Marketing Commons^™

2022-March-01-Etsu Scientist Playing On A Global Stage, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 2022) – Late last month, Dr. Aruna Kilaru wrote a piece aimed at addressing food insecurity and climate change using agricultural biotechnology. 

Suggesting how both farmers and government agencies can work together to reduce harmful emissions and minimize food waste, the article appeared as part of her work as a science, technology and policy fellow of the American Association for the Advancement of Science, and science adviser and international trade policy officer for the U.S. Department of Agriculture’s Foreign Agricultural Service, New Technologies and Production Methods Divisions.

Dr. Aruna Kilaru

It means that Kilaru, a professor …

2022-March-01-Etsu Student Pharmacists Earn National Honor For Drug Misuse Education, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A student organization at East Tennessee State University Bill Gatton College of Pharmacy finished Third-year student pharmacists Tess Willcoxon (vice president, patient care), Morgan Thomas (chapter president), Regan Bell (chapter member), Hillary Owens (vice president, membership) celebrate their national honor.  among the top service organizations in the country for educating the community about prescription drug misuse.   

The college’s American Pharmacists Association-Academy of Student Pharmacists Operation Substance Use Disorders (SUD) committee (formerly Generation Rx) was national first runner-up for the APhA-ASP Operation Substance Use Disorders Chapter Achievement Award in 2020-21.

This is the ninth consecutive year that …

2022-March-01-Etsu Students Deliver Strong Performance In Regional Investment Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A team of East Tennessee State University business students performed strongly in the Chartered Financial Analyst (CFA) Institute Research Challenge.

The team of four students in the ETSU Equity Valuation team gained real-world experience as they assumed the role of research analyst. The 2022 CFA Institute Research Challenge, held in Middle Tennessee, involved more than 1,000 schools and 5,000 students. CFA, a global nonprofit organization of investment professionals, sponsors the intercollegiate competition. 

The competition requires teams to present their valuations and analysis of a company to a group of investment professionals. Under the direction of Dr. …

2022-March-01-Inaugural Etsu Heroes Recognized During Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

Inaugural ETSU Heroes

JOHNSON CITY – East Tennessee State University celebrated the extraordinary and impactful stories of the inaugural recipients of the ETSU Heroes during a ceremony on March 30. The ETSU Heroes recognition program honors the exemplary service of those who “embody excellence and contribute significant and innovative accomplishments” to the university.

Recipients of …

2022-March-01-Kingsport Alliance For Continued Learning Releases Spring Schedule, University Marketing And Communication, East Tennessee State University

ETSU News

Kingsport, Tenn. – The Kingsport Alliance for Continued Learning (KACL), in partnership with East Tennessee State University at Kingsport, will offer a series of informal in-person and virtual class options beginning Tuesday, March 22, focusing on a variety of subjects from science, local history and literature to a Pearl Harbor National Memorial overview.

This six-week series of non-credit courses is open to anyone. Classes will continue through Thursday, April 28, and will be held at the Kingsport Center for Higher Education (KCHE), 300 W. Market Street. The cost to participate is $30 and covers all KACL spring courses. Some …

2022-March-01-Meet Allen Archer, University Marketing And Communication, East Tennessee State University

ETSU News

After working several years in the field of aerospace quality, Allen Archer decided to take the knowledge he’d learned on the job and combine it with his interest in various areas of health care to pursue a career in medicine.

Archer has lived in many places but calls Asheville, North Carolina, his hometown. By the time he graduated from high school, he’d already begun working. He started as a painter at an automation company that built robots and manufacturing machinery, and later worked his way up to a quality engineer in an aerospace manufacturing company before changing directions to pursue …

2022-March-01-Njcaa Visits Esports, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (March 10, 2022) Leaders from the National Junior College Athletic Association (NJCAA) recently visited the ETSU esports arena to talk with staff about gaming, partnerships and possible new opportunities for college students.

The NJCAA is the governing body for two-year sports programs and recently set up a governing body for esports programs at two-year schools.

Dr. Christopher Parker, president and CEO of NJCAA, and Jeff White, vice president for Compliance, Legal, Diversity and IT, met with Head Coach Jeff Shell to learn more about ETSU’s esports program and to see the training facility, which includes the new …

2022-March-01-Poetry Reading At Etsu Is March, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – An upcoming poetry reading at East Tennessee State University will pay tribute to ETSU’s Dr. Jesse Graves, whose first collection of poetry was published a decade ago.

Dr. Jesse Graves

Publishers are releasing a 10th anniversary reissue of “Tennessee Landscape with Blighted Pine,” heralded by the American Poet Ron Rash as “more than an extraordinary first book. These poems have the music, wisdom and singular voice of a talent fully realized …”   

The poetry reading is at 5 p.m. on Wednesday, March 23, at the Reece Museum.  

Matthew Wimberley, of Lees-McRae College, will make an …

2022-March-01-Renowned Classical Group Will Perform At Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 2022) – Heralded by The New York Post as “the biggest classical music sensation in years,” a renowned quintet will perform next month in Johnson City. 

The 5 Browns are scheduled for 7:30 p.m. on Tuesday, April 5, in the Grand Hall of the East Tennessee State University Martin Center for the Arts. 

Purchase your ticket for the 5 Browns today

The 5 Browns

“This will be a wonderful evening of classical music,” said Dr. Esther Park, an associate professor in ETSU’s Department of Music. “Book your tickets now for what will be an …

2022-March-01-Us News Ranks Etsu College Of Public Health Among Best, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s College of Public Health was listed among the “Best Graduate Schools – Public Health Programs” in the 2023 rankings released today by U.S. News & World Report.

The ETSU College of Public Health was ranked No. 63, which makes it:

• among the top third of all schools and programs in the country;
• among the top 10 schools in the southeast (including Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina and Tennessee); and
• the top-ranked public program in Tennessee.

In addition, ETSU improved more from its previous ranking – from …

2022-March-01-Spotlight On Biomedical Sciences Graduates, University Marketing And Communication, East Tennessee State University

ETSU News

Graduate Spotlight

East Tennessee State University’s Center of Excellence in Inflammation, Infectious Disease and Immunity (CIIDI) caught up with three recent graduates of Quillen College of Medicine’s Biomedical Sciences Ph.D. program to find out what they are doing since they participated in their hooding ceremony at ETSU’s Commencement on Dec. 11, 2021:
 

Dr. Min Fan

Dr. Min Fan has continued to earn national recognition for her research with an American Heart Association (AHA) Postdoctoral Fellowship. 

The AHA Postdoctoral Fellowship promotes mentorship of postdoctoral Fellows who are embedded in a senior researcher’s …

2022 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2022.

Social Media And Marketing As A Means Of Planning And Promoting The 2022 Camp Polyhacks Hackathon, Amy Gillham, Olivia Gerraty, Elizabeth Anderson

Communication Studies

The recruitment of attendees and promotion of Camp PolyHacks, an annual Hackathon hosted by Cal Poly, required marketing strategies which were informed by relevant communication theories applied to event marketing campaign strategies. The theories utilized included Social Marketing Theory (SMT), Uncertainty Reduction Theory (URT), Consistency Theory (CT), and elements of persuasion and visual communication. The marketing strategies used by the Camp PolyHacks 2022 Marketing and Social Media team included social media marketing in the form of Instagram posts, stories, and direct messages, and external marketing in the form of presentations, emails, booths, and posters. This paper examines the utility of …

Tech-Sheet Infographics Designed For Tolosa Winery, Jennifer A. Craddock

Graphic Communication

Wineries produce thousands of wines that are individually altered by each growing season and conditions that Mother Nature presents, which vary year-by-year. From increased rainfall and fog conditions, to soil composition and vineyard proximity to the ocean, there are countless factors that go into each bottle’s unique taste and aroma. In order for consumers to understand the details of their wine they must know what aromas, growing conditions, and notes go into each bottle, hence the importance of having readily accessible “tech-sheets.”

For my senior project, I chose to revamp the informational tech sheets at Tolosa Winery during an 8-month …

2022-March-01-All-In Career Fair, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU juniors and seniors can take advantage of an opportunity to network with a wide range of regional and national employers on Wednesday, March 23, when University Career Services hosts All In: Career Fair Spring 2022. Students are encouraged to dress professionally, bring resume copies and have their elevator pitches ready and come by the Career Fair from 2-5 p.m. in the D.P. Culp Student Center ballroom.

In preparation, students may come to the Career Lab, a Career Fair Preparation Walk-In Workshop, on Monday, March 21, between 10 a.m. and 2 p.m. in The Cave in the Culp …

2022-March-01-Etsu And University School Partner On Innovation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Continuing to engage with community startups and businesses, the East Tennessee State University College of Business and Technology announced a sponsorship aimed at mentoring the next generation of innovation makers and entrepreneurs taking part in the University School Entrepreneurship Club.

The sponsorship, which began this spring, allows College of Business and Technology faculty and staff members the opportunity to showcase their unwavering commitment to coach and advise student innovators. In addition to the sponsorship of University School's Entrepreneurship Club, the college will also host a Summer Startup Bootcamp by teaming up with FoundersForge, a Johnson …

2022-March-01-Quillen College Of Medicines Class Of 2022 Takes Part In Match Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – The Class of 2022 at East Tennessee State University’s Quillen College of Medicine found out today where they were matched for their residencies, which they will begin this summer following their graduation in May.

The National Resident Matching Program (NRMP) pairs graduating medical students with residency programs throughout the country. The Class of 2022 enjoyed a successful match rate, with 100 percent of the class securing residency training positions in 17 different specialties/sub-specialties in 21 states.

Twenty-five students will continue their training at institutions in Tennessee, and an additional 21 students will train at institutions in …

Trust Propensity Across Cultures: The Role Of Collectivism, Stanford A. Westjohn, Peter Magnusson, George R. Franke, Yi Peng

Marketing Faculty Publications

Does collectivism influence an individual's willingness to trust others? Conflicting empirical results from past research and the role of trust in international marketing make this question important to resolve. We investigate this question across cultures and at the individual level with four studies using multiple methods. Study 1 establishes correlational evidence between societal-level collectivism and individual-level trust propensity with results from a multi-level analysis of data from over 6,000 respondents in 36 different countries. Study 2 offers an individual-level analysis using the trust game, introducing a more rigorous behavioral outcome variable. Study 3 contributes causal evidence at the individual level …

2022-March-01-Am I A Trauma-Informed Leader?, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – “Am I a Trauma-Informed Leader?” is the focus of a virtual talk in the East Tennessee State University Ballad Health Strong BRAIN Institute’s Resilience Presentation Series on Monday, March 28.

The talk, which will begin at noon via Zoom, features Dr. Debra Berke, director of Psychology/Organizational Dynamics Programs in Wilmington University’s College of Cultural and Behavioral Sciences.

In her talk, Berke will explore what it means to be a trauma-informed leader during times of trauma and toxic stress and how to promote healing and well-being for self and others.

To register for this free public talk …

"Real" Marketing Within The Fast Fashion Industry: An Analysis Of Internal Vs. External Dei Practices, Marinda Lynn Carlyle

University Honors Theses

This thesis will analyze the social media marketing (SMM) practices of Fast Fashion industry trends that have surfaced due to recent events. Specifically, this work will compare customer-facing SMM efforts related to diversity, equity, and inclusion (DEI) initiatives against the internal values and practices a company expends towards these efforts. This thesis will use H&M as an illustrative example in representing a company within the Fast Fashion industry. The motivation of this thesis or[i]ginates from the ongoing shifts in corporate SMM practices after the murder of George Floyd in May of 2020 and the corresponding increase in social justice activism …