Marketing Commons^™

2014-May-08-'The Human Virus', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-08-Etsu’S College Of Pharmacy Student Organization Brings Home Awards, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-07-Etsu Student Saves Life Of Professor, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

7-MAY-2014

It's pretty common for a teacher to give a student extra credit, but a Gatton College of Pharmacy professor is giving credit to one of his students for saving his life.

"My son told me I was walking in front of the group," Collins said. "Suddenly I stopped, and he looked at me. I said something like, 'help me', and then fell to the ground."

Collins was having a massive heart attack. "We got a little bit closer and I heard a woman say, 'He's turning blue, he's not breathing,'" Lester said. "That's when I knew there was nobody …

2014-May-07-Adult Piano Classes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-07-Commencement Special Services, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-07-Audiology Students' Project, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-07-Depew New Etsu Dean, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Parallel Sessions (Brand Management): Brand Personality Of Pakistan: Comparison Of Perception – Local Versus Foreign, Manzoor Khalidi

International Conference on Marketing

This paper involves a comparative examination of the country brand personality of Pakistan as perceived by the Pakistanis and that perceived by Non-Pakistanis. The objective is to understand: one, whether there exists a divergence between our self-perception and that of NonPakistanis; two, to understand the difference in perception with reference to the 13 subdimensions of country brand personality noted below; three, to ponder about the possible reasons for the divergence. The scale for measuring country personality was developed by combing four scales that had been developed and used in earlier research publications on brand personality. The scale was based on …

2014-May-06-Maggie Colvett Receives Inaugural Etsu Undergraduate Thesis Prize, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-05-Rotc Wins March, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-05-Colleen Scott, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-05-Etsu Green Cup Competition Winners Announced, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-05-Prospective Students Reception, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-05-Alumnus Dr. Joe Moore To Return As Director Of New Etsu Marching Band, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-05-Etsu Students Elect New Student Government Association Officers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Parallel Sessions (Marketing Paradigm): A Social Marketing Framework For The Development Of Public Awareness Programs - Pakistan’S Perspective, Sarfraz Ali Kiyani

International Conference on Marketing

Marketing has become the key factor in deciding the success and failure of not only the enterprises but also social causes. The impact of such marketing tactic is eventually determined in the behavior of the target group. This paper is designed to discuss the development of public awareness programs to mitigate risks regarding floods and other natural hazards. Such mitigation can be done by two ways i.e. Structural and Non-structural. Undertaking a good plan covers the steps one should take before, during or after a hazard that will not only minimize risks but also lessen the injuries and Protect people‟s …

Parallel Sessions (Marketing Paradigm): Contemporary Legal And Ethical Issues In Marketing In The Pharmaceutical Industry In Pakistan, Mahreen Nazar, Azad Ahmed

International Conference on Marketing

This research paper attempts to explore the contemporary legal and ethical issues prevailing in marketing practices in the pharmaceutical industry in Pakistan. The main focus of this paper is to enumerate legal and ethical issues influence the marketing strategy in pharmaceutical industry and what are different ways for pharmaceutical companies to address those issues effectively. Primary research is the main tool for this research which includes interviews of the practitioners of the industry.In addition to primary research we will also do some secondary research which includes research papers, journals and articles. This research paper would reveal the legal and ethical …

Parallel Sessions (Consumer Behavior & Culture): The Impact Corporate Social Responsibility On Customer Loyalty: Mediating Role Of Customer Satisfaction, Tahir Islam, Muhammad Imtiaz Haider

International Conference on Marketing

This research examines how corporate social responsibility (CSR) affects customer satisfaction and its outcomes customer loyalty. This study develops and tests conceptual framework, which predicts that customer satisfaction partially mediates the relationship between CSR and customer loyalty. This research also takes important steps of understanding the mediation analysis. Convenience sampling was used. All hypothesized variables were supported by empirical study, correlation and regression analysis were used in this regard. Low CSR, actually reduces customer satisfaction levels and, through the lowered satisfaction, harms customer loyalty and customer trust.

Parallel Sessions (Marketing Paradigm): Services Marketing And Crm – Perceptions Of Academicians And Practitioners Based On Common Activities, Salma Rahman, Sarwar Azhar

International Conference on Marketing

Services marketing and CRM have generated a lot of interest within practicing managers as well as academicians. This paper aims to determine the commonalities in the two paradigms from the viewpoint of academicians as well as practitioners as previous studies indicated a gap regarding the importance being given to CRM as a new paradigm on one hand and its unsuccessful implementation status on the other hand. In order to achieve the above mentioned objectives, research was carried out in two phases. In phase one systematic review of eight Services Marketing and 9 CRM research papers was carried out in order …

Parallel Sessions (Marketing Paradigm): Entrepreneurship Plus: The Impact Of Spiritual Orientation On Market Orientation And Marketing Capabilities, Muhammad Shahid Qureshi

International Conference on Marketing

This paper suggests that Islamic entrepreneurship or entrepreneurship plus is driven by spiritual orientation and manifests itself in the form of Islamic values and practices leading to a different form of output measure called Hayat Tayyiba (A clean and pure life). The frame work posited in this paper argues that the spiritual orientation is instrumental in transforming the utilitarian, resource grabbing and a fiercely competitive mindset in to a mindset that seeks the pleasure the Almighty, has a belief in more from less (Barakat) and that of cooperation and service. Based on original Islamic literature and contemporary management literature, the …