Business and Corporate Communications Commons^™

Big Bad Voodoo Daddy Returns To J. Scheidegger Center For The Arts, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Use Of Selected Social Media Platforms By South African-Listed Companies For Stakeholder Engagement, Kashmira Hansjee, Zakiyyah Varachia, Dannielle Cerbone

The African Journal of Information Systems

This study aimed to determine whether South African-listed companies use social media to engage with stakeholders. Emerging economies are experiencing rapid growth, which increases the need for transparent communication to build trust with investors to facilitate resource exchange. Social media has changed many aspects of communication by offering instant, interactive channels that can reach numerous stakeholders. However, there is limited research into the utilization of social media for stakeholder communication within emerging economies. This study aimed to address that topic and examined the social media practices of listed entities to determine whether companies use Facebook, Twitter, Instagram, and LinkedIn for …

Lindenwood Recognized For Active-Duty And Veteran Support Services, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Warhol Speaks: How One Museum Leverages Communications Strategies To Engage In An Era Of Innovation And Value Creation, Kristina Kaufman, Peter Kaufman

Atlantic Marketing Journal

As museums face increasing competition for guests amidst a growing number of cultural options, these institutions are challenged to reinvent themselves to offer a more modern experience for guests that addresses inclusivity, and a balance of active (engaging) and passive (reflective) experiences. This paper documents researcher observation at The Andy Warhol Museum in Pittsburgh, Pennsylvania. Through the lens of sensory perception theory, several themes emerge as communication strategies that aim to offer visitor engagement and added value. This paper analyzes and highlights how museums can offer multisensory experiences which cater to guests’ ability to cognitively invest and engage with the …

The Impact Of Rising Interest Rates, Bank Deposit Betas, And Credit Risk, Abby Craig, Jarrett Grose, Justin Tersoglio, Noah Vanhoy, Brooke Vivenzio

James Madison Undergraduate Research Journal (JMURJ)

Inflation of the U.S. dollar drove the Federal Reserve Board to enact four interest rate hikes of 0.75% and additional smaller hikes between March 2022 and April 2023. This paper examines how interest rate hikes affect bank deposit betas and credit risk for community banks, hot money banks, and alternative lending institutions based on data from March 2022 to April 2023. After analyzing data from the Federal Reserve Economic Database, this research found that bank deposit betas increase as interest rates rise, that community banks’ betas increase at a slower rate than hot money banks’ betas, and that the level …

Lindenwood Launches Bachelor Of Science In Nursing (Bsn) Program For Fall 2025, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 09/09/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Danielle Darling ’17 Named To Delta Zeta’S 35 Under 35, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2024 September News Report, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The September 2024 Morehead State University News Report.

2024 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2024.

The Link Between People's Social Perceptions Of Cultivated Meat Eaters And Their Acceptance Of Cultivated Meat, Xiaoyu Dai, Angela K. Y. Leung, Mark Chong

Research Collection School of Social Sciences

Low consumer acceptance emerges as one important barrier to the introduction of cultivated meat, a novel food which offers an opportunity for more sustainable and ethical meat production. Due to the motives for impression management and self-esteem, one factor that could contribute to people's acceptance of cultivated meat is their perceptions of other individuals who consume cultivated meat. In the current research, two online survey studies with 393 Singaporean undergraduate students and 401 American adults were conducted to explore the perceptions of cultivated meat eaters. In both studies, participants were randomly assigned to read one of three profiles that described …

Creating A Business In 50 Minutes With Ai, Mark A. Rider Vanarsdale Chair In Entrepreneurship, School Of Business

Artificial Intelligence, 2024-25

This lesson plan explores using artificial intelligence (AI) to enhance the process of business idea generation and validation. Over a dynamic 50-minute workshop, students will engage with AI tools, particularly Microsoft's Copilot, to develop viable business concepts aligned with their personal interests and market needs.

The session begins with the Ikigai exercise, guiding students to identify their passions, strengths, and potential economic opportunities. Following this, students will use AI to engage in divergent thinking, generating a wide range of business ideas and refining them through iterative prompts until they find promising concepts.

In the validation phase, students will employ AI …

The Effect Of Financial Disclosure Medium And Ceo Gender On Perceptions Of Overconfidence And Credibility, Sheryl Moriarty

Electronic Theses and Dissertations

I experimentally examine how investors react to an unexpected negative earnings announcement delivered using video versus audio by an overconfident female CEO versus an overconfident male CEO. The results show that the CEO's gender does not matter in terms of the delivery medium. I predict and did not find that CEO overconfidence is lower for a financial disclosure delivered by video as opposed to audio only. Further, the hypothesis that the perception of female CEO overconfidence is higher versus male CEO overconfidence was not supported. Overall, the participants in the study did not find either the male or the female …

The College Of Science, Technology, And Health Welcomes New Faculty, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

College Of Arts And Humanities Welcomes Nine Outstanding Faculty, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Welcomes New Students With Exciting Move-In And Orientation Week, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Raises Nearly $7 Million In Fy24, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Corporate Social Advocacy: A Study Of Brand And Consumer Activism In The Era Of Social Media, Christa L. Taylor

Student Theses and Dissertations

As corporations recognize the importance of balancing profitability with social responsibility, the adoption of corporate social advocacy has become a critical approach for addressing pressing social issues, fostering trust, and enhancing brand reputation. Growing public pressure has forced corporations to take a more vocal stance on social and political issues. Considering that corporate social advocacy is an emerging trend and is viewed as a practice outside of a corporation’s standard business practices, organizations have been presented with a new challenge of achieving legitimacy in their advocacy and taking on an expanded role as corporate citizens. This study explores the ways …

Dr. Alex Tripamer Joins College Of Education And Human Services, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Adapting Agile Principles For Digital Media Startups, Chukwudi Ukonne

Harrisburg University Dissertations and Theses

This paper explores the adaptation of Agile Project Management principles to address the unique challenges faced by media startups and digital news ventures. Operating in fast-paced and dynamic environments, these entities require flexible project management approaches to respond to evolving landscapes and rapidly changing audience demands. Drawing on existing literature and empirical studies, the paper critically analyzes the application of Agile methodologies in media contexts, examining factors influencing successful Agile transformation and the implications for project outcomes. Additionally, the paper provides a review of theories such as Agile Manifesto and Scrum, providing insights into their origins, main arguments, and applications …