2020-January-01-Pharmacy Technician Certification Course Offered,
2020
East Tennessee State University
2020-January-01-Pharmacy Technician Certification Course Offered, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – East Tennessee State University’s Office of Professional Development will offer its three-month Pharmacy Technician Certification Training Course starting Feb. 4.
The class, limited to 35 students, will train participants to assist pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified, and the course now offers more sessions to accommodate new PTCB requirements.
The course instructor is Cheryl Ollry, a pharmacy technician at the James H. Quillen Veterans Affairs Medical Center. Ollry has over 15 years of experience in retail and hospital pharmacy.
Registration for the class …
2020-Tennessee Climate Office Established At Etsu,
2020
East Tennessee State University
2020-Tennessee Climate Office Established At Etsu, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Tennessee Climate Office established at ETSU
JOHNSON CITY – After several years of careful planning, the Climate Office for the state of Tennessee has been officially recognized at East Tennessee State University by the American Association of State Climatologists (AASC).
The Tennessee Climate Office (TCO) at ETSU has been fulfilling the basic responsibilities of a state climate office since its establishment in 2016, providing climate data services to state agencies, researchers and citizens and studying the impact of drought, extreme rainfall, severe storms and other hazards. An earlier state climate office had operated under the direction of the Tennessee Valley …
Emily Morgan Signs To Play Softball At Cumberland University,
2020
East Tennessee State University
Emily Morgan Signs To Play Softball At Cumberland University, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
High School Cross Country Head Coach Needed,
2020
East Tennessee State University
High School Cross Country Head Coach Needed, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Men Golf 2nd In Regional Tournament,
2020
East Tennessee State University
Men Golf 2nd In Regional Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Meredith Receives Basketball Career Achievement Award,
2020
East Tennessee State University
Meredith Receives Basketball Career Achievement Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Middle School Boys Baseball Tryouts,
2020
East Tennessee State University
Middle School Boys Baseball Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Middle School Girls Softball,
2020
East Tennessee State University
Middle School Girls Softball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Ms Baseball Team Moves Forward As A 1 Seed In Sectional Tournament,
2020
East Tennessee State University
Ms Baseball Team Moves Forward As A 1 Seed In Sectional Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Sydney Trosin Signs With Montreat College,
2020
East Tennessee State University
Sydney Trosin Signs With Montreat College, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Uh Lady Bucs Soccer All District And Region Teams,
2020
East Tennessee State University
Uh Lady Bucs Soccer All District And Region Teams, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Incentivizing And Re-Engaging Lapsed Health Club Members,
2020
Technological University Dublin
Incentivizing And Re-Engaging Lapsed Health Club Members, Teresa Hurley, Corinne Faure, Seamus Kelly
Articles
Purpose – This quantitative research paper examined factors influencing re-engagement intentions and re-engagement behavior of lapsed health club members and identified which sales promotion incentives are most effective in re-engaging this lapsed member market. While previous studies examined reengagement intentions and re-engagement behavior in isolation, no research could be located which examined both simultaneously and the impact of promotion incentives in the health and fitness industry.
Design/methodology/approach – Study A (mail survey) examined re-engagement intentions of one hundred lapsed members of a medium size suburban health club. Study B (an experimental field study) measured actual true re-engagement behavior using price …
Color And Color Placement Effects On Purchase Intent Of Loot Boxes In Video Games,
2020
University of Central Florida
Color And Color Placement Effects On Purchase Intent Of Loot Boxes In Video Games, Mackenzie Bland
Honors Undergraduate Theses
Research on the effects of color associations in gambling situations has especially come to the forefront in recent times with the rise of casinos and other sales techniques in which consumers do not know the outcome of their purchases. Loot boxes are a unique form of micro-transactions in video games where players are uncertain about the objects they will receive with their monetary purchase. The aim of this study is to explore the effects of color and color placement in ads on loot box purchase intent. It will contribute to research about color perception in marketing and will, more specifically, …
The Impact Of Gender Diversity And Tokenism On The Attractiveness Of An Organization,
2020
Butler University
The Impact Of Gender Diversity And Tokenism On The Attractiveness Of An Organization, Lilly Thuma
Undergraduate Honors Thesis Collection
The purpose of this study was to look at how variations in the gender diversity of the top management team of an organization will influence the perceived attractiveness and advancement opportunities job applicants see in the organization. College students reviewed a job posting that displayed three variations of gender diversity on the top management team (equal gender representation, all male gender diversity, and token female gender diversity), and either included or lacked a statement about the organization’s commitment to hiring a gender diverse work force. Participants reviewed the information about the job and then completed a questionnaire assessing the organization’s …
2020-2020 Wrsg Award Winner Announcement,
2020
East Tennessee State University
2020-2020 Wrsg Award Winner Announcement, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Congratulations to Porcha McCurdy, ETSU Geosciences graduate student, for winning the 2020 Water Resources Specialty Group Student Research Paper Award from the American Association of Geographers for her paper "Analyzing inclement weather impacts in water quality in Sinking Creek, Watauga Watershed, East Tennessee" https://peasemike.wixsite.com/wrsg/awards
Keeping Social Media Influencers Influential: Preserving Perceptions Of Authenticity While Brand Dropping,
2020
Louisiana Tech University
Keeping Social Media Influencers Influential: Preserving Perceptions Of Authenticity While Brand Dropping, Cassandra Miriam Ditt
Doctoral Dissertations
Marketers’ use of social media influencers (SMIs)—individuals who use various social media channels to discuss a particular topic (e.g., fashion, health) or offer entertainment (e.g., comedy) and, in doing so, attract followers—to promote products, known as “influencer marketing,” is a widely employed and effective strategic tool (Linqia 2018). In fact, SMIs, who can be conceptualized as human brands (Thompson 2006), have a greater audience reach and dialogue generation compared to that of celebrities (Crimson Hexagon 2015). Further, consumers perceive SMIs’ content as trustworthy (Scott 2015), which is likely due to them being perceived as highly authentic. According to Audrezet, de …
Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency,
2020
Sotheby's Institute of Art
Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su
MA Projects
Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …
A Conservation Marketing Toolkit: Systematic Literature Mapping, Microtargeting Conservation Easements, And Conservation Corridor Prioritization,
2020
University of Montana, Missoula
A Conservation Marketing Toolkit: Systematic Literature Mapping, Microtargeting Conservation Easements, And Conservation Corridor Prioritization, Hannah Josie Leonard
Graduate Student Theses, Dissertations, & Professional Papers
In a changing world with limited resources for conservation efforts, conservationists, wildlife managers, and land managers must look for creative ways to realize conservation goals. A new wave of conservationists is investigating how other disciplines, namely psychology and marketing, might improve our ability to understand and change conservation-related human behavior. In this thesis, I review existing applications of “conservation marketing” and apply a subset to advance two specific conservation challenges. In Chapter 1, I present a systematic mapping of the conservation marketing literature to understand the lay of the land in how conservationists have already applied marketing techniques to conservation, …
An Analysis Of Millennials And Their Interactions With Financial Institutions,
2020
Middle Tennessee State University
An Analysis Of Millennials And Their Interactions With Financial Institutions, Fallon Endsley, Lucy Matthews, Cheryl Ward
Atlantic Marketing Journal
As the largest generational cohort since the Baby Boomers of the mid-20th century, Millennials hold significant power over the future. This is especially true in business; therefore, consideration of the environment and the target market should be lucrative. Millennials seem to fit this role more every year. This project investigates the Millennial age cohort and creates a social media portfolio to create a short social media campaign for Ascend Federal Credit Union to market their financial services and education to people ages 23 – 37. This project seeks to better understand how to utilize social media in a business …
The Social Media Machines: An Investigation Of The Effect Of Trust Moderated By Disinformation On Users’ Decision-Making Process,
2020
Nova Southeastern University
The Social Media Machines: An Investigation Of The Effect Of Trust Moderated By Disinformation On Users’ Decision-Making Process, Zulma Valedon Westney
CCAC Theses and Dissertations
Social media networking sites (SMNS) have become a popular communications medium where users share information, knowledge, and persuasion. In less than two decades, social media's (SM) dominance as a communication medium can't be disputed, for good or evil. Combined with the newly found immediacy and pervasiveness, these SM applications' persuasive power are useful weapons for organizations, angry customers, employees, actors, and activists bent on attacking or hacking other individuals, institutions, or systems. Consequently, SM has become the preferred default mechanism of news sources; however, users are unsure if the information gathered is true or false. According to the literature, SMNS …
