Business and Corporate Communications Commons^™

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …

The Use Of Ethnonyms In Communication Strategies, Cristina B. Gonzales Otoya Villanueva

Student Theses and Dissertations

This research aims to explore the effectiveness of the language used in external communications, including brand campaigns already launched targeting different ethnic groups, with a particular emphasis on the Hispanic, Latino and Latinx communities. The final objective is to provide recommendations on the appropriate use of ethnonyms in their marketing strategies while authentically approaching their target market to generate brand affinity and long-standing trust.

The Current Place Of Corporate Identity Due To Changing Demographics And Corporate Communication Structures, Jordan Exline

Undergraduate Honors Theses

Our business environment is in a period of significant change. We have a new generation beginning to enter the workforce that requires different levels of communication and the phase-out and incorporation of remote/hybrid work resulting from the pandemic. Corporate identity could be at stake as a result, and how will that affect employees at a company? This study analyzes how corporate identity applies to the business of the future, what makes an impact on its connectivity, and the links between identity and work environment and communication. The goal is to understand what can be adjusted to increase the relevance of …

Faculty And Staff Council Awards And Recognition Ceremony, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Two Graduates Commission As Second Lieutenants In Us Army, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Shopping Experience: Pandemic Edition, Katie De Paula

Student Theses and Dissertations

This study is an initial dive behind the decline of shopping malls and stores across America. More specifically, how did the pandemic caused by COVID-19 contribute to the closure and bankruptcies of many shopping malls. Will the e-commerce business eventually take over and be the primary way consumers obtain their items?

The Stigmatization Of Mental Health And Wellness Programs In The Corporate World, Sumiya Chowdhury

Student Theses and Dissertations

This research paper will discuss the importance of mental health and work-related stress, increasing in today's adult population. Employees are more vocal about their challenges with depression, PTSD (Post-Traumatic Stress Disorder), and anxiety. Many big corporations like Google and LinkedIn have supported mental health causes in their organizations and discussed coping methods on different platforms. Even though this kind of help breaks down the stigma around this issue, unfortunately, it is not enough to make employees in the corporate world feel safe to talk about mental health at work. Also, mental health stigma makes the environment hostile for those who …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Millennials In The Workplace: Recalling Critical Incidents Of Negative Feedback, Jocelyn C. Key

Student Theses and Dissertations

The Millennial generation has become one of the largest groups in the workplace and reports needing constant feedback from their supervisors. However, previous research has suggested that while Millennials desire feedback, they only want it to be positive. This research study examined the critical incidents of negative feedback that Millennials employees and supervisors recall receiving and giving. The study consisted of a qualitative survey with multiple-choice and open-ended questions. The sample comprised of 61 respondents who identified as a Millennial – born between 1981-2000 and between the ages of 22-41 – and full-time employees, the equivalent of 35 or more …

Lindenwood To Host Women’S Lacrosse National Championship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

A Historical Analysis Of Brand Activism And Its Impact On Company Success, Katy Sharon

Senior Honors Projects, 2020-current

Corporate activism is a growing area of study that has become more important as the political climate becomes increasingly divided. This project evaluates how corporate activism affects company success. Four significant political events were chosen and within each event two to three companies with varying responses were analyzed to determine best practices for organizations looking to engage in corporate activism in the future. Going forward, companies should deliberate with employees and upper-level management to determine the best course of action, respond to the event in a timely manner, acknowledge previous company actions that may contradict its current position, and lastly, …

Online Mba Repeats As Best In Missouri By Fortune Education, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses in Science, Technology, and Society

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …

Lindengiving Hosts Second Backpack Stuffing Party For St. Charles Students, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 05/09/2022, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Giving Week 2022, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

May 2022 Commencement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Don't Forget The "G" In Esg: The Sec And Corporate Governance Disclosure, Jennifer O'Hare

Faculty Publications

For years, many shareholders—both institutional and individual investors—have pressured the Securities and Exchange Commission (“SEC”) to require public companies to disclose more information about the environmental, social, and governance (“ESG”) risks facing the company. However, the SEC has generally refused calls to require public corporations to disclose, for example, how they are addressing climate change or workforce diversity challenges. With a new president in the White House and a new administration at the SEC, the SEC will soon propose new ESG disclosure rules, requiring more information about the “E” and the “S” in ESG. But the SEC has forgotten the …

The Importance Of Agile Reporting Methods In A Retail Sales Environment, Katie Haefner

Information Systems Undergraduate Honors Theses

The primary objective of this project is to understand the importance of agile reporting methodologies for a retail sales team. Data has proven to be very vital for businesses to use and understand. In software systems that serve as data warehouses, it is expected that value be provided at each iteration within the system. This includes all the measurements, metrics, and reports. Agile reporting effects the way that data is utilized within a company. This paper looks at some of ways that value can be added when companies focus on ways to consolidate and standardize data as well as make …

Internship Thesis – Koch Industries, Sophia Gesualdi

Information Systems Undergraduate Honors Theses

The history of Koch Industries dates back to 1927, when Fred C. Koch improved the process of converting heavy oil into gasoline. This innovation was the moment that started it all; the company has only grown since its humble beginnings. Today, Koch Industries (Koch) is one of the largest privately held companies in America (Summary of Koch Industries History). Koch has involvement in an extremely diverse list of businesses and industries around the world; the organization is a conglomerate of companies that all function under the same umbrella. Two of the most noteworthy companies owned by Koch Industries are Flint …