Marketing Commons^™

The Effects Of Advertised Exclusivity On Consumer Behavior, Danny Clyde Upshaw Jr.

Doctoral Dissertations

Retailers routinely counter price competition by matching or beating competitors' prices. However, in addition to offering price-matching guarantees many retailers are increasingly adopting a differentiation or product assortment strategy of using "advertised retailer exclusive products" (AREPs) that are not directly comparable to competitor offerings. Such goods may offer added utilitarian and hedonic benefits to the consumer. With this tactic, products are advertised and labeled as "exclusive," but the nature of the exclusivity may range no further than an exclusive label to more pronounced differences, such as unique or additional features. However, the effectiveness of such tactics at: (1) decreasing search …

Imsa360: Fall 2014, Imsa Fund

IMSA Fund Reports

Excellence and Equity

As I write this letter I have now been at IMSA for nine days, though by the time you are reading this I will have been here for almost 90 days. I am excited about what I feel I can offer, and of course a bit anxious about the many things I have yet to learn. But leadership and risk taking are necessary at every great organization and I am confident that the fine people of the IMSA community will work with me to achieve continued excellence for our students and programs on the Aurora campus, across …

2014-October-01-Ashley Griggs, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-01-Sammie Nicely Is Artist-In-Residence At Etsu’S Reece Museum This Fall, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Effects Of Psychological Contract Breaches On Mergers And Acquisitions, Kristine M. Murphy

Doctoral Dissertations

This study investigates breaches in the psychological employment contract during mergers and acquisitions. An employee's contract is incomplete in regards to mergers and acquisitions (M&A). In its place, psychological contracts are formed. Common psychological contracts breached in the M&A process include raises, bonuses, promotions, job responsibilities, job security, and career development. Employees who have experienced an M&A were surveyed to test the severity of various psychological contract breaches and their effect on employee performance, organizational citizenship behavior, job satisfaction, organizational deviance, and turnover using t-tests, Structural Equation Modeling, and ANOVA. The mediating effect of feelings of violation was also tested. …

2014 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2014.

"Let's Go Shopping At The Square" Cleveland's Leading Downtown Department Stores: A Business Legacy, Richard Klein

Cleveland Memory

This book is a tribute to the eight major downtown Cleveland department stores and their many loyal customers. For over 150 years, these large stores dominated the local retail scene. They represented exciting places that not only provided a full range of goods and services all under one roof, but also, offered a special shopping adventure every time their customers visited.

2014-October-01-Child Study Center To Introduce 'Rainbow In My Tummy' Menu, Nutrition Progra, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-01-Bluegrass Pride, Celtic Bands To Perform In Song Of The Mountains, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-01-Etsu To Hold Homecoming Wizard Run 5, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-01-Etsu Dental Hygiene Clinic Coordinator Offers Ways To Keep Teeth In Tip-Top Condition, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Effects Of Perceived Privacy Protection: Does Reading Privacy Notices Matter?, Xiaojing Sheng, Penny M. Simpson

Marketing Faculty Publications

Many consumers do not read privacy notices despite the fact that websites post privacy notices to address consumers' long-standing concerns about privacy protection on the internet. To understand why consumers do not read privacy notices and the impact of reading (or not reading) privacy notices on the found effect of privacy notices, data were collected from 137 readers of privacy notices and 97 non-readers of privacy notices. This research's test of the moderating effects of reading (or not reading) privacy notices found that perceived privacy protection positively affected trust and negatively affected perceived information risk and that the negative effect …

2014-October-01-Public Safety Receives Third-Party Report Of Sexual Assault On Campus, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-01-Lifepath Gets New Lifeblood Thanks To Two Federal Grants, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-01-Etsu Hosts Migrant Student Leadership Conference, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-01-Etsu Nursing Exhibit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-01-Alumni Golf Classic Winners Announced, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

It’S Alive! How Kinetic Property In Ads Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan

Research Collection Lee Kong Chian School Of Business

We propose that speed and direction changes in moving ad elements influence product novelty perceptions. Three studies show thatinanimate but moving elements within an advertisement enhance novelty perceptions due to their kinetic property. Further, we showthat this effect is driven by perceptions of ad aliveness and product atypicality.

2014-September-30-2014 Annual Staff Convocation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-September-30-Etsu Students To Perform In Special Production Of 'Die Fledermaus', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.