The Impact Of Study Abroad As It Relates To Business Students' Career Paths,
2022
Butler University
The Impact Of Study Abroad As It Relates To Business Students' Career Paths, Madison M. Burgett
Undergraduate Honors Thesis Collection
Business schools in the United States are continuously working to provide students with real-world experiences which will help them discern, and prepare for, their future careers. As globalization continues to increase the interconnectedness of the world, and of the companies within it, it is increasingly important that business students are globally aware and culturally competent. The aim of this study is to demonstrate that studying abroad enables business students to discern and prepare for their future careers. To demonstrate this, students and graduates of Butler University’s Lacy School of Business, with graduation years between 2012 and 2022, were surveyed. Those …
2022 May,
2022
Morehead State University
2022 May, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for May of 2022.
Economic Implications Of State-Wide Covid-19 Response Aggressiveness,
2022
Butler University
Economic Implications Of State-Wide Covid-19 Response Aggressiveness, Michael Edward Parker
Undergraduate Honors Thesis Collection
In this paper, we evaluate how the aggressiveness of each State’s response to the Covid-19 pandemic affected their respective economies from Q2, 2020 through Q2, 2021. In our study, we utilize the scale developed by McCann (2020, 2021), which ranks the least aggressive state response to the most aggressive state response at three different points of the pandemic. Using this methodology, we test the impact of the aggressiveness of each state governments’ response with the resulting economic impact within that State. Namely, we examine how this level of response affected each State’s unemployment rate, gross domestic product growth, and taxable …
Consumer Perceptions Of Cause-Related Marketing: A Comparison Of India And The United States,
2022
Butler University
Consumer Perceptions Of Cause-Related Marketing: A Comparison Of India And The United States, Kyle Palmer
Undergraduate Honors Thesis Collection
The purpose of this study is to analyze consumer perceptions of Cause-Related marketing, as well as perceived level of mercenary intent and the impact of brand/cause fit. Level of mercenary intent is the degree to which consumers believe a company is engaging in Cause-Related Marketing in order to help themselves, or to help the cause. The level of brand/cause fit is the amount of alignment between a company and the cause they are choosing to support. This is a cross cultural study, and the impact of culture will be analyzed between participants from the United States and from India. College …
Investigating Instagram Marketing Strategies For Nonprofit Donor Engagement During The Covid-19 Pandemic,
2022
Butler University
Investigating Instagram Marketing Strategies For Nonprofit Donor Engagement During The Covid-19 Pandemic, Annabella Cobos
Undergraduate Honors Thesis Collection
The implications of the COVID-19 pandemic have led to a profound shift in various industries around the world, the non-profit industry being one of them. In this research the author virtually interviewed four participants with experience in marketing from three non-profit organizations to determine what strategic components of Instagram marketing worked best to influence donations during the COVID-19 pandemic. The changed marketing strategies in the nonprofit industry are the result of changed donor behavior. The results from the interview findings reveal two Instagram marketing strategies were successfully adapted to influence donations during the pandemic: focusing on authentic media to increase …
A Seminar For Student Leaders To Engage And Retain Members In Student-Led Organizations,
2022
University of Tennessee at Chattanooga
A Seminar For Student Leaders To Engage And Retain Members In Student-Led Organizations, Luke Mcpherson
Honors Theses
The challenge of attracting and maintaining members in student-led organizations (SLO) inspired this thesis. Current research literature was used to create a presentation for student leaders. The presentation applied marketing principles as well as best practices suggested by the research. Interviews with four student leaders and two administrators involved in student activities were conducted to interact with the research. Their insights suggested that the strongest factor in attracting students was social, whether personal invitation or a sense of belonging to the group. The strongest deterrent to participation was a perception that the benefits did not outweigh time commitments to school …
An Argument And Model For Garden Corps,
2022
University of Tennessee at Chattanooga
An Argument And Model For Garden Corps, Sydney Ellis
Honors Theses
The benefits of community gardening have been thoroughly documented. Despite the value of community gardens, however, these gardens face many barriers that threaten their sustainability. This research investigated the benefits, barriers, and solutions to barriers of community gardening. The author performed literature review and conducted interviews with four community garden coordinators from the Chattanooga area to explore these topics. The author used the insights gained from the interviews to develop a business model for Garden Corps, a nonprofit dedicated to building capacity for community gardens.
When The Green In Green Packaging Backfires: Gender Effects And Perceived Masculinity Of Environmentally Friendly Products,
2022
The University of Texas Rio Grande Valley
When The Green In Green Packaging Backfires: Gender Effects And Perceived Masculinity Of Environmentally Friendly Products, Reto Felix, Eva M. González, Raquel Castaño, Lorena Carrete, Richard T. Gretz
Marketing Faculty Publications
Previous research has emphasized the importance of product packaging to consumers’ attitudes and purchase intentions, but empirical studies that explore the specific mechanisms by which packaging color influences marketing-relevant downstream variables in relation to environmentally friendly products is scarce. The current research addresses this gap by building on insights from theories on consumption values, gender roles, and gendered products. In two studies, the current research shows (1) how color-induced perceptions of masculinity can trigger perceived product effectiveness and purchase intentions, (2) how competing mediation through masculinity and perceived fit with the product category influences perceived product effectiveness and purchase intentions …
Corporate America Gives Back: Exploring The Best Practices And Implemented Programs That Help Combat Food Insecurity In America,
2022
University of Arkansas, Fayetteville
Corporate America Gives Back: Exploring The Best Practices And Implemented Programs That Help Combat Food Insecurity In America, Emily Uvaney
Marketing Undergraduate Honors Theses
As businesses of all types become more self-aware and responsive to consumers’ interests, they are quickly adapting their business models to include pillars of philanthropy. Philanthropic qualities are especially important in regards to the CPG industry (consumer packaged goods) since they often produce food products. Many consumers and analysts believe that CPGs have a moral obligation to cater to people with various types of dietary needs, restrictions, and preferences while also helping customers meet their nutritional minimums. Companies can aid consumers in a plethora of ways. Beneficial programs can include initiatives like fundraising, food drives, internal employee assistance programs, and …
Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities,
2022
University of Arkansas, Fayetteville
Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross
Marketing Undergraduate Honors Theses
Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …
Creative Brief For Blakeman's Fine Jewelry,
2022
University of Arkansas, Fayetteville
Creative Brief For Blakeman's Fine Jewelry, Abigail Bouve
Marketing Undergraduate Honors Theses
According to recent trends, the global luxury market has grown due in part to a shift in young adult luxury consumers, including generations Y and Z, and millennials. Recognizing that consumer interest in luxury goods exists within this age range, new marketing strategies and insights are vital to encourage a lifetime of brand loyalty (Eastman, Shin, & Ruhland, 2020). With respect to brand loyalty, if a person were to have an exceptional experience while purchasing their first piece of fine jewelry at a store, then they would be more likely to remain a loyal customer at that same store as …
Achieving Brand Authenticity In The Age Of Cancel Culture: Why Brands Can No Longer Be Neutral Without Being Seen As Complicit,
2022
University of Arkansas, Fayetteville
Achieving Brand Authenticity In The Age Of Cancel Culture: Why Brands Can No Longer Be Neutral Without Being Seen As Complicit, Caitlin Paris
Marketing Undergraduate Honors Theses
As cultural controversies arise, brands experience pressure from consumers and competitors to take a stance. The looming presence of cancel culture has increased this feeling, as users are quick to point fingers at organizations they think are falling short. However, increased brand engagement has created a gap between superficiality and moral accountability. When a crisis strikes, the media arena becomes filled with statements, pleas, and promises, but when the dust settles, those who lack action are quick to be criticized. Companies must strike a balance between focalized brand authenticity and short-term reactivity, in a culture where it is unacceptable to …
A Historical And Practical Analysis For Neuromarketing In Business Practices Today,
2022
University of Arkansas, Fayetteville
A Historical And Practical Analysis For Neuromarketing In Business Practices Today, Scott Wicinski
Marketing Undergraduate Honors Theses
What thoughts come to your mind when you think of the term neuromarketing? In a digital age where personal privacy seems to be diminishing and data exploitation appears to be rising, many people are skeptical about businesses' attempts to combine neurology, psychology, and business. This skepticism is unfortunately, legitimate. Our history reveals plenty of occasions where businesses have exploited their customers through unethical means and traded valuable relationships and resources for profits. However, despite the flaws business can introduce, business is arguably still the most powerful tool for creating value in a community. Through business, customers have had access to …
Harvesting Growth -- An Internship Thesis,
2022
University of Arkansas, Fayetteville
Harvesting Growth -- An Internship Thesis, Emma Conover
Marketing Undergraduate Honors Theses
During the Summer of 2021, I had the privilege to Intern with Harvest Group in Rogers, Arkansas. During this 12-week internship, I was placed in the Client Services division and was a part of a consumables team that served several clients. I gained invaluable experience from this internship and developed both personally and professionally.
The Ethical Dilemmas Of The True Crime Genre,
2022
University of Arkansas, Fayetteville
The Ethical Dilemmas Of The True Crime Genre, Jordan Smail
Marketing Undergraduate Honors Theses
Along with the recent mainstream popularity of true crime entertainment, the genre has been increasingly criticized for ethical violations. Interestingly, the centuries-long history of true crime and the moral debates around it has led to an abundance of literature on the subject with little to no consensus. The mere existence of true crime entertainment can even be considered controversial in some cases. For those who produce and market true crime content, a lack of common guidelines means receiving a wide range of feedback. This dichotomy of both backlash and praise being published about the same works reveals a gap in …
Sustainability, A Competitive Advantage In The Corporate World,
2022
University of Arkansas, Fayetteville
Sustainability, A Competitive Advantage In The Corporate World, Samantha Kennelly
Economics Undergraduate Honors Theses
Abstract: Over the years, society has become more aware of the impact they leave on the environment. For this reason, many are wondering what can be done to curb their footprint, and research has shown that customers now more than ever are demanding more sustainable goods. The aim of this paper is to provide an in-depth analysis of the relationship between corporate social responsibility, consumer desires, and sustainability as a competitive advantage. I will first discuss the history and present factors surrounding environmental problems, in particular marine plastic pollution, we face today. I will define microplastics and marine plastics and …
How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands,
2022
University of Arkansas, Fayetteville
How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier
Graduate Theses and Dissertations
With the emergence and increasing prevalence of social media, the effectiveness of social media influencers (SMIs) is apparent in today’s fast-paced life. Virtual social media influencers (VSMIs), computer-generated influencers with a real human appearance, have gained popularity. The purpose of this study is to examine important VSMI’s characteristics that affect brand image and trust which lead to purchase intention (fast fashion vs. luxury fashion brand). Social exchange theory and source credibility model were adopted to develop a theoretical framework for the present study. Two Instagram ads were developed that included the post’s image and corresponding caption: VSMI endorsing H&M and …
Nio's Battery-As-A-Service Strategy,
2022
Singapore Management University
Nio's Battery-As-A-Service Strategy, Shantanu Bhattacharya, Lipika Bhattacharya
Asian Management Insights
A game changer in the EV industry?
Creating A Social Media Marketing Strategy For A Small Business,
2022
Lindenwood University
Creating A Social Media Marketing Strategy For A Small Business, Kaila Trowbridge
Theses
As the world continues to digitalize, it has never been more crucial to use and understand social media when running a business of any size. Social media is where people share their ideas, experiences, and information with the world. People can reach a larger audience once they grow their profiles and understand who the audience truly is. From a business standpoint, social media should be used to display products, services, and develop an open relationship with the audience and customers.
2022-May-01-Meet Joshua Trimm,
2022
East Tennessee State University
2022-May-01-Meet Joshua Trimm, University Marketing And Communication, East Tennessee State University
ETSU News
When Joshua Trimm crossed the commencement stage at East Tennessee State University less than a month ago, the person who once thought a graduate degree may not be for him conquered those fears. In June, Joshua will begin a new job at one of the largest employers in the Appalachian Highlands – Eastman Chemical Company.
Joshua is from Kingsport. He attended Northeast State Community College for two years and earned an associate degree in web design. A self-described “non-traditional student” who began his collegiate journey seven years ago, Joshua said time allowed him to learn the real value of higher …
