Marketing Commons^™

2023-January-01-Etsu Announces 'Three Emerging Writers' Event, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Several talented poets are coming to East Tennessee State University in early February as part of the “Three Emerging Writers” series hosted by the Bert C. Bach Written Word Initiative and the Department of Literature and Language.

The event is Wednesday, Feb. 8, on the third floor of the D.P. Culp Student Center. A roundtable discussion runs from 1:40-3 p.m., and a poetry reading and audience question-and-answer session starts at 4 p.m.

“This popular event offers both our students and the community the opportunity to engage with successful writers who are in an early phase of …

2023-January-01-Etsu Storytelling Presenting Story Slam, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University invites the public to the start of the new season of Re-Generation Story Slam at 7:30 p.m. (doors open at 7 p.m.) on Thursday, Jan. 26, in Johnson City.
 
Happening at The Down Home, located at 300 W. Main Street, this month’s theme is “expectations.” Participants are encouraged to share stories about yearning, anticipation, waiting or things working out in unanticipated ways.
 
“Each Re-Generation Story Slam is completely unique and exhilarating,” producer and graduate assistant Cory Howard said. “Listening to someone share a story from their life on stage, whether funny or profound, …

2023-January-01-Researchers Discover 'Horned' Turtle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East Tennessee State University, preserves a five-million-year-old ecosystem once home to rhinos, mastodons, red pandas and many more extinct species. Among the most common fossil animals found at the site are turtles.

Researchers have now identified an extinct species of painted turtle, one that is entirely new to science and unique to the Northeast Tennessee site. Scientists named it Chrysemys corniculata, or the “horned painted turtle.” The name comes from a conspicuous pair of pointy projections on the front edge of …

2023-January-01-Meet Kristen Surles, University Marketing And Communication, East Tennessee State University

ETSU News

While growing up in McMinnville, ETSU doctoral student Kristen Surles became involved in community service through her church and school. While she didn’t know it at the time, the yard work she did for the elderly and disabled in her hometown and planting trees was the start of her journey toward a career in public health. Summer service trips with her church involving home repairs and other tasks led to a job for three summers with Group Cares, during which she traveled the country and worked on projects in 38 states. 

“That instilled in me the drive to help people …

2023-January-01-Local Trains Focus Of Etsu's Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Local lines will be the focus of this month’s Heritage Day, happening Saturday, Jan. 28, at East Tennessee State University’s George L. Carter Railroad Museum. 

The event runs from 10 a.m.-3 p.m. 

“The Lil’ Chicago name once was slang for Johnson City due to the rail traffic that once came through town,” said Geoff Stunkard, the coordinator of the Heritage Day program. “Both the Southern Railway and the Clinchfield had mainlines, small yards and industries they serviced here, while the original Tweetsie, the ET & WNC shortline, was headquartered here as well.” 

During much of the …

2023-January-01-American Folk Music Focus Of Talk At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Kalia Yeagle, a musician and artist, will present “Tradition, Innovation and Power: The Women of American Folk Music” in a talk at East Tennessee State University early next month. 

The event, free and open to the public, is part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s, Gender and Sexuality Studies Program. It takes place on Zoom (817 3675 0048) at noon on Wednesday, Feb. 1. 

“Women have always been central to old-time music – in the home and on the stage – and as instrumentalists and singers, preservers of this music, activists, …

2023-January-01-Campus And Community Events To Celebrate The Legacy Of Mlk Jr, University Marketing And Communication, East Tennessee State University

ETSU News

Numerous events are scheduled on campus and in the community to commemorate and celebrate the legacy of Dr. Martin Luther King, Jr.

On-Campus Events

The following on-campus events are coordinated by ETSU's Mary V. Jordan Multicultural Center. For more information about events coordinated through the Multicultural Center, call (423) 439-5872 or email [email protected].

MLK Legacy Program

January 13 from 11:30 a.m. to 12:30 p.m. 
Location: Alumni Bell Tower
Rain Location: Burgin Dossett Hall, 2nd Floor

Cake-Cutting Celebration

January 17 from 11:00 a.m. to 2:00 p.m. 
Location: D.P. Culp Student Center, 1st Floor

Day of Service

January 16 from 9:00 …

2023-January-01-Award-Winning Chanticleer Coming To Etsu Feb, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Heralded by “The New Yorker” as the “world’s reigning male chorus,” Chanticleer is coming to East Tennessee State University next month.

Chanticleer

The concert is Tuesday, Feb. 28, at 7:30 p.m. at the ETSU Martin Center for the Arts. 

“Having this Grammy Award-winning ensemble come to the Appalachian Highlands is a true delight,” said Dr. Alan Stevens, chair of the Department of Music. “Get your tickets now for the group known around the world as ‘an orchestra of voices.’ ” 

Founded in San Francisco in 1978 by Louis Botto, Chanticleer quickly took its place as a prolific …

Hiding In Plain Sight: How Imperfect Ingredient Transformation Impact Consumer Preference For Rescue-Based Food, Anna De Visser-Amundson, John Peloza, Mirella Kleijnen, Aylin Aydinli

Marketing & Supply Chain Faculty Publications

Rescue-based food (RBF) – food products often made from ingredients that are not able to be sold due to aesthetic imperfections – represent an opportunity to reduce food waste. However, despite consumers’ desire to act prosocially, preference for such products is negatively impacted by the perception that the imperfect ingredients reduce the quality of RBF. Across two studies, one field study and one controlled experiment, we demonstrate that a higher level of ingredients transformation can positively impact demand for RBF. Specifically, when the transformation makes the physical appearance of the initial imperfect ingredients less discernable (e.g., pureed) consumer demand increases …

2023-Rotation Spotlight- Patrick Carnevale ('23) In Pediatric Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Patrick Carnevale, from Hickory, North Carolina. He just completed a rotation experience in pediatric pharmacy at Niswonger Children’s Hospital in Johnson City with Preceptor Dr. Jim Thigpen, Associate Professor of Pharmacy Practice.

What does your day look like on rotation?

PC: A typical day starts with me waking up at 6 a.m. to review the patients we have for the day. I make notes on the patients assigned to me including their age, weight, what brings them in, and what medications they are on. I ensure that doses are appropriate and look through the notes to see if anything …

A Systematic Review Of Marketing Practices Used In Online Grocery Shopping: Implications For Wic Online Ordering, Leslie Hodges, Caitlin M. Lowery, Priyanka Patel, Joleen Mcinnis, Qi Zhang

Community & Environmental Health Faculty Publications

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plans to allow participants to redeem their food package benefits online, i.e., online ordering. As grocery shopping online has become more common, companies have developed strategies to market food products to customers using online (or mobile) grocery shopping platforms. There is a significant knowledge gap in how these strategies may influence WIC participants who choose to shop for WIC foods online. This review examines the relevant literature to (1) identify food marketing strategies used in online grocery shopping platforms, (2) understand how these strategies influence consumer behavior and consumer …

The Passion For Eating Well, Samira Fallah, John Marsh, Wei Chen

Business

The Dr. Yum Project, founded by Dr. Nimali Fernando, is a non-profit organization committed to facilitating healthy eating for families. The idea was seeded when, working at pediatric clinics, Dr. Fernando witnessed the alarming rise of childhood obesity and observed children experiencing health issues linked to poor dietary habits. In pursuit of the Dr. Yum Project’s mission, numerous initiatives have been undertaken, with one of the most significant being the development of the Preschool Food Adventure curriculum. In recent years, this curriculum has achieved considerable success and has been actively promoted to various schools. Dr. Fernando holds an optimistic outlook, …

Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone

Honors Theses and Capstones

Within the past 10 years, marketing has shifted drastically. Companies have slowly made the switch from mailers and print marketing to a variety of digital marketing forms in order to keep the attention of their consumers. This research examines consumer’s perceptions of advertisements through social media influencers relating to sustainable products. More specifically, what drives consumers to buy eco-friendly products on social media? Does the sustainability focus of the influencer matter for product endorsement? And along with that, does there need to be a match between the sustainability focus of both the product and the influencer? The results of this …

Exploring Parents' Knowledge Of Dark Design And Its Impact On Children's Digital Well-Being, Claire Bessant, Luei Lin Ong, Laurel Aynne Cook, Mariea Grubbs Hoy, Beatriz Pereira, Alexa Fox, Emma Nottingham, Stacey Steinberg, Pingping Gan

UF Law Faculty Publications

Dark design (also known as deceptive design; Colin et al., 2018 and dark patterns; Mathur et al., 2019) is evidenced by “a user interface carefully crafted to trick users into doing things they might not otherwise do” (Brignull, 2022; page 1). Much dark design is constructed with monetization as the primary goal- even in spaces without ecommerce design (e.g., free-to-play apps representing >95% of all mobile apps; Fitton et al. 2021). Many recent dark design strategies are also oriented towards collecting user information. Concerns about children’s vulnerability to inappropriate online marketing and economic fraud, and the impact of organisational data …

Making A List: Teaching Prospecting In Sales Courses, Alexander Milovic

Marketing Faculty Research and Publications

The importance of prospecting cannot be overstated in the sales discipline. The authors introduce an exercise that allows students to develop this skill by identifying and developing a detailed prospecting list with data gleaned from real-world contact information. This project can be executed both stand-alone or as an introduction to a larger-scale sales project. Additionally, this project can be delivered beyond the classroom in a workshop-style format to assist student organizations/clubs achieve their goals (e.g., fundraising, corporate outreach). Empirical results are shared, as well as qualitative student feedback, to demonstrate the exercise’s effectiveness for teaching this vital concept.

Principles Of Marketing Eco 21250, Jennifer V. Lavayen

Open Educational Resources

No abstract provided.

Brand Activism In The Age Of Black Lives Matter Movement, Peter M. Mwencha, Reuben K. Njuguna

Atlantic Marketing Journal

This study provides a review of brand activism phenomenon against the background of the Black Lives Matter movement. It is informed by the growing number of activist customers, leaders and corporations that are taking a stand on divisive social and political issues that exists in today’s America. It finds that while socially-conscious consumers respond better to brands that support socio-political causes that they identify with, leaders and corporations should exercise caution when engaging in activism due to its divisiveness as well as the difficulty in aligning a brand’s public stance on an issue and consumers’ beliefs. The study recommends that …

Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy L. Schauer, Denise Ogden, Doc Ogden

Atlantic Marketing Journal

The pandemic came as a blow to retailers that were already under pressure from online competitors that offered low prices and provided the convenience of shopping from home. The media tended to cover the plight and challenges for larger chain stores and big box retailers. However, the small local food providers and retailers also faced challenges and had to manage without the luxury of having dedicated staff and deep pockets with which to navigate through the pandemic. This paper explores the experiences and strategies used by 20 small local value-added food providers and retailers as they navigated the pandemic. Additionally, …

Textbook Publishing For Secondary And Higher Education, Sherry Roberts, Lucy M. Matthews

Atlantic Marketing Journal

Given the number of high school and college students in need of textbooks, there is an opportunity for individuals interested in becoming textbook authors. The process begins with conducting research to determine the appropriate type of book and the market for that book. The research for secondary education includes understanding curriculum standards for the given subject. Understanding the market for the book is important to also determine the appropriate publisher for the proposed textbook. Next, it is time to prepare the items needed for the prospectus. These items include the table of content, end-of-chapter exercises, and likely a few chapters …

Manufacturing “Hits”: A Data-Driven Ai Approach To Releasing A Pop Song In 2022, Jessica Birk, Madhavi Chakrabarty

Atlantic Marketing Journal

Technology is radically transforming the music industry through the use of big data, artificial intelligence and machine learning algorithms. This paper presents a pilot study that examines the impact of data-driven approaches in creating, predicting, and marketing music. A machine learning algorithm is used to determine the optimal characteristics of the most popular songs and is used as the basis for creating the next song. Next, an AI technique was used to generate the inspiration of the instrumentation and lyrics of the song. Finally, a listener survey is used to determine the trend which included the mood, preference and context …