Marketing Commons^™

2022-March-18-Director Of New Students And Family Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 18, 2021) – East Tennessee State University’s Division of Student Life and Enrollment has announced that Timothy Lewis will serve as director of New Student & Family Programs. Lewis will be responsible for various programs, including New Student Orientation, Preview and Parent & Family Programs, and will assume an advisory role to the Preview and Orientation Leader Organization.

Lewis received his Master of Education degree in the Higher Education and Student Affairs program at the University of South Carolina (UofSC) while working as a graduate assistant in the office of New Student Orientation. Lewis says …

2022-March-18-Etsu's Carter Railroad Museum Sponsoring Train Excursion, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 18, 2022) – The George L. Carter Chapter of the National Railway Historical Society and East Tennessee State University’s George L. Carter Railroad Museum will sponsor a scenic train excursion and riverboat cruise to Knoxville on Saturday, May 14.

Tickets must be purchased no later than May 1. The price for the excursion is $95 for adults and $85 for children ages 3-12. Children 2 and under may ride free.  

The fee includes bus transportation to and from Knoxville, a 90-minute train ride and a luncheon cruise on the Tennessee Paddlewheel Riverboat, The Star of Knoxville. …

Religious Servicescape: Does Convenience Matter For Revisit Intentions And Positive Word Of Mouth?, Ghada Talat Alhothali, Islam Elgammal, Felix T. Mavondo

International Journal of Religious Tourism and Pilgrimage

Umrah is an optional holy ritual that is highly rewarded when performed in the month of Ramadan. Hence, managing such an event is a challenging mission facing stakeholders. However, limited studies have examined the quality of services provided in the Umrah site (i.e., the Holy Mosque in the city of Makkah, Saudi Arabia) from the pilgrims’ perspective. The current study examines the influence of religious servicescape on service convenience and investigates whether service convenience matters to pilgrims. Further, the study tests the role of religious attractiveness (i.e., of the Kaaba) on pilgrims’ behavioural outcomes (i.e. intention to revisit and Positive …

Status Consumption And Charitable Donations: The Power Of Empowerment, Sona Klucarova, Xin He

Marketing & Entrepreneurship Faculty Publications

Status consumption, the act of consuming market offerings aimed at conferring status on the consumer, has often been portrayed as the opposite of charitable donation behavior. In a departure from prior works, this study examines the connection between these two seemingly contradictory behaviors. The results of seven studies (including one in the Supporting Information Appendix) demonstrate that status consumption, considered a self-centered behavior, leads to increased charitable donations, a prosocial outcome. This effect is driven by a process of empowerment (i.e., increase in the sense of power that consumers derive from status consumption). The underlying mechanism of empowerment is examined …

2022-March-16-Finance Committee To Meet, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (March 16, 2022) East Tennessee State University’s Board of Trustees will hold a special called meeting of the Finance and Administration Committee on Wednesday, March 30, at 11 a.m. to discuss tuition and mandatory fees and budget for 2022-23.

The meeting will be conducted permitting participation by electronic or other means of communication if necessary. A livestream of the meeting will be available at www.etsu.edu/trustees/livestream.php.

When they become available, the agenda and accompanying materials for the meeting will be posted at www.etsu.edu/trustees under “Meeting Schedule & Materials.”

For more information, call 423-439-4317.  For disability accommodations, call …

Conferencia: Prospección Del Marketing: ¿Cómo Pensar Sobre El Futuro Del Marketing Ahora?, Cristo Leon

STEM for Success Resources

La Escuela de Negocios de la Konrad Lorenz invita a la comunidad Konradista y a la comunidad en general a participar en el ciclo de charlas, en el marco del evento regional de mercadeo bajo la Asociación de Escuelas de Negocios (ACBSP) y en alianza con la Universidad Continental de Perú, el Instituto San Ignacio de Loyola (ISIL) de Perú y la Universidad las Américas de Ecuador.

2022-March-15-Robert Earl Keen Performing At Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 15, 2022) – Texas songwriter and entertainer Robert Earl Keen will wrap up 41 years on the road with his 2022 Final Tour, “I’m Comin’ Home: 41 Years On The Road.” Keen’s final public concert will be Sept. 4 in Texas.  

Before that final concert, however, Keen is spending his summer saying farewell to fans across the country. On Sunday, June 5, at 7:30 p.m., the singer-songwriter will perform at the East Tennessee State University Martin Center for the Arts in the ETSU Foundation Grand Hall. Local tickets go on sale Friday, March 18, at 10 …

Relationship Between A Reflective-Formative Model Of Team Brand Associations And Behavioral Intentions: The Mediating Effect Of Fan Identification, Ho Yeol Yu, Neal Ternes, Claudia B. Ambs, Sanghoon Kim

Journal of Applied Sport Management

Understanding fans’ perceived associations with their favorite teams is crucial for the successful management of sport teams. In the current study, team brand associations are measured as a reflective-formative construct to examine the role of the fan identification on the relationship between team brand associations and behavioral intentions. Data from professional soccer spectators (n = 101) were analyzed using PLS-SEM. The results indicated that the reflective-formative construct of team brand associations and fan identification influence behavioral intention, whilst fan identification was found to mediate the relationship between team brand associations and behavioral intentions. Managerial implications include strategic marketing how …

2022-March-15-Help Name New Bald Eagle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 15, 2022) – For nearly a decade, East Tennessee State University has livestreamed active American bald eagle nests in Johnson City. 

Now, you can help name one of the new female eagles.  

Officials at ETSU have narrowed the suggested names, submitted by nearly 500 viewers in recent weeks, for the female eagle Boone has chosen as his mate.   

Vote at surveymonkey.com/r/ZLK7HBP. The contest closes on Sunday, March 20, at 11:59 p.m.

Here’s a look at the names that voters may choose from: Becca, Becky, Bella, Dani, Danyelle, Dolly, Fancy, Jolene, Rebecca and Tanasi. Earlier this …

2022-March-14-Former Us Poet Laureate Coming To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 14, 2022) – A former poet laureate of the United States is coming to East Tennessee State University. 

Natasha Trethewey, a Pulitzer Prize winner, will speak at 6 p.m. on April 6 at the ETSU Foundation Grand Hall in the Martin Center for the Arts. The event is free and open to the public.  

“It is a tremendous honor that our institution gets to host someone as well known and accomplished as Natasha Trethewey,” said Dr. Daryl A. Carter, a professor of history, associate dean and director of the Black American Studies Program. “We …

2022-March-14-Meet Maria Emilia Alfaro, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 14, 2022) – When young girls look at Maria Emilia Alfaro, she hopes they see not only a talented athlete but a skilled math student.  

“If a career in the sciences interests you, don’t be afraid to give it a try,” said Alfaro, who is set to graduate from East Tennessee State University this spring. “I wasn’t sure about it either. But then I took my first statistics class and I loved it.” 

Alfaro, a member of the ETSU women’s tennis team, is also a student in the university’s Mathematics and Statistics Department, carrying an …

Nationalistic Media Obsession With Olympic Medal Counts: The Case Of The 2020 Tokyo Olympic Games, Steve Dittmore, Kibaek Kim

Health, Human Performance and Recreation Faculty Publications and Presentations

Because Olympic medals are awarded to athletes representing an individual National Olympic Committee, it is natural for the media, and even the International Olympic Committee, to create a table indicating which nation has experienced the most athletic success. Problems, and even disagreements, arise when nations utilize different methods to count medals. The 2020 Tokyo Olympic Games, contested in 2021, provided a unique opportunity to observe how media organizations create a narrative around medal tables. American media outlets preferred to consistently show the United States at the top of the medal standings even though China had more gold medals for much …

2022-March-11-Nature-Based Therapy, University Marketing And Communication, East Tennessee State University

ETSU News

Nature-Based Therapy

JOHNSON CITY, Tenn. (March 11, 2022) – East Tennessee State University’s Department of Counseling and Human Services is now offering a graduate certificate in Nature-Based Therapy. The certificate offers an immersive, comprehensive preparation for the creation of nature-based therapeutic services and programming, as well as the integration of nature-based therapeutic practices into traditional approaches.

“The physical and psychological benefits of engaging with nature are well documented in literature. As urbanization continues to increase, it is more important than ever to intentionally integrate …

2022-March-10-Etsu Earns Prestigious Military Friendly Designation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 10, 2022) – East Tennessee State University student Brandon Paul spent nine years serving his country as a member of the Coast Guard. Stationed at various locations throughout the United States, Paul is now a junior who plans to apply to the university’s dental hygiene program this semester.

2021 Veterans Day service

The support he has received at ETSU helped propel him forward. 

“The Veterans Affairs office on campus has been a complete blessing to have, and the staff, especially David Haselroth, consistently goes above and beyond for the military-affiliated students on campus,” he said. “I …

2022-March-09-Expanding Opportunities, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 9, 2022) – Officials from East Tennessee State University (ETSU) and Edward Via College of Osteopathic Medicine (VCOM) signed an articulation agreement today that expands admissions opportunities for ETSU students who are interested in a career in medicine.

The agreement creates a “Guaranteed Admissions Interview Program” for ETSU undergraduates who have applied to attend medical school at VCOM. Students who meet the criteria for the program will interview on campus at VCOM with three VCOM faculty/administrators and participate in the designated interview day activities. 

VCOM receives more than 16,000 applications annually for about 625 …

2022-March-08-A Tribute To Abba Coming To Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 8, 2022) – Patrons of the East Tennessee State University Martin Center for the Arts will enjoy what the performing band has called the “closest to ABBA you’ll ever get.” 

ABBA – The Concert plays Saturday, June 11, at 8 p.m. and will feature many classics, including “Waterloo,” “Mamma Mia,” “Money, Money, Money,” “Dancing Queen,” “Take a Chance on Me,” “The Name of the Game,” “S.O.S” and “Voulez-Vous.”

Concert is June 11

Tickets for ABBA – The Concert: A Tribute to ABBA go on sale Friday, March 11, at 10 a.m. at ETSUMartinCenter.org. 

“They are …

2022-March-08-Civility Week And Festival Of Ideas, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 8, 2022) – East Tennessee State University will soon begin its week-long celebration of Civility Week and Festival of Ideas. Festivities will begin Monday, March 28, and will conclude Monday, April 4. Three keynote speakers will be present at the event, including CNN host Van Jones, award-winning journalist David Plazas, and former co-host of “The View” Meghan McCain.

View the full media release here.

Van Jones

2022-March-07-Etsu Preparing Future Math Teachers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 7, 2022) – Math education major Tataya Johnson isn’t sure where she wants to eventually teach.

She does want to be wherever “the biggest need is.” 

“I want to help those who need it most because I was once the young girl from an inner city who did not have access to support systems that every child needs to be successful,” said Johnson, a junior at East Tennessee State University. 

Professors in ETSU’s Mathematics and Statistics Department are preparing students like Johnson to enter a workforce that desperately needs more teachers, especially in math.

Jobs plentiful …

2022-March-03-Etsu Research Explores Pharmacists' Role In Decreasing Fall Risk, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 3, 2022) – Fall risk is a major cause of injury and death for older patients. Traditionally, a pharmacist’s role in lowering that risk has been unknown – until now.

Since pharmacists play a major role in managing patients’ drug interactions, faculty and staff from East Tennessee State University Bill Gatton College of Pharmacy and the College of Clinical and Rehabilitative Health Sciences teamed up to explore how pharmacists can help decrease fall risk for older patients by assessing medications and patient characteristics such as height, weight and gender.

This specific research aim was part of …

2022-March-03-Etsu Research Explores Pharmacists' Role In Decreasing Fall Risk, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 3, 2022) – Fall risk is a major cause of injury and death for older patients. Traditionally, a pharmacist’s role in lowering that risk has been unknown – until now.

Since pharmacists play a major role in managing patients’ drug interactions, faculty and staff from East Tennessee State University Bill Gatton College of Pharmacy and the College of Clinical and Rehabilitative Health Sciences teamed up to explore how pharmacists can help decrease fall risk for older patients by assessing medications and patient characteristics such as height, weight and gender. 

This specific research aim was part of …