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2025 January News Report, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The January 2025 Morehead State University News Report.

Managers' Staging Of Earnings Conference Calls Around Actual Share Repurchases, Hong Kim Duong, Chuong Do, Huy N. Do

Accounting Faculty Publications

We use earnings call transcripts to examine whether managers strategically change their disclosure behaviors before an actual share repurchase. Our findings suggest that managers use tone management to strategically portray a more negative outlook for the firm in the earnings call before an actual repurchase. In addition, we find that managers of repurchasing firms “cast” the call with more unfavorable analysts even when more favorable analysts are available. These disclosure strategies aim to influence the information flows to the market and allow repurchasing firms to repurchase their shares at a discounted price. We further show that insiders of repurchasing firms …

Organic Social Media Strategy For The University Of Akron, Alexander Busch

Williams Honors College, Honors Research Projects

This project develops a research-based organic social media strategy for the University of Akron, addressing the growing importance of digital communication in higher education and the need for authentic, student-centered engagement. Although the university maintains an active presence on platforms such as Instagram, TikTok, Facebook, and X, its current content often reflects a corporate tone that limits relatability and audience connection. This project proposes an alternative content strategy instead: organic advertisements. These are unpaid, and rely on the algorithm to be promoted. The project proposes a five-week content calendar featuring mascot-driven campaigns and event-based initiatives to strengthen brand identity and …

Balancing Profit And Principle: How Firms Navigate The Rise Of Authoritarianism, Spencer Fraseur

Business Administration Dissertations - Archive

The purpose of my dissertation is to contribute to the growing discussion on the intersection of totalitarianism and business practices, highlighting the need for leaders to navigate the seismic shifts in global commerce and make ethical decisions in an increasingly complex landscape. Specifically, it examines the decline of the Rules-Based International Order (RBIO) and Liberal International Order (LIO) as well as the rise of totalitarianism across the globe, and the challenges these trends pose for businesses and managers. The first study constructs a comprehensive framework delineating the diverse responses of businesses to authoritarian regimes, ranging from resistance to accommodation. This …

The Impact Of Social Media Influencers On Contemporary Art Trends - A Comprehensive Analysis, Babette Meng

MA Theses

Social media have revolutionized the contemporary art market, how artists promote their work, how collectors initially find pieces, and how art is valued and sold. This study investigates the effects of social media on the art industry using a mixed methods approach consisting of qualitative case studies enabled by thematic analysis and quantitative survey with statistical correlation analysis. Key findings from this paper show that with social media, the artist's visibility is vastly increased, direct-to-collector sales are promoted, and dependence on traditional galleries is reduced. The study considers the position of art influencers in the process of art promotion, which …

Email Synthesis Assignment: Using Ai To Assist Us In Creating Effective Business Communication, Gino Perrotte

Open Educational Resources

This assignment teaches students how to distill complex financial data into a clear, professional business email by analyzing real 10-K reports. A key strength of the assignment is that it models effective AI prompting strategies—students are guided in how to interact with AI tools like ChatGPT to clarify data, summarize trends, and craft a concise email.

The focus is not just on using AI, but on developing critical thinking and communication skills. Students learn to assess what information is important, how to frame it for a workplace audience, and how to co-create with AI while ensuring the final …

The Financialization Of The American Dream: Private Equity’S Rise In The Single-Family Rental Market, Colby Sherwin

Honors Theses and Capstones

This thesis examines how private equity firms and other institutional investors are reshaping the single-family rental market in the United States, and what that shift means for homeownership, affordability, and community stability. What began as a short-term strategy to acquire foreclosed homes after the 2008 financial crisis has evolved into a long-term business model, with firms now owning hundreds of thousands of properties across the country. Leveraging their financial scale, these investors often outbid individual buyers, particularly in fast-growing cities. While proponents argue that institutional ownership brings professionalism and much-needed supply to tight housing markets, data shows that it has …

From Backlash To Brand Loyalty: How Self-Congruity And Generation Shape Consumer Intentions After A Failed Influencer Campaign, Dexter L. Purnell, Kimberly V. Legocki, Steven R. Barnes, Jessica Chapman

Atlantic Marketing Journal

This study examines consumer responses to corporate social advocacy (CSA) surrounding Bud Light’s partnership with transgender influencer Dylan Mulvaney. We fielded a cross-sectional survey of U.S. beer drinkers (N = 386) measuring actual and ideal self-congruity, generational cohort, and purchase intention. Using PROCESS Model 4 with bootstrap confidence intervals, we tested whether self-congruity mediates the relationship between generation and purchase intention. Self-congruity strongly predicted purchase intention, and indirect effects of generation via both actual and ideal self-congruity were statistically significant. Conditional (contrast-specific) indirect effects were observed only for Gen X, indicating cohort-specific pathways from CSA to purchase intention through identity …

Podcast Advertising And Its Role In Higher Education Marketing, Mark D. Cistulli, Jason L. Snyder

Atlantic Marketing Journal

Podcast advertising has become an important component in marketing campaigns for organizations to reach their target audiences. With the explosion of popularity of podcasts, so too does the opportunity for marketers to promote their products and services. In this study, we are focusing on the impact of a graduate program ad on attitudes and behavioral intentions associated with the university in the ad. Participants were exposed to part of a podcast with the ad embedded mid-roll and then responded to a survey about their evaluation of the ad and subsequent intentions to consider attending graduate school at the university advertised. …

Career And Technical Education: Evaluating The Benefits Of Partnerships Among Schools And Organizations, Rosalynn Tennie

Doctor of Education Dissertations

Employers are experiencing skill gaps when hiring employees. Employability skills are taught in high school through Career and Technical Education (CTE) courses. High school students receive hands-on experience through work-based learning opportunities such as internships with the help of organizations in the community. The partnership between schools and organizations is vital to the success of internships. This study investigated the lived experiences of organizations that offered internships to high school students. The study focused on a school district in the northeastern central region of North Carolina. The primary method of data collection used in the study was interviews. The interviews …

Alternatives To Delaware? Evaluating Corporate Law In Nevada, Texas, And Wyoming, Joseph Landau, Bailey Swartz, Anthony Rickey, Robert Ragazzo, Benjamin Edwards, George A. Mocsary

Fordham Journal of Corporate & Financial Law

No abstract provided.

Averting "Death By Powerpoint", Nora Xinyi Cai

ENGS 15.11: Design and Education

This lesson empowers students to design presentation slides that effectively communicate their ideas to unfamiliar audiences. The lesson emphasizes the key guiding principle for slide design, one message per slide, along with four steps to implement it. Students will develop the vocabulary to assess the quality of others' presentation slides and apply these four steps in creating their own. The lesson seeks to cultivate a dynamic, collaborative, and creative learning environment by design.

How Art Centers In Michigan Use Social Media To Communicate Mission, Alexandria Milot

Master's Theses and Doctoral Dissertations

The use of social media for marketing purposes has become a widespread practice for nonprofit and for-profit organizations. Social media can assist in communication efforts in many ways, including communicating an art center's mission. However, with limited documentation of the use of social media marketing within these organizations, it can be challenging to know how current art centers are using social media and if their social media marketing strategy is reaching their intended audiences. This research explores how art centers in Michigan use social media to communicate their mission to their audience and if it matches the organization’s original purpose …

Confronting Indecision, Lane Allison Murray

ENGS 15.11: Design and Education

This course aims to increase students' understanding of indecision and how to confront it. The class provides insight into how the fear of the unknown holds people back from making decisions and about understanding one's values as a means to combat indecision. Students and teachers alike explore instances of indecision and evaluate their own impulses & thought processes by reflecting on the deeper reasons for their choices. Students will increase their comfort level of asking themselves and their peers questions about the values that guide them and, in doing so, strengthen their relationships with themselves and others.

Ict Technologies: Origins, Development, And Applications In Selected Examples From The Economy And Society, Tomasz Parys

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: The primary purpose of this paper is to present information and communication technologies, collectively referred to as ICT, as a determinant of the development and functioning of the modern world through the prism of tools, models, concepts and platforms that enable their application. This is accomplished in the article by presenting selected technologies along with illustrating the scope and possibilities of their use.

Methodology: The scope of the research included ICT technologies, their development and evolution, as well as their application in various fields. Extensive source material was collected, with a primary focus on academic publications, including …

The Entrepreneurs Handbook: A Practical Meets Academic Guide For Both Current And Budding Business Owners And Risk Takers, Howard J. Friedman

Open Educational Resources

This work has been created with the intention of being used as a practical guide for the budding entrepreneur. The concepts are presented to optimize creative thinking and find a path to a fully realized business. From idea through funding, the company life cycle. This work is meant to provide the reader with all the materials that will be needed to make a real-world decision. Effort has been made to combine academic and practical data to offer a straightforward guide to finding, funding, and realizing your dream.

Voices From Within: Employees' Sensemaking Of Corporate Volunteerism, Janet Laadi Anani

Theses and Dissertations

Corporate volunteerism is a key component of the philanthropic pillar of CSR, shaping employee engagement and organizational identity. This study employed the social exchange and sensemaking theories to explore how employees make meaning of their experiences in corporate volunteer initiatives and how their experiences influence their perceptions of their organizations. Data was gathered from in-depth interviews with employees with varied corporate volunteer experiences across multiple organizations. The findings show that despite employees’ strong motivations to engage in corporate volunteerism, they face challenges such as time and workload constraints and limited variety of volunteer opportunities. The study also found that employees’ …

Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres

CMC Senior Theses

What do you think when you hear “AI in advertising”? Does it spark intrigue, or does it feel like just another tech buzzword? In today’s fast-paced digital marketing landscape, connecting with consumers is a high-stakes challenge, and artificial intelligence is at the forefront of innovation. From automating campaigns to creating hyper-targeted content, AI promises efficiency and precision—but how do audiences perceive this shift? By analyzing key performance indicators (KPIs) like impressions, click-through rates, and cost-per-click in an an original A/B test, this thesis evaluates the perception and effectiveness of AI-driven advertising strategies. Combining historical insights, case studies, and an original …

2025 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2025.

Prospector Orientation And Csr: The Moderating Role Of National Philanthropic Environments, Alexey V. Semenov, Arilova Randrianasolo

Funded Scholarship

Existing research often frames firms with a prospector orientation as integrating corporate social responsibility (CSR) to enhance reputation and competitiveness. However, this perspective typically relies on the resource-based view (RBV) and overlooks the institutional context that influences CSR. Addressing this gap, we examine how national philanthropic environment (NPE), a component of the normative institutional environment, moderates the relationship between prospector orientation and CSR. Drawing on institutional theory and RBV, we analyze cross-country, firm-level data from 262 companies across 10 countries. Using hierarchical linear modeling, we find that in countries with high NPE, prospector orientation is positively associated with CSR, whereas …