Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles,
2020
Appalachian State University
Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson
Atlantic Marketing Association Proceedings
No abstract provided.
Case: Goods Or Services? Consumers That Prefer Access Over Ownership,
2020
Lipscomb University
Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford
Atlantic Marketing Association Proceedings
No abstract provided.
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office,
2020
Kennesaw State University
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions,
2020
Tennessee Technological University
How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Social Media Wom: How Social Is Your Social Media?,
2020
Appalachian State University
Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility,
2020
Appalachian State University
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook
Atlantic Marketing Association Proceedings
No abstract provided.
Do Families That Tailgate Together Stay Together?,
2020
Kennesaw State University
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Atlantic Marketing Association Proceedings
No abstract provided.
A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility,
2020
North Carolina Central University
A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?,
2020
Cleveland State University
The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti
Atlantic Marketing Association Proceedings
No abstract provided.
Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions,
2020
Kennesaw State University
Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha
Atlantic Marketing Association Proceedings
No abstract provided.
Academic Ask: Expanding The Arena Of Charitable Marketing Targets,
2020
North Carolina Agricultural and Technical State University
Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons
Atlantic Marketing Association Proceedings
No abstract provided.
Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course,
2020
Walsh University
Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance,
2020
Kennesaw State University
The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu
Atlantic Marketing Association Proceedings
No abstract provided.
Strategy And Marketing: Can Alignment Be Measured?,
2020
Piedmont College
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services,
2020
Walsh University
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity,
2020
Missouri Western State University
An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand,
2020
San Jose State University
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Harnessing The Bop Ecosystems Of China And India For Competitive Advantage,
2020
Xavier University
Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung
Atlantic Marketing Association Proceedings
No abstract provided.
Habit And Sodium Major Factors For Seniors In Restaurants,
2020
Robert Morris University
Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Academic Dishonesty: Then And Now, A Comparison,
2020
Marshall University
Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis
Atlantic Marketing Association Proceedings
No abstract provided.
