Marketing Commons^™

2022-September-01-Etsu Rotc Commissioning Graduates As Second Lieutenants, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Cadets in the Army ROTC Program at East Tennessee State University will be commissioned as second lieutenants this week. 

The 11 a.m. ceremony is at the ETSU Millennium Center auditorium, room 137b, on Friday, Sept. 9. 

Speaking at Friday’s event is retired U.S. Army Col. Brunilda E. Garcia, a decorated veteran with a range of commendations. She holds degrees from the University of Puerto Rico, Webster University and Air University, and she served in Jordan during Operation Iraqi Freedom.    

The ETSU cadets who will be commissioned are:  

Noah Bailey Honeycutt, who held the rank of cadet …

2022-September-01-Meet Leo Williams, University Marketing And Communication, East Tennessee State University

ETSU News

First-generation college student Leo Williams was a junior at another school when he decided to transfer to ETSU. At his previous institution, he played football, but soon after arriving at ETSU, he learned about the opportunities with Greek life, particularly with ETSU’s National Pan-Hellenic Council (NPHC).

“I was at a cultural mix event and visited a table and talked with a guy about the Phi Beta Sigma fraternity,” Leo said. “I was really interested in the organization, especially all of the service work the organization does. I have always loved helping people and giving back to the community.”

The guy …

2022-September-01-Equity And Inclusion Conference, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 1, 2022) – Registration for East Tennessee State University’s fourth annual Equity and Inclusion Conference is now open. The conference will be held Sept. 26-28, with a student track on Sept. 29.

This year’s conference is a hybrid event; some sessions are concurrent, with select presentations scheduled to be held in person, and others virtually. Total price for registration varies. Registration is free for full-time ETSU students; $60 for ETSU faculty and staff; $65 for community members; and $25 for non-ETSU students. To register, visit www.etsutickets.com.

“ETSU is arguably more diverse today than at any other point …

2022-September-01-Etsu Bluegrass Celebrating Years With Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Bluegrass, Old-Time and Roots Music Studies at East Tennessee State University will host a concert celebrating the program’s 40th anniversary on Friday, Oct. 21, at 7 p.m. at the ETSU Martin Center for the Arts.  

This milestone anniversary concert will feature well-known and prominent artists who have direct connections to the university.

Program started in 1982

“I cannot wait to play music on stage again with some of my friends from 20 years ago,” said program director and ETSU alumnus Dan Boner. “And there will be some incredibly well-known artists at this anniversary concert, a couple of …

2022-September-01-Kingsport Alliance For Continued Learning Releases Fall Schedule, University Marketing And Communication, East Tennessee State University

ETSU News

Kingsport – The Kingsport Alliance for Continued Learning (KACL), in partnership with East Tennessee State University at Kingsport, will offer a series of informal in-person and virtual class options beginning Tuesday, Oct. 11, focusing on a variety of subjects from science, local history and literature to a personal safety course with an FBI Joint Terrorism Task Force officer.

This six-week series of non-credit courses is open to anyone. Classes will continue through Thursday, Nov. 18, and will be held at the Kingsport Center for Higher Education (KCHE), 300 W. Market Street. The cost to participate is $30 and covers all …

2022-September-01-Summer 2022 Deans List, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for the summer 2022 session. To receive this honor, students must successfully complete a minimum of 12 hours of undergraduate coursework with no grade below ‘B-’ in any course taken, and a grade point average of at least 3.5 on a 4.0 scale.

2022-September-01-Be Part Of The Divine Nine, University Marketing And Communication, East Tennessee State University

ETSU News

The start of a new academic year provides opportunities for ETSU students to join new organizations – academic or sports clubs, honor societies, intramural teams, or Fraternity and Sorority Life.

Last week was Fall Primary Recruitment for Panhellenic sororities at ETSU – a big week, in fact, as the College Panhellenic increased its overall chapter size membership from 234 to 370 by the end of recruitment week.

Numbers are also up for ETSU men considering membership in Interfraternity chapters this week, with IFC rush registration up by 35% over last year.

Membership intake will also kick off this fall for …

2022-September-01-From Enrolled To Employed Bluesky Institute Inaugural Class - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

Real-life job training, a college degree in less than two and a half years and an immediate job offer right after graduation in some of the most in-demand IT careers in the nation.

That is what the pivotal partnership between BlueCross BlueShield of Tennessee (BCBST) and East Tennessee State University will deliver for the inaugural class of 32 students in the BlueSky Tennessee Institute, and all those who follow. The groundbreaking collaboration will provide Tennessee students the opportunity to earn a bachelor’s degree in computing and a job offer from BlueCross in just over two years.

“The opportunity to …

2022-September-01-Justice And Court Systems Focus Of Women On Wednesdays, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Observations, Conversations and Next Steps: LGBTQ+ Individuals Pursuing Justice in a Heteronormative Court System” is the focus of a talk hosted this week by East Tennessee State University. 

Part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s, Gender, and Sexuality Studies Program, the event is free and open to the public. It takes place on Zoom (Zoom Meeting ID: 817 3675 0048) at noon on Wednesday, Sept. 14.

Drs. Jamie Brown and Mary Langenbrunner will discuss a personal and professional journey of discovery into LGBTQ+ rights in Tennessee, particularly around child …

2022-September-01-On The Scent: Etsu Researchers Exploring Treatments For Loss Of Smell, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 1, 2022) – The smell of rain or the scent of a fresh pie baking are luxuries that not all people are able to experience.

The loss of the sense of smell has drawn attention in the aftermath of the COVID-19 pandemic. However, this problem can occur as a result of injury, certain disorders or aging, affecting the quality of life for millions of people.

A pair of researchers at East Tennessee State University’s Quillen College of Medicine have received a grant totaling more than $1.8 million over the next five years to study how the …

Lost In Digitization: Physical Products Are Vessels For Social Meaning, Oden H. Groth

Dissertations, Theses, and Capstone Projects

The explosion in digitization means that consumers increasingly have the opportunity to choose between digital and physical versions of products — for example, between an eBook and a paperback book. However, despite the popularity of digital objects, many people nonetheless prefer physical equivalents. This dissertation explores one reason why this may be the case; namely, that physical versions of objects and products are better vessels for social meaning. In chapter 1, explore the specialness of physical objects, and posit that materiality is critical for holding and embodying significance. In chapter 2, I investigate the effects of product format on perceptions …

The Value Of Nfts, Angelina Tham

Dissertations, Theses, and Capstone Projects

Non-fungible token stories have flooded the media since the beginning of the COVID-19 pandemic. NFTs have changed the public’s views on art, finances, and the self. The emergence of Web 3 redefined ways of self expression with the help of NFTs. What are NFTs, how are they valuable, and how will they shape the future of digital art? The data visualization for this project indicates that the most popular type of crypto art is in the style of a profile picture. The discussion suggests that NFTs are in their infancy and there will be more to come from digital art, …

Comments From The Editors, Tulay Girard, Melek Meral Anitsal

Journal of Applied Marketing Theory

Comments from the Editors:

We welcome you to the current issue of the Journal of Applied Marketing Theory. The objective of Journal of Applied Marketing Theory (JAMT) is to provide a reputable platform for publishing academic research that advances marketing knowledge and offer insights for marketing managers. In the current issue we are pleased to present five manuscripts that offer unique insights into a number of diverse topics. Each article received praise from our review team and we are happy to have the opportunity to present them to you in this edition of JAMT.

Investigating Consumer Concept In A Niche Retail Market, Gary R. Holmes, Clinton Amos, Grace Lixuan Zhang

Journal of Applied Marketing Theory

This paper examines the relationship between self-concept, store image, service quality, loyalty, and share of wallet in a high-end niche retail market. Data was obtained from a high-end outdoor retail store customer email database. Partial Least Squares (PLS), was used to assess the psychometric properties of the measurement model and to test the hypotheses. A significant positive relationship was found between actual self-concept and store image; store image and loyalty; service quality and loyalty; and loyalty and share of wallet. This research suggests service quality perceptions, and particularly store image will enhance loyalty and increase share of wallet. The concurrent …

2022 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2022.

Therapeutic Servicescapes, Covid Stress, And Customer Revisit Intention In The Hospitality Industry Post-Lockdown, Oluwatobi A. Ogunmokun, Juliet E. Ikhide

Journal of Global Business Insights

As the post-pandemic era gradually dawns upon us, the hospitality industry seems to be slow in recovery, partly due to the continuous stress over being infected in public and hospitality places. Scholars have recommended that hospitality establishments seriously consider the potential benefits of artificial intelligence, social distancing, and cleanliness to fast-track the industry’s recovery post-lockdown. This study contributes to that stream of research by proposing and testing a model that demonstrates that through alleviating COVID stress, therapeutic servicescapes at hospitality establishments could promote customers’ revisit intention post-lockdown. We argue that therapeutic servicescapes have potential marketing and strategic benefits that could …

Baseball Eclipsed: No Longer America’S Pastime, Travis Shumate

Undergraduate Theses and Capstone Projects

This paper will discuss the reasons for the decline in Major League Baseball (MLB) attendance levels and what might be done to stop this decline. It will also introduce an idea that the decline in attendance might not be as much of an issue as fans might perceive it to be. Along with being a super fan of a team, marketing and promotion play a big role in game-to-game attendance. Various ways that marketing is used and might be used better to gain interest for baseball are talked about in this paper. The argument made is that baseball has lost …

The Breadth Of Normative Standards: Antecedents And Consequences For Individuals And Organizations, Shilpa Madan, Shankha Basu, Sharon Ng, Krishna Savani

Research Collection Lee Kong Chian School Of Business

Normative standards refer to ideals to which people, products, and organizations are held. The present research (N = 2,224) investigates a novel construct—the breadth of normative standards, or the number of criteria that normative standards need to meet. Using archival and primary data in both organizational and consumer contexts, Studies 1–2 found that Indians’ and Singaporeans’ normative standards in several domains (e.g., a good job, a good body wash) needed to satisfy more criteria than those of Americans and the British. Using incentive-compatible designs, Studies 3–5 identified two downstream consequences of broader normative standards; decision-makers with broader standards pay greater …

Reaching For Rigor And Relevance: Better Marketing Research For A Better World, Shilpa Madan, Et. Al.

Research Collection Lee Kong Chian School Of Business

Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. This paper provides a framework to enhance the relevance and rigor of research in marketing that not only contributes new knowledge to science, but also makes a positive difference in the world. To that end, we urge authors and reviewers to foster cross-fertilization from different theoretical and methodological silos, bolster robustness through multiple methods, and expand the domain of research to …

2022-August-30-Sga Fall Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 30, 2022) – East Tennessee State University’s Student Government Association (SGA) has announced that the SGA Fall 2022 concert will take place at 7 p.m. on Saturday, Oct. 15, at Freedom Hall Civic Center. The concert will feature a blend of the rap and pop music genres, and includes performers Yung Gravy, Peach Tree Rascals and Lisa Heller. 

Originally finding his audience on SoundCloud, 26-year-old Yung Gravy quickly emerged as a gold-certified phenomenon, selling out three tours in North America, two tours in Europe and his run in Australia and New Zealand in recent years. He …