Business Intelligence Commons^™

Can You Get A Ticket? Adaptive Railway Booking Strategies By Customer Value, Jiana-Fu Wang, Ren-Huei Huang

Journal of Public Transportation

This paper integrates a customer segmentation method with a discrete event simulation model to bridge the gap between identifying customer behaviors and using this knowledge to respond to customers and make the best use of resources. Three strategies are proposed and examined to improve the operation efficiency of a ticket-booking system. Their objective is to assist high-value customers in obtaining the tickets they want and/or reduce cancellations and failure-to-pays from low-value customers. Our simulation results demonstrate that the high-value, customer-friendly strategy beats all in assisting high-value customers and simultaneously improves railway operation performance. Additionally, the indirect, low-value customer abandonment strategy …

Patron Activity Monitoring And Privacy Protection, Sam Kome

Library Staff Publications and Research

Library building usage data are weak. Electronic resource usage data are weak. We conduct occasional headcounts and receive sketchy COUNTER reports. These data lack needed specificity and can’t be correlated to each other, e.g.; what resources do the early birds who sit in the north commons use? What if we knew to the minute and foot how many patrons occupied the building and where they sat? What if we also knew the electronic resources those same patrons used whether or not they were in the building? And what if we could perfectly protect their privacy? We can. This presentation will …

Space Analysis And Research Centers (Sparcs) For Ssa Data And Analytics, Phillip Cunio, Brien Flewelling

Space Traffic Management Conference

Widespread use of massive data and increasing reliance on spaceborne infrastructure are two of the emerging megatrends of the early 21^st century. However, both come with liabilities: movement and processing of large data volumes is very expensive, and reliance on spaceborne infrastructure adds risk that problems in the still incompletely-understood space domain might cause work disruptions.

ExoAnalytic proposes the use of Space Analysis and Research Centers (SpARCs) as a way to begin addressing both these issues. A SpARC is a facility which integrates volumes of data collected on satellites, centrally analyzes it, and makes available resulting useful information. The …

Jitim Volume 25 Issue 3 - Front Page

Journal of International Technology and Information Management

JITIM volume 25, issue 3

The Problems Of Deficient Data When Planning For Religious Tourism: An Irish Case Study, Vreny Enongene, Kevin Griffin

Conference papers

This study stresses the importance of the availability of data and relevant statistics in the advancement of tourism knowledge and the enhancement of visitor experiences (pre-and post-experiences) for those particularly interested in visiting sacred sites, as well as its study. With sacred sites in the Island of Ireland as sites under study. The dearth in data and relevant statistics on religious tourism sites and their facilities, visitor numbers and their activities, management issues, and visitor experiences, at sacred sites in the Ireland of Ireland, although widely acclaimed as a country of saints and scholars, prompted the present investigation.

In arriving …

Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Mayur S. Desai, Lucy Ojode

Southwestern Business Administration Teaching Conference

In this paper we explore the use of social media on the content delivery aspects of instruction and potential impacts on student learning. It is our conjecture that impacts of social media use might depend on factors such as the interface of particular medium and learning style, teaching style and instructor skill, and the demographics of students and their instructors. We propose a framework that links instructor to students through social media. That is, social media becomes a channel though which learning occurs. Classifying multimedia technology as tools and social media as interactive Web 2.0 Internet-based applications, we employ …

Architectural Intervention: The Resilient Community Center, Matthew A. Baumgartner

ASA Multidisciplinary Research Symposium

In the city of Centralia, Illinois, several issues govern the city’s future, all stemming from the same major problem: the economy. To intervene, this community center proposal aims to encourage economic development and growth in the city, assisting small businesses with starting and expanding in the region.

Learning And Practicing Data Analytics Using Sap In-Memory Computing, Hong G. Jung, Vincent L. Mitchell, Jihoon Park, Sam Chung

ASA Multidisciplinary Research Symposium

The analysis and organization of Big Data is becoming important in the business industry. Using and understanding ERP (Enterprise Resource Planning) software to interpret Big Data is essential to the evolution of Information System Technology. This research on SAP HANA and SAP Lumira allows us the opportunity to explore.

Employment Agreements For The Inventing Worker: A Proposal For Reforming Trailer Clause Enforceability Guidelines, Peter Caldwell

Journal of Intellectual Property Law

No abstract provided.

Leader Of The Pack: What Makes The Alibaba Group So Successful, Singapore Management University

Perspectives@SMU

The 'people's platform' sells more than eBay and Amazon combined

An Exploration Of Mobile Device Security Artifacts At Institutions Of Higher Education, Amita Goyal Chin, Diania Mcrae, Beth H. Jones, Mark A. Harris

Journal of International Technology and Information Management

The explosive growth and rapid proliferation of smartphones and other mobile

devices that access data over communication networks has necessitated advocating

and implementing security constraints for the purpose of abetting safe computing.

Remote data access using mobile devices is particularly popular among students at

institutions of higher education. To ensure safe harbor for constituents, it is

imperative for colleges and universities to establish, disseminate, and enforce

mobile device security artifacts, where artifacts is defined as policies, procedures,

guidelines or other documented or undocumented protocols. The purpose of this

study is to explore the existence of, specific content of, and the …

Motivations For Social Network Site (Sns) Gaming: A Uses And Gratification & Flow Perspective, Brinda Sampat, Bala Krishnamoorthy

Journal of International Technology and Information Management

The penetration of the internet, smart-phones and tablets has witnessed tremendous increase in the number of people playing online games in the past few years. Social networking site (SNS) games are a subset of digital games. They are platform based, multiplayer and reveal the real identity of the player. These games are hosted on social networks such as Facebook, where in people play with many other players online. The risks associated with social network gaming are addiction, theft, fraud, loneliness, anxiety, aggression, poor academic performance, cognition distortion etc. This study aims to understand the user motivations to continue to play …

The Impact Of Analytics Utilization On Team Performance: Comparisons Within And Across The U.S. Professional Sports Leagues, Lee A. Freeman

Journal of International Technology and Information Management

Business analytics, defined as the use of data to make better, more relevant, evidence-based business decisions, has received a great deal of attention in practitioner circles. Organizations have adopted business analytics in an effort to improve revenue, product placement, and customer satisfaction. Professional sports teams are no different. While analytics has been used for over 30 years, the use of analytics by professional sports teams is a relatively new concept. However, it is unclear whether the teams that have adopted analytics are seeing any results. If not, then perhaps analytics is not the right solution. Analyses across the four, major …

A Data-Centric Analysis On Stem Majoring And Success: Attitude And Readiness, Xin James He, Myron Sheu, Jie Tao

Journal of International Technology and Information Management

This research studies attitude and readiness of STEM majoring and success with

the data from a survey with a total of 501 viable responses, with respect to STEM

(science, technology, engineering, and mathematics) related majors that are

essential and fundamental to skills relevant to big data business analytics.

Recruiting and keeping students in STEM areas have attracted a large body of

attention in pedagogical studies. An effective way of achieving such a goal is to

show them how rewarding and self-fulfilling STEM careers can be toward

perspective students. One example of the abundance of STEM careers is the rapid

growth …

Prediction And Recommendations On The It Leaners' Learning Path As A Collective Intelligence Using A Data Mining Technique, Seong-Yong Hong, Juyun Cho, Yonghyun Hwang

Journal of International Technology and Information Management

With the recent advances in computer technology along with pervasive internet accesses, data analytics is getting more attention than ever before. In addition, research areas on data analysis are diverging and integrating lots of different fields such as a business and social sector. Especially, recent researches focus on the data analysis for a better intelligent decision making and prediction system. This paper analyzes data collected from current IT learners who have already studied various IT subjects to find the IT learners’ learning patterns. The most popular learning patterns are identified through an association rule data mining using an arules package …

Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez

WCBT Faculty Publications

This paper discusses the use of social media mining (and more specifically, Twitter opinion mining) in marketing courses in order to help students understand current marketing events or phenomena. Social media mining refers to “the use of basic concepts and principal algorithms suitable for investigating massive social media data; it discusses theories and methodologies from different disciplines and encompasses the tools to formally represent, measure, model, and mine meaningful patterns from large-scale social media data” (Zafarani et al. 2014, p. 16). Social media sites such as Facebook, Twitter and Instagram provide opportunities to explore consumer preferences, opinions and behaviors through …

The Infringement-Plus-Equity Model: A Better Way To Award Monetary Relief In Trademark Cases, David S. Almeling

Journal of Intellectual Property Law

No abstract provided.

State Regulation Of Keyword Advertising: A Lesson From The Utah Legislature, Mary Candice Barrett

Journal of Intellectual Property Law

No abstract provided.

What's The Deference?: Should Dickinson V. Zurko Apply In The Trademark Context?, Jonathan S. Digby

Journal of Intellectual Property Law

No abstract provided.

Thin But Not Anorexic: Copyright Protection For Compilations And Other Fact Works, David E. Shipley

Journal of Intellectual Property Law

Questions about the copyrightability of compilations and other low authorship fact works, and about the scope of protection, have continued to trouble courts long after the Supreme Court's landmark decision in Feist Publications, Inc. v. Rural Telephone Services Co. in 1991. Justice O'Connor's opinion, explaining why a standard white pages telephone directory did not meet the constitutional and statutory requirements for copyright protection, defined an original work of authorship as one that is independently created by its author and that evidences at least a minimal level of creativity. The latter requirement has been elusive, in part because Justice O'Connor defined …