Business Intelligence Commons^™

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Vasquez-Parraga

Atlantic Marketing Association Proceedings

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.

This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.

From Architect To Master Businessman, Singapore Management University

Perspectives@SMU

Ong Tze Boon had no idea how to read a balance sheet. It did not stop him from growing a 62-man firm to over 1,000

Q&A With Brad Peters, Chairman And Founder, Birst, Singapore Management University

Perspectives@SMU

The man behind one of Silicon Valley’s leading Cloud Business Intelligence and Analytics firms shares his thoughts on the future of the data business

Business Intelligence, Data And Analytics, Singapore Management University

Perspectives@SMU

Data can be used to predict outcomes but quality data is essential

Analytics For Business, Consumers And Social Insights, Bhavish Sood

Library Events

The speaker shared with us on best practice, future outlook and opportunities of analytical applications. The speaker has a strong research interest on how business applications and business intelligence software are being consumed on smartphones and media tablets.

Flipping The Business Information Literacy Classroom: Redesign, Implementation And Assessment Of A Case Study, Ilana Stonebraker

Libraries Faculty and Staff Scholarship and Research

A team of librarians at Purdue University transformed a business information literacy course from a traditional lecture, 40-student class into multiple sections of a flipped, 70-student classroom to meet the request that the successful course be required for all 500 undergraduate students. Scaling up required the adoption of flipped learning techniques for better utilization of library teaching resources. This case study provides key insights for others implementing credit classes or integrating similar content into one-shots or embedded work. It also describes the assessed results determined through student feedback (focus groups) and student performance (pre/post-tests).

Effortless Building Census, Sam Kome

Library Staff Publications and Research

Library headcounts are tedious, time-consuming, and subject to the vagaries of scheduling, attention to detail, and incomplete (especially for consortia). If we conduct them perfectly, on-schedule without fail we can gather at best the number of patrons seated in various areas of the library at two arbitrary times per day. We don't know their home campus. We don't know how patronage varies by time of day. If only there was an automatic way of conducting counts that was automatic, unsleeping, and could differentiate between campuses The wireless infrastructure is (hopefully) always on, and devices are nearly ubiquitous, and typically signed …

Sustainability Reporting Practices Of Group Iii U.S. Air Carriers, Lukas Rudari, Mary E. Johnson

International Journal of Aviation, Aeronautics, and Aerospace

Once a side note, sustainability reporting has become an important issue for companies and airlines globally and in the U.S. This exploratory study examined the sustainability reporting practices of U.S. passenger and cargo air carriers with total revenues exceeding $1 billion classified as Group III air carriers by the U.S Department of Transportation. The results showed that 53% of Group III air carriers published sustainability reports. Out of these 53%, all except one referenced the Global Reporting framework in their sustainability reports. Forty percent or 6 out of 15 carriers participated in at least one Carbon Disclosure Project questionnaire. Based …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Education And The Future Of Jobs, Singapore Management University

Perspectives@SMU

Technological advances could soon produce robots so efficient that human labour will effectively be eliminated. Jobs that require skills that are supposedly beyond that of robot - journalism, computer programming, and even medicine - could soon be done by robots.How does that change the role of education?

An Empirical Development Of Critical Value Factors For System Quality And Information Quality In Business Intelligence Systems Implementations, Paul Dooley

CCAC Theses and Dissertations

Business intelligence (BI) systems have been widely recognized as a leading technology for many years. However, despite the high priority and importance placed on BI, there has been a significant lack of BI system implementation (BISI) success. BI systems are not considered to be conventional information systems (IS) and often rely on the integration of a complex information infrastructure. Consequently, the degree of information quality (IQ) and system quality (SQ) have not met expectations for BISI success.

This study was designed to determine how an organization may gain benefits in the context of BISI by uncovering the antecedents and critical …

Identification Of Employee Engagement Practices Viewed As Critical To Retention: A Cross-Generational Comparison, Sharon R. Floyd

Dissertations

Purpose. The purpose of this study was to identify the employee engagement practices that millennial IT workers perceive as important to retention. The secondary purpose of the study was to determine whether a difference exists between the engagement practices that appeal to millennial IT workers and the engagement practices that appeal to remaining IT working groups, which include the baby boomers and generation X.

Methodology. A quantitative, descriptive, survey-based research method was chosen for this study. The population included information technology workers representing three generations of working adults, including baby boomers, generation Xers, and millennials. The sample included technology workers …

A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony

Dept. of Marketing & International Business Conference Material

In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …

Business Intelligence Technology, Applications, And Trends, Muhammad Obeidat, Max North, Ronny Richardson, Vebol Rattanak

Faculty Articles

Enterprises are considering substantial investment in Business Intelligence (BI) theories and technologies to maintain their competitive advantages. BI allows massive diverse data collected from virus sources to be transformed into useful information, allowing more effective and efficient production. This paper briefly and broadly explores the business intelligence technology, applications and trends while provides a few stimulating and innovate theories and practices. The authors also explore several contemporary studies related to the future of BI and surrounding fields.

A Concept Model For Comparative Analysis Applied To The U.S. Airline Industry, Michelle M. Bennett, Jacqueline R. Luedtke, Brent D. Bowen Ed.D.

Aviation / Aeronautics / Aerospace International Research Conference

The objective of this research is to analyze the trends in quality and performance of US airlines over the past ten years and determine what economic factors influence the level service. By identifying variables that directly affect the level of performance using data from Airline Quality Rating (AQR), service benchmarks for the airline industry can be established. Industry standard is set by AQR providing consumers and industry watchers objective performance-based data to compare performance quality among different US airlines. The AQR weighted average formula highlights criteria including baggage handling, customer complaints, denied boarding and on-time arrivals. Analyzing the data over …

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Motivating The Solicited And Unsolicited Sharing Of Tacit Knowledge Through The Process Of Externalization, Sheila Yvonne Sorensen

CCAC Theses and Dissertations

While several U. S. firms have invested in Knowledge Management (KM) tools and software, it has become apparent that investments must be made in additional facets of KM, such as knowledge sharing (KS), thought by many researchers to be the most important component of KM. Of the two types of KS, explicit and tacit, the sharing of tacit knowledge has been shown to contribute the most to an organization’s performance. However, since tacit knowledge is difficult to both convey and acquire, this unshared tacit knowledge may ultimately harm an organization when, without the appropriate knowledge, individuals cannot effectively perform their …

Feature Selection And Classification Methods For Decision Making: A Comparative Analysis, Osiris Villacampa

CCAC Theses and Dissertations

The use of data mining methods in corporate decision making has been increasing in the past decades. Its popularity can be attributed to better utilizing data mining algorithms, increased performance in computers, and results which can be measured and applied for decision making. The effective use of data mining methods to analyze various types of data has shown great advantages in various application domains. While some data sets need little preparation to be mined, whereas others, in particular high-dimensional data sets, need to be preprocessed in order to be mined due to the complexity and inefficiency in mining high dimensional …

Modeling Large-Scale Cross Effect In Co-Purchase Incidence: Comparing Artificial Neural Network Techniques And Multivariate Probit Modeling, Zhiguo Yang

Theses and Dissertations--Business Administration

This dissertation examines cross-category effects in consumer purchases from the big data and analytics perspectives. It uses data from Nielsen Consumer Panel and Scanner databases for its investigations. With big data analytics it becomes possible to examine the cross effects of many product categories on each other. The number of categories whose cross effects are studied is called category scale or just scale in this dissertation. The larger the category scale the higher the number of categories whose cross effects are studied. This dissertation extends research on models of cross effects by (1) examining the performance of MVP model across …

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.