Marketing Commons^™

2022-April-07-Etsu Planetarium Playing Important Regional Role, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 7, 2022) – As audience members make their first “flight” to Mars, Dr. Gary Henson often makes note of the audible gasps that fill the room. 

“It makes the investment in the full-dome technology well worth it,” he said. 

An associate professor in the Department of Physics and Astronomy, Henson is the director of the East Tennessee State University Planetarium, a spacious theatre capable of stunning visual graphics thanks to a state-of the-art, full-dome digital projection system. 

The planetarium is playing an important role on ETSU’s campus, as well as in the region.

Visit the …

Measuring The Intensity Of Mymotivators™ / Whole Brain® Communication In Print Advertising, Tanner Schulz

Student Research Symposium

Advertising’s purpose is to create a state of mind conducive to purchase. This study seeks to identify, measure, and understand the intrinsic motivators communicated within print advertisements and quantify their intensities. The theory is that ads with more intense motivator content - distributed somewhat evenly across all four quadrants of the Whole Brain^®Model - will be more effective in influencing that state of mind.This research is the first step in identifying, quantifying, and visualizing motivators communicated within print advertisements. The study analyzed 15 print ads found in contemporary magazines.

2022-April-05-Etsu Hosting Q And A On Ukraine Crisis, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 5, 2022) – The unfolding crisis in Ukraine continues to hold the world’s attention and generate questions about the conflict, forces and ideas propelling it. On Tuesday, April 12, a panel of experts from East Tennessee State University will assemble to address questions from the public and provide vital context.  

The event, free and open to the public, happens at 7 p.m. in room 311 on the third floor of the D.P. Culp Student Center.  

“This will provide an engaging opportunity for members of the public to get important questions answered by scholars who are intimately …

2022-April-05-Etsu's Reece Museum Wins Awards, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 5, 2022) – The Reece Museum at East Tennessee State University was the recipient of two Tennessee Association of Museums (TAM) Awards of Excellence at the recent TAM conference.

Performers and attendees participate in a jam session

The TAM awards were presented to museums across the state for exceptional projects, programs and events held in 2021. The Awards Ceremony took place in Jonesborough at the McKinney Center at Booker T. Washington School on March 16. The Reece Museum received a Temporary Exhibit Award of Excellence for the “Illustrating Dante’s Divine Comedy” exhibition and a Special Event …

What Are The Essential Elements Of The Customer Journey Experience For Food Delivery?, Benjamin Famiano

Honors Theses

As more restaurants start to adopt ghost kitchens to fulfill online orders, those restaurants need to know which customers would be satisfied with the fact that a ghost kitchen is preparing their food, and if not, what can restaurants do to appeal to those customers. Will the use of ghost kitchens have a negative effect on the consumers trust and satisfaction level or will it have positive or neutral effect? To answer this question, we conducted a survey using 100 random respondents each from New York City, Chicago, and San Francisco. We collected the demographics of the respondents and then …

2022-April-04-Etsu Hosting String Band Summit, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 4, 2022) – The String Band Summit conference, held at East Tennessee State University from April 8-10, allows participants to experience and consider music from a broader perspective. The conference, hosted by ETSU’s Bluegrass, Old-Time, and Roots Music Studies and the Department of Appalachian Studies, was inspired by a number of related events, such as the International Country Music Conference and the Banjo Gathering, as well as informal meetings between students of string band music, organizers said.  

“My colleague Roy Andrade organized meetings with other students studying string band music at nearby institutions,” Lee Bidgood, …

2022-April-02-Etsu Rotc Cadets Will Be Commissioned May, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (May 2, 2022) – Cadets in the Army ROTC Program at East Tennessee State University will be commissioned as second lieutenants at a 1 p.m. ceremony at the Brown Hall Auditorium on ETSU’s main campus on Friday, May 6.

Retired Lieutenant General Ronald Hite, an ETSU alumni and Washington County native, is the guest speaker. Hite’s awards are many: two Distinguished Service Medals, four Legion of Merit honors and the Bronze Star, among others. A faithful supporter of ETSU, Hite retired from the Virginia-based Cypress International as chairman and CEO in 2005 following his years of military …

If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter

Honors Projects in Communication

Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics. Existing research focuses greatly on corporate social responsibility and the moral standards that set up companies to market themselves authentically to the values they build themselves on. The current study explores how three companies utilize their platform to share their values in relation to ethical issues arising in the modern world. Through the Twitter accounts of Ben & Jerry's, Patagonia, and Starbucks, a content analysis was conducted on their use of language related to their ethical standpoints on …

2022-April-01-Etsu Health Obgyn Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Women’s health care has been a passion for most of Crystal Green’s career. Of her 13 years in nursing, she has spent 12 in women’s services, the last three of which have been as a nurse practitioner in obstetrics and gynecology.

She is accepting new patients at ETSU Health OB/GYN.

“I became a nurse practitioner to be able to provide quality, patient-centered care on a higher level,” Green said. “I have always been a nurturer at heart. Being the caring, considerate person that I am, I believe we should treat our patients as we would want …

2022-April-01-Renaissance Child Camps Celebrate 20th Anniversary At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University’s Office of Professional Development invites children and youth to participate in a series of events scheduled this summer in conjunction with the 20th anniversary of the Renaissance Child Camps.

The camps offer a variety of education, hands-on and interactive sessions for children in first grade through high school. The first Renaissance Child Camps were held in the summer of 2002, and the program has grown in popularity since that time. The camps aimed at providing participants with a variety of academic, creative and physical activities are based on the STREAM (science, technology, …

2022-April-01-Etsu College A Hub For Some Of The Fastest-Growing Health Professions, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 2022) – “When students decide they want to go into health care, they typically think of two things – a physician or a nurse. However, if you look at what comprises the health care team, it’s allied health professionals making up two-thirds of the team, and that’s a wide description of everybody else besides nurses or physicians,” says Dr. Don Samples, dean of the College of Clinical and Rehabilitative Health Sciences at East Tennessee State University.

“It’s the physical therapists, the occupational therapists, the speech-language pathologists, the respiratory therapists, the radiographers, the nutritionists and social workers,” …

Local Food Availability In Menus Of Hotels: The Case Of Batman, Turkey, Dilek Ginigen, Bülent Aydın, Caner Güçlü

Journal of Mediterranean Tourism Research

The purpose of this study is to find out the availability of the local dishes of the city of Batman in the menus of the accommodation establishments. Therefore, at first, the local dishes of this city were compiled via document analysis technique. As a result of this compilation, for the study, semi-structured interviews were conducted with the managers or head chefs of 13 accommodation establishments located in Batman. As a result of these interviews, it was revealed that none of the accommodation establishments include local dishes in their menus. Furthermore, other results presented that the visitors have a demand towards …

Disney's Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist

Senior Honors Theses

One of the many ways Disney is a successful organization is because of the effective use of marketing. For Disney to be able to have effective marketing tactics within the entire target audience, market segmentation must take place. A prevalent segment within Disney’s target market is children ages 2-10. There are differences in emotional maturity and interests throughout this age range which requires Disney to start the process of segmentation. Many factors that encompass the process of segmentation are attitudes, interests, and opinions that define this segment. These factors also need to be taken into consideration when marketing to parents …

Complementary Effects Of Crm And Social Media On Customer Co-Creation And Sales Performance In B2b Firms: The Role Of Salesperson Self-Determination Needs, Omar S. Itani, Ashish Kalra, Jen Riley

Marketing Faculty Publications

Highlights

• Social media, CRM technology & social CRM enrich the knowledge of salespeople.

• Social media, CRM technology & social CRM support value co-creation efforts.

• Knowledge mediates the effects of social media, CRM technology, and social CRM.

• Job autonomy & sales quota ease moderate the effect of knowledge on value co-creation.

• Value co-creation increases sales performance.

Abstract

This study examines the effects of salespeople's social media and customer relationship management (CRM) technology use on value co-creation through knowledge and the downstream impact on sales performance. Based on task-technology fit and self-determination theories, the findings reveal that social media, CRM technology, and …

Best Practices For And Outcomes Of Implementing Live Cases In Marketing Courses, Jeff S. Johnson, Shannon Cummins

Marketing & Entrepreneurship Faculty Publications

Purpose of the Study: This study aims to improve the implementation of live cases (client-based projects) in marketing classrooms. Live cases involve direct interaction between companies and students and can be valuable pedagogical tools improving student learning and skill development. However, live cases can be difficult to implement, creating uncertainty for faculty and possibly tipping the risk-reward balance away from this approach. At present, the preponderance of live case research in marketing has been constrained to small sample sizes, leaving faculty to question whether the implementation insights provided will generalize across different contexts and faculty. Method/Design and Sample: This paper …

Detoxing From Clean Claims: Bridging The Gap Between "Clean" And "Dirty" Beauty, Alecsandra Dragus

William & Mary Business Law Review

The clean beauty industry has gained increasing popularity in the last couple of years. This has spurred the development of many brands and impacted what consumers look for in their products. This Note engages in the existing conversation in the beauty industry pertaining to "clean" products by showing that the lack of interference from the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) to set definitional criteria for what constitute ''clean" products has resulted in an increase in the commercialization of health-conscious consumer beliefs based on ambiguous and misleading information. These consumers are stuck in a loop …

2022-April-01-Etsu Expanding Opportunities In Health Sciences For Southwest Virginia Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University signed two articulation agreements aimed at expanding opportunities for students who want to pursue careers in the health sciences.

One agreement provides students who achieve an Associate of Arts and Science degree at Virginia Highlands Community College (VHCC), located in Abingdon, Virginia, with the opportunity to transfer those credits to ETSU to pursue a Bachelor of Science degree in Kinesiology (Exercise Science), Public Health (Community Health concentration), or Rehabilitative Health Sciences.

“VHCC students choose ETSU to continue their educational journey, so VHCC faculty, staff, and administration were pleased to partner with ETSU …

2022-April-01-Etsu Professor Speaking At 'Women On Wednesdays', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 1, 2022) – In “Rosa Bonheur the Amazon? Equestrianism, Female Masculinity and the Horse Fair (1852–1855)”, Dr. Michael Fowler will explore the sartorial and equestrian significance of Bonheur’s self-portrait nested within the painting at noon on Wednesday, April 6 via Zoom. The live stream can be viewed here: etsu.zoom.us/j/98988963213.  

This free virtual talk is part of the “WGS on Wednesdays” series sponsored by the East Tennessee State University Women’s, Gender and Sexuality Studies Program.  

In 1853, Bonheur first exhibited what would become her most widely celebrated work: Horse Fair, a monumental, horizontally oriented painting …

2022-April-01-Board Of Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Board of Trustees to hold quarterly meeting April 22

JOHNSON CITY — East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, April 22.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become …

2022-April-01-Etsu's Spring Literary Festival Is April 12-13, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 1, 2022) – East Tennessee State University’s annual Spring Literary Festival, packed with award-winning and nationally recognized writers, is set for later this month.

Poet Maurice Manning

“This is such a wonderful event, and I could not be happier about the talented writers who will be with us this year,” said Dr. Jesse Graves, ETSU’s poet-in-residence. “We are thrilled to be able to bring our literary community back together in the Reece Museum and the Martin Center.” 

Sponsored by the Bert C. Bach Written Word Initiative and the Department of Literature and Language, the two-day …