2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’,
2015
East Tennessee State University
2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale,
2015
East Tennessee State University
2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-18-Library To Host A Celebration Of Etsu Authors,
2015
East Tennessee State University
2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale,
2015
East Tennessee State University
2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-18-Library To Host A Celebration Of Etsu Authors,
2015
East Tennessee State University
2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Project Management Systems Thinking Departamental Upgrade,
2015
Western Michigan University
Project Management Systems Thinking Departamental Upgrade, Madeleine Lakatos Fojtik
Academic Leadership Academy
Student Affairs Marketing Communications provides support services Assessment Results for several Western Michigan University departments. In addition to a strong online Web presence, printed materials continue to be a popular medium for Dining Services, Residence Life, Student Affairs and Children’s Place Learning Center, a primary list of Student Affairs departments marketing does work for. Promotional materials are developed for both new students recruitment and retention of students. Throughout the year, the marketing department develops and designs a variety of projects in print, digital media and for the Web—in fact over 400 per year. The marketing team consists of a marketing …
2015-September-17-Fossil Site To Celebrate International Red Panda Day,
2015
East Tennessee State University
2015-September-17-Fossil Site To Celebrate International Red Panda Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-17-Fossil Site To Celebrate International Red Panda Day,
2015
East Tennessee State University
2015-September-17-Fossil Site To Celebrate International Red Panda Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity,
2015
East Tennessee State University
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity,
2015
East Tennessee State University
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor,
2015
East Tennessee State University
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Austin Wike,
2015
East Tennessee State University
2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k,
2015
East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k,
2015
East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor,
2015
East Tennessee State University
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k,
2015
East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Austin Wike,
2015
East Tennessee State University
2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k,
2015
East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy,
2015
North Carolina Central University
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette L. Bonaparte
Atlantic Marketing Association Proceedings
According to the National Action Plan to Improve Health Literacy issued in 2010 by the U.S. Department of Health and Human Services, health literacy is a multi-faceted concept and has importance for multiple sectors. Stakeholders typically involved in the health literacy discussion include government, public health officials, practitioners and those concerned with health promotion (U.S. Department of Health and Human Services 2010). In addition to these stakeholders, there is the opportunity for the pharmaceutical industry to be an active participant in the health literacy discussion.
Given the variation in health literacy levels among the U.S. population and the impact of …
Impact Of Death-Related Television Programming On Advertising Evaluation,
2015
SUNY, Brockport
Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi
Business Faculty Publications
Programming that depicts or implies death constitutes a vital component of daily television broadcasts, yet the impact of such programming on the evaluation of embedded advertising remains unexplored. Using terror management theory, we propose that exposure to routine and commonplace death-related television programming will lead to the differential evaluation of ensuing advertisements depending on whether they are perceived to be of domestic or foreign origin, and that this effect is contingent on the nature of the death-related cognitions at play at the time of ad exposure. Further, the death-related program context effects on embedded advertising are unique—ads at the end, …
