Marketing Commons^™

2023-April-01-Building A Campus Culture Of Civic Engagement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has received the “Voter Friendly Campus” designation for the fourth consecutive term.

The designation, first secured by ETSU in 2017, is given by Fair Election Center’s Campus Vote Project and NASPA – Student Affairs Administrators in Higher Education. This year, the initiative recognized 258 campuses in 38 states as being institutions that have planned and implemented practices that encourage their students to register and vote in the 2022 elections and in coming years.

The mission of the 2023 Voter Friendly Campus designation is to bolster colleges and universities’ efforts to help students overcome …

2023-April-01-Celebrating 100 Years Of Student Journalism, University Marketing And Communication, East Tennessee State University

ETSU News

Last week, East Tennessee State University’s student newspaper, the East Tennessean, celebrated its 100th anniversary. This milestone commemorated a century of journalistic excellence. The East Tennessean plays an important role in facilitating dialogue and engagement on our campus. Students decide what is covered, create content without faculty or administrative oversight, and strive to always provide impartial and thorough information. The newspaper has served as a springboard for hundreds of professional journalists working in the region and beyond, instilling generations of reporters with a sense of integrity, discernment, responsibility, and empathy.

The East Tennessean also is emblematic of the critical …

2023-April-01-Etsu Reports On 'State Of The University', University Marketing And Communication, East Tennessee State University

ETSU News

The vast majority of students, faculty and staff believe East Tennessee State University is living up to its mission, according to the results of the 2022 State of the University survey released today during the quarterly meeting of the university’s Board of Trustees. 96% of people surveyed said ETSU is fulfilling its charge to improve the quality of life for people in the region and beyond.  
 
“Our entire campus community is deeply committed to making our communities — and our world — a better place to live,” ETSU President Dr. Brian Noland said. “I do not think it would be …

2023-April-01-Curating A Career- Meet Kreneshia Whiteside-Mcgee, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University goes beyond the ordinary by providing an innovative, hands-on approach to learning filled with opportunities beyond textbooks and classrooms. 

“Art is a vulnerable and expressive medium that creates conversations that need to happen. Change, love, and hope – that is what I hope for.”

We see evidence of those limitless possibilities in our ETSU alumni, like Kreneshia Whiteside-McGee. “What really drew me to the campus is the sense of community and approachability. I was able to discover who I was as a person.”

Her expansive curation portfolio showcases how she elevates the artwork of creatives to …

2023-April-01-Inaugural Center For Pharmacy Education, Outreach And Advocacy Conference To Be Held May 8, University Marketing And Communication, East Tennessee State University

ETSU News

Ballad Health and East Tennessee State University Bill Gatton College of Pharmacy are hosting the inaugural conference for the Center for Pharmacy Education, Advocacy and Outreach on May 8 at Bristol Regional Medical Center in Bristol, Tennessee.

The free event, aimed at pharmacists and pharmacy technicians, will focus primarily on the topics of substance use disorder (SUD) and the opioid epidemic. Continuing education credit is also being offered for each presentation during the program.  

Check-in will take place between 8:30-9 a.m., with the conference starting at 9 a.m. in the Monarch Auditorium. A free boxed lunch will be provided with …

2023-April-01-Etsu Music Names New Co-Director Of Chamber Music Festival, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Department of Music announces that Knoxville Symphony Orchestra Concertmaster William Shaub has been named co-director of the ETSU Chamber Music Festival. 

  

After two seasons of the festival that have demonstrated “exceptional success” in drawing talented students and renowned faculty, organizers said, Shaub will replace Dr. Sean Hawthorne, who helped found the festival with Dr. David Kovac in 2019. The move is designed to help propel the Chamber Music Festival to even greater national recognition. 

  

In addition to serving as concertmaster of the Knoxville Symphony Orchestra, Shaub serves as a frequent guest concertmaster all around the world. But he …

2023-April-01-Jazz Ensemble Preparing To Dazzle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Jazz Ensemble will present their spring concert titled “Mixed Bag” at 7:30 p.m. on Saturday, April 29, in the Grand Hall of the ETSU Martin Center for the Arts. 

“Instead of presenting a particular genre of music like our Latin Music and Fusion Music concerts of the past, we decided to feature a variety of musical styles on this performance for a change of pace,” said Martin Walters, director of Jazz and Contemporary Music Studies at ETSU. “We are very excited to feature so many of our talented students as soloists …

2023-April-01-Recognized For An Exceptional Year, University Marketing And Communication, East Tennessee State University

ETSU News

Spring on any college campus is bustling with excitement as students attend end-of-semester events, finish their courses and look forward to commencement. East Tennessee State University’s campus is no different, with the feeling of celebration in the air.  

On Tuesday, April 18, ETSU’s Department of Student Activities and Organizations (SAO) hosted its 21st annual Summit Awards.  

The event, held in the D.P. Culp Student Center ballroom, recognized and celebrated students, faculty, staff and various campus programs for their achievements outside the classroom, on campus, and throughout the community.  

The ceremony recognized award recipients in several categories including Student Organization Awards, …

2023-April-01-They Roam The Courtroom And Get Skills For Later, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – For the students involved in East Tennessee State University’s Mock Trial team, the experiences and hands-on learning opportunities are immense.  

“It has been more than I could ever imagine,” said team member Caleb Vaughn, a political science and theater and dance major.  

ETSU’s Mock Trial team – formed only a year ago – is already receiving national attention. 

The group won the Spirit of American Mock Trial Association (AMTA) Award, an accolade given to the team that best exemplifies the ideals of college mock trial, including civility, fairness and professionalism, at an AMTA regional tournament …

2023-April-01-This Researcher Is Leading The Way For Others, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Audrey Depelteau, director of East Tennessee State University’s Innovation Lab, will become the first Tennessean invited to speak at the SelectUSA Investment Summit hosted by United States Secretary of Commerce Gina Raimondo. 

The event, May 1-4 in Washington, D.C., connects investors, companies, industry experts and various organizations with the goal of promoting investment deals in the U.S.

“It is an honor to represent ETSU, our region and the State of Tennessee”  ~ Dr. Audrey Depelteau

“The ETSU Innovation Lab is an International Soft Landings designation certified by the International Business Innovation Association. The scope of …

2023-April-01-These History Students Are Telling Stories Worth Hearing, University Marketing And Communication, East Tennessee State University

ETSU News

After weeks of working with sources covering over a century of the area’s past, East Tennessee State University students will present their research on the history of Johnson City’s Black community. 

The event happens Tuesday from 4-8:30 p.m. at the Langston Centre, located at 315 Elm Street in Johnson City.  

The research was conducted by students in the Department of History’s historical methods course, a class required before history majors can take upper-level courses. The students mined a wealth of historical information about Black churches, schools, civic clubs and organizations in Johnson City and Washington County from the end …

2023-April-01-They Learned Impressive Skills. Now They Battle., University Marketing And Communication, East Tennessee State University

ETSU News

Grab some popcorn. 

East Tennessee State University’s Computing Department will host a virtual robot fight this week. The event is Friday from 11 a.m.-2 p.m. in the D.P. Culp Student Center Cave.  

“The department is proud of the hard work and dedication of its students and looks forward to an exciting competition that showcases their talents,” said Dr. Tony Pittarese, dean of the ETSU College of Business & Technology.

Event is April 14

During the competition, student groups will showcase their skills in designing virtual robots that can interact with a simulated environment. Each group will develop strategies and …

2023-April-01-The Arts Give The Heart Life, University Marketing And Communication, East Tennessee State University

ETSU News

For Wesley Harmon, theatre is the most real form of entertainment. The arts, according to Savannah Spangler, give the heart its life. “If I’m going to be honest,” said Olivia Zimanek, “this department means everything. Everyone is so supportive and kind.”

ETSU’s Department of Theatre and Dance provides students with exceptional opportunities that boost self-confidence, social awareness, communication skills, and so much more.

“The arts help us make sense of what is happening in the world,” said Chair Karen Brewster.

Learn more about the department here. 

2023-April-01-Time, Space And The Deep South, University Marketing And Communication, East Tennessee State University

ETSU News

Tema Stauffer is an award-winning photographer and associate professor of photography at East Tennessee State University. Exhibited nationally and internationally, her work has earned many awards and recognitions.  

 

A recent exhibition, “Southern Fiction,” was hosted at the Reece Museum earlier this year. She has taught at ETSU since 2017.   

2023-April-01-They've Prepped For Months. Now They Present., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Students at East Tennessee State University will soon have the chance to show off their impressive scholarship.

The 2023 Dr. Jay W. Boland Undergraduate Research Symposium is set for Monday, April 24, in the D.P. Culp Student Center. It begins at 9 a.m. and runs through the early afternoon. 

“This symposium fosters discussion and collaboration in fields that span the natural and social sciences, humanities, business and technology and the arts,” said Dr. Cerrone Foster, an award-winning scientist and the interim director of Undergraduate Research and Creative Activities. “This symposium also provides experiential and professional experience …

Tourism, Mapping, Retail And Recreational Trails: A Case Study Of Connectivity Between Trails And Adjacent Downtowns In Anniston, Alabama, Usa, Jennifer Green

Theses

This study examines the estimated increase in economic impact on a geography’s local economy by creating cross-marketing efforts between expanding an established outdoor recreation trail to a closely located city downtown commerce district. This research will analyze the resulting potential rise in sales/lodging tax revenues for that city by mapping the trail and downtown district, and cross-marketing the other to users of both or either venue. Potential increase in economic impact will be estimated utilizing IMPLAN methodology by assessing the economic impact on the local economy that a percentage range of increased spending resulting from this cross-marketing effort could generate.

2023 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2023.

The Effect Of Ordering Method On Consumer Return Intentions, Garrett M. Kemp, Laura Boman

AMTP Proceedings 2023

With the rise of Covid-19, mobile ordering has become one of the most popular ways to get food. At its height, Covid-19 caused restaurants to shut down and forced businesses to move to a more mobile and delivery-friendly plan. Now, venues for concerts, large events, and sports have started to offer the option of mobile ordering food to be delivered directly to your seat. Mobile ordering has made the food service industry even more accessible; however, it has also brought to light the issue of tipping. Traditionally, tipping was only done at full-service restaurants. Now, businesses like Starbucks, Mcdonald's, and …

Strong Versus Weak Consumer-Brand Relationships: Matching Psychological Sense Of Brand Community And Type Of Advertising Appeal, Brittney C. Bauer

School of Business: Faculty Publications and Other Works

Consumer‐brand relationships vary with regard to their degree of psychological connection to the brand. Some individuals may have a weak connection to the brand (e.g., general consumers), while others may possess a strong connection to the brand (e.g., brand community members). Marketers have yet to distinguish between the types of advertising appeals that are most effective for these different individuals. Hence, this research utilizes construal level theory to posit that consumers with a stronger [weaker] psychological sense of brand community will think about the brand more concretely [abstractly] and be more persuaded by utilitarian [symbolic] advertising appeals. Three original experiments …

Choose Your Channels Strategically: How Gender Plays A Role In The Receiving Of Online Brand Activism Ad Campaigns, Jana Stupavsky

AMTP Proceedings 2023

The successful launch of a new online brand activism ad campaign focused on gender-sensitive issues can be distorted if the content is delivered through poorly thought-out channels. Companies with access to their customer data should learn more about their existing customer base to strategically select the campaign communication channels. When engaging in activism, brands should consider framing their campaign messaging positively and appear authentic. Otherwise, they risk loss in brand equity and corporate reputation. The following analyses present results from a secondary consumer demographic and behavioral characteristics database anchored in source credibility theory. Its goal is to explore differences in …