Marketing Commons^™

2017-Diversity And Human Factors.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

In order to help understand diversity and human factors, Interior Design Students have exercises on Ethnic Cultures, Aging Myths and Realities and Simulation Activities. In the Simulation Activity participants are divided into groups of three or four individuals and perform activities that simulate motor and sensory changes that may accompany aging or life events. They are required to perform activities of daily living (ADL). Participants are asked to perform the tasks in their impaired state and cannot remove simulating devices until the exercise is completed. In each group there is one participant caregiver with no impairment and that person is …

2017-Iarc 2017 Conference Award.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU sophomores and juniors attended in this year’s Unity for Design Event at the High Point Design Center in High Point, NC.   They attended a continuing education lecture hosted by Sherwin Williams and toured lighting, furniture, textile, and accessory showrooms throughout the city.  Emily Ducko and Heather Raymond represented ETSU in a Showroom Display Design Challenge, where they competed against established design professionals to create a living room display located in various cities.  Our team drew Nantucket as their location and (with a little help from the group) created a beautiful beach-themed vignette from their findings in the Braxton-Culler …

2017-New Storage Cubbies.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The new storage cubbies in the studio are ready for the Fall 2015 semester.  Students now have a way to store items in a large secure manner and help keep the studio cleaner as student numbers are increasing.  Thanks needs to be given to sophomore design student Taylor Cochran for all his efforts in designing and building the cubbies – THANKS TAYLOR 

2017-Etsu Geosciences Field Experience Pacific Northwest Summer, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Eighteen students and two faculty Dr. Ingrid Luffman and Dr. Mick Whitelaw, spent 10 days studying the geography and geology of the Pacific Northwest. The first week was devoted to volcanoes and associated landforms and processes. We hiked part of Mt. Ranier and saw glaciers and meltwater streams, viewed Mt. St. Helens from multiple angles, including a hike through a lava tube south of the volcano. At Crater Lake, students traveled by boat to Wizard Island, a small volcano-within-a-volcano, and had the opportunity to swim in the cold, clear waters of the lake. The return to Seattle was along the …

2017-High Point Furniture Market.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

One of the most anticipated spring trips is when sophomore students visit High Point, NC to experience the Spring Furniture Market.  High Point Market is the largest furnishings trade show in the world!  Students are given tours of several of the vendors showrooms and are given time to explore on their own the 11.5 million square feet of vendor spaces.   Lorraine Hayes, Showroom manager of Braxton-Culler, gave the students an extended tour of their products and treated them to lunch.  Styles trending include industrial and like last year more 1980′s acrylic & chrome.  Needless to say everyone was exhausted but …

2017-Students Learn About Wall Construction.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The first exercise of the freshmen studio course is to learn about basic wall construction by building a full-size wall.  Students measured, cut and assembled a wood stud wall so they learned about all the parts of a basic wall.  This basic construction knowledge is then used in their first project appropriately names, “Walls” where they use walls to direct visitors through a view pavilion in the Imperial Gardens in Kyoto, Japan.

2017-2017 Interior Architecture Student Group Wins Award.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

To start the fall semester off, the Interior Architecture Student Association (IASA) participated in a university wide competition to design a homecoming banner.  Banners are to depict how the student group fits in to the homecoming theme of Let the games begin.  These banners are displayed at the football stadium.  IASA placed first!!  A job well done, CONGRATULATIONS!

2017-Visiting Artist Joan Tanner To Give Artists Talk.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The Department of Art & Design and Slocumb Galleries in partnership with the Artful Aging Project of the Johnson City Public Library and Aroha Philanthropies, the ETSU Women’s Resource Center, Women’s Studies Program, Honors College, Johnson City and Jonesborough Senior Centers, and the Tennessee Arts Commission’s Arts Support Project (APS) Grant proudly present ‘donottellmewhereibelong’ Drawings and Sculptures by Joan Tanner. Curated by Julien Robson, the exhibition is from October 16, to November 3, 2017, with a public lecture and reception on October 19, Thursday, from 5 to 7 p.m., the Slocumb Galleries, lecture starts at 6 p.m., at Ball Hall …

2017-2017 Idec Regional Conference.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

http://etsu.edu/news/collbus_interiordesign/2017-2018/2017-iasa-banner.php

Nutritional Labelling Providing Education On Its Usage Could It Impact On Patient's Food Choice Selection For Those In The Obese Classification?, Celia Lane

Theses

A build-up of too much body fat can cause significant health risks and development of medical conditions and disabilities (National Institute Clinical Excellence (NICE), 2014). The causes of obesity involve the disproportionate intake of calories that are not utilised (World Health Organisation (WHO), 2016). The rising trend towards obesity threatens to bankrupt medical systems (Heifer and Shultz, 2014). There has been a heighten awareness from the general public in the last decade of the affiliation between health and nutrition (Irish Universities Nutrition Alliance (lUNA), 2011). In light of the ever increasing obesity trend, individuals still desire to take control of …

Farm Deaths And Injuries: Changing Farmer Attitudes And Behaviour On Farm Safety, Kieran O'Connell

Theses

While the Irish agricultural sector accounts for just 6% of the working population of Ireland, it consistently has the highest proportion of fatal incidents of any sector - generally ranging from between 35% and 45% of all workplace fatalities in any given year (Health and Safety Authority, 2015). This was again evident in 2014 where 55% (30 of the 56) of the fatal workplace incidents were in the agricultural sector (Health and Safety Authority, 2015). Agriculture has an ageing workforce with the average age of an Irish farmer now standing at fifty-seven and farmers are eight times more likely to …

Destination Cork : A New Frontier For The Culinary Curious Tourist, Catherine Fitzgibbon

Theses

Food is an important aspect in creating tourism destinations and can be perceived as an immensely influential attraction for tourism. There are excellent examples of destinations that brand themselves through food tourism, using this special-interest area as a strategy to develop regional tourism and ultimately, increase tourist numbers. However, not all destinations use food tourism as a strategic branding strategy. One such example is Cork in Ireland. While having an excellent food offering, food is not a primary tourism activity in the region’s destination branding strategy.

The purpose of this paper is to investigate the feasibility of branding Cork as …

The Impact Of Rivalry Antecedents On Mediated Demand For An Individual Sport, Lamar Reams, Terry Eddy

Human Movement Studies & Special Education Faculty Publications

In contrast to research examining the social-psychological aspects of how sport fans perceive rivalry games in team sports, far less is known regarding the impact rivalries have on mediated consumer demand, a marketing outcome of interest to sport researchers and practitioners. Guided by economic demand theory, the current study developed a model to empirically examine the impact of Tyler and Cobbs' (2015) rivalry antecedents (conflict, peer, bias) on fan interest for an individual sport. The three-dimensional framework provided the foundation for the selection of thirteen rivalry-related variables, in addition to control determinants established from prior literature. Results from the estimation …

Give Me A Formula Not The Concept! Student Preference To Mathematical Problem Solving, Manveer Mann, Mary C. Enderson

Department of Marketing Faculty Scholarship and Creative Works

Purpose of Study: The purpose of this study was to assess student preference for procedural (formula-driven) versus conceptual (concept-driven) approaches to solve mathematical problems. Additionally, we evaluated differences in preferences among students who performed above average and those who performed at or below average on simple arithmetic problems. Methods/Design and Sample: We used a single-factor (Instructional Approach: conceptual vs. procedural) between-subjects experiment. Instructional approach was manipulated using short embedded instructional videos. Students evaluated each approach on a five-point scale. Results: We found that students (above-average and average/below-average) preferred the procedural approach to the conceptual approach. Interestingly, however, although students preferred …

Message-Framing Effects On Indian Females' Mammography-Screening Intentions: Examining Moderating And Mediating Relationships, Christopher Mckinley, Yam Limbu, C Jayachandran

Department of Marketing Faculty Scholarship and Creative Works

This study explored how distinct intervening factors explain the impact of messageframing appeals on Indian females' mammography-screening intentions. Contrary to prior investigations of early detection behavior, gain-framed messages were more effective at promoting mammography-screening intentions than loss-framed messages. Furthermore, results indicated that varying levels of need for cognition did not impact when gain- or loss-framed appeals were more effective, but rather how framing influenced message responses as well as message judgments. In particular, at high levels of need for cognition, gain-framed messages generated greater message attention and perceived message value than loss-framed appeals. Importantly, the findings from mediation tests revealed …

Teaching Innovations In Retailing Education: Innovating The Retail Curriculum For Future Careers In Retail, Patrali Chatterjee, Archana Kumar

Department of Marketing Faculty Scholarship and Creative Works

Career opportunities in retailing include positions in merchandising/buying, inventory management, store management, and several marketing-oriented careers such as advertising, public relations, e-commerce, and supply chain management. Student Preference to Mathematical Problem Solving) and transferring knowledge of concepts like price elasticity to non-price contexts (Price Elasticity Concept in Pricing and NonPricing Contexts). Student Preference to Mathematical Problem Solving Quantitative and analytical skills are sought after by future employers and is especially important for marketing students seeking employment within the retail industry as a buyer and/or an analyst.

Antecedents And Consequences Of Private Label Brand Attitude In The Egyptian Retailers, Madiha Metawie, Reham Ibrahim Elseidi

Business Administration

The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude. A structural model is developed using AMOS version 22, and tested providing indications for the factors affecting the attitude towards private label brands. The results from the structural equation model explained the relationships between store image, familiarity with private label brands, price consciousness, quality consciousness, national brand loyalty and store loyalty on private label attitude. The findings revealed that six hypotheses were accepted and only one had …

Creating Leadership Efficacy Through Digital Media In The Electricity Supply Industry, Kenny Moodley

Walden Dissertations and Doctoral Studies

Business leaders lack transformational leadership strategies to promote the use of digital communication in the electricity supply industry. The purpose of this multiple case study was to explore transformational leadership strategies to promote the use of digital communication to mitigate electricity-related shutdowns and other electricity-related product recalls. The conceptual framework for this study aligns with general systems theory. The participants recruited in the study were business leaders, key account electricity consumers, and electricity consumers located in Johannesburg, South Africa. The rationale for the target population was their success in implementing transformational leadership strategies to promote the use of digital communication …

A Question Of Food Intake: The Impact Of Living Arrangement And Meal Factors On Total Daily Caloric Intake, Kalei Sorenson

Undergraduate Honors Thesis Collection

There has been dramatic weight gain among college students during their collegiate years. A food diary can give much insight of a college student’s life. The purpose of this study is to analyze the food intake of college-aged students taking in factors such as the size of meal, the foods being eaten, the location of the meal, and if the meal was eaten with others. This research will examine how the student’s food intake throughout the day may affect their overall food calorie intake.

Study Of Selection Behavior Of Wine For Different Markets, Sarah C. Tobias

Honors Theses and Capstones

No abstract provided.