Marketing Commons^™

Strategic Assessment Of Factors That Create A Resistance To Change During The Implementation Of Enterprise Resource Planning (Erp) Systems. The Case Of Lebanese Organizations, Marwan Azouri, Atef Harb, Lina Bou Chaaya, Claud Akoury

Arab Economic and Business Journal

Resistance to change can be found in all organizations, but it is almost always an essential measure to be considered and analyzed in detail, so it will be relevant to demonstrate what are the main causes to resist the change during the implementation of a new Enterprise Resource Planning (ERP) system in order to avoid it and find optimal solutions for it. We will be comparing our study to several previous studies that have been conducted in different countries such as Yemen and Malaysia. Our study roughly employs the same factors utilized in these previous studies. Our objective will also …

China: The Next Big Market For Soft-Branded Hotels?, Elisa Ka-Yan Chan

Perspectives@SMU

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates

The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.

2022-July-01-'Filling The Gaps' In Health Care, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University has been awarded $400,000 in federal funding to expand services in two ETSU Health College of Nursing primary care clinics in Hancock County.

The Rural Expansion Program for At-risk Communities to Promote Health Outcomes through the Integration of Mental Health and Enabling Services (REACH ME) project is led by Dr. Kim Ferguson, assistant professor in the College of Nursing. It will address the critical need for the integration of mental health and enabling services in the provision of comprehensive care to children, youth, families and the community.

Dr. Kim Ferguson, assistant professor …

2022-July-01-'Fl3tch3r Exhibit' Housed At Etsu Celebrating Th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – The international “FL3TCH3R Exhibit: Social & Politically Engaged Art” at East Tennessee State University’s Reece Museum faithfully continues to represent the spirit of social and political movements of the country and world. The 2022 exhibition runs Oct. 3-Dec. 9. 

The 2022 juror will be Wesam Mazhar Haddad, a conceptualizer, creative and art director, designer and the founder and curator of the New Jersey-based annual intercontinental poster competition known as Poster Stellars. 

Haddad is a social poster designer and has won over 70 global awards. Haddad’s universal visuals “evoke an everlasting siren that touches every single human …

2022-July-01-'Northeast Heavyweights' Coming To Etsu's Railroad Museum, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The well-known railroad lines of the Northeast and New England will make an appearance at East Tennessee State University’s George L. Carter Railroad Museum. During the monthly Heritage Day program on Saturday, July 30, the free-to-the-public facility will host “Northeast Heavyweights.” It’s a reference not only to the equipment but the volume of traffic that fed the large urban areas between Boston and Washington.

Heritage Day is July 30

“This is a real celebration of the type of industrial might that let America lead the world in productivity and technology, especially as the epochal world wars …

2022-July-01-Back-To-School Tips For Parents, Children, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The start of a new school year can be a stressful yet exciting time for students and parents alike. ETSU Health Pediatrics recommends scheduling an annual checkup to ensure children’s health and well-being prior to their return to class in August.

Children who see their pediatrician annually can create healthy habits that carry into their adulthood. A pediatrician will examine their overall health and can get them up to date on all CDC-recommended vaccines for school-aged children.

Placing an emphasis on children’s mental health is vital to the start of a happy, healthy and successful school year. …

2022-July-01-Caep Accreditation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A multitude of teacher education programs that East Tennessee State University offers have received accreditation at the initial-licensure level and the advanced-level from the Council for the Accreditation of Educator Preparation (CAEP).

“CAEP has set the stage for transformational work to better our partnerships with local education agencies and to refine our programs based on our completer accomplishments and area district needs. Our work through CAEP has created numerous projects that benefit our students through innovation with technology, enhanced clinical practice and trauma informed practices.” said Dr. Cynthia Chambers, associate dean of Educator Preparation. “ETSU faculty …

2022-July-01-Etsu Marching Bucs Enjoy Resurgence, University Marketing And Communication, East Tennessee State University

ETSU News

Many high school students are impressed with our performances and want to continue their band experience when they come to college. A poll of last year’s marching band yielded over 190 students who indicated that being in the ETSU Marching Bucs influenced their decision to attend ETSU.

JOHNSON CITY, Tenn. – With the return of the East Tennessee State University football team in 2015 following nearly a dozen years of dormancy, the ETSU Marching Bucs made a not-so-quiet rebirth, too.  

Scrapped when ETSU shuttered the football program, university officials wanted the marching band …

2022-July-01-Etsu Student First Ever To Do So Wins Goldwater Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Her list of accolades is lengthy.

Piper Floyd, an East Tennessee State University student graduating in May 2023, landed a software developer internship with Wells Fargo and recently received the prestigious Benjamin A. Gilman International Scholarship, one of the most competitive scholarships in the United States.

Piper Floyd

Add to the list: A coveted 2022-23 Goldwater Scholarship, a widely respected award handed out to about 400 undergraduates nationally each year. 

She is the first ever ETSU student to receive this honor.

“When I was awarded the Goldwater Scholarship, I was overwhelmed by a strong sense of …

2022-July-01-Etsu: 'Dont Miss The Opportunity Of The Decade', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Think it’s too late to enter college this fall? Think again, officials at East Tennessee State University say. “This summer has been a game changer for Tennessee students considering college,” Heather Levesque, director of Undergraduate Admissions at ETSU, said.

APPLY FOR FREE with code FALL2022

“ETSU students will have more purchasing power than they’ve had in probably a decade or more. So, if you have been on the fence about pursuing a four-year college degree, there’s never been a better time to take that leap. We’re even waiving the application fee.” Beginning this fall, the state …

2022-July-01-New Chair Leading Philosophy And Humanities At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – By his own account, Dr. David Harker has taken charge of East Tennessee State University’s Department of Philosophy and Humanities at a time “when it is becoming increasingly apparent that we all need to get better at listening to those with whom we disagree, and then reflecting on our reasons for believing as we do.” 

“Philosophy and the humanities,” said Harker, “have a really important role to play in this.” 

Named chair of the department this summer, one of Harker’s primary goals is to provide students and members of the community with more opportunities to talk …

2022-July-01-Leadership Tennessee Next, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Two East Tennessee State University administrators have been named to the fifth class of Leadership Tennessee NEXT, a program designed to offer personal and professional career development for Tennessee’s best and brightest early and mid-career professionals.

Whitney Goetz, executive director of the ETSU Alumni Association, and Jessica Vodden, chief marketing and communications officer, are among the newest class, which is comprised of 30 rising professionals from every region of the state. Jessica Vodden and Whitney Goetz

During the upcoming year, participants will have opportunities to grow their professional skills and connect to a cross-generation network of state …

2022-July-01-Partnership With Police Creates Opportunities For Etsu Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – When it comes to how many hands-on learning opportunities exist for East Tennessee State University students, Isaiah Bishop has a straightforward view. 

“If college for you is just purely lectures and classes, I believe that is your decision,” he said. “There are plenty of opportunities that ETSU gives you in terms of going out and getting experience and making connections to further your career before you even step into the workforce.”  

Bishop would know. 

A senior in the university’s Department of Criminal Justice and Criminology, he has spent the summer alongside officers with the Johnson City …

2022-July-01-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Amie Davis is an associate director for workforce services with the Center for Community Outreach. Before coming to ETSU, she was a career service manager with MCHRA. She studied business administration at the Knoxville Business College.

Brittany Mitchell is a student life coordinator in the Honors College. She comes to ETSU from the Unicoi County School System, in which she was a K-12 teacher. She holds an M.Ed. degree and studied at Radford University and Concordia University, Portland, Oregon.

Dr. Lindsay Williams is an …

The Effect Of Brand Crises On Endorser Reputation And Endorsement Portfolios, Clark D. Johnson, Brittney C. Bauer, Mark J. Arnold

School of Business: Faculty Publications and Other Works

We often hear about a brand dropping a celebrity after the endorser has negative publicity. However, endorsers are not the only ones who are responsible for negative news; many brands also generate negative publicity as well. The growing frequency of brand crises and the demonstrated relationship between brand‐ and endorser‐reputation begs the question: What impact might a severe brand crisis have on a celebrity endorser's reputation and endorsement portfolio? Study 1 finds that negative publicity only impacts the brand's moral reputation if internal locus attributions are made. In turn, moral reputation positively impacts attitudes toward the brand, endorser, and other …

Communication In The Gig Economy: Buying And Selling In Online Freelance Marketplaces, Stephan Ludwig, Dennis Herhausen, Dhruv Grewal, Liliana Bove, Sabine Benoit, Ko De Ruyter, Peter Urwin

Research Collection Lee Kong Chian School Of Business

The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions through text-based messages. Informational asymmetries thus arise that can lead to exchange uncertainties between buyers and freelancers. Conventional marketing thought recommends reducing such uncertainty. However, uncertainty reduction and uncertainty management theories indicate that buyers and freelancers might benefit more from balancing-rather than reducing-uncertainty, such as by strategically adhering to or deviating from common communication principles. With dyadic analyses of calls for bids and bids from a leading online freelance marketplace, this study reveals that buyers attract more bids from freelancers when they provide moderate degrees of …

Women On Corporate Boards: A Systematic Literature Review And Future Research Agenda, Nufazil Ahangar

DLSU Business & Economics Review

This paper provides a current systematic literature review of the literature on women on corporate boards. The focus is on both theoretical and empirical studies on women on corporate boards. The influence of women on corporate boards on a wide range of corporate financial and non-financial performance measures is likewise explained. Additionally, this paper also provides a broad overview of a number of antecedents affecting the appointment of women on corporate boards at multiple levels.

Contributors, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

Investigating The Impact Of A Conditional Cash Transfer On Adolescent Pregnancy: Incidence And Health Outcomes, Mitzie Irene P. Conchada, Marites M. Tiongco, Dominque Hannah Sy

DLSU Business & Economics Review

The literature on conditional cash transfers focuses on the impact of such on health and education outcomes. The Pantawid Pamilyang Pilipino Program in the Philippines provides a cash grant conditional on requirements related to health and education. We investigated the impact of the program on adolescent pregnancy through its link to education. The program, which is designed to increase teen education, may lead to decreased adolescent pregnancy because it adds to the opportunity cost of getting pregnant. Though the incidence of pregnancy among adolescent women rates in the Philippines have declined over the past thirty years, a considerable number of …