Marketing Commons^™

2022-February-07-Upcoming Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (Feb. 7, 2022) East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, February 18.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become available, the agenda and accompanying materials for …

The Online Ordering Behaviors Among Participants In The Oklahoma Women, Infants, And Children Program: A Cross-Sectional Analysis, Qi Zhang, Kayoung Park, Junzhou Zhang, Chuanyi Tang

Department of Marketing Faculty Scholarship and Creative Works

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a nutrition assistance program in the United States (U.S.). Participants in the program redeem their prescribed food benefits in WIC-authorized grocery stores. Online ordering is an innovative method being pilot-tested in some stores to facilitate WIC participants’ food benefit redemption, which has become especially important in the COVID-19 pandemic. The present research aimed to examine the online ordering (OO) behaviors among 726 WIC households who adopted WIC OO in a grocery chain, XYZ (anonymous) store, in Oklahoma (OK). These households represented approximately 5% of WIC households who redeemed …

What Improves Customer Satisfaction In Mobile Banking Apps? An Application Of Text Mining Analysis, Yun Kyung Oh, Jung-Min Kim

Asia Marketing Journal

Consumer-generated reviews reflect consumers’ experiences and perceptions toward a product or service. In this context, we propose a text mining approach to identify factors that improve customer satisfaction in the mobile banking app service. To do so, we collect 96,140 mobile app reviews for four U.S. banks: Bank of America, Capital One, Chase, and Wells Fargo. Using the Latent Dirichlet Allocation (LDA) topic model, we first derive the critical quality dimensions such as ease of use, convenience, security, and customer support. Analysis of weekly panel data shows that positive responses to the security and convenience of mobile banking apps improve …

Donation Levels In Cause-Related Marketing (Crm): The Impact Of Donation Levels, Consumer Support And Self-Expressive Cues On Perceived Benefits And Perceived Monetary Sacrifice, Tae Hee Park, Dongho Yoo

Asia Marketing Journal

In this study, we examine the extent to which donation level is perceived as a concept of benefit and monetary sacrifice to consumers, as well as that the extent to which it is moderated by consumer support for cause domains. In addition, we investigate the influence of self-expressive cues as a means of increasing consumers’ intention of participating in cause-related marketing (CRM) by lowering perceived monetary sacrifice. As a result of Study 1, consumers with high-level cause support perceived the donation level as a benefit, resulting in a positive effect on their intentions to participate in CRM. Conversely, consumers with …

2022-February-04-Etsu Public Health Student Elected To National Rural Health Congress, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 4, 2022) – East Tennessee State University student Justin Kearley was elected as a 2022 student representative to the Rural Health Congress, the National Rural Health Association’s (NRHA) policy-making body.

Kearley, of Asheville, North Carolina, is a Master of Public Health candidate with a concentration in epidemiology. 

The Rural Health Congress determines the association's positions on public policy through a series of policy briefs and issue papers. In his new role, Kearley will represent students in the development of policy, attend regular meetings and conferences and advocate on behalf of rural health.

“I was interested …

2022-February-04-Sbi Fundamentals Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 4, 2022) – “Introduction to ACEs, Using Trauma-Informed Approaches, and Fostering Resilience – Level 1,” an online, asynchronous training course, is now free and available to the public.

This course is offered by the East Tennessee State University Ballad Health Strong BRAIN (Building Resilience through ACEs-Informed Networking) Institute.

It offers an overview of what is meant by adverse childhood experiences (ACEs) and how these may impact lifelong physical and mental health. Participants will learn about ACEs and other forms of trauma and stress, including how trauma- and resilience-informed approaches can promote better health and well-being in …

2022-February-03-Open Houses Slated For Coming Months, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 3, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering several Open House events for prospective students or high school teacher or guidance counselor interested in learning more about the pharmacy profession. The dates are as follows:

• Feb. 12, 1-4:30 p.m., RSVP
• 
  March 22, 4-6:30 p.m., RSVP
• April 30, 1-4:30 p.m., RSVP
• May 10 – 4-6:30 p.m., RSVP

The events will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists and faculty, admissions information, and tours of campus.

“We are …

2022-February-03-Etsu Pharmacy Open Houses Slated For Coming Months, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 3, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering several in-person Open House events for prospective students interested in pursuing a career in pharmacy. The dates are as follows:

• Feb. 12, 1-4:30 p.m.
• March 22, 4-6:30 p.m.
• April 30, 1-4:30 p.m.
• May 10, 4-6:30 p.m.

The events will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists and faculty, admissions information and tours of campus.

“We are excited to offer these preview days to …

2022-February-03-Uh Alumni Olivia Ares Earns Girl Scouts Gold Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Class of 2021 Alumni, Olivia Ares, is one of 29 girls to earn a 2021 Gold Award from the Girl Scouts of the Southern Appalachians.

View Article

2022-February-03-Uh Alumni Jessica Gemmer-Medina Publishes Second Book In Series, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Class of 2007 Alumni, Jessica Gemmer-Medina, has released the second book in The Echo Series. 

2022-February-03-Regional Premiere, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (February 3, 2022) The recent Broadway hit “Straight White Men” will make its regional premiere Feb. 17-20 at East Tennessee State University’s Martin Center for the Arts. Presented by the ETSU Department of Theatre and Dance, the show will be performed Feb. 17-19 at 7:30 p.m. and Sunday, Feb. 20, at 2 p.m. in the Bert C Bach Theatre.

“Straight White Men” is written by Young Jean Lee, who was the first Asian American woman to have a play produced on Broadway. The show opened Off-Broadway in November 2014 and was later produced by the Steppenwolf Theatre …

2022-February-02-Etsu, Local Groups Collaborating For Film Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 2, 2022) – The Department of Media and Communication at East Tennessee State University, in conjunction with Wallace Theater and Action VFX, will host a film competition from Friday, March 4 to Sunday, March 6. The competition will take place at Wallace Theatre, located at 215 East Main Street in Johnson City. 

The 52 Film Fest is a 52-hour film competition in Johnson City. Teams of filmmakers will have 52 hours to complete a short film. The teams will work on their films from 8 a.m. on Friday to noon on Sunday. There will be two …

2022-February-02-Jahns Distinguished Lecturer Richard M. Wooten, P.G., To Present At Etsu, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Lecture Presentation by Richard Wooten. Topic- 2018-2020: Two Years, Eight Storms, 320+ landslides, and an Earthquake in Appalachian Region - (What does it mean, and what do we do now?) Wednesday, February 2 @ 1:40 in Ross Hall Room 217.

Click Here to learn more about Richard Wooten! 

Salesperson Moral Identity And Value Co-Creation, Omar S. Itani, Larry Chonko, Raj Agnihotri

Marketing Faculty Publications

Purpose

The purpose of this study is to examine the role of salesperson moral identity centrality in value co-creation. This study identified and tested an extended identity-based formation process of selling orientation, customer orientation and value co-creation. This was accomplished by examining the role of inclusion of others in the self and circle of moral regard in the mechanism through which moral identity centrality impacts selling orientation, customer orientation and value co-creation, taking into account the contingency role of salesperson self-construal.

Design/methodology/approach

An extended identity-behavior model grounded in identity theory and the social-cognitive perspective of moral identity centrality was tested. …

2022-February-02-Etsu Plans Events For Black History Month, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 2, 2022) – East Tennessee State University will celebrate Black History Month in February with a range of events, school officials announced.

Dr. Daryl Carter

“At ETSU, we are proud to stand for diversity and inclusion,” said Dr. Daryl Carter, a professor of history, associate dean and director of the Black American Studies Program. “The Black American Studies Program is thrilled to support these initiatives, and I encourage students, faculty, staff and members of the community to consider attending what events they can.”   

Here’s a look at some of the events:  

• Starting at noon on …

How Do You Measure A Brand’S Value?, Samir Dixit

Perspectives@SMU

There is an ISO standard, and a brand could be worth more than you initially thought

Research On Ternary Brand Trust Components In The Inter-Sphere Culture Context: Chinese Brands In Indian Market, Yan Han

Fordham Dissertations and Theses

In the information age, the cultural perspectives associated with brand trust have undergone fundamental changes. Hyperconnectivity in the digital era has transformed social interaction between consumers and firms, leading to the creation of a sphere between the digital spheres where brands construct cultural meaning and thereby influence community members in the spheres. This sphere is dynamic, and perpetually influenced by technology to reach an equilibrium where an inter-sphere cultural phenomenon is formed. The high volume and velocity of information generated with technological advances have led to the blurring and broadening of brand boundaries to create mega-sized brand communities, …

The Role Of Entitlement And Perceived Resources In Gratitude’S Effect On Materialism: Longitudinal And Situational Effects, Hyunjung Crystal Lee, Sunaina Chugani, Jae-Eun Namkoong

Marketing Faculty Publications

Gratitude plays a prominent role in marketing and consumer behavior. Yet, limited causal evidence has demonstrated how gratitude works or how gratitude-based marketing influences purchase decisions. We address this gap using four studies. Studies 1 and 2, both longitudinal experiments, illustrate that gratitude reduces materialistic values by decreasing entitlement and perceived resource scarcity. Studies 3A and 3B examine the effect of gratitude on materialism in a marketing context and illustrate that gratitude-based campaigns can shift consumer preference away from material goods and toward experiential purchases. Our findings suggest that gratitude-based marketing efforts reduce materialistic values and purchases and promote experiential …

2022-February-01-Etsu Sponsoring Free Media Skills Workshop, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 1, 2022) – The Department of Media and Communication at East Tennessee State University, in conjunction with the College of Arts and Sciences Council of Equity and Inclusion, will present a free media skills workshop by Karen Noble, casting executive, on Wednesday, February 2, 2022, at 7 p.m. via Zoom.

Noble has managed casting for ABC Television Group and the Walt Disney Company. Her workshop will offer advice for casting films and working with talent. Along with demystifying the inner workings of the casting world, Noble’s workshop will cover ways to consider equity and …

2022-February-01-Etsu Innovation Lab Member Purchases Cove Ridge Marina And Campground, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 16, 2022) – Ben Arnold, an East Tennessee State University Innovation Lab member, recently finalized the purchase of Cove Ridge Marina and Campground in Butler, Tennessee.

In August of 2021 his group, Cove Ridge Holdings, LLC, finalized the purchase of Cove Ridge Marina and Campground located on Watauga Lake. Arnold said their plans for 2022 include adding pontoon and kayak rentals, adding additional covered slips, hosting a variety of events including live music, food trucks, wine and beer tastings, and much more.

Photo by MK Photography

“The ETSU Innovation Lab has been a critical piece of …