Marketing Commons^™

2014-December-15-Nicholas Miller, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-December-15-Little Bucs To Offer Additional Hours, Incentives During Spring Semester, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-December-15-Tuell Scholarship Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-December-13-Etsu Dean, Country Music Star, Former U.S. Senator Create ‘An Essential Conversation’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-December-13-Dr. Alison Barton, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-December-12-Bluegrass, Celtic Concert To Benefit Cedar View Christian School, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Dream Of The Theatre Is Alive In Portland: The Potential Of A New Company To Succeed, Amaya Santamaria

Student Scholar Symposium Abstracts and Posters

According to the 2013 census there are approximately 609,456 people living in Portland, Oregon. There is no demographic data tabulated for 2013, however a look at the 2010 statistics can help paint a picture of Portland and its racial and educational make up. That year, 76.1% of people identified as “white alone.” The African American population constituted 6.3% and the Hispanic 9.4%. While it is true that, typically, Caucasian audiences make up the majority of theatre attendees, perhaps more telling are the statistics regarding education. In Portland, 43.1% of people hold a bachelor’s degree or higher, compared to the 29.2% …

Maximizing Sharability And Persuasiveness On Web 2.0, Yuhua (Jake) Liang, Christina Lopez, Tim Seavey, Shelby Stanton

Student Scholar Symposium Abstracts and Posters

Online marketing efforts usually focus on the persuasiveness or sharability of a message. However, research has not established where these two concepts overlap. The current study explores this overlap. Web 2.0 platforms facilitate the delivery of different content and statistics to convey the persuasiveness and the sharability. An original experiment varied message quality (high argument strength, direct message, and emotional message) and web cues (i.e., ratio of views, likes, and shares) to signal self-presentation (favorable and unfavorable). Prospective participants will view mock webpages for internet news and donation collection, followed by measures of the content persuasiveness and sharability.

Let Them Make Art: Why Unified Arts Festivals Are Beneficial For Independent Artists, Anton Gress

Student Scholar Symposium Abstracts and Posters

Artistic disciplines typically have two markets: corporate, and independent (mainstream and underground, if you will). The corporate market accounts for a small fraction of all artists and reaches the largest audience, while the independent market accounts for the vast majority of working artists, yet remains niche. The issue is marketing. Even the most successful independent artists cannot match the selling power of large companies. This project seeks to illustrate the potential of unified arts festivals to facilitate greater audience exposure for independent artists, and how this may benefit the artistic community.

The arts communities at Chapman University have a similar …

2014-December-09-Hancock County Community Health Centers Now Taking Cigna, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-December-09-Holiday Eating Tips, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-December-08-Etsu Commencement Live, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Ranking Of Contractors To The U.S. Department Of Defense According To Integrated Power Blocs Among The Contractors, F. Gregory Hayden, Elliot G. Campbell, Shannon Cummins

Marketing & Entrepreneurship Faculty Publications

Knowledge about the power and misbehavior of defense contractors is substantial; yet their power continues to grow in full view of a record of waste, fraud, corrupt activity, and the failure to perform contracts. The knowledge base about defense contractors has not been sufficient to effectively oppose their extensive power. Knowledge is needed about how the boards of directors of the defense corporations are interlocked. That work is initiated in this article by ranking the top defense contractors in terms of the number of power blocs to which the corporations belong in the defense contractors' power-bloc network.

Sales Across Cultural Context, Luke Hatfield

Honors Theses

The proposed study was designed to analyze how culture affected sales practices. The models used for analysis in depth were the CLAP model from WMU’s sales program and Hofstede’s cultural dimensions. Brazil, Germany, and China were analyzed and the elements with the largest differences from the United States were compared to the usual procedure of the CLAP model and a suggestion for an adaptation was made based on research findings (See appendix for condensed version).

After the study was complete I came to a conclusion of what steps should be taken by the effective salesperson to expand on this study. …

2014-December-05-Santa To Visit Jcchc, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-December-05-Etsu Rotc To Hold Commissioning Ceremony For New Second Lieutenant, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-December-05-Carter Railroad Museum’S December Heritage Day A ‘Dixie Extravaganza’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff

Mahurin Honors College Capstone Experience/Thesis Projects

There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button marketing issues …

2014-December-03-2014 "Coaching And Sport Science College", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi

Recreation, Parks, and Tourism Administration

Marketing is a key element in a company’s development. Remaining in the public eye helps ensure business as well as generate new clients. A continuous marketing tool companies use to remain visible is a website. In order to be effective, a website needs to engage and encourage users to connect with a company. The purpose of this study was to analyze the visual appeal and aesthetic design of websites for selected corporate event planning companies. The researcher studied certain components that reflect a successful website and then created a matrix based off research to collect data. The data helped to …