International Business Commons^™

An Analysis Of Consumer Behavior In The Brazilian E-Commerce Market: An Investigation Of Customer Loyalty, Seasonality, And Regional Preferences, Hai Doan

Student Publications

This paper investigates key drivers of consumer behavior within Brazil's emerging e-commerce market by analyzing the Olist Public Dataset. As technology increasingly allows for data-driven marketing strategies, understanding the nuanced behaviors of diverse consumer bases, especially in an emerging market like Brazil, is critical for firm success. This study tests three hypotheses regarding the relationship between positive customer reviews and e-loyalty, the fluctuation of seasonal sales during holiday periods, and the influence of geographic urbanization on product preferences. Utilizing regression analyses on 100,000 orders from 2016 to 2018, the results showed no significant relationship between positive review scores and repeat …

Examining Liberalization Of Turkiye Through International Trade: A Panel Data Analysis Of Turkish Export Figures From 1992 To 2020, Yasemin S. Ucar, Arzu Kalemci

Journal of Global Business Insights

Since the 1980s, Turkiye has implemented numerous initiatives to adapt to the global liberalization process following a period of import substitution policies. These initiatives were carried out with the assistance of international organizations such as the World Trade Organization (WTO). Turkiye officially became a member of the WTO in 1995, expecting that membership would enhance its international trade performance by expanding access to global markets and strengthening trade relationships with other member states. This study aims to analyze the impact of global liberalization on Turkish international trade performance, with a specific focus on exports. The study utilizes panel data analysis …

Global Commons, Local Crises: The Ecological Embeddedness Of Global Production Networks, Christopher R. Whynacht

Graduate Doctoral Dissertations

Notions of Global Production Networks (GPNs) are popular approaches to studying the complex, dispersed, and socially embedded production of goods and services. Yet, these concepts have largely struggled with incorporating environmental resources, risks, and actors. My dissertation leverages insights from Actor-Network Theory (ANT) to contextualize ecological elements of production as coequal participants with social stakeholders. I describe how GPNs are ecologically embedded and nested within the natural environment. I draw from ANT to develop a GPN framework that internalizes ecological dimensions. The second chapter in this dissertation develops these ideas and provides theoretical framing for further empirical chapters. The third …

Three Essays On Green Innovation, Saha Iqbal Hossain

Theses and Dissertations

This study examines the strategic role of green innovation in addressing escalating environmental challenges. Comprising of three interrelated essays, the study integrates computational, theoretical, and empirical approaches to provide a comprehensive understanding of the antecedents, mechanisms, and outcomes of green innovation at the firm level. The first essay conducts a systematic literature review employing advanced computation tools, including topic modeling (LDA and BERTopic) and scientometric analysis to elucidate the intellectual framework, thematic evolution, and central knowledge areas and flows within the green innovation research field. The second essay empirically investigates how internal firm resources- research & development (R&D) intensity, acquisition …

Where Intangibles Travel: Essays On The Tax-Motivated Geography Of Innovation And Capital, Xuerui Kou

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This dissertation explores how taxation and institutional environments shape the global strategies of United States multinational enterprises (MNEs), with a particular focus on intangible assets and the cross-border allocation of innovation. Positioned at the intersection of international trade, public economics, and innovation studies, the three chapters collectively examine firm responses to international tax incentives and regulatory asymmetries.

Chapter 1 introduces the motivation and theoretical foundations of the dissertation, reviews related literature, and outlines the core research questions and empirical strategies. It highlights the increasing policy and academic interest in the geographic mobility of intangible capital, particularly in the context of …

Halal Labeling And Purchase Intentions: Insights From Gen-Z And Millennial Muslims Purchasing Imported Korean Foods, Muhammad J. Pratama, Imam Salehudin

International Journal of Islamic Economics and Business Sustainability

Purpose: This study examines the impact of halal labeling on the purchase intent of Korean food (K-food) imports among Indonesian Muslim millennials. It also explores how halal certification origins—Indonesian Ulama Council (MUI) vs. Korean Muslim Federation (KMF)—affect consumer perceptions and purchase decisions.

Design/methodology/approach: Using a sample of 370 respondents aged 18–42 who purchased K-food in the past year, this study employed Multi-Group Structural Equation Modeling (MG-SEM). Respondents were randomly assigned to groups exposed to different halal labeling stimuli to assess their impact on trust, brand attitude, and purchase intent.

Findings: Halal literacy and religious beliefs shape K-food purchases, mediated by …

Editorial Note, Heather S. Mcmillan

Journal of the North American Management Society

No abstract provided.

Book Review: Building A God, Carl Lee Tolbert

The Journal of Values-Based Leadership

No abstract provided.

Beyond Entertainment: Unveiling Digital Platform Strategic Implications For International Business Growth Of Individual Entrepreneurs, Hoik Kim

Theses and Dissertations

This dissertation examines how digital identity, comprising visual, psychological, and strategic components, impacts entrepreneurial success on global digital platforms. Rather than treating identity as a static or aesthetic trait, this study conceptualizes it as a dynamic and strategic construct shaped by audience perception, algorithmic systems, and institutional environments. The research is structured into three empirical studies. The first explores how facial visibility and social media engagement affect monetization on YouTube, considering the international context. The second study empirically investigates how a biometric cue influences entrepreneurial performance on digital platforms and interprets the results through the lens of social psychological perspectives. …

0893: Maurice G. Burnside Collection, 1793-2003, Marshall University Special Collections

Guides to Manuscript Collections

This collection was deaccessioned from East Carolina University to Marshall University Special Collections. The original processing, organizing, and files were maintained in this transfer. The only change that has been made is the addition of the new accession number to the existing folders.

The bulk of this collection pertains to Dr. Burnside’s congressional and political activities (1945-1956) and is composed largely of scrapbooks, newspaper clippings, and photographs. Materials reflect the time and effort Dr. Burnside directed towards environmental issues, unemployment, the problems faced by small businesses and farmers, and the promotion of tariffs on foreign products that competed with local …

New Institutional Economics : A Few Extensions, Murali Patibandla

Markets, Globalization & Development Review

This article traces out the development of the New Institutional Economics (NIE). It delineates the literature into two interrelated themes of institutional environment and institutions of governance. The rules of the game of institutional environment determine governance choices. Inefficient institutional environment results in inefficient governance mechanisms which causes misutilization of scarce resources. Institutional environment evolves over time. This article demonstrates the evolution of institutions in response to shocks with analysis of historical examples. The prevailing literature over glorifies the colonial rule of the West for the emergence of capitalist institutions. It fails to explain success stories of Japan, Mainland China …

Tale Or Reality About Two Asian Regions, Arthur Kraft, John Kraft

Business Faculty Books and Book Chapters

By 2024, South Asia will be the next region for economic growth. Reaching this expectation may be dependent on significant changes. In 1970, the per capita gross domestic product for the countries of South Asia and Southeast Asia was similar. Except for Singapore, the countries of Southeast Asia suffered from low levels of education, low participation of women in the workforce, poor infrastructure, low inward flows of FDI, and high barriers to trade. The Vietnam War encompassed Vietnam, Cambodia, and Laos. Indonesia was controlled by Suharto, and Burma (Myanmar) was among the poorest countries outside of sub-Saharan Africa. Fast forward …

Cultural Intelligence In Expatriate Employee Success: A Critically Appraised Topic, Kathy So

Engaged Management ReView

Studies have shown a high failure rate among employees of multinational enterprises (MNEs) who work on overseas assignments. Although research often heralds cultural intelligence as an essential factor in expatriate employees, whether cultural intelligence should be the primary focus when choosing employees for overseas assignments is inconclusive. This topic paper aims to provide specific recommendations for ensuring the success of expatriate employees. More specifically, this assessment explores the effect of cultural intelligence on the success of expatriate employees. The research question is this: What is the effect of cultural intelligence on the success of expatriate employees who work for multinational …

Customer Prioritization: From Conceptualization To International Application, Maria Gracner, John William Cadogan, Gregor Pfajfar

Economic and Business Review

This study examines customer prioritization, a strategic practice where businesses allocate resources and efforts based on customer value. While its significance in international marketing continues to grow, limited research exists on how customer prioritization is understood and applied in international firms operating across diverse cultural contexts. Addressing this gap, the study explores how international-marketing managers conceptualize customer prioritization and identifies its key components. Using a qualitative methodology, the study conducted in-depth interviews with Slovene international-marketing and sales managers from 13 export-oriented firms. Thematic analysis, guided by the Gioia methodology, identified four central themes: prioritization tactics and strategies, international customer profitability, …

Building Open Finance, Douglas W. Arner, Ross P. Buckley, Christine M. Wang, Dirk A. Zetzsche

Notre Dame Journal of International & Comparative Law

As one of the most digitalized sectors of the economy, finance is increasingly dependent on data. Over the past decade, the implementation of Open Banking and Open Finance in an increasing number of major jurisdictions around the world, including the European Union (EU), the United Kingdom (UK), Australia, Brazil, and the United Arab Emirates (UAE), seeks to break down data silos, empower consumers, and increase competition among financial service providers, aiming to maximize the value of financial data for innovation, growth, and competitiveness. In addition to mandatory requirements, other governance approaches to Open Finance, including collaborative arrangements and voluntary initiatives, …

Letter From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

The Global Clinical Trials Ecosystem: A Critical Evaluation And Future Outlook, Sydney-Ariel D. Muneses

Undergraduate Honors Theses

As global clinical trials expand, inconsistencies in regulatory and ethical frameworks are increasingly evident, raising concerns about economic sustainability and participant protections. Existing research attributes this surge to pharmaceutical companies seeking cost efficiencies in emerging markets but acknowledges the challenges posed by fragmented oversight across international jurisdictions. To examine these limitations, a modified Delphi approach was used to gather expert insights from key stakeholders in global clinical trials. Findings highlighted systemic inefficiencies and ethical gaps, emphasizing the need for regulatory harmonization to balance scientific rigor, economic feasibility, and equitable participant treatment. By identifying critical shortcomings and proposing strategies to align …

Sustainability In Professional Sports: A New Nexus Of Profit And Social Responsibility, Matthew Teplitz

Master's Theses

The world is facing a climate crisis – corrective action that will improve our collective situation is needed, now. Those with the power to do so, in the capitalist structure under which we live, are largely the individuals, corporations, and governments with financial resources and the platform to inspire others to act. Two such entities, complete with the financial heft to make a difference and inspiration to spare, are North America’s National Basketball Association (NBA) and Spain’s La Liga. This thesis seeks to understand what distinguishes the NBA’s approach to sustainability from La Liga, and by employing each league as …

The Dark Side Of Global Supply Chains, Megan Soong

Sustainable Supply Chain Management

This article highlights the unfair supply chain practices many companies succumb to in order to increase their profits. Touching on the clothing industry, electronics, and food corporations, many big name brands hide their lack of pay, e-waste, and deforestation related operations in order to protect their name and image.

To Use Or To Not: Differentiating Artificial Intelligence Content For Different Industries, Dayanna Jauregui

Undergraduate Research Symposium Podium Presentations

Introduction:

❖ Some designers say AI helps boost creativity, new ideas, and overall work efficiency.

❖ The fashion brand Collina Strada received backlash for using AI-made prints.

❖ By 2030, AI data centers in the U.S. may use 323 terawatt-hours of electricity — a huge increase in power demand.

❖ Over 200 artists in the music industry are pushing back against AI, saying it hurts human creators’ rights.

❖ AI tools have been caught using artists’ work without permission to train image generators.