Cybersecurity And Development,
2016
University of North Carolina at Greensboro
Cybersecurity And Development, Nir Kshetri
Markets, Globalization & Development Review
While scholars and policymakers have realized the importance of information and communication technologies in economic development, relatively less attention has been given to the role of cybersecurity. This research sheds light on issues associated with the "dark side" of digitization in the Global South. We examine the hollowness in the Global South’s digitization initiatives that is associated with a poor cybersecurity. The article also advances our understanding of how institutional and structural characteristics of the Global South influence cybersecurity.
Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace,
2016
Loyola University Chicago
Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz
Markets, Globalization & Development Review
Markets and marketing are integral to human welfare and survival. When used however for the purposes of war and other systemically violent conflict, they can be devastating and pose an existential threat to humanity. Drawing on experience in war-ravaged and recovering economies, the author examines a stream of research on marketing systems disrupted or destroyed by war. Some underlying conditions and predictors of war and its peaceful resolution are introduced, including social traps and their mitigation or elimination. An argument is revisited for marketing as a form of constructive engagement, which must be implemented to affect and to develop equitable …
A Journal For A Fast-Changing World,
2016
University of Rhode Island
A Journal For A Fast-Changing World, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
2016-December-22-Tolliver Joins Pediatrics,
2016
East Tennessee State University
2016-December-22-Tolliver Joins Pediatrics, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-22-Interfaith Concert,
2016
East Tennessee State University
2016-December-22-Interfaith Concert, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-21-Travis Graves,
2016
East Tennessee State University
2016-December-21-Travis Graves, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
Parallel Session: The Mediating Role Of Brand Image Of Health Product Brands On Consumer-Brand Relationships In Social Media,
2016
The University of Nottingham Malaysia
Parallel Session: The Mediating Role Of Brand Image Of Health Product Brands On Consumer-Brand Relationships In Social Media, Dilip Mutum, Jing Ning, Ezlika Ghazali
International Conference on Marketing
This paper presents the finding of a study which examines the mediating role of brand image towards the effects of various brand factors influencing consumer-brand relationship, viz., brand experience, brand attribute, endorser effect, brand familiarity, online advertisement and social media engagement. This paper was extracted from a much larger study which examined the relationships in the context of health product brands in Malaysia. The results of this study hold important implications for both practitioners and academics. Marketers need to make efforts to further improve their brand image and communicate it clearly to the consumers. This will lead to better consumer …
Parallel Session: Tactics To Save Brands From Failure,
2016
Institute of Business Management, Karachi
Parallel Session: Tactics To Save Brands From Failure, Kausar Saeed, Syed Fahim, Aisha Siddiqui, Kamran Siddiqui
International Conference on Marketing
The purpose of this study is to present the experts opinion about various tactics used to save brands from permanent failures. The sampling technique used in this survey was judgmental with a sample size of 196 marketing professionals from FMCG, health, pharmaceutical, services and manufacturing sectors based in Karachi. Using Exploratory Factor Analyses tactics are summarized into groups. This paper offers numerous expert opinions about tactics to save brands from permanent failure. Provides valuable analyses for marketing/brand professional and academics.
Parallel Session: Brand Switching Behaviour Of Muslim Consumers; The Road Not Taken,
2016
University of Malaya, Kualalumpur, Malaysia
Parallel Session: Brand Switching Behaviour Of Muslim Consumers; The Road Not Taken, Munazza Saeed, Ilhaamie Binti Abdual Ghani Azmi
International Conference on Marketing
The purpose of this study is to build an argument in order to investigate the Muslim consumers switching behaviour. Moreover, it also intends to examine the previous literature on brand switching behaviour generally and in relation to the Muslim consumers specifically. This study seeks to expand the body of knowledge in consumer behaviour research with the emphasis on the role of Islam. The benefits that will be yielded from this study will not only provide guidelines to business researchers, but will also enhance the current understanding of Muslim consumers. It studies how the Muslim consumer’s brand switching behaviour is influenced …
Parallel Session: Comparative Study: Effect Of Color On Major Chocolate Brands In Pakistan (Branding And Packaging),
2016
National University of Emerging Sciences
Parallel Session: Comparative Study: Effect Of Color On Major Chocolate Brands In Pakistan (Branding And Packaging), Khawaja Saad Sohail, Sarah Khan
International Conference on Marketing
From the moment we open our eyes there is one thing that surrounds us and that is color. Thus color is one of the most important part of human life. Similarly when we talk about marketing we can’t go any futher unless we take into account how this major variable “Color” will impact us.This research aims to study how color effects people in Pakistan. Are there any differences in color choices amoung people based on their age, gender and religion. Does occasion play any part in impacting our color choice. Furthermore this research will also provide evidence about how change …
Labor Force Participation: Impact Recommendation Report,
2016
YWCA Utah
Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Carrie Mayne (DWS), Lecia Langston (DWS), Jennifer Seelig (SLC), Pamela Perlich (Director of Demographic Research, Kem C. Gardnes Policy Institute, University of Utah), Anne Burkholder (CEO, YWCA Utah, WIEC Member), Rep. Becky Edwards (Utah House of Representatives, CoChair of the WIEC), Rebecca Chavez-Houck Utah House of Representatives, Co-Chair of the WIEC), Susan Madsen (UWLP Director), Erin Jemison (Director of Public Policy, YWCA Utah)
2016-December-20-Health Departments,
2016
East Tennessee State University
2016-December-20-Health Departments, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan,
2016
Institute of Business Administration
Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan, Ejaz Mian, Osman Mohamad
International Conference on Marketing
Although there is a large body of research on small firms, there is dearth of studies on small firms in developing countries. Developing countries present new sets of challenges which need new approach. Small firm founders in developing countries often lack marketing and general management knowledge, have low levels of literacy, lack training facilities for various types of skills, and have weak government support and infra-structure. Literature suggests founder characteristics have profound effect on the performance of small firms. This study seeks to investigate role of founder characteristics in performance of small firms in Pakistan. Small firms are defined as …
Parallel Session: Viral Marketing Via The New Media: The Case Of Communication Behavior In Whatsapp,
2016
University of Malaya
Parallel Session: Viral Marketing Via The New Media: The Case Of Communication Behavior In Whatsapp, Wan Yu Chong, Yusniza Kamarulzaman
International Conference on Marketing
WhatsApp is the number one smartphone application in Malaysia. With its enormous user base, WhatsApp is a platform with considerable potential for viral marketing, which is a form of electronic word-of-mouth. Past literature indicates that the success of viral marketing greatly depends on a user’s decision to forward viral content, with the user’s intention being the key factor leading up to it. Although different models have been proposed in electronic word-of-mouth viral marketing behaviour, these platforms do not work entirely the same way as WhatsApp, which is a mobile instant messaging application. In addition, the factors affecting the user’s participation …
Parallel Session: The Impact Of Industry Type, Business Age And Size On Proactive And Responsive Customer Orientation (Market Strategy),
2016
Universiti of Malaya, Kuala Lumpur, Malaysia
Parallel Session: The Impact Of Industry Type, Business Age And Size On Proactive And Responsive Customer Orientation (Market Strategy), Corrinne Lee, Norbani Che Ha
International Conference on Marketing
This study investigates on proactive customer orientation and responsive customer orientation among business units operating in the technology, information, communication and entertainment (TICE) industry of Malaysia. The impact of the demographic factors of these business units on proactive and responsive customer orientation is examined. The results revealed that the business unit size has statistically significant impact on the variables of interest. The difference in t he business unit size based number of employees has an influence on both the proactive and responsive constructs. In contrast, the difference in the business unit size based on the amount of annual sales turnover …
Parallel Session: A Study Of Buyers' And Sellers' Perception Of Organic Foods In Pakistan: Towards A More Effective Marketing Mix (Green Field Marketing),
2016
Institute of Business Administration
Parallel Session: A Study Of Buyers' And Sellers' Perception Of Organic Foods In Pakistan: Towards A More Effective Marketing Mix (Green Field Marketing), Sara Khan
International Conference on Marketing
Issues of food safety, nutritional value as well as environmental and ecological damage as a result of agricultural abuse have acquired global significance. Many people are looking for equitable, less cruel and sustainable answers to these problems. Organic foods / products are one such solution to people's food and agricultural needs. Looking at the viewpoints of both consumers (including prospective consumers) and producers, this research undertakes to study the marketing mix of the organic foods / products market in Pakistan and explores marketing solutions to enhance its development (research objective). Using qualitative interviews and thematic analysis, respondents' answers are coded …
Parallel Session: Trends On Green Consumer Behaviors (Gcb): A Viewpoint From Developed And Developing Countries,
2016
Universiti Teknologi Mara, Selangor, Malaysia
Parallel Session: Trends On Green Consumer Behaviors (Gcb): A Viewpoint From Developed And Developing Countries, Siti Aisyah Asrul
International Conference on Marketing
Green consumers are those who purchase and consume green products and the one who persevere the environment with being green. The effort of these green consumers is with regards to their awareness of how the environment has been savagely polluted and they are working hard to reduce the pollution by saving the environment. They play their role as one of the living mechanism with purchasing and consuming eco-friendly products and even influence their family and peers to be part of it. Green behaviour has been well-developed by the consumers all around the continents, be it from developing country or developed …
Parallel Session: Customer’S Attitude Towards Ramadan Advertising,
2016
Institute of Business Management, Karachi, Pakistan
Parallel Session: Customer’S Attitude Towards Ramadan Advertising, Farheen Khalid, Muhammad Sufyan Ramish, Junaid Ansari, Dr. Tariq Jalees
International Conference on Marketing
Ramadan is the only religious festival in which marketing & advertising activities are carried for whole month. This provides opportunities & challenges to the marketers along with controversies. This paper will not address the controversies but will measure the effect of Ramadan advertisements on consumer attitude. Three hundred and ninety one (391) students of different universities in Karachi participated in this study. The questionnaire adopted for this study had established reliabilities and validates which were re-ascertained for the present set of data. All the five constructs used in this study had five items all based on seven point Likert scale. …
Parallel Session: What Constitutes The Bottom Of Pyramid Market For Innovation?,
2016
The University of Auckland, New Zealand
Parallel Session: What Constitutes The Bottom Of Pyramid Market For Innovation?, Fasiha Subhan, Amira Khattak
International Conference on Marketing
The BOP is a concept of dividing the world into an economic pyramid by keeping the privileged on the top and unprivileged poor at the bottom. Businesses need to adopt innovative ways of doing businesses in a market consisting of billions of underprivileged poor consumers. However, the main question is, does this huge segment have the capability of becoming profitable for companies? This research analyzes the viewpoints of various theorists and organizations about the agreed income level of a typical BOP and in doing so attempts to arrive at an ideal definition of the BOP market for businesses. Further, the …
Parallel Session: Moving Towards Sustainable Consumption: A Study Of Reduce, Reuse And Recycle (3rs) Adoption Among Malaysians,
2016
University of Malaya, Kualampur, Malaysia
Parallel Session: Moving Towards Sustainable Consumption: A Study Of Reduce, Reuse And Recycle (3rs) Adoption Among Malaysians, Regina Yan Ginny, Yusniza Kamarulzaman
International Conference on Marketing
Over the last decade, rapid globalization, industrial development, economic growth and technological advancement has resulted in population growth and unprecedented changes to the social and cultural lifestyle in Malaysia. One of the dramatic increase was witnessed in the consumption of goods and services due to the rising household income and progressive consumption-oriented lifestyles. On one hand, it helps to stimulate economic activities, but on the other hand, it poses threat to the diversity and stability of the natural environment in various ways. Hence, the key purpose of this study is to identify the factors that affects Reduce, Reuse and Recycle …
