Marketing Commons^™

The Intangible Factors Of Design And New Product Development, David L. Driskill

Student Research Symposium

When thinking about product value it is important to realize that there are two main value classifications to take into account, tangible and intangible value. Although it may not seem obvious at first, all values that the consumer receives through using a product, whether tangible or intangible, do not happen by accident. All aspects of a product are built in by design. This is possible because of the intangible factors of the design process and implementation itself that a design team can utilize. The intangible design process is defined by three major layers: the knowledge layer, the emotion layer, and …

2015-May-11-Etsu Quarry Clean-Up, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

How to clean a quarry with ETSU's Department of Geosciences 

What’s the best way to clear out wood, debris and bottles floating on the surface of the quarry that sits next to the Tweetsie Trail?

Make a 20-foot boom out of netting and floating bottles, of course, and skim the surface. What’s the best way to clear out wood, debris and bottles floating on the surface of the quarry that sits next to the Tweetsie Trail?

East Tennessee State University’s Dr. Mick Whitelaw, a professor in the department of geosciences, did just that with student volunteers. Monday morning during a …

2015-May-08-Largest Class In Quillen College Of Medicine’S History Graduates, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-08-Bill Gatton College Of Pharmacy Graduates 78 In Commencement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-08-Deadline Soon For Carter Railroad Museum Train, Steamboat Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-07-Michael Wallace, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-07-Etsu To Offer Clinical Medical Assistant Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-06-Goodkin Appointed To Group Addressing Dementia, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-06-Tsbdc To Offer May Small Business Training Classes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

4 Poems, John F. Sherry Jr.

disClosure: A Journal of Social Theory

No abstract provided.

Examining The Relationship Between Ethical Strategies And Consumer Perceptions In The New Age Of Social Technology, Anabelle Uy

Renée Crown University Honors Thesis Projects - All

Technology’s growing influence on the daily lives of individuals in modern society is ubiquitous. The increased demand for transparency in business has affected not only consumer perception but the ethical strategies of firms as well. Today, consumer trends illustrate the importance of ethically sourced products and services. They use the platform of technology to gather and disseminate company information and discuss their satisfaction, or lack thereof, with the ethical strategies of firms. This higher value placed on ethical practices and transparency has transformed our previous viewpoint of conventional business. Firms must be able to meet the demands of consumers to …

2015-May-04-Maj. Gen. Terry Haston To Speak At Etsu Rotc Commissioning, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-04-Etsu Announces Students Chosen For Who's Who, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-04-Talbots To Raise Funds For Etsu Robert Nottingham Scholarship, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone

The Review: A Journal of Undergraduate Student Research

In my own life, I have a set of brands that describe my personality, interests, and lifestyle. So, how do companies build this connection between the brand and the consumers’ self-perception? I researched the methods used to establish self-congruence with a brand, meaning how the brand’s personality fits with the consumer’s actual self, versus the consumer’s ideal self. I also examined the different ways advertising can increase brand congruity with the consumer, especially focusing on celebrity endorsements, purchase promotions, and the use of imagery in specific forms of advertising.

Ethics Of Thailand's Tourism Industry, Ganjanaporn Lertpipat Luther

Theses & Dissertations

The purpose of this study was to investigate how ethical sales behavior related to the likelihood of tourists to return to Thailand. The Ethical Tourism Industry survey used was adapted from previous studies found in the literature. The sample of 300 participants was drawn from international tourists who travelled in the North, Central, and South regions of Thailand. Tests of correlation used Pearson, logistic regression, and linear regression to analyze the research questions in this study. An analysis found that most tourists who were revisiting Thailand were male, and 49% of tourists came from Europe and Africa for leisure purposes. …

Cars For A Cause, Lauren Pagani

Senior Honors Projects

Cars for a Cause is a car show, ranging from modern European, Japanese, muscle, track-ready and a variety of other cars, which is intended to raise money for the charitable organization, The Alzheimer’s Association, which helps to find a cure for Alzheimer’s and Dementia. According to The Alzheimer’s Association, approximately 5.3 million Americans are affected by this disease making it the sixth leading cause of death in the United States. By hosting an event tied to this horrific disease that affects a large number of individuals and their families, the hope is to generate a larger crowd of event-goers that …

Who Pays For Music?, Meg Aman

Honors Projects in Management

The purpose of this capstone project was to determine the attributes of consumers that pay for music, specifically music streaming services. The recent decline in current individual track sales and the increase in the number of streamed songs, highlights the relevance of this topic. The increasing popularity in music streaming has caused much contreversy in the music industry. Many artists are unhappy with the low revenue they receive from songwriting royalties from these streaming services that offer a free platform. Artists are not the only ones who need consumers to pay for music, the music streaming sites that provide free …

Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre

Honors Projects in Marketing

No abstract provided.

The Purchasing Power Of Tomorrow: An Analysis Of The Buying Habits Of Children Ages 6-15, Peter Collins

Senior Honors Projects

Today’s children are tomorrow’s consumers. It was stated in my Consumer Behavior class that children in the household have a lot of power in terms of what is bought by the family. In the day and age of technology that we currently live in, children have so much more access to information than children of even ten years ago. They do not even necessarily have to into a store’s physical location, but rather just go online. Young children play with dolls and action figures, and as they age they lose interest in those toys and tend to shift to sports, …