author develops and tests a model that incorporates the mediating effects of two frontline employee psychological variables (emotional exhaustion and intrinsic motivation) based on job demand and resource model. As a form of environmental resource, person-organization fit was proposed as a leading factor of frontline employee boundary spanning behavior through emotional exhaustion and intrinsic motivation. All measures were adapted from or developed based on prior research. Data for the study were collected from a cross-sectional sample of retail bank employees in South Korea. Questionnaires were distributed to 500 frontline employees across several banks. Of these, 322 …

Do Good Return Policies Work Across Cultures? Effect Of Lenient Return Policies On Online Shopper Perceptions In Eastern Culture, Su Jin Yang, Yun Jung Choi

Asia Marketing Journal

While good return policies are suggested as one of the critical services for e-commerce, ambivalence between the burden of the cost and shoppers` satisfaction may prevent e-tailers from increasing their level of leniency. Based on the S-O-R model, this study has attempted to develop a grounded theory to explain how lenient return policies shape online shoppers` perceptions and responses, with a focus on cultural influences in the relationship. In order to check the cultural effects of the lenient return policy, thirty two female and eleven male undergraduate students in South Korean shoppers, who are accustomed to strict return policies, participated …