Marketing Commons^™

2022-January-07-'Resilience Reconsidered', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 7, 2022) – “Resilience Reconsidered” is the focus of a talk sponsored by the East Tennessee State University Ballad Health Strong BRAIN Institute (SBI) to be held Tuesday, Jan. 11, at noon via Zoom.

This talk, the second in the SBI’s Resilience Presentation Series, will be given by Dr. Michael Cull, an associate professor in the Department of Health Management and Policy at the University of Kentucky.

Cull says that the critical component in a more resilient, better engineered system of helping is the team.

“Designing collaborative work in professional teams has the potential to transform …

Exploratory Content Analysis Of Direct-To-Consumer Pet Genomics: What Is Being Marketed And What Are Consumers Saying?, Nikki E. Bennett, Silvio Ernesto Mirabal Torres, Peter B. Gray

Anthropology Faculty Research

Mars Petcare introduced the first direct-to-consumer domestic dog genetic test in 2009 and Basepaws introduced the first direct-to-consumer cat genetic test in 2016. Social science research has evaluated numerous aspects of the human direct-to-consumer market, yet no such exploration has evaluated the occurrence of pet owners pursuing pet genetic tests. Using a mixed methods approach, we conducted an exploratory content analysis of direct-to-consumer pet genetic company webpages and consumer reviews shared on Amazon. Initial data reviews indicated some companies may be key industry players, relative to others. Our results present content frequency for each group (key industry players, all other …

2022-January-06-Etsu Professors Publish Work On Mask Making, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 6, 2022) – With the omicron variant sweeping the globe, COVID-19 continues to make headlines.

Flashback to March 2020, when news about the virus was spreading rapidly, women in Appalachia were gathering information about prevention efforts and acting quickly with what resources they had. These women provided homemade masks for themselves, their families and the community.

Research focuses on Appalachian women

That’s according to East Tennessee State University professors Dr. Melanie B. Richards and Dr. Mildred F. Perreault, who have provided important analysis when it comes to health communication.

Their findings, featured in “Survive & …

2022-January-06-Etsu Health Ophthalmologist Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan, 6, 2022)  – Dr. Brent Aebi, ophthalmologist, has joined ETSU Health to further his passion for providing care for others.

He is accepting new patients at ETSU Health Surgery.

Aebi has advanced training and experience treating diabetic eye disease, corneal disease, retinal disease, glaucoma, cataracts and other eye conditions. He offers cataract surgery with advanced intraocular lens technology.

“When a patient chooses me as their physician, I have a responsibility to give them my full attention and effort. I do not take that responsibility lightly,” Aebi said. “I believe you should treat every person with dignity …

2022-January-05-Researchers Investigate Sars-Cov-2 Immune Response, University Marketing And Communication, East Tennessee State University

ETSU News

Making Strides in COVID-19 Research

JOHNSON CITY (Jan. 5, 2022) — Members of the Center of Excellence in Inflammation, Infectious Disease, and Immunity (CIIDI) at East Tennessee State University have been making strides in understanding SARS-CoV-2, recently publishing their second article describing a study examining the immune reaction to SARS-CoV-2 (the virus responsible for COVID-19). 

The article, “SARS-CoV-2 specific memory T cell epitopes identified in COVID-19-recovered subjects,” was published in Virus Research.  

Given that …

2022-January-05-P4 Rotation At Cherokee Indian Reservation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Noma Mgutshini, 2nd from left, served on her APPE rotation at Cherokee Indian Hospital Authority in Cherokee, North Carolina.

JOHNSON CITY, Tenn. (Jan. 25, 2022)—East Tennessee State University Bill Gatton College of Pharmacy P4 Noma Mgutshini recently served on her APPE rotation at Cherokee Indian Hospital Authority in Cherokee, North Carolina. 

Cherokee Indian Hospital Authority (CIHA) is a family practice-based hospital and clinic located on the Eastern Band of Cherokee Indian Reservation in western North Carolina. It serves approximately 14,000 Native Americans across a five-county area through a variety of programs funded and operated through both the Indian Health Service …

Invited Perspective - Nutritional Needs And Implications For Children In Subsistence Marketplaces, Nagendra Rangavajla

Subsistence Marketplaces

Today, while the number of stunted children is decreasing in all geographies, the progress is not consistent. Moreover, there is an increasing prevalence of overweight and obesity among children and adolescent. Globally, about half of all children under five do not receive essential nutrients, often unnoticed until too late. On the other end of the spectrum, the incidence of overweight and obesity in 5-19 year old has increased from 4% in 1975 to 18% in 2016 ¹. These trends reflect a ‘triple burden of malnutrition’, a burden that impacts the survival, growth, and development of children, and in turn, …

Big Events, Little Change: Extreme Climatic Events Have No Region-Wide Effect On Great Barrier Reef Governance, Amber Datta, Michele L. Barnes, Brian C. Chaffin, Theresa M. Floyd, Tiffany Morrison, Sarah Sutcliffe

Management and Marketing Faculty Publications

Extreme climatic events trigger changes in ecosystems with potential negative impacts for people. These events may provide an opportunity for environmental managers and decision-makers to improve the governance of social-ecological systems, however there is conflicting evidence regarding whether these actors are indeed able to change governance after extreme climatic events. In addition, the majority of research to date has focused on changes in specific policies or organizations after crises. A broader investigation of governance actors’ activities is needed to more fully understand whether or not crises trigger change. Here we demonstrate the use of a social network analysis of management …

Emphasizing “Me” Or “We”: Training Framing And Self-Concept In Network-Based Leadership Development, Theresa M. Floyd, Kristin L. Cullen-Lester, Houston F. Lester, Travis J. Grosser

Management and Marketing Faculty Publications

This study explores how the motivational framing of a network training program may positively or (inadvertently) adversely impact participants' discomfort with strategic networking and motivation to network. We examine the impact of a “me-focused” framing (i.e., on the personal career benefits that individuals can accrue through strategic networking) and a “we-focused” framing (i.e., on the benefits to the team/organization of individuals' strategic networking) compared to a control group in two field-based quasi-experiments. In both studies, we found no difference between the two training frames in their effect on the two training outcomes when looking at participants' reactions, on average. However, …

A Social Network Perspective On Workplace Inclusion: The Role Of Network Closure, Network Centrality, And Need For Affiliation, Travis J. Grosser, Christopher M. Sterling, Rohit S. Piplani, Kristin L. Cullen-Lester, Theresa M. Floyd

Management and Marketing Faculty Publications

Organizations are increasingly recognizing the important role employee inclusion perceptions play in promoting positive employee attitudes and behaviors. Although social networks are frequently cited as being a driver of perceived inclusion, little empirical work has examined the social network conditions that give rise to it. We address this gap by examining how both network position (indegree centrality) and network structure (network closure) relate to perceived workplace inclusion. We test our hypotheses with a sample of 364 professionals in a multinational pharmaceutical firm. We find that both indegree centrality and network closure are positively related to perceived workplace inclusion. The relationship …

Adaptive Capacity Beyond The Household: A Systematic Review Of Empirical Social-Ecological Research, Sechindra Vallury, Ada P. Smith, Brian C. Chaffin, Holly K. Nesbitt, Sapana Lohani, Sabrina Gulab, Simanti Banerjee, Theresa M. Floyd, Alexander L. Metcalf, Elizabeth Covelli Metcalf, Dirac Twidwell, Daniel R. Uden, Matthew A. Williamson, Craig R. Allen

Management and Marketing Faculty Publications

The concept of adaptive capacity has received significant attention within social-ecological and environmental change research. Within both the resilience and vulnerability literatures specifically, adaptive capacity has emerged as a fundamental concept for assessing the ability of social-ecological systems to adapt to environmental change. Although methods and indicators used to evaluate adaptive capacity are broad, the focus of existing scholarship has predominately been at the individual- and household- levels. However, the capacities necessary for humans to adapt to global environmental change are often a function of individual and societal characteristics, as well as cumulative and emergent capacities across communities and jurisdictions. …

“Old Boys' Club”: Barriers To Digital Marketing In Small B2b Firms, Justina Setkute, Sally Dibb Prof

Articles

Despite the widely acknowledged benefits of digital marketing, many B2B SMEs have been slow to adopt these practices. These firms' characteristics and ways of working mean that digital marketing as practiced in B2C or in larger firms may be unsuitable. This paper aims to increase understanding about digital marketing in B2B SMEs, by examining the barriers they face and the digital practices that work for them. A qualitative research methodology is used to focus on these previously unexplored practices in small B2B firms operating with the oil and gas industry. The study identifies the internal and external factors linked to …

The New Solar Kiosk Model: A Sustainable Solution To Address The Uptake And Access Of Renewable Technologies To Create Energy Kiosks That Improve Women’S Income In Kiryandongo Refugee Settlement, Kiryandongo District, Northern Uganda., Musiimenta Joy Kellen

Regis University Student Publications (comprehensive collection)

This thesis was carried out in the Kiryandongo Refugee Settlement in Northern Uganda to test a new model to improve access to clean energy technologies in the refugee settlement. The settlement hosts more than seventy-five thousand refugees, including the Internally Displaced Persons (IDPs) from the Bududa landslides in Eastern Uganda. The literature review shows the challenges faced in the humanitarian sector. The challenge is met in providing lighting and improved cooking technologies to all refugees in settlements and camps globally. The refugees tend to cut down trees in the surrounding forest, and the wood is used for firewood to cook …

Conceptualising Digital Entrepreneurship: Artifacts, Platforms And Infrastructures, Anthony Paul Buckley, Kisito Futonge Nzembayie

Conference papers

In this paper we explore how, in the digital age, the micro-level activities of digital entrepreneurs in new venture creation continue to digitally transform and disrupt economic systems at the macro-level. As digital entrepreneurship and other typologies of entrepreneurship in the digital age become increasingly fuzzy, this paper sets out to define the digital entrepreneurship domain – what it is, what is it not and why it is disruptive and distinct. By unbundling the roles of the differing digital technologies at play, we bring much needed clarity to a domain currently noted for its conceptual fuzziness. Our framework, developed from …

The Effect Of Third-Party Tracking Cookies On Online Purchase Behavior: A Conceptual Model, Fariba Sanaei, Hamid Abbassi

Faculty Working Papers from the School of Business and Economics

This paper explores how the use of 3rd party tracking cookies affects online trust and perceived risk, and in turn online shopping behavior. Moreover, it is proposed that product category and country of origin moderate the effect of 3rd-party cookies on perceived risk and online trust, respectively.

Fashioning The Flapper: Clothing As A Catalyst For Social Change In 1920s America, Julia Wolffe

Honors Program Theses

Fashion has been a catalyst for social change throughout human history. Fashion in 1920s America in particular reflects society's rapidly evolving attitudes towards gender and race. Beginning with how corsetry heavily restricted women for nearly four hundred years up until the twentieth century, this thesis explores how clothing has acted as a tool for societal progression following World War I and Women's Suffrage and during the Jazz Age and The Harlem Renaissance. Specifically, this thesis examines how the influence of jazz music and dance that originated from Black American communities led to the creation of the flapper evening dress. The …

Covid-19 And Consumer Eating Patterns: Analysis Of The Impact On The Meal Kit Industry In The United States, Dorian Bizeau

Honors Program Theses

The purpose of this thesis is to analyze consumer eating patterns through the emergence of COVID-19, and explain the impact of the COVID-19 Pandemic on the Meal Kit industry. Through the utilization of qualitative and quantitative analysis, the paper will apply source material to the research question. The research question for this study is: “How did COVID-19's emergence impact the Meal Kit industry?” An overarching theme is social behaviors adaptation. Adaptations occurred as a result of COVID-19's emergence. The qualitative data suggests the behaviors correlated with the strengths and weaknesses of the Meal Kit industry. A key finding revealed in …

Transdisciplinary Evaluation Of Telehealth Experiences Of Diabetic Participants’ And Their Coaches’ In “Stopping Diabetes In Its Tracks” (Sdit) A Descriptive Mixed- Methods Customer Experience Map Journey, Cindy Delgado

CGU Theses & Dissertations

Introduction: This study captured the experiences of diabetic patients and their coaches during the Covid- 19 transition to virtual delivery. Previous research has focused on the feasibility and effectiveness of in-person versus telehealth delivery of Diabetes Prevention Program (DPP). However, few studies have merged perspectives from the field of ethnic studies, public health, and customer service research during a pandemic to understand the experience of telehealth from end-users. Methods: A mixed-methods evaluation was conducted using interviews and quantitative surveys to provide insight into personal perspectives to in-person and telehealth experience. A customer-experience journey map (CXJM) was then created of Stopping …

2022-Alumni Spotlight- Dr. Austin Gardner ('20), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet alumnus and avid researcher Dr. Austin Gardner ('20) from Morristown, Tennessee. He serves as the Assistant Director of Pharmacy in Finance for Geisinger Health System in Philadelphia. In addition to being a pharmacist, he has earned a Master of Healthcare Administration and Master of Science.    What did you research while at Gatton? AG: -Specificity and Sensitivity of Drug Interaction Databases to Detect Meaningful QTc Interactions with Oral Antineoplastics - Possible Drug-Induced Pancreatitis in a Patient Receiving Cyclophosphamide, Vincristine, and Prednisone Chemotherapy - Metabolic Targets of Gnaphalin Mediated Apoptosis in Colon and Pancreatic Cancer Cell Lines Why was that research …

2022-Faculty Receive Grants To Support Research, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Recently, several faculty have received grants to fund their innovative research. We're excited to see the impact this makes for patients and the education of student pharmacists. 

Dr. John Bossaer, Professor, Dept. of Pharmacy Practice:

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  Instructional Development: $3,000 to fund the rising P3 class' access to a simulated Electronic Health Record (EHR) for the next academic year.

Dr. David Hurley, Professor, Dept. of Pharmaceutical Sciences:

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  Major RDC grant: Expanding Individualized Pharmacogenomics Training to Clinical Applications: Creating Problem-Solving Exercises Using PharmD Student Data.

Dr. Ashana Puri, Assistant Professor, Dept. of Pharmaceutical Sciences:

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  Interdisciplinary RDC grant: $50,000 for the development of a …