Identifying Appropriate Strategies To Sell Tesla Automobiles In Ohio, Trever Maughmer

ONU Student Research Colloquium

Segmentation data serves as an important resource used in business research. It encapsulates people who live in certain areas according to similar demographic traits, behaviors and habits, and consumer trends. Companies such as ESRI make their segmentation data available for a price, along with highly-specialized analysis tools. This project is a case study that examines the utility of ESRI segmentation data and tools to identify a suitable marketing strategy for potential customers in specific locations in Ohio. It further identifies population segments in certain geographic areas according to consumer trends and demographic characteristics. Unlike traditional brick-and-mortar (B&M) dealerships, this project …

Creating A New Amazon Warehouse/Distribution Center Near Miami, Florida: A Site-Suitability Analysis, Daniel Unruh, Cameron Veto

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Miami, FL as providing a sufficient number of customers to warrant a new and sustainable Amazon Warehouse. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide valuable …

Dole Foods Distribution Center Near Chicago, Illinois: A Site Suitability Analysis, Corey Frye

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Chicago, Illinois as providing a sufficient number of customers to warrant a new and sustainable Dole Foods Distribution Center. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can …

A Site-Suitability Analysis Of An Indoor Snow Ski Park Near Harrisburg, Pennsylvania, Ethan Falsone, Austin White

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Harrisburg, Pennsylvania as providing a sufficient number of customers to warrant a new and sustainable Indoor Snow Ski Slope. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can …

Site Suitability Analysis Of A Brewery Supply Outlet Near Tampa, Florida, Ethan Hartman, Hunter Wolfe

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Tampa, FL as providing a sufficient number of customers to warrant a new and sustainable beer brewing supply retail outlet. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis …

A Site-Suitability Analysis Of A Mannequin Production Facility Near Seattle, Washington, Tyler Smith

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Seattle, Washington as providing a sufficient number of customers to warrant a new and sustainable mannequin production facility. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.

Second Version On A Centralized Approach To Reducing Burnouts In The It Industry Using Work Pattern Monitoring Using Artificial Intelligence Using Mongodb Atlas And Python, Sasibhushan Rao Chanthati

Harrisburg University Other Works

Industry burnout is interlinked with cultural, individual, physical, or emotional exhaustion, and social factors, the resolution of which requires the technology-driven trends in the workplace and the technologies such as work pattern monitoring and Artificial Intelligence that can deal with large amounts of data. Industries face a gigantic problem i.e., employee burnout which can charge a firm loss in numerous hours and thousands of dollars every year. The more advanced companies use work pattern monitoring using Artificial Intelligence to make their employees work more professionally. In this research my attempts to understand the development and leadership, on the effects of …

Mining Open Government Data For Business Intelligence Using Data Visualization: A Two-Industry Case Study, Anne Gottfried, Caroline Hartmann, Donald Yates

Faculty Publications

The business intelligence (BI) market has grown at a tremendous rate in the past decade due to technological advancements, big data and the availability of open source content. Despite this growth, the use of open government data (OGD) as a source of information is very limited among the private sector due to a lack of knowledge as to its benefits. Scant evidence on the use of OGD by private organizations suggests that it can lead to the creation of innovative ideas as well as assist in making better informed decisions. Given the benefits but lack of use of OGD to …

Returning To Solvency Through Quality Improvement, Matthew Faciane, Susan K. Fan, Rocky J. Dwyer

International Journal of Applied Management and Technology

The purpose of this qualitative case study was to explore quality improvement strategies senior manufacturing production managers use to reduce Cost of Poor Quality (COPQ) to increase profit. The participants for this study were production managers within a manufacturing company located in the southeastern region of the United States who successfully developed and implemented strategies to lower COPQ to increase profitability. Six major themes emerged from the study: continuous improvement, quality assurance, employees as agents of quality improvement, communication between stakeholders, holding all firm members accountable for quality, and training. Manufacturing managers can use these strategies to lower COPQ and …

Price Optimization For Revenue Maximization At Scale, Nikhil Gupta, Massimiliano Moro, Kailey A. Ayala, Bivin Sadler

SMU Data Science Review

This study presents a novel approach to price optimization in order to maximize revenue for the distribution market of non-perishable products. Data analysis techniques such as association mining, statistical modeling, machine learning, and an automated machine learning platform are used to forecast the demand for products considering the impact of pricing. The techniques used allow for accurate modeling of the customer’s buying patterns including cross effects such as cannibalization and the halo effect. This study uses data from 2013 to 2019 for Super Premium Whiskey from a large distributor of alcoholic beverages. The expected demand and the ideal pricing strategy …

Inventions Of Scientists, Engineers And Specialists From Different Countries In The Area Of Nanotechnologies. Part Iii, L. A. Ivanov, L. D. Xu, E. S. Bokova, A. V. Demenev, V. A. Ivanov

Information Technology & Decision Sciences Faculty Publications

Introduction. Advanced technologies impress people’s imagination demonstrating the latest achievements (materials, methods, systems, technologies, devices etc.) that dramatically change the world. This, first of all, concerns nanotechnological inventions designed by scientists, engineers and specialists from different countries.

Main part. The article provides an abstract review of patents. The results of creative activity of scientists, engineers and specialists, including inventions in the field of nanotechnology and nanomaterials, being implemented, allow achieving a significant effect in construction, housing and community services, and related sectors of the economy. For example, the invention «Composite material with oriented carbon nanotubes» refers to the area of …

A Comparison Of Artificial Neural Networks And The Statistical Methods In Predicting Mba Student’S Academic Performance, Ojoung Kwon, Harry Hui Xia, Serin Zhang

Journal of International Technology and Information Management

MBA has become one of the most popular and vital professional degrees internationally. The MBA program admission process’s essential task is to choose the best analysis tools to accurately predict applicants’ academic performance potential based on the evaluation criteria in making admission decisions. Prior research finds that the Graduate Management Admission Test (GMAT) and undergraduate grade point average (UGPA) are common predictors of MBA academic performance indicated by graduate grade point average (GGPA). Using a sample of 250 MBA students enrolled in a state university with AACSB accreditation from Fall 2010 to Fall 2017, we test and compare the effectiveness …

An Integrated View Of Knowledge Management Enablers, Components, And Benefits: Comprehensive Literature Review, Shuaibu Hassan Usman, Jigish Zaveri, Aminu Hamza

Journal of International Technology and Information Management

The key to success in the 21^st century, knowledge-based economy, will be the effective and efficient management of knowledge. Knowledge Management (KM) has a direct impact on organizational success. KM in a knowledge-based economy entails growth, value, and improving living standards through knowledge creation, storage, and dissemination. This study aims to integrate KM enablers, components, and benefits into a single view through a comprehensive literature search. The integrative view of these three factors would facilitate the understanding of KM initiatives within organizations. This paper performs a comprehensive literature review to explain the KM enablers, components, and benefits. From the …

Effective Use Of Data Analytics And Its Impact On Business Performance Within Small-To-Medium-Sized Businesses, Alfonso Berumen

Theses and Dissertations

Business use of data analytics and its potential impact on firm performance have become topics of deep interest within both the business practitioner and academic communities. While previous research has demonstrated relationships between data analytics and firm performance in larger firms, there is limited research on whether and how data analytics is used within and impacts Small-to-Medium-sized Business (SMB) settings. Given the preponderance of SMBs within the US economy, and their contribution to employment and economic activity, it is important for SMB owners to understand what management practices lead to effective use of data analytics that in turn impacts SMB …

Big Data And Business Intelligence In Hospitality And Tourism, Gozde Turktarhan, Ram Gopalan, Emrah Ozkul

University of South Florida (USF) M3 Publishing

OVERVIEW

The developments in technology in the last 25 years have brought many changes in the tourism and hospitality sector as well as in many other fields. Big Data and business intelligence, which are the leading ones among these developments, have caused some changes in the way of doing business in the tourism industry. Explaining the relationship between Big Data and business intelligence is important for understanding how these changes are reflected in the tourism industry. Business intelligence and Big Data, which enable many processes to be completed in a shorter time, also bring some ethical problems. In this book …

An Empirical Analysis To Control Product Counterfeiting In The Automotive Industry's Supply Chains In Pakistan, Saad Akhter Jaffery

Doctoral

The counterfeits pose significant health and safety threat to consumers. The quality image of firms is vulnerable to the damage caused by the expanding flow of counterfeit products in today’s global supply chains. The counterfeiting markets are swelling due to globalization and customers’ willingness to buy counterfeits, fueling illicit activities to explode further. Buyers look for the original parts are deceived by the false (deceptive) signals’ communication. The counterfeiting market has become a multi-billion industry but lacks detailed insights into the supply side of counterfeiting (deceptive side). The study aims to investigate and assess the relationship between the anti-counterfeiting strategies …

Exploring Growth And Impact Of Research Productivity For Prince Of Songkla University (Psu) On Scopus Database: A Bibliometric Analysis, Pachisa Kulkanjanapiban, Tipawan Silwattananusarn

Library Philosophy and Practice (e-journal)

This paper presents a Bibliometric analysis of Prince of Songkla University (PSU) based on the Scopus database for 1978-2021. The study aimed to explore the current state, the trends, characteristics of Prince of Songkla University (PSU), i.e., growth of research output, collaboration trends, authorship pattern, citation patterns, contributing countries, and organizations. A total of 14,644 publications consulted of PSU published during the year 1978-2021 retrieved from the Scopus database, and these articles had a total of 10,257 cited items. The method used to display the research pattern and research activity on a particular topic is the bibliometric analysis commonly used …

The Design, Development And Validation Of A Persuasive Content Generator, Sam Khataei, Michael J. Hine, Ali Arya

Journal of International Technology and Information Management

This paper addresses the automatic generation of persuasive content to influence users’ attitude and behaviour. Our research extends current approaches by leveraging individuals’ social media profiles and activity to personalize the persuasive content. Unlike most other implemented persuasive technology, our system is generic and can be adapted to any domain where collections of electronic text are available. Using the Yale Attitude Change approach, we describe: the multi-layered Pyramid of Individualization model; the design, development, and validation of integrated software that can generate individualized persuasive content based on a user’s social media profile and activity. Results indicate the proposed system can …

An Ant-Based Intelligent Design For Future Self-Driving Commercial Car Service Strategy, Jian Denny Lin, Naveed Saleem, Vance Allen Etnyre, Gokhan Gercek, Nanfei Sun

Journal of International Technology and Information Management

The technology of self-driving cars will inevitably change the industry of taxis and ride-sharing cars that provide important commercial ground transportation services to travelers, tourists and local residents. There is no doubt that new techniques, business models and strategies will be needed to follow the use of self-driving cars. This paper focuses on a forward-looking research topic that route commercial, vacant self-driving vehicles so that the values to both businesses and passengers are improved. Importance of solutions to the new problem is discussed. We also propose a novel design which simulates behaviors of ants in nature to the vehicles. The …