Marketing Commons^™

Why Do We Need More Women Leaders In Higher Education?, Susan R. Madsen

Marketing and Strategy Faculty Publications

Research has shown that most managers and top leadership teams do not fully realize the value of having women in key positions, and this is the case across all sectors, including business, government, political, nonprofit, religious, community, and education (schools, colleges, and universities). Organizations will increasingly thrive when both men and women hold management and leadership roles. Gender inclusivity benefits not only businesses, but also entities such as churches, state legislatures, and city councils. This potential for greater thriving is also true for institutions of higher education in the U.S. and around the world. Understanding the value of inclusivity in …

2015-July-07-Greyson Jennings, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Reconceptualizing Markets: Hip- Hop Artists, Marketing, Distribution, And Consumers, Ronald Pikes

Theses and Dissertations

Sociologists have made many contributions to the current understanding of markets. In spite of these contributions, individuals and market practices in sociology are generally overlooked, but both are important because individuals and their practices give markets their form. By overlooking market practices, sociologists disregard two of the most important forces within markets, distribution and marketing. These oversights significantly reduce our ability to understand how modern economic markets operate. Thus, the focus of this study is centered on market actions of independent hip-hop music artists and consumers of hip-hop music especially in regards to music distribution technology. Data was collected via …

2015-July-02-Works By Tore Terrasi, Tim Mccoy On Display At Tipton Gallery In July, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-02-Alumna Jacy Weems Accepted Into Cdc Public Health Associate Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Would You Pay Extra To Support A Local Brand?, Singapore Management University

Perspectives@SMU

Global has more appeal but there is a home-country advantage

2015-July-Lucy Adkins Is Named Tpa Director Of Pharmacy Practice Initiatives, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The Tennessee Pharmacists Association (TPA) is excited to announce the newest addition to the TPA Team! Lucy J. Adkins, PharmD, joined the TPA staff on July 1, 2015, as the Director of Pharmacy Practice Initiatives.

Originally from Hopkinsville, Kentucky, Lucy earned her Bachelor of Science degree in Business Administration from Mars Hill College (University) in Mars Hill, NC. While at Mars Hill, Lucy played on the women's soccer team and was selected as the 2010 Frances S. Nelson Presidential Scholar. Upon graduation, Lucy went on to earn her Doctor of Pharmacy degree from the Bill Gatton College of Pharmacy at …

2015-July-01-Faculty/Staff Professional Activit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Beyond Downton Abbey: Remembering The Great War's Fallen Through Education And Marketing, Nina M. Ray Ph.D., Andrew T. Mink

Marketing Faculty Publications and Presentations

This paper explores the expanding marketing and education mission of the American Battle Monuments Commission (AMBC). Superintendents at overseas cemeteries and battle sites must continue their job of “keeping the headstones white and the grass green” but also must market specific events such as the 70^th anniversary of D-Day at the Normandy location and an upcoming 100^th anniversary of the end of the Great War in 2018. Part if the effort is passing the memory on to the next generation via materials relevant to young people today. U.S. history teachers who received ABMC grants to travel to Meuse-Argonne …

2015-July-01-Alicia Colbaugh, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Effects Of Math Anxiety On Consumer Price Perception And Purchase Decision, Peter Andersen

Theses and Dissertations - UTB/UTPA

Mathematics anxiety is an emotional state resulting in a negative reaction to numerical information and math problems. Therefore, it has been studied by education research to explain its effects on academic performance. However, the marketing literature has failed to notice the role of math anxiety in consumer behavior. As retailers offer various price promotions to increase product sales, buyers need to compare prices and calculate the final price after sales. The success of promotions depends on the way that the sellers frame the promotions, as consumers may react to promotions that offer gains differently than those that reduce their loss. …

2015 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2015.

"The Magic Formula: Scent And Brand"- The Influence Of Olfactory Sensory Co-Branding On Consumer Evaluations And Experiences, Ceren Ekebas

Theses and Dissertations in Business Administration

This dissertation investigates the effect of co-branding efforts on consumers' responses when a sensory product is co-branded with the scent of another sensory product (sensory co-branded product). It aims to fill the gap in the literature by studying how olfactory attributes of co-branded products influence consumers' evaluations and experiences. Three experimental studies examine how these effects occur, and also analyze the influence of moderating factors that determine the magnitude of the effects.

Study 1 explored how branding strategies and different presentation methods of products (physical or denoted) interact to influence consumer evaluations and experiences. Findings showed that consumers evaluated sensory …

Measuring Consumer Expectations Of Salesperson Unethicality: A Scale Development, Amiee Mellon

Marketing Theses & Dissertations

This dissertation addresses how and what ethical expectations (prior to conducting business) affect customer trust of the salesperson. In order to do so, this dissertation achieves two things. First, a scale for measuring the consumer’s expectations of salesperson unethicality (CESU) is systematically developed and validated based on the existing ethics literature and previously developed scales. Second, the scale’s properties and potential application are examined through hypothesis testing regarding the effects of (1) word of mouth on brand equity and consumer’s expectations of unethicality, and the effects of (2) brand equity and consumer’s expectations of unethicality on trust of the salesperson. …

A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart

Graduate Theses and Dissertations

Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …

2015-June-29-Etsu Storytelling Institute Presents Shonaleigh In Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Cigarette Packaging In Ireland: The Plain Future, Maurice Murphy, Wesley Connolly Tong

Dept. of Management & Enterprise Conference Material

No abstract provided.

Environmental Ethics: Theory And Implications For Marketing, Raymond Benton Jr.

School of Business: Faculty Publications and Other Works

Many marketers recognize they have obligations toward the non-human world, obligations that are not fully understood. This chapter sheds light on how such marketers can justify their own feelings and persuade others. The chapter begins with the historical rise of environmental consciousness before discussing the two most influential of the Western ethical theories: Kantianism and utilitarianism. It then discusses their shortcomings before moving on to the sentimentalist approach to ethics that comes down to us from David Hume and Adam Smith. A direct line from the sentimentalist approach is drawn to the environmental/ecological ethics of Aldo Leopold. Much is left …

2015-June-26-"Olympic Day Celebration" Set For June 26, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-June-26-Natural History Museum To Host 'Fossil And Artifact Id Night' Tuesday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.