Marketing Commons^™

Analysis Of The Impact Of Dividend On Returns Based On Market Condition, Bernardus Yuliarto Nugroho, Ferdinand D. Saragih

DLSU Business & Economics Review

This study investigates the dividend’s impact on returns with profitability and free cash flow as control variables. The purpose of this paper is to analyze the effect of dividends on returns during both advancing and declining markets. The data utilized as the sample was gathered from non-financial companies listed on the Indonesian Stock Exchange from 2008 to 2017. The generalized least square method was used to analyze the impact of dividends on returns during advancing and declining markets. Variables used in this investigation are Dividend, Return, Beta, Market Capitalization, Book Value of Equity, Profitability, and Free Cash Flow. Results show …

A Framework For Integrating Persons With Autism To The Workforce, Rosemary R. Seva, Ron R. Resurreccion, Alvin Neil A. Gutierrez

DLSU Business & Economics Review

Persons with Autism (PWAs) have unique skills and abilities to contribute to a productive workplace. Companies often do not hire them because these firms believe they have many limitations and that employing them would pose various challenges. This study determined the factors affecting the performance of PWAs, the challenges and benefits in employing them, and proposed a framework to guide employers in successfully integrating them in the workforce. A mixed-methods design was used with data collection tools such as video observations, focus group discussions and an organizational culture survey. Through the various data gathered, the challenges identified were the limited …

Review Of Human Resource Management (Hrm) Literature: A Bibliometric Analysis (1981-2019), Md. Abul Kalam Azad, Md. Abdullah Al Mamun, Naznin Akther, Golam Sorwar

DLSU Business & Economics Review

This study reviews Human Resource Management (HRM) literature by adopting a hybrid research approach - bibliometric analaysis and content analysis - on 1802 documents from the Scopus database. Results from the bibliometric analysis shows HRM research presence in the areas of data sciences, information technology, and organizational behavior. A content analysis of 100 articles exploresd five different streams of HRM literature: (1) safety issues, (2) HRM technology, (3) business model and HRM, (4) information and knowledge management, and (5) HRM and teamwork. This study works as a lens focusing on the construction of practical issues and concepts in HRM literature. …

The Impact Of Adjustment, Agency, And Political Costs On Cost Stickiness Of Publicly-Listed Companies In The Philippines From 2009-2019, Angela Bianca N. Catalig, Charles Justin M. Decena, Maria Denise A. Franco, Ma. Colleen L. Ventura, Joy Lynn R. Legaspi

DLSU Business & Economics Review

Recent research shows that studying the traditional cost behavior within a firm may not be sufficient to fully understand the elements that influence management behavior. Studies have pinpointed a cost-related issue called “cost asymmetry,” which has gained the widespread name of “cost stickiness.” Researchers have explored factors that cause cost stickiness through three theories: adjustment cost theory, agency theory, and political process theory. This study seeks to determine the sticky cost behavior of three costs, namely cost of goods sold, selling, general and administrative expenses, and total cost of goods sold and selling, general and administrative expenses. It also aims …

2022-July-01-Meet Francis Murillo, University Marketing And Communication, East Tennessee State University

ETSU News

“They fought for us. We should be fighting for them.” 

East Tennessee State University graduate student and United States Army veteran Francis Murillo has always had her sights set on helping others. While she is currently working on her master’s degree in clinical mental health, the story of her passion traces its beginning to nearly a decade ago. After receiving her bachelor’s degree in psychology with a minor in social work from the College of Arts and Sciences, Murillo felt called to join the Army.

“I didn’t know I wanted my master’s until I deployed,” recalled Murillo. “But when I …

2022-July-01-Colleges Inform Discussion That Led To Tobacco Regulation Bill, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Faculty in East Tennessee State University’s College of Public Health and College of Business and Technology helped inform discussions leading to the recent passage of SB 2219/HB 2705 in the Tennessee legislature.

This bill, which took effect July 1 after receiving Gov. Bill Lee’s signature on June 1, removes preemption of tobacco regulation in the state and exemption of age-restricted venues, such as bars, from smoke-free policy. Removal of preemption allows local governments to regulate the use of smoking and vapor products in age-restricted venues that are not retail tobacco stores. Previous law allowed local …

2022-July-01-Etsu's Archives Of Appalachia Digitizes Black History Collection, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – There’s a 47-minute VHS recording that features an interview with the 1964 class of Langston High School, a now closed institution that served Johnson City’s Black students beginning in the 1890s. A 1985 masonic newsletter, as well as a 1981 Kingsport Times-News article about the Pro-To Club, a non-profit corporation aimed at promoting the welfare of the region’s Black population, is there, too.  

Given to the university more than 20 years ago, the Langston Heritage Group Collection includes a wealth of historical information about Black churches, schools, civic clubs and organizations throughout Washington County from the end …

B2b Ewom On Alibaba: Signaling Through Online Reviews In Platform-Based Social Exchange, Zsófia Tóth, Mona Mrad, Omar S. Itani, Jun Luo, Martin J. Liu

Marketing Faculty Publications

Highlights

• The study explores buyers' signaling of observable and unobservable supplier characteristics on the Alibaba e-platform.

• Key B2B eWOM themes that the study identifies are: product/service quality, human touch, responsiveness, and resilience.

• Findings demonstrate that human touch is vital in B2B e-platform environments too, not only in physical reality.

• Buyers' signals aim at suppliers as well as at prospective buyers and implicitly buyers send signals about themselves too.

• Signaling Theory is applied to address the signaling process, while Social Exchange Theory informs relevant cost-benefit assessments.

Abstract

This study investigates the contemporary role of electronic word-of-mouth (eWOM) in business exchanges through …

Editor's Note, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

2022-July-01-Etsu Dean Participates In Harvard Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Janna Scarborough, dean of the Clemmer College at East Tennessee State University, recently participated in a management development program at Harvard University.

Harvard University’s Management Development Program intends to help higher education administrators and senior leaders develop skills in management, administration and strategic direction. Topics of the program include leadership effectiveness, fiscal decision-making and equity and inclusivity.

“It was exciting and an honor to connect with so many dedicated higher education professionals from across the country and world, “Scarborough said. “The presenters were world-class and provided experiential opportunities to apply new ideas rooted in the challenges …

2022-July-01-Etsu Ballad Health Announce Buccaneer Building Blocks, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A baby’s first steps, a sweet smile or first words are among the milestones families will always cherish. Those treasured moments are just the beginning of so many dreams and new goals to achieve. Today, East Tennessee State University and Ballad Health held a news conference at Niswonger Children’s Hospital to announce a partnership that aims to create a foundation for the success of all children and their families across the Appalachian Highlands called Buccaneer Building Blocks. Welcome to the ETSU family.

 The initiative is dedicated to developing a strong support system for lifelong learning, …

2022-July-01-Etsu Professor Aiming To Enhance Basic Understanding Of Universe, University Marketing And Communication, East Tennessee State University

ETSU News

(Johnson City) East Tennessee State University’s Dr. Robert Pattie has won an impressive grant ultimately aimed at enhancing humanity’s basic understanding of the universe. 

The $320,000 grant, awarded by the National Science Foundation, will allow Pattie and several students in the university’s Department of Physics and Astronomy to travel to Los Alamos National Laboratory in New Mexico.

Detector testing built by ETSU students

But a considerable amount of the work – building equipment, simulating experiments and analyzing data – will happen on ETSU’s main campus over the next three years.   

Pattie works in the world of subatomic physics, and has …

2022-July-01-Etsu Scholar Publishing On Trauma During Covid-, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Because of the COVID-19 pandemic, researchers are working through an important question: How do we teach and learn during a crisis?  

Scholars at East Tennessee State University are at the forefront of that conversation.

Dr. Phyllis Thompson

 A “gift to higher education,” as one reviewer put it, the book “Lessons from the Pandemic: Trauma-Informed Approaches to College, Crisis, Change” is garnering acclaim. Most recently, it was featured in an article published in The Chronicle of Higher Education.

This timely work is edited by Dr. Phyllis Thompson, an associate professor in the Department of Literature and Language …

2022-July-01-Wykoff Named Journal Of Appalachian Health Editor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The dean of East Tennessee State University’s College of Public Health is the new editor-in-chief of the Journal of Appalachian Health.

The first issue edited by Dr. Randy Wykoff is forthcoming. The online journal publishes quarterly and has featured numerous articles by ETSU faculty since its inception in 2019.

The journal contains peer-reviewed research articles, as well as editorials, commentary, book reviews, letters to the editor, news briefs and more focused on work being done to improve the health of people throughout Appalachia. It is available to read without charge. Dr. Randy Wykoff, founding dean of the …

The Examination Of Psychophysiological Effects Of Multisensory Imagery Marketing Strategy. A Triangulation In 3 Studies, Sasawan Heingraj

Theses and Dissertations

Multisensory imagery marketing strategy has been extensively suggested to be one of the advertising strategies that can generate long-term brand awareness, brand image, and authentic experience in a highly competitive market condition. This dissertation explored the psychophysiological effects of multisensory imagery marketing strategy on consumers' attitudes. Results from study 1 suggested that consumers’ masculine-feminine self-concept played an important role when evaluating multisensory imagery marketing messages. Specifically, consumers who exhibited a lower degree of masculine self-concept and those with feminine self-concept were likely to evaluate multisensory imagery marketing messages more positively than their higher masculine self-concept counterparts. We also found that …

Self-Service Technologies That Appear Human Interacting With Customers: Effects On Third-Party Observers, Ross Paul Murray

Theses and Dissertations

This dissertation examines the effects of viewing and hearing service failure and recovery interactions between self-service technologies (SSTs) and customers on third-party observers. Third-party observers are those that observe the actions of other customers as they interact with a firm in some way. These observations could occur in the present (face-to-face) or past (watching a video or listening to an audio recording). Third-party observers provide a unique perspective as they can provide a more neutral perspective of a failed service transaction and recovery as compared to the involved customer and firm.

This dissertation contributes to the SST literature and to …

On Precaution Versus Covid-19: Are People Really Complacent?, Renz Adrian T. Calub

DLSU Business & Economics Review

As of this writing, the Philippines is experiencing a surge in COVID-19, a year after implementing nationwide lockdowns and curfews. Although vaccines are being shipped and rolled out, the country appears to be regressing, with hospitals being filled to the brim. Complacency has been the usual suspect, with the government blaming individuals and business establishments for not staying at home and for not observing the minimal health protocols. But are people really complacent? This paper develops a simple game to address such a question.

Impact Of Covid-19 On The 2020 Financial Results Of Selected Philippine Publicly-Listed Companies, Cynthia P. Cudia, Ezra L. Panopio

DLSU Business & Economics Review

This paper evaluates the impact of the COVID-19 pandemic on the 2020 financial results of selected Philippine Publicly- Listed Companies (PLCs) in the Philippine Stock Exchange.. Using ratio analysis to determine the consequences of this infectious disease affecting PLCs, results show a decline in the percent-change in revenue, expenses, and net income from the average figures for 2017 to 2019 to corresponding figures for 2020. Content analysis revealed that most Philippine PLCs disclosed high and medium details as to the impact of COVID-19. Furthermore, the study’s results demonstrated that most PLCs provided qualitative or quantitative details about the respective measures …

Happiness At Work: Seafarers’ Experience In A Maritime Company, Ana Liza Asis-Castro, Divina M. Edralin

DLSU Business & Economics Review

We investigated the person-level factors that influenced the degree of happiness at work of Filipino seafarers in a maritime company. We used the model of Fisher (2010) as the basis for the person-level dimensions, namely: (1) job satisfaction; (2) vigorous work engagement; (3) dispositional affect; and (4) flourishing at work. We investigated if job satisfaction would most significantly explain happiness in the workplace of the seafarers among all person-level dimensions. We also hypothesized that the bundle of person-level dimensions significantly influences happiness at work. We used descriptive and causal research designs and surveyed 229 randomly selected Filipino seafarers from one …

Monitoring Child Poverty And Exclusion Through The Community-Based Monitoring System (Cbms), Celia M. Reyes, Anne Bernadette E. Mandap

DLSU Business & Economics Review

This paper aims to apply the Community-Based Monitoring System (CBMS) methodology for analyzing multidimensional poverty among children. The child multidimensional poverty measured using CBMS data examines the nature and extent of deprivations of children in terms of nine (9) dimensions covering non-income and income measures of poverty. Aside from generating a child MPI using CBMS indicators at the local level, geospatial data is generated to show how the CBMS-MPI methodology can facilitate analysis of situation of children across sub-locations and how it can be used for more informed planning of appropriate interventions, and better targeted program implementation. Using CBMS data …