2015-June-17-Dr. Terence Hicks Named Dean Of Clemmer College Of Education,
2015
East Tennessee State University
2015-June-17-Dr. Terence Hicks Named Dean Of Clemmer College Of Education, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Perceptions Towards Package Designs: A Cross Cultural Study,
2015
San Jose State University
Consumer Perceptions Towards Package Designs: A Cross Cultural Study, Romica Chandra Lal, Fritz Yambrach, Lucy Mcproud
Journal of Applied Packaging Research
The choice of one package or the other can be an economic decision or can be influenced by cultural acceptance or perception of individual convenience. Product package systems can be designed for one-time use or multiple-use purposes. Package perceptions in different countries typically develop from a variety of factors, including climate, lifestyle, and cultural acceptance with regard to particular products. In an increasingly global economy with multinational firms marketing products worldwide, it is important to understand the differences between consumer needs and consumer responses to product-package systems.
The objective of this research was to examine consumer perceptions of different product …
2015-June-16-Health Focus: June Is Als Awareness Month,
2015
East Tennessee State University
2015-June-16-Health Focus: June Is Als Awareness Month, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-16-Office Of Professional Development To Offer Phlebotomy Training,
2015
East Tennessee State University
2015-June-16-Office Of Professional Development To Offer Phlebotomy Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-14-Elizabeth Saulsbury,
2015
East Tennessee State University
2015-June-14-Elizabeth Saulsbury, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-12-Students, Faculty To Present Work At Push! Film Festival,
2015
East Tennessee State University
2015-June-12-Students, Faculty To Present Work At Push! Film Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-11-Telemedicine Provides New Way For Rural Patients To Receive Treatment,
2015
East Tennessee State University
2015-June-11-Telemedicine Provides New Way For Rural Patients To Receive Treatment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-11-Pianists David Brunell, Wayne Johnson To Perform In Concert Series,
2015
East Tennessee State University
2015-June-11-Pianists David Brunell, Wayne Johnson To Perform In Concert Series, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-10-Etsu Band Program To Host Inaugural Drum Major Clinic,
2015
East Tennessee State University
2015-June-10-Etsu Band Program To Host Inaugural Drum Major Clinic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Difference Between The On Premise And Off Premise Craft Beer Experience: Implications For The Craft Beer Category,
2015
Western Michigan University
The Difference Between The On Premise And Off Premise Craft Beer Experience: Implications For The Craft Beer Category, Karen Kalinski
Honors Theses
The differences between the on-premise and off-premise craft beer experience was researched in this study. The original research question was whether there is a relationship between on-premise and off-premise sales of craft beer. After initial research through semi- structured interviews the research questions were revised to three related questions: 1. What are the on-premise and off-premise craft beer experiences?, 2. Is there a significant difference?, and 3. Does the one behavior affect the other in purchasing behavior? Participants included 12 consumers of craft beer ranging from individuals with extensive craft beer experience to relative newcomers to the craft beer segment. …
2015-June-09-Welch Hired As New Associate Dean At Gatton College Of Pharmacy,
2015
East Tennessee State University
2015-June-09-Welch Hired As New Associate Dean At Gatton College Of Pharmacy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-08-Health Focus: Etsu Expert Talks Tinnitus,
2015
East Tennessee State University
2015-June-08-Health Focus: Etsu Expert Talks Tinnitus, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-07-Brittany Cobble,
2015
East Tennessee State University
2015-June-07-Brittany Cobble, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-07-Etsu Hosting Two Tennessee Governor’S Schools,
2015
East Tennessee State University
2015-June-07-Etsu Hosting Two Tennessee Governor’S Schools, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-05-Dr. Lynn Williams Elected Vp Of National Organization,
2015
East Tennessee State University
2015-June-05-Dr. Lynn Williams Elected Vp Of National Organization, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-05-Medical Students Cook Up Successful Fundraiser,
2015
East Tennessee State University
2015-June-05-Medical Students Cook Up Successful Fundraiser, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Predicting Cross-Gaming Propensity Using E-Chaid Analysis,
2015
Florida International University
Predicting Cross-Gaming Propensity Using E-Chaid Analysis, Eunju Suh, Matt Alhaery
UNLV Gaming Research & Review Journal
Cross-selling different types of games could provide an opportunity for casino operators to generate additional time and money spent on gaming from existing patrons. One way to identify the patrons who are likely to cross-play is mining individual players’ gaming data using predictive analytics. Hence, this study aims to predict casino patrons’ propensity to play both slots and table games, also known as cross-gaming, by applying a data-mining algorithm to patrons’ gaming data. The Exhaustive Chi-squared Automatic Interaction Detector (E-CHAID) method was employed to predict cross-gaming propensity. The E-CHAID models based on the gaming-related behavioral data produced actionable model accuracy …
2015-June-02-1969 Football Team,
2015
East Tennessee State University
2015-June-02-1969 Football Team, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Experiment: Instagram Marketing Techniques And Their Effectiveness,
2015
California Polytechnic State University, San Luis Obispo
An Experiment: Instagram Marketing Techniques And Their Effectiveness, Ashley Ha
Communication Studies
Social media marketing has become the newest form of advertising for companies. The mobile-social platform, Instagram, has become an important tool for marketing. About two-thirds of big companies are already using Instagram to their advantage. There are no set guidelines on how companies should be advertising themselves on Instagram but there are patterns. The purpose of the study is to find out which Instagram marketing technique out of the three I’ve chosen can be the most successful when trying to achieve more followers, have a wider brand recognition, and increase sales. The marketing techniques I’ve chosen are Instagram posts showing …
2015-June-01-Andrew Bathon,
2015
East Tennessee State University
2015-June-01-Andrew Bathon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
