Marketing Commons^™

2022-June-02-Mba Capstone Project Collaborates With Ciidi Clinical Research Office, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 2, 2022) – The Center of Excellence in Inflammation, Infectious Disease and Immunity (CIIDI) at East Tennessee State University expanded operations in 2021 by creating a Clinical Research Office on the Quillen College of Medicine campus. The office functions as a facilitator for interprofessional and cross-disciplinary investigators as it pertains to basic, preclinical, clinical, and epidemiologic research.

“With CIIDI’s influx of recruitment rates, sample acquisition, and additional large-scale collaborative efforts, it was imperative to create a formal Clinical Research Office,” said James Adkins, director. “We have secured a physical space where the biomedical community can access our …

Introduction To The Special Issue On The Future Of Advertising, Sukki Yoon

Marketing Department Faculty Journal Articles

No abstract provided.

Consumer Confusion Caused By Nutrition Apps In Product Healthiness Evaluation, Mila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič

Economic and Business Review

Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases …

Customer Satisfaction Index Of Singapore 2022: National Scorecard, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

This scorecard summarises the results of the CSISG 2022 satisfaction scores at the national, sector, sub-sector, and company levels. CSISG scores are generated based on the econometric modelling of survey data collected from end-users after the consumption of products and services. Company scores (in black) are weighted based on a separate incidence study. This incidence study helps determine each company’s sample profile and the local-tourist weights. Sub-sector scores (in blue) are derived as a weighted average of company scores, in proportion to the local and tourist incidence interactions with the constituent companies. Sector scores (in gold) are derived by aggregating …

Factors Influencing The Popularity Of Animation Series And Movies Among Chinese Audience On Online Video Websites, Shengyi Chen

Fordham Dissertations and Theses

Since 2010, online video platforms and computer animation technologies have been developing at an accelerated speed around the world. More and more animation works were produced by computers and then broadcast through new media, especially the online video platforms. With the help of computer technologies and the promotional effect of new media platforms, animation, a traditional art form, is gaining popularity among the youth around the world.

At the same time, animation producers often face a very real and challenging task – to decide whether to invest money in an animation program only with the script, a crude character …

2022-June-01-Community Voices, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University’s Office of Equity and Inclusion has released its inaugural issue of Community Voices, a digital magazine whose purpose is to serve as a platform for cultural change by opening up dialogue centered around various issues experienced by those in the region and beyond. 

“This publication was birthed out of the need to expand the boundaries of equity and inclusion,” said Dr. Keith Johnson, vice president for Equity and Inclusion. “It opens dialogue beyond the walls of ETSU by including stories from individuals who represent not only the university, but the greater …

2022-June-01-Director Of The Center Of Excellence In Stem Education, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University’s Clemmer College has announced that Dr. Alissa A. Lange will serve as the new director of the Center of Excellence in STEM Education (CESE). She will assume her position on July 1.

Established in 2005 and previously known as the Center of Excellence in Math and Science Education, the CESE is a collaborative partnership between Clemmer College, the College of Arts and Sciences and the College of Business and Technology with the goal of improving the quality of life in the Appalachian Highlands and beyond by further fostering and maintaining the excellence …

2022-June-01-Celebrating And Understanding Juneteenth, University Marketing And Communication, East Tennessee State University

ETSU News

Are you looking for ways to learn more about Juneteenth, a federal holiday that celebrates the end of slavery in the United States? East Tennessee State University has prepared resources to help the community better understand Juneteenth and Black American history.  

What is Juneteenth?  

Juneteenth officially became a national holiday in 2021. It commemorates the end of slavery in America at the conclusion of the Civil War. Juneteenth marks the day that enslaved people in Texas found out they were free on June 19, 1865.   

Books to read 

ETSU’s Dr. Elwood Watson, a professor of history, has written extensively …

2022-June-01-Color My World Healthy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Quillen College of Medicine students take part in numerous community outreach endeavors – from Remote Area Medical Events to Habitat for Humanity – in keeping with the college’s mission to reach the underserved. One opportunity unique to Quillen allows students to have an impact close to home, in the Carver Community of downtown Johnson City.

“Color My World Healthy” benefits both young and old in this predominantly Black community.

Through this program, Quillen students design and teach classes to students in after-school activities at the city’s Carver Recreation Center and Langston Centre in downtown. They teach such …

2022-June-01-Etsu Dance Professor Publishes New Book, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Foundations for Performance Training: Skills for the Actor-Dancer,” a new book by East Tennessee State University faculty member Cara Harker, explores the physical, emotional and practical components of performance training. The book aims to equip readers with the tools needed to successfully advance in their development as artists and entertainers.

“The book has a dual purpose – as a teaching tool and as a resource for students,” said Harker, professor and associate chair of the Department of Theatre and Dance.

Each chapter provides a perspective on subjects that students of acting and dance courses encounter throughout …

2022-June-01-Etsu Provost Selected For Leadership Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Kimberly D. McCorkle, Provost and Senior Vice President for Academics at East Tennessee State University, has been selected for the ninth class of Leadership Tennessee. She is one of 45 leaders from rural and urban counties across Tennessee who will spend the next year engaging in collaborative, non-partisan dialogue on issues of statewide importance.

Leadership Tennessee selects a new class of leaders annually to take part in statewide study while visiting different areas of Tennessee, learning best practices and analyzing important issues faced by Tennesseans. She was selected among a pool of more than 300 …

2022-June-01-Etsu Selects Dean For College Of Business And Technology, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Dr. Tony Pittarese, who served as interim dean of East Tennessee State University’s College of Business and Technology for a year and held the roles of senior associate dean and chair of the Department of Computing through 2021, will lead the college as dean. 

Dr. Kimberly D. McCorkle, provost and senior vice president for Academics at ETSU, announced the appointment in May following a months-long search.  

“Dr. Pittarese has been an integral part of the ETSU family since 2007 when he first joined us as an assistant professor,” said McCorkle. “Dr. Pittarese’s successes at ETSU, including …

2022-June-01-Etsu Students Win Prestigious Gilman Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Several East Tennessee State University students have won the prestigious Benjamin A. Gilman International Scholarship. The Gilman scholarship provides funding for study abroad opportunities for undergraduate students. It is one of the most competitive scholarships in the United States.

“We are thrilled for these ETSU students,” said Dr. Chris Keller, senior international officer at ETSU and dean of the Honors College. “ETSU is firmly committed to offering a global education. This scholarship allows students to have that experience.”  

Here is a look at the students who received the scholarship:

• 
  Amanda Wu, a senior biology major, …

2022-June-01-Etsu Students Partner With Steele Creek Park, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Before even arriving at Bristol’s Steele Creek Park, a recreation area spanning more than 2,220 acres of fields and forests, you can compile an impressive list of facts, figures and observations.  

You’ll notice that the park is home to over 200 species of birds, over 70 species of butterflies and a range of mammals, including beavers and black bear. You’ll learn the reasons why the fields are so rounded and why the craggy knobs in the forest are so steep. You’ll read about the arboretum path, a paved trail lined with trees.  

Thanks to the work …

2022-June-01-Happy Lgbtq+ Pride Month, University Marketing And Communication, East Tennessee State University

ETSU News

As part of ETSU’s commemoration of LGBTQ+ Pride Month, faculty and staff members reflect on the Stonewall Inn riots that took place in June 1969 and discuss the significance of that event for the LGBTQ+ community.

2022-June-01-Etsu To Host Rd Ulster-American Heritage Symposium, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – The 23rd meeting of the Ulster-American Heritage Symposium will be hosted by the Department of Appalachian Studies at East Tennessee State University in Johnson City, Tennessee, June 19-22, 2022. 

The Symposium is co-sponsored by the Mellon Centre for Migration Studies, located at the Ulster-American Folk Park in Omagh, Northern Ireland. Part of the Libraries Ni Heritage service, it is the primary project of the Scotch-Irish Trust of Ulster. The Symposium has been closely associated with the Ulster-American Folk Park since it met for the first time in 1976 and with the Mellon Centre since 1996. …

2022-June-01-Hospitality And Tourism Management Certification, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Registration is now open for the Hospitality and Tourism Management Certification Program, a partnership with the East Tennessee State University Office of Professional Development and Northeast Tennessee Tourism Association (NETTA). The certification is a regional first, having grown over the past three years.

Classes will be held each Tuesday, Aug. 16-Nov. 15, from 6-9 p.m., at the Hands On! Discovery Center, located in Gray at the ETSU Natural History Museum and Gray Fossil Site. Registration is required.

Certification is for anyone interested in expanding their skills and knowledge for personal and/or professional development. This …

2022-June-01-Navigating The Next For Transgender Students, University Marketing And Communication, East Tennessee State University

ETSU News

A school counselor is an important resource for any student, especially in getting assistance when dealing with mental health issues. Already, mental health is a rising concern for college students and also for high school students – a problem that only worsened during the pandemic. A recent CDC survey found that 37% of high school students reported experiencing mental health challenges during the COVID-19 outbreak.

High school students who are gay, lesbian or bisexual were especially likely to have mental health struggles.

Dr. Jon Borland spent several years working as a school counselor before entering a Ph.D. program at the …

2022-June-01-New Book Explores Appalachian Health Issues, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University experts have contributed to a new award-winning book that explores the myriad health issues and challenges facing the people of Appalachia.

“Appalachian Health: Culture, Challenges, and Capacity” is co-edited by Dr. Randy Wykoff, dean of the East Tennessee State University College of Public Health, and the late Dr. F. Douglas Scutchfield of the University of Kentucky. The book was published by the University Press of Kentucky.

Using a balance of comprehensive data and storytelling, the contributors examine issues such as affordable and accessible medical care, the opioid crisis and other social, political, …

2022-June-01-Riding Tall: The Bold Works Of Rosa Bonheur, University Marketing And Communication, East Tennessee State University

ETSU News

This Pride Month, University Marketing and Communications is highlighting some of the work faculty is doing in the LGBTQ+ space.

Dr. Michael Fowler, Assistant Professor of Art History, recently returned from teaching an ETSU study abroad course in Greece. While in Athens, he took a moment to revisit the Parthenon sculptures and especially the west frieze representing a procession of men on horseback. These sculptures figure prominently into his current research on the acclaimed 19th-century French artist, cross-dressing lesbian, and proto-feminist Rosa Bonheur.

As a fellow queer person, Dr. Fowler has long admired Bonheur for achieving international success in the …