Marketing Commons^™

2023-January-06-Pharmacy Technician Course Offered, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 6, 2023) – East Tennessee State University’s Office of Professional Development will offer its three-month Pharmacy Technician Certification Training Course starting Feb. 7.

The class, limited to 35 students, will provide an overview of skills and knowledge required to assist pharmacists in handling medications and serving patients in retail and hospital pharmacy settings. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified, and the course offers sessions to accommodate new PTCB requirements.

Registration for the class is $500 by Jan. 31; the fee is $600 after that date. The registration fee includes the …

Assessing Authentically – Learnings From Marketing Educators, S. Montano, L. Gill-Simmen, D. Lee, Lucia Walsh, Deirdre Duffy Dr, N. Newman

Articles

This paper demonstrates the importance and role of authentic assessments, that replicate industry practice, within Higher Education marketing programmes. We answer the call from employers, that students need to gain much-needed employability skills, and we illustrate how such assessments can be created to enable the development of employability skills. We provide an overview of four case studies, to illustrate different forms of authentic assessments, the theory which was used to underpin the designs, the skills developed during the assessments, and the outcomes of the assessments. As we emerge from the COVID-19 pandemic, which forced a move to online assessments, it …

Causes Of Burnout And Job Dissatisfaction Among Marketing And Communications Intercollegiate Athletics Employees, Ricky L. Ray

Theses, Dissertations and Capstones

The purpose of this study was to better understand the role burnout plays in turnover intention and job dissatisfaction among marketing and communications employees in intercollegiate athletics. A secondary aim was to identify to what extent were job requirements, compensation, and expectations of administrators and coaches driving burnout in these employees. Study participants came from those currently working in marketing and/or communications at various levels of intercollegiate competition. The study used the Oldenberg Burnout Inventory, as well as specific questions related to the profession to uncover major causes of burnout in this particular occupation. Findings from this study supported the …

Crossing The Bridge From Network Training To Development: A Guide To Move Trainees From Classroom Insights To Effective Networks, Kristin L. Cullen-Lester, Cynthia K. Maupin, Theresa M. Floyd, Michelle Mahdon, Alexandra Gerbasi, Dorothy R. Carter

Management and Marketing Faculty Publications

Professional networks help employees accomplish work tasks, progress in their careers, and thrive personally. Decades of research suggest that achieving these outcomes requires more than simply amassing 'more' network contacts. Instead, networks with certain characteristics (e.g., networks that are open, diverse, and deep) enhance effectiveness. Network training teaches trainees about effective networks and helps trainees identify their network development needs by providing feedback on their current network. Once back on the job, trainees are assumed to take appropriate actions to develop their networks. However, our research and experience training MBA students, executives, and employees at all levels suggest that trainees …

Age, Experience, Social Goals, And Engagement With Research Scientists May Promote Innovation In Ecological Restoration, Jakki J. Mohr, Tina M. Cummins, Theresa M. Floyd, Elizabeth Covelli Metcalf, Ragan M. Callaway, Cara R. Nelson

Management and Marketing Faculty Publications

Innovation in ecological restoration is necessary to achieve the ambitious targets established in United Nations conventions and other global restoration initiatives. Innovation is also crucial for navigating uncertainties in repairing and restoring ecosystems, and thus practitioners often develop innovations at project design and implementation stages. However, innovation in ecological restoration can be hindered by many factors (e.g., time and budget constraints, and project complexity). Theory and research on innovation has been formally applied in many fields, yet explicit study of innovation in ecological restoration remains nascent. To assess the use of innovation in restoration projects, including its drivers and inhibitors, …

Implementing A Short-Term Field-Based Experiential Learning Activity: The Retail Scavenger Hunt, Pam Richardson, Rebeca Perren

Atlantic Marketing Journal

This article introduces the Retail Scavenger Hunt (RSH)—a short-term field-based experiential learning activity. This flexible pedagogical tool enables students to experience first-hand what is commonly referred to in the consumer-packaged goods industry as “the store check.” Although initially designed as an instructor-led activity, the authors adapted the exercise during the pandemic to be executed as a self-directed, app-based field activity. As a result, this research can compare student impressions across implementation modes.

Emotional Intelligence Training And Professional Salespeople, Tracey Honeycutt Sigler, Charles D. Shepherd Ph.D

Atlantic Marketing Journal

Emotional intelligence (EI) has long been considered a significant success factor, especcially in careers like personal selling that involve considerable social. contact (Goldman, 1995). As a result, a series of studies have investigated the link between EI and sales performance. The results of these studies indicates that EI can positively impact sales performanace. As a result, researchers (Deeter-Schmelz & Sojka, 2003) have called for its integration into sales training programs. However, to this point, no research has established an effective approach to EI training in sales. This study begins to rectify that shortcoming by indentifying best practices in general EI …

Small Business Development, Katrina Babb

2023 Spring Reports (Marshall, IL)

Introduction to the economic problems of wage earners in modern society. Labor markets; labor history; labor organizations; collective bargaining; and public policy toward labor. Econ 351 is predominately a microeconomics applications course with a unit on labor and the macroeconomy. This is a flipped course. Experiential learning activities will take us outside of the classroom; you will be participating in career readiness activities including an academic conference, working on a Marshall Sustainable Cities project, resume writing, and mock interviews.

Leadership Inclusion Theory: A Grounded Theory Study On Hotel Executives, Michelle Russen, Mary Dawson, Juan M. Madera, Miranda Kitterlin-Lynch, Jéanna L. Abbott

Marketing Faculty Publications

Purpose: The purpose of this study was to develop a theory that explains how organizations can create a more inclusive atmosphere on the individual, organizational, and societal levels. The consequences of an inclusive environment were subsequently developed and explored.

Design/methodology/approach: Constructivist grounded theory methods were used to collect and analyze data from interviews with 20 hotel executives and their company websites.

Findings: The findings produced a theoretical framework for inclusion in hotel leadership, leadership inclusion theory. Leadership inclusion theory states organizations must address individual differences, organizational policies and culture, and societal norms to develop an inclusive environment. Equity follows …

Online Streaming Services: A Study On Consumers’ Attitudes Toward Advertising, Morgan Rogers

Senior Honors Projects

Throughout the past decade, there has been a slow and steady rise in the number of online streaming platforms. Websites such as YouTube, Twitch, and Netflix have all taken the globe by storm with their compelling stories and interconnected communities. The numbers alone for each of these platforms speaks volumes to their prevalence in society; YouTube has over 2 billion monthly users, Netflix has well over 167 million consumers, and Twitch currently has 15 million daily active users (Frade, 2021). From this, of course, arises companies’ desire to broadcast their products and services to the vast number of people who …

Library Renovation Phase 1, Judy Schmitt

Library Faculty Works

No abstract provided.

Irl Certificates, Judy Schmitt

Library Faculty Works

No abstract provided.

A Survey Of Retail Trade Patterns In South Dakota: 2013-2022, Rand E. Wergin

Faculty Publications

This paper provides an analysis of retail sales and retail trade in the state of South Dakota for the ten years 2013 to 2022. This analysis will provide information to community leaders in the cities and towns of South Dakota. Retail pull is an economic indicator that provides a measure of community’s economic health and its ability to attract shoppers, both shoppers from its own community and from other communities. A community that has a healthy retail economy is generally able to attract shoppers from its own community as well as surrounding communities.

When Privacy Proclivity Meet Covid-19: No Longer Concerns Of Today’S M-Commerce Users?, James L. Thomas, Jianping Coco Huang, Brent J. Cunningham, Jihye Lee, Le Wu

Atlantic Marketing Journal

This is continuous research of our previous publication (Thomas et al., 2021). A new two by two study (Before and After COVID 19) X (China and the US culture) was designed to test the moderated mediation effect of the COVID pandemic on M-commerce user’s privacy proclivity, trust, and M-commerce intention! A new sample was collected from two countries in different time periods (Before and after COVID pandemic) to investigate whether M-commerce users’ concern about privacy proclivity has changed after COVID-19. Built on top of our 2021 publication, this study discovered that privacy proclivity no longer has a significant direct impact …

The Representation Of Nontraditional Family Structures In Advertising, Connor Teague

Honors Program Theses

Marketing research has examined consumer attitudes towards homosexuals in advertising since the late 1990s, however results have been mixed and continues to evolve as societal perceptions towards the LGBTQ+ community constantly change. Furthermore, there is a distinct lack of research towards these groups when placed in the context of a family. This research examines the representation of nontraditional family structures in advertising and their effects on consumer behavior, specifically focusing on attitudes towards the advertisement, attitudes towards the brand, purchase intention, and net promoter score. 880 responses were compared across 12 conditions, in which we examine the effects of a …

How Practices Drive Persistence: The Transformational Consumption Journey Of Native Americans In Higher Education, Gwen Locklear Almodovar

Electronic Theses and Dissertations

In an academic environment where many higher education institutions tout their diversity and inclusion statistics, there is a decline in the enrollment of Native American students and a decrease in Native American scholars. The President of the United States, in an October 2021 briefing and with the issuance of an executive order named The White House Initiative on Advancing Educational Equity, Excellence, and Economic Opportunity for Native Americans and Strengthening Tribal Colleges and Universities, saw the immediate urgency to understand the systematic causes and implement evidence-based strategies that will improve and increase student enrollment and academic advancement. This research takes …

Marketing Reimagined: The Effect Of Tiktok’S Success On Social Media Advertisement, Ryan Roberts

AUCTUS: The Journal of Undergraduate Research and Creative Scholarship

In 2021, the average TikTok user spent 19.6 hours a month on the platform, equivalent to the time spent by users on the leader of Social Media, Facebook (Sweeney, 2022). This year, TikTok is projected to triple its global advertisement revenues to 11.6 billion dollars, surpassing the 10.44 billion dollars global advertisement take of Snapchat and Twitter combined (Sweeney, 2022). TikTok is one of the most recent and successful social media platforms. It has gained worldwide renown for its unique, rapid presentation of content and addictive structure that has engaged a large audience in a short time. With attention increasing …

Navigating With Sharks: How The Marketing Practices Help To Create Successful Phishing Emails, Erica Castilho

Graduate Thesis and Dissertation 2023-2024

A phishing email is a crime where a scammer sends an email to get sensitive data. Everyday phishing email attacks impact billions of people worldwide. Preparing users to better identify phishing and avoid risky engagement with it is essential to combat this threat. We consider that as phishing emails and email marketing aim to target email clicks, scammers can use marketing practices in phishing emails to achieve their goals. However, the security research community doesn't explore deeply the similarities between phishing and email marketing. This study presents a distinctive framework known as the Phishing Engagement Marketing Optimization (PEMO). The primary …

2023-January-01-Clemmer College Offers Free Counseling Services To The Community, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Clemmer College is offering counseling and mental health support to students, faculty, staff and members of the community through the Department of Counseling and Human Services’ Community Counseling Clinic (CCC). There is no cost to utilize these services. 

“Our team has been hard at work to get the doors to the CCC back open following the COVID-19 pandemic, and we’ve finally re-opened our doors last semester,” said Christy Oaks, director of the CCC. “Now, we are able to offer counseling services to community members who might not be able to access services otherwise. Having the opportunity to …

2023-January-01-Complete Financial Aid Documents As New Year Begins, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – As the New Year begins, officials at East Tennessee State University urge current and potential college students to make sure they are putting themselves in the running for financial aid opportunities.  

“We know the financial aid process can seem intimidating,” said Catherine Morgan, director of the Office of Financial Aid and Scholarships at ETSU. “That is why we have dedicated, caring staff who stand ready to help you and your family.”  

 

Why it matters 

The Free Application for Federal Student Aid (FAFSA) is a student’s path to all federal financial aid, and it is also the first …