Marketing Commons^™

2023-February-16-Kacl Releases Spring Schedule.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

KINGSPORT (Feb. 16, 2023) – The Kingsport Alliance for Continued Learning (KACL), now celebrating its 30^th anniversary, will offer its spring classes from March 14-April 21, focusing on a variety of subjects from science, local history and government to world travel and healthy living.

This six-week series of non-credit courses, presented in partnership with East Tennessee State University at Kingsport, is open to anyone. There are no homework assignments, grades or tests. Classes will be held on Tuesdays, Wednesdays and Thursdays from 10 a.m.-noon in room 130 at the Kingsport Center for Higher Education (KCHE), 300 W. Market St. …

2023-February-16-'A Journey Well Worth Taking'.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 16, 2023) – The use of a trauma-informed approach in helping people throughout the Appalachian Highlands got a boost recently through a “train the trainer” course offered through the East Tennessee State University Ballad Health Strong BRAIN Institute (SBI).

This five-hour “Basics of ACEs, Trauma, Building Resilience and Using a Trauma-Informed Approach” course, held at the Summit Companies in Bristol, was attended by 40 individuals representing dozens of agencies from throughout the region. It was promoted by Appalachian Promise Alliance (formerly Bristol’s Promise) and the STRONG Accountable Care Community.

Becky Haas, a founding member of the SBI …

2023-February-15-Etsu Pmhnp Program Fourth In Nation.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 15, 2023) – East Tennessee State University’s online Post-Graduate Psychiatric Mental Health Nurse Practitioner (PMHNP) program is ranked fourth in the nation by NursePractitionerOnline.com.

ETSU’s PMHNP graduate certificate concentration offers a certificate for nurses who have completed a Master of Science in Nursing (MSN) degree. Its customized special studies program provides education and clinical training in the PMHNP role. Upon completion, graduates are eligible for the national certification examination.

The NursePractitionerOnline.com 2023 ranking of Online MSN Psychiatric-Mental Health NP Programs highlights the ETSU program’s focus on rural health care delivery and the simulations offered within its online …

Factors Affecting Consumers’ Purchase Intentions Towards Recycled Products, Sherine Esmat

Theses and Dissertations

The work executed addresses the status of recycling industry in Egypt and its relation to the current sustainability trends as well as climate change issues. It also identifies the main concerns of consumers when purchasing recycled products. Consequently, identifies the key pillars that need to be applied or communicated with the target consumers to enhance the concept of selling recycled products and increase its market share. Since this industry is significantly broad, the focus of the study was only on recycled PET plastic bottles (rPET), this is to ensure attaining accurate and reliable results.

An interview and a site visit …

Comparing Social Media Marketing Options For Your Cooperative Extension Program, Laura Justice

EFNEP

With so many different social media platforms available, it’s important to know which platform(s) will be most useful in reaching potential customers. This article will help organizations decipher between different social media platforms and select the platform(s) that best suits their branding purposes, targeted audience, and content strategies. Understanding which platform(s) to engage with customers can help drive sales and reach a new set of potential customers that would have been inaccessible without social media.

The Impact Of Business-To-Business Salespeople’S Social Media Use On Value Co-Creation And Cross/Up-Selling: The Role Of Social Capital, Omar S. Itani, Vishag Badrinarayanan, Deva Rangarajan

Marketing Faculty Publications

Purpose

This study aims to develop and test a process model of the effect of social media use by business-to-business (B2B) salespeople on their value cocreation and cross/upselling performance. Adopting a research acquisition perspective, the authors claim that salesperson’s social media use is critical for generating social capital – an operant resource characterized by superior market knowledge, reputation and networking – which, in turn, directly and synergistically enhances value cocreation and cross/upselling outcomes.

Design/methodology/approach

A model is developed based on extant sales research on salesperson’s social media use and social capital theory. Data from B2B salespeople is analyzed using structural …

2023-February-10-Etsu Student Pharmacist Hosts Scouts Day, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 10, 2023)—ETSU Gatton College of Pharmacy’s American Pharmacists Association-Academy of Student Pharmacists Patient Care Operations committee hosted local Girl Scout troops and facilitated learning activities for the scouts to participate in related to first aid and each operations mission. 

Operation Heart & Diabetes explained how to handle urgent first aid issues, like an epi-pen for allergic reaction). The scouts participated in an interactive science experiment to show how blood flows and how it can be stopped in the case of an emergency. The girls made their very own portable first aid kit to take home.

Operation …

Covid-19 As An Industry Accelerant, Betty Huang

Honors Theses

The coronavirus pandemic, declared as a national emergency on March 13th, 2020, has caused extreme social and economic disruption all over the world, forever leaving a distinct imprint on history. Although many companies struggled immensely, either barely pulling out of the pandemic alive or having to completely shut down, several other companies have found ways to flourish during this unprecedented time.

The beginning of the pandemic brought lowered advertising rates. Several companies made the marketing decision to run campaigns during this time to take advantage of these lowered rates while creating a company response to the pandemic itself. The world …

How Desirable Is The Medium? Effect Of Point Accumulation Scheme On Consumer Loyalty Toward Reward Program, Eujin Park

Asia Marketing Journal

An accruable point scenario study was applied to examine the effect of the point-accumulation trend (diminishing vs. increasing) and the nominal value (small vs. large) of a medium for repeated consumption on program loyalty. The results showed that both factors affect consumer loyalty toward a reward program. Consumers who received a medium with an increasing accumulation trend and a large nominal value perceived a reward to be more valuable than those who received a diminishing trend and a small nominal value. The results confirmed that a large nominal value or an increasing accumulation trend increased the perception of reward and …

Differential Impact Of Customer Equity Drivers On Satisfaction: The Case Of China’S Telecommunications Industry, Haejin Seo, Linlin Fu, Tae Ho Song

Asia Marketing Journal

As the necessity of customer relationship management (CRM) increases, measuring the performance of CRM have been actively discussed. Customer equity (CE) is regarded as an appropriate indicator for evaluating the outcomes of marketing activities. There are three drivers of CE: brand, value, and relationship equity. This study aims to investigate the impact of three drivers on customer satisfaction. Market competition is an environmental factor that affects the effectiveness of CRM. This study divides target firms into leaders and followers. This study found that the differential impact of CE drivers on customer satisfaction depends on the firm’s status (leader or follower). …

Rules Of Attraction: Females Perception Of Male Self-Representation In A Dating App, Olga Roshchupkina, Olga Kim, Eun-Ju Lee

Asia Marketing Journal

In the current study, we explore how women decide whether to accept or reject a potential match offered by a dating app (Tinder). Specifically, we were trying to identify overlying factors that influence the decision and understand how women make a judgment based on limited cues provided by a Tinder profile. Women largely base their decision on the perceived attractiveness and character of the potential match. The findings suggest that attractiveness is highly subjective, with no universal rules that can be quantified; thus, it is hard to predict acceptance of the potential match. There are however factors that contribute significantly …

How Residential Mobility Influences Material And Experiential Purchases, Sujeong Hong

Asia Marketing Journal

With the increased mobility within nations, relocation has become a frequent and regular occurrence in modern life. However, we know little about how residential mobility affects purchase type. How does residential mobility affect our purchase behavior? This research explores the relationship between residential mobility and preference of purchase type, with psychological processes. The study primed participants with either a high or low mobility mindset to investigate the effect of mobility on consumption style in U.S. and South Korean. The results of the study confirm that the consideration of residential mobility shifts consumers’ preferences toward material goods and experiences. In addition, …

Exploring Social Entrepreneurship Of The First Social Enterprise In South Korea: The Case Of The Founder Of Dong Wha Pharm, Ji Hee Song

Asia Marketing Journal

A great deal of attention has been paid to entrepreneurship and social enterprises that help improve societies' ability to solve social problems and develop new ways of thinking (Drucker 1995). Dong Wha Pharm, founded in 1897, was the first social enterprise in South Korea. The purpose of this study is to provide meaningful insights into the theoretical development of social entrepreneurship and how to achieve social innovation by fostering social entrepreneurship. Drawing on the five critical elements of social entrepreneurship developed by Dees (1998), we explore social entrepreneurship by investigating the first Korean social entrepreneur, Kang Min, the founder of …

Sustainability Of Traditional Retail In An Emerging Market: A Conceptual Framework Applied To A Vietnamese Wet Market, Thi Tuyet Nhung Tran

Asia Marketing Journal

In emerging countries, traditional retail, such as wet markets, still accounts for a large proportion of retail sales. Traditional retail has poor infrastructure compared to modern retail, and is often associated with problems of waste, water, and environmental pollution. Therefore, traditional retail faces extreme difficulties in achieving sustainability. This study aimed to determine what value traditional retail contributes to sustainability. We generated and applied a conceptual framework of sustainability to explore this question. We used a single case study of a small-scale wet market in Vietnam. The results showed that wet markets have significant value for the development of sustainable …

Editorial: Introducing A Special Issue On Sustainability, Ethics, And Esg Marketing For The New Decade, Molan Kim

Asia Marketing Journal

No Abstract for this article type.

How Did The Tamagotchi Become A Worldwide Phenomenon, Gianna V. Bona

CAFE Symposium 2023

The Tamagotchi is a popular Japanese toy by Bandai Co that pioneered virtual pets and led other companies to develop virtual toys and games that changed how children and consumers interacted with toys.

2023-February-08-Etsu Response: Turkey And Syria.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 8, 2023) – East Tennessee State University has updated its ETSU Response website to provide information on support for those affected by the earthquake that impacted Turkey and Syria early Monday.

The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people impacted by the devastating earthquake, which resulted in more than 11,000 fatalities.  

While the ETSU Dean of Students office is reaching out to offer support and assistance to students who have homes in the region, the ETSU Response website also …

2023-February-08-Rotation Spotlight Jonathan Holan Diabetes Focus, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet P4 Jonathan Holan, from Morristown, Tennessee, and hear more about his rotation experience at Johnson City Internal Medicine with his preceptor, Dr. Rick Hess, Pharmacy Practice faculty member who specializes in diabetes care.

What did your day look like on rotation?

JH: We would typically arrive at the clinic early in the morning, as patients are scheduled starting at 8: AM. Prior to patient encounters, we work up the patient we are about to see, which involves performing a deep dive into their profiles and pulling out relevant information. From recent lab and physical exam findings to their current …

2023-February-08-Quillen College Of Medicine Launches Accelerated M.D. Program.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 8, 2023) – The Quillen College of Medicine at East Tennessee State University has developed a new program for students to complete their medical degree in less time and with less cost. Tri-TRAILS, a three-year directed pathway, also provides participating students an opportunity to match into one of five residency programs.

“This new approach to our curriculum allows highly qualified candidates to complete medical school in a three-year period,” said Dr. William Block, ETSU vice president for clinical affairs and dean of Quillen College of Medicine. “This helps them to limit the cost while it provides our …

Why, Did I Lose? Debriefing Quality And Its Effects On Justice, Protests, And Sales Loss Attributions, Timothy G. Hawkins, Mike Wittmann, Michael Gravier, Suman Niranjan, William A. Muir

Marketing Department Faculty Journal Articles

When suppliers lose in a competitive tender process, they need feedback to make accurate sales loss attributions and adjustments to their competitive strategy. Unfortunately, buyers seldomly provide sufficient feedback to enable diagnostics, learning, and adaptation. The purpose of this research is to explore a buyer's debriefing as an effective feedback mechanism. Based on data from a sample of 218 U.S. government source selections, a new construct, debriefing quality, is developed as a multi-dimensional construct comprised of: proposal efficacy information, procedural compliance and decision understanding information, and competitive intelligence information. Results show that debriefing quality enhances procedural justice and internal and …