Consumer Data Privacy In Marketing Research: A Study Of Value-Based And Cognate-Based Approaches, Selcuk Ertekin

AMTP Proceedings 2020

In this paper, we used Smith et al. (2011)’s classification of privacy definitions based on cognate-based and value-based approaches and reviewed the marketing literature for the past five years on consumer information privacy. We added an extra dimension to this classification by looking at whether the research has a regulatory emphasis or not. Our results indicate that there are plenty of research articles on cognate-based and non-regulatory underscoring research as well as value-based and regulatory emphasis articles. There is exigent need for more research on cognate-based, regulation focused and value-based, non-regulation focused accentuation.

2020-February-25-Goitse Come Here, University Marketing And Communication, East Tennessee State University

ETSU News

Irish quintet Goitse to perform at ETSU

Band brings 'unique blend of Irish music' to the stage

JOHNSON CITY (Feb. 25, 2020) – Friends often stay in touch after college, while others travel disparate paths that do not intersect again. The award-winning quintet Goitse was forged in the creative crucible of the University of Limerick’s Irish World Academy of Music and Dance, and since their academy days, has continued collaborating musically, becoming what Roots Magazine calls “a powerful force” in Irish music worldwide.

“One day in our first year, Áine McGeeney was asked by a member of faculty to put …

2020-February-25-Students To Host Carnival For A Cause To Benefit Crumley House, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 25, 2020) – Four student organizations at East Tennessee State University are collaborating to host “Carnival for a Cause” to benefit Crumley House, a local nonprofit brain injury rehabilitation center. This event kicks off Brain Injury Awareness Month.

The ETSU Honors College Student Council (HCSC), Allied Health Student Association (AHSA), Physical Therapy Club (PT Club) and American Medical Student Association (AMSA) collaborated on the fundraiser, which will be held Saturday, March 7, from 1-4 p.m. at the field adjacent to ETSU’s Wayne G. Basler Center for Physical Activity (CPA). In the case of inclement weather, the carnival …

2020-February-25-Something To Smile About, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 25, 2020) – What began as a regional continuing education (CE) event at East Tennessee State University to help dental professionals deliver better care to children who have sensory processing disorders is now reaching a national audience.

This month, which is National Children’s Dental Health Month, a self-study CE course co-written by ETSU professors Dr. Dobbie Dotson and Dr. Michelle Johnson, and Milligan College professor Dr. Christy Isbell, was published in two national peer-reviewed continuing education journals.

The course, which appeared in Dimensions of Dental Hygiene and Decisions in Dentistry, is titled “Caring for children with sensory …

The Relationship Between Privacy Notice Formats And Consumer Disclosure Decisions: A Quantitative Study, Alexys Mercedes Carlton, David Cross

Publications

In the Data Era, the future success of many businesses will heavily depend on the business’ ability to collect and process consumer personal information. Business leaders must understand and implement practices that increase consumer trust to influence their willingness to disclose their information. The problem addressed by this study is many consumers do not trust online service providers with their personal information, and as a result, have refrained from engaging in online activities. The purpose of this quantitative correlational study was to understand how consumers use privacy notices when deciding to share their personal information with online businesses. A sample …

2020-February-24-Renaissance Child Spring Enrichment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 24, 2020) – Children in grades K-6 are invited to attend the Renaissance Child Spring Enrichment Workshop at East Tennessee State University from Monday-Friday, March 16-20.

The five-day workshop, sponsored by the Office of Professional Development, will meet 8 a.m. to 4:45 p.m. in Sam Wilson Hall. This creative experience includes STEM activities, arts and crafts and an exciting field trip.

Each child should bring a bag lunch and wear “mess-friendly” clothing. Space is limited and offered on a first-come, first-served basis. The cost is $160 for the week.

To register, call 423-439-8084, email [email protected] or visit …

2020-February-24-Etsu Bands Concert Emotions, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 24, 2020) – East Tennessee State University’s Wind Ensemble and Concert Band will perform in concert on Tuesday, March 3.

In “Emotions,” each ensemble will present a concert program on the theme of emotions, including love, joy, laughter, sadness and more.  The program will feature such works as Leonard Bernstein’s “Overture to ‘Candide,’” “Song for Lyndsay” by Andrew Boysen Jr. and David Maslanka’s “Give Us This Day.”

The Wind Ensemble is conducted by Dr. Christian Zembower, professor and director of bands in the ETSU Department of Music. The ETSU Concert Band is conducted by Dr. Joe D. …

A Qualitative Assessment Of Airline Passenger Satisfaction, Kaetlyn Blocker, Brent D. Bowen, Erin Bowen, Andrea Irish

Student Works

Each year, airline passengers respond to the Airline Passenger Survey providing feedback of their experiences with major domestic (U.S.) airlines. The Airline Passenger Survey analyzes responses to a varied set of questions. This specific study is limited to the single open-ended question within the survey. This question is optional, but allows an opportunity to share any issues, concerns, and/or complaints regarding their own air travel experiences. There is no limitation on the number of words submitted. Through the application of a thematic coding scheme, results show what the highest concerns of airline passengers have been the last two years.

2020-February-24-Light From Light, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 24, 2020) – Like the rivers and forests of East Tennessee, where the film is set, “Light From Light,” reviewers say “runs deep.” Yet no matter how deep, dark and impenetrable things may seem in those uncharted areas, this unconventional ghost story is truly light-filled.

On Monday, March 2, at 7 p.m. in East Tennessee State University’s Martha Street Culp Auditorium in the D.P. Culp Student Center, Mary B. Martin School of the Arts will present a screening of the 2019 narrative film “Light From Light” as part of the South Arts Southern Circuit Tour of Independent …

“Before Alone Or (Well) Accompanied”? The Use Of Projective Marketing Techniques, Alyce C. Campos, Thaísa B. P. Do Nascimento, Frederico H. De Oliveira, Luiz Henrique De B. Vilas Boas, Daniel C. De Rezende

The Qualitative Report

Projective techniques, widely used in marketing research, encourage interviewees to talk about other people so that researchers can discover deep feelings and circumvent psychological prejudices. The present study analyzes empirical publications that involve the use of projective techniques in marketing. For this, two specific objectives were defined: to analyze if the publications are using only projective techniques or are being combined with other techniques and to identify which types of projective techniques are being used. The results were divided into bibliographic analysis and semantic analysis. In the first one, the evolution of the publications per year and the periodicals that …

2020-February-21-The River And The Wall, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 21, 2020) – “The River and the Wall,” an award-winning documentary by conservation filmmaker Ben Masters, will be screened at East Tennessee State University on Saturday, Feb. 29, at 7 p.m. in the D.P. Culp Student Center’s Martha Street Culp Auditorium.

The free public screening is sponsored by American Variety Radio host Court Lewis and the ETSU Department of Sustainability in cooperation with Fin and Fur Films.

The film follows Masters, along with National Geographic explorer Filipe DeAndrade, ornithologist Heather Mackey, river guide Austin Alvarado and conservationist Jay Kleberg on a two-and-a-half-month journey down 1,200 miles of …

Best Practices For The Collection Of Feedback From Campus Constituents Utilizing Campus And Community Partners, Maggie Mason Smith, Jessica L. Serrao, C. Lili Klar, Deanna Mcentire, Anne Grant, Gabriel Israel

Collaborative Librarianship

The Clemson Libraries Campus Feedback Task Force was created to collect feedback from a broad sample of campus constituents. This article outlines the Task Force’s approach and how the group effectively succeeded at the given charge. Seven Libraries employees, each with diverse expertise and a collaborative and supportive mentality, worked together to break down tasks and assign responsibilities based on members’ strengths, identifying and relying on outside partners as needed. This article will discuss the importance of collaboration within a library Task Force on a project that required skills in online and face-to-face campus interactions by examining the composition of …

2020-February-20-Hooper Named Associate Dean Of Research And Scholarship At Etsu College Of Nursing, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Vallire Hooper

JOHNSON CITY (Feb. 20, 2020) – Dr. Vallire Hooper has been named Associate Dean of Research and Scholarship and Director of the PhD program at East Tennessee State University’s College of Nursing.

“I am very excited to have Dr. Hooper join our faculty and serve as Associate Dean for Research and Scholarship,” said Dr. Wendy Nehring, dean of the College of Nursing. “She brings excellent experience in successful grant writing and sustained scholarship. I believe that she can be instrumental in taking our college to the next level in scholarship and research funding.”

For the last nine …

2020-February-20-Three Emerging Writers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 20, 2020) – “Three Emerging Writers” – poets J. Scott Brownlee, Kristin Robertson and Matthew Wimberley – will visit East Tennessee State University on Monday, March 2, to work with university students and to give a free public poetry reading.

The reading will begin at 4 p.m. in the Reece Museum.  Each writer will present a 20- to 30-minute reading, and the public will have the opportunity to interact with each poet during a Q&A and book-signing. 

The “Three Emerging Writers” series is a popular and well-attended program featuring public poetry and fiction readings and class visits …

2020-February-19-Professional Characters In Westerns, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Feb. 19, 2020) – “Professional Characters in Westerns” is the topic of a free public lecture to be given by Dr. Ken Hall at East Tennessee State University on Wednesday, Feb. 26, at 3:30 p.m. in the Reece Museum.

Hall’s talk is part of the Sigma Tau Delta Lecture Series sponsored by ETSU’s chapter of the international English honor society that promotes universal literacy, excellence in writing and appreciation of the literary arts.

Hall, a professor of Spanish in the ETSU Department of Literature and Language, will base his talk on material from his new book, “Professionals …

2020-February-19-Professors Receive Funding To Study Adverse Childhood Experiences Aces, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 19, 2020) – Dr. Megan Quinn and Dr. Shimin Zheng, associate professors in the East Tennessee State University College of Public Health’s Department of Biostatistics and Epidemiology, have been awarded a Research Development Committee Major Grant for a pilot study to assess how adverse childhood experiences (ACEs) affect a patient’s readiness to adhere to HIV treatment. 

The researchers will collaborate with ETSU Health’s Center of Excellence for HIV/AIDS and the Center of Excellence in Inflammation, Infectious Disease and Immunity. This project stemmed from work that Quinn completed with Elaine Loudermilk, a doctor of public health student in …

2020-February-19-Carter Railroad Museum Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 19, 2020) – For the first time ever, East Tennessee State University’s George L. Carter Railroad Museum will hold its monthly Heritage Day about America’s railroading industry on Saturday Feb. 29, leap day.

During this free event, several of the Heritage Day layouts will focus on the simpler days of American railroads. Normally operating less than 200 miles of track, short lines were just what the name implies, railroad companies that ran local and rural train movements. Some companies operated alone while others were owned by corporations that invested in them to access specific areas. These operations …

2020-February-19-The Healthy Campus Focus Of Etsu Student Success Symposium, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 19, 2020) – “The Healthy Campus: Well-Being and Your Campus Community” is the focus of the 2020 Student Success Symposium to be hosted by ETSU’s Division of Student Life and Enrollment on Friday, March 27, from 8 a.m.-4 p.m. in the D.P. Culp Student Center.

Keynote speaker Dr. Nance Lucas will address “Uplifting Well-Being in Higher Education.”

Lucas is executive director of the Center for the Advancement of Well-Being at George Mason University, where she is the co-founder of Leading to Well-Being programs, MasonLeads, and the Leadership Legacy Program, for which she also serves as the senior …

An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo

Atlantic Marketing Association Proceedings

No abstract provided.

The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.