Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries,
2015
California Polytechnic State University - San Luis Obispo
Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally
Journalism
The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.
A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.
Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …
Pricing Information Goods: A Strategic Analysis Of The Selling And Pay-Per-Use Mechanisms,
2015
University of North Carolina at Chapel Hill
Pricing Information Goods: A Strategic Analysis Of The Selling And Pay-Per-Use Mechanisms, Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan
Research Collection Lee Kong Chian School Of Business
We analyze two pricing mechanisms for information goods. These mechanisms are selling, where up-front payment allows unrestricted use, and pay-per-use, where payments are tailored to use. We analytically model a market where consumers differ in use frequency and where use on a pay-per-use basis invokes a psychological cost associated with the well known "ticking meter" effect. We demonstrate that pay-per-use yields higher profits in a monopoly provided the associated psychological cost is low. In a duopoly, one firm uses selling and the other uses pay-per-use. Here, in contrast to the monopoly, selling yields higher profits than pay-per-use. We demonstrate that, …
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music,
2015
East Tennessee State University
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Reports On Perceptions Of Obesity Prevention Programs,
2015
East Tennessee State University
2015-February-27-Etsu Reports On Perceptions Of Obesity Prevention Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu To Present Tony Award-Winning Play 'Proof',
2015
East Tennessee State University
2015-February-27-Etsu To Present Tony Award-Winning Play 'Proof', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Plans Immersion Weekend For Prospective Students,
2015
East Tennessee State University
2015-February-27-Etsu Plans Immersion Weekend For Prospective Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Lyn Govette, Jess Hillyer To Give View From 'Behind The Lens',
2015
East Tennessee State University
2015-February-27-Lyn Govette, Jess Hillyer To Give View From 'Behind The Lens', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Bluegrass Faculty To Perform At Down Home,
2015
East Tennessee State University
2015-February-27-Etsu Bluegrass Faculty To Perform At Down Home, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Names Matthew Harrison As Academic Advisor For Transfer Students,
2015
East Tennessee State University
2015-February-27-Etsu Names Matthew Harrison As Academic Advisor For Transfer Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music,
2015
East Tennessee State University
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Meaghanne Hooberry,
2015
East Tennessee State University
2015-February-27-Meaghanne Hooberry, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Rescheduled: Etsu Film Screening,
2015
East Tennessee State University
2015-February-27-Rescheduled: Etsu Film Screening, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media,
2015
College of Saint Benedict/Saint John's University
#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg
Forum Lectures
In a first-of-its-kind collaboration, CSB and SJU communication students "took over" CSB/SJU institutional profiles on Instagram and Vine for six weeks in the spring of 2014. Students in the Communication Department's New Media Applications and Analysis course planned, prepared and shared photos and video for their assigned profile. Groups were responsible for setting goals for their takeover, creating a profile of a target audience and applying lessons learned about effective branding through visual communication.
In this presentation, Associate Professor Kelly Berg and CSB/SJU Social Media Specialist Tiffany Clements discuss learning outcomes from the collaboration and takeaways for future Communications and …
2015-February-25-Dada Cabaret To Perform ‘Circus Carnales’ At Nelson Fine Art Center,
2015
East Tennessee State University
2015-February-25-Dada Cabaret To Perform ‘Circus Carnales’ At Nelson Fine Art Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Lectures By Dr. Connie Lester Postponed Due To Expected Inclement Weather,
2015
East Tennessee State University
2015-February-25-Lectures By Dr. Connie Lester Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Jamar Rogers Concert, Other Events To Be Rescheduled,
2015
East Tennessee State University
2015-February-25-Jamar Rogers Concert, Other Events To Be Rescheduled, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Interstate Career Fair To Be Postponed Due To Expected Inclement Weather,
2015
East Tennessee State University
2015-February-25-Interstate Career Fair To Be Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Pianist Cahill Smith To Perform In Guest Artist Recital,
2015
East Tennessee State University
2015-February-25-Pianist Cahill Smith To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Women, Confidence, And Leadership: What Do Utah Women Leaders Think?,
2015
Utah State University
Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez
Marketing and Strategy Faculty Publications
In 2014, the Utah Women & Leadership Project team collected data from various sources to understand some of the issues in Utah regarding women, confidence, and leadership. Why does this matter? Utah consistently ranks at or near the bottom of national studies on the status of women. For example, in 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership.
2015-February-23-Tillman Tapped As New Associate Dean In College Of Nursing,
2015
East Tennessee State University
2015-February-23-Tillman Tapped As New Associate Dean In College Of Nursing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
