Business and Corporate Communications Commons^™

Chastity Strickland Receives 2023 Alumni Merit Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Record-Breaking Success: Giving Week 2024 Sets New Benchmark, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Hosts 2024 Science Olympiad Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Raising Sustainability Standards In Leisure Industry, Gorete Araújo, Alexandra Lavaredas, Francisco Dias

GSTC Academic Symposium - In conjunction with the GSTC Global Conference

Raising sustainability standards in leisure industry

Nowadays, it became clear that the option for sustainable development (SD) is not a discretionary choice, but an imperative for all of humanity. The SDG propose a common framework of peace and prosperity for people and the planet. The exponential growth of tourism, its multiple and transformative impacts on economies and the environment, place this industry at the epicentre of concerns about SD.

Based on the European DIRECTIVE (UE) 2022/2464, which complies European companies to produce a sustainability file integrated in the annual management report, this paper highlights social, cultural, environmental and governance indicators …

May 2024 Commencement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dr. James Hutson Presents On New Technologies At The University Of British Columbia, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Perception Of Emotional Intelligence And Self Efficacy For School Business Officials At K-12 Districts, Agha Mirza

Dissertations

Purpose: The purpose of this quantitative, correlational study was to investigate the relationship between emotional intelligence and self-efficacy in Chief Business Officials (CBOs) working in School Districts in the state of California.

Methodology: The primary objective of this study was to examine the relationship between emotional intelligence and self-efficacy characteristics, employing a quantitative, correlational research design. The study involved a non-experimental approach to establish correlations between the identified variables and an explanatory design to elucidate the relationship between variables. Correlational research has been established as the most effective approach for examining correlations between phenomena and distinct population samples, which made …

Honesty In Marketing Communications: The Role Of Humor, Can Trinh

Atlantic Marketing Journal

Amid the crisis of trust in the marketplace, there have been increasing calls for advertisers to show more honesty in marketing communications. However, firms are still hesitant to follow suit out of concerns that more honesty may mean more losses than gains. Against such background, there is still scant empirical evidence about the effect of honest marketing communications on marketing outcomes to help provide practical guidance for marketers. The present research helps fill this crucial gap by examining the role of humor in honest marketing communications. Three studies in this research reveal novel insights that an interrelationship exists between humor …

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …

Exploring Entrepreneurial Intention And Subjective Beliefs: A Comparative Analysis Of General Education Schools And Commercial Schools, Julia Riess, Bettina Fuhrmann, Gerhard Geissler

International Journal for Business Education

This study examines the entrepreneurial intentions of Austrian secondary school students, specifically comparing students from commercial schools with those from general education schools. We analyzed 2,329 data sets and found that subjective beliefs, primarily behavioral and control beliefs, significantly influence entrepreneurial intentions. In addition, demographic factors such as gender, language, acquaintance with entrepreneurs, and school type play a significant role in explaining the variance in entrepreneurial intentions.

Our detailed analysis shows that students from commercial schools have stronger entrepreneurial intentions and subjective beliefs. Particularly notable are the differences in behavioral beliefs, where students from commercial schools find all aspects of …

Baily Shumaker Receives Prestigious Richard S. And Nelle Dabney Merit Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Honoring A Legacy: Alumna Gives Back In Memory Of Professor Grant Hargate, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 04/08/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Shing Bright: Lindenwood Announces 2024 Staff Award Winners, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Academic Success: Lindenwood Announces 2024 Faculty Award Winners, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Offers Smooth Transfer Pathway For Fontbonne Students, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Financial Impact Of Health And Wellness, Owen Williams, Walter Fulton, Chad Vaughn, Keaton Spiegel

ENGL 1102 Showcase

This group anthology takes a deeper look into the cross section of health & wellness and business & finance sectors.

Mda Foundation: Supporting Your Foundation Helps Those With The Greatest Need!, Anne Berquist

The Journal of the Michigan Dental Association

MDA Foundation aids the underserved through grants, scholarships, and events like Mission of Mercy (MOM). Mirlo Real Estate Partners, inspired by MOM's impact and aligned with the Foundation's mission, became its largest corporate donor. Mirlo's Nick Zagar and Remy Isdaner recognized dentists' needs and pledged substantial support. Their commitment mirrors the Foundation's ethos: helping those in need. Dental community support, volunteering, donations, and charitable distributions are vital for the Foundation's success in serving the community.

Exploring The Effect Of Logos With Animals, Can Trinh

AMTP Proceedings 2024

Even though the use of logos that feature animals is prevalent (e.g., Porsche, Lamborghini, Hollister), there is a scant number of empirical works that examine the effect of such logos on marketing outcomes. This research represents a pioneering attempt to address this critical theoretical gap. We propose that logos that feature animals (i.e., animal logos) can influence product perceptions. Empirical evidence from two studies supports our propositions. The findings provide meaningful implications for both theory and practice.

2024 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2024.