Business and Corporate Communications Commons^™

#Iwilllisten, Outlier Advertising, Chelsea Stromer, Laura Ebbeka, Megan Merrill, Lacy Keilig, Hunter Taylor, Tim Svoboda, Greyson Ostrander, Joel Hunter-Pirtle

College of Journalism and Mass Communications: Student Advertising Projects

Mental illness affects one in four Americans. In 2012, the National Alliance on Mental Illness (NAMI) in New York City and JWT Ethos created the #IWILLLISTEN campaign to create awareness about this staggering statistic and what people could do to combat the negative stigma associated with mental illness.

In 2014, JWT tasked Outlier Advertising to create a campus-focused version of the campaign in the form of an activation plan that could be initiated on any college campus across the nation in the fall of 2014. In addition, JWT asked Outlier Advertising to test elements of the campaign at the University …

American Dental Association Offers Online Education For Dentists In Long-Term Care, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.

Ada Research On Workforce Projections And Barriers To Care, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.

Electronic Privacy Information Center V. National Security Agency: How Glomar Responses Benefit Businesses And Provide An Epic Blow To Individuals, Joshua R. Chazen

Journal of Business & Technology Law

No abstract provided.

Communication Neutrosophic Routes, Florentin Smarandache, Ştefan Vlăduţescu

Branch Mathematics and Statistics Faculty and Staff Publications

Any manifestation of life is a component of communication, it is crossed by a communication passage. People irrepressibly generate meanings. As structuring domain of meanings, communication is a place where meanings burst out volcanically. Manifestations of life are surrounded by a halo of communicational meanings. Human material and ideatic existence includes a great potential of communication in continuous extension. The human being crosses the path of or is at the intersection of different communicational thoroughfares. The life of human beings is a place of communication. Consequently, any cognitive or cogitative manifestation presents a route of communication. People consume their lives …

Developing A Method For Measuring "Working Out Loud", Dennis E. Pearce

Theses and Dissertations--Finance and Quantitative Methods

Enterprise social network software platforms (ESNs) are increasingly being deployed in firms across almost every industry as a means of fostering employee collaboration. Although benefits in increased productivity, innovation, and employee engagement are highly touted, there is a high failure rate of these deployments. This often occurs because (1) there is a misapplied focus on technology adoption rather than adoption of the employee behaviors that are ultimately required to obtain those benefits, and (2) it is unclear what those behaviors are and how to measure them.

“Working Out Loud” is one possible framework for understanding and measuring the behaviors necessary …

Web Development For The Home Builders Associoation Serving Portage And Summit Counties, Gail Lewis White

Williams Honors College, Honors Research Projects

Gail Lewis White

Major: Business and Organizational Communication

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Abstract

This Honors project redesigned the website of the Home Builders Association serving greater Portage and Summit counties (HBA). The goal of the new website was to enhance the social media image and internet presence of the HBA. The project included a competitive analysis of competing websites throughout the construction industry and a thorough analysis of the HBA’s internal and external communications. Under the supervision of Vice President of Operations Carmine Torio, this project has met and surpassed the goals set by …

A Quality Approach To Tacit Knowledge Capture: Effective Practice To Achieving Operational Excellence, William G. Dzekashu, Walter R. Mccollum Phd

International Journal of Applied Management and Technology

Knowledge loss resulting from an aging workforce continues to be a management nightmare that has obliged many organizational leaders to develop strategies aimed at documenting mission-critical knowledge. Yet knowledge captured and stored in repositories continues to lack quality. The purpose of this study was to explore the impact of integrating quality management into the tacit knowledge capture process. Further studies on the effects of personality in the knowledge capture processes could lead to insights on reasons for diminished knowledge quality. From a social perspective, the implementation of a model that encompasses personality and quality management could improve decision-making processes.

How Consumers’ Use Of Brand Vs. Attribute Information, Randle D. Raggio, Robert P. Leone, William C. Black

Marketing Faculty Publications

Prior research has identified that brands have a differential impact on consumer evaluations across various brand benefits. But no work has considered whether these effects are stable over time, or evolve in a consistent way. We address this question by decomposing consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources in order to understand whether brand effects remain stable or evolve over time. With two unique datasets, the first containing cross-sectional data from Kodak across four different consumer goods categories, and another longitudinal dataset from the U.S. and Canada in the surface-cleaning category, covering seven brands over …

How Corporate Cultures Drive Advertising And Promotion Budgets Best Practices Combine Heuristics And Algorithmic Tools, Douglas West, John B. Ford, Paul W. Farris

Marketing Faculty Publications

This study provides a survey of the methods used by U.S. advertisers to set advertising and promotions budgets and the effects of culture, risk, and organizational experience on these choices. Findings suggest that heuristics provide checks on analytically based budget methods and may also help managers deal with risks. Understanding the role played by heuristics in budgeting provides the first step toward process improvements in advertising and promotions budgeting.

Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

This study used a case study approach to develop an understanding of how social media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following six themes emerged: connecting with target audiences; varied approaches in coordination of postings; athletic communications as content gatekeepers; desire to incorporate sponsors and generate revenue; focusing on building fan loyalty through engagement; and challenges of negativity and metrics. The social media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments …

2014 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2014.

2014 Web Features, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Web features for 2014.

The Effect Of Product Category On Consumer Brand Relationships, Marc Fetscherin, Michèle Boulanger, Gustavo Q. Souki, Cid Goncalves Filho

Faculty Publications

Purpose - This paper aims to investigate the effect of product category on consumer brand relationships. Design/methodology/approach - Based on a total of 800 consumers, respondents evaluated their relationship with their favorite brand in one of the four product categories studied (soft drink, mobile phone, shoes, cars). EFA, subsequent CFA, SEM and ANOVA were used to assess these relationships and the product category effect. Findings - The authors find that brand love positively influences brand loyalty and both, influence positively WOM and purchase intention. Looking at the directionality of these relationships, the results show no product category differences. However, the …

The Nature And Influence Of Relationship On Success In A Virtual Work Environment, Carol Locher Ransone

Antioch University Dissertations & Theses

The evolution of technology in the 21st century has led to a greater understanding of the benefits and the challenges of expanding work relationships across geographical boundaries. This expansion has contributed to the development of a global society with over three million employee teleworkers (Global Workplace Analytics and the Telework Research Network, 2013). In spite of the advances in connecting across the globe technologically, the importance of successfully working together in a virtual work environment is grounded in relationships that foster individual growth and group cohesion. The human elements of connectivity are primary to the success of organizations as well …

Modelling The Reporting Culture Within A Modern Organisation, Ewan Douglas, Samuel Cromie, Maria Chiara Leva, Nora Balfe

Articles

Research shows that there are many factors that can influence the operation of a “Reporting Culture” within organisations, ranging from the attitudes to the workers, to the methodology implemented, to the managerial attitudes within the organisation (Reason, 1998). Understanding and modelling these factors may help develop an optimum reporting system. Historically, research has focused on the concept of “Near Miss Reporting” which is based on the idea of identifying the “bottom” of the safety triangle concept put forward in Heinrich (1941) which suggests that for each accident there are dozens of near misses, and identifying these near misses will hopefully …

Media Relations In An Evolving Media Landscape, Augustine Pang, Vivien H. E. Chiong, Nasrath Begam Binte Abul Hassan

Research Collection Lee Kong Chian School Of Business

Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information tool. Design/methodology/approach – In-depth interviews with 20 media relations practitioners who were former journalists. Practitioners with journalism experience were chosen as they perform better at media relations (Sallot and Johnson, 2006a; Sinaga and Callison, 2008). Findings – The model posits two sets of influences, i.e. internal (journalist mindset, journalist routines and newsroom routines) …

Sb&E Team Wins Chevy Advertising Competition Again, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dempsey Addresses Packed House At December Graduation, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Campus Offices To Close Dec. 24 And 25 And Jan. 1 For Christmas, New Year's, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.