2014 January,
2014
Morehead State University
2014 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2014.
2014 Web Features,
2014
Morehead State University
2014 Web Features, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Web features for 2014.
How Consumers’ Use Of Brand Vs. Attribute Information,
2014
University of Richmond
How Consumers’ Use Of Brand Vs. Attribute Information, Randle D. Raggio, Robert P. Leone, William C. Black
Marketing Faculty Publications
Prior research has identified that brands have a differential impact on consumer evaluations across various brand benefits. But no work has considered whether these effects are stable over time, or evolve in a consistent way. We address this question by decomposing consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources in order to understand whether brand effects remain stable or evolve over time. With two unique datasets, the first containing cross-sectional data from Kodak across four different consumer goods categories, and another longitudinal dataset from the U.S. and Canada in the surface-cleaning category, covering seven brands over …
Communication Neutrosophic Routes,
2014
University of New Mexico
Communication Neutrosophic Routes, Florentin Smarandache, Ştefan Vlăduţescu
Branch Mathematics and Statistics Faculty and Staff Publications
Any manifestation of life is a component of communication, it is crossed by a communication passage. People irrepressibly generate meanings. As structuring domain of meanings, communication is a place where meanings burst out volcanically. Manifestations of life are surrounded by a halo of communicational meanings. Human material and ideatic existence includes a great potential of communication in continuous extension. The human being crosses the path of or is at the intersection of different communicational thoroughfares. The life of human beings is a place of communication. Consequently, any cognitive or cogitative manifestation presents a route of communication. People consume their lives …
Media Relations In An Evolving Media Landscape,
2014
Singapore Management University
Media Relations In An Evolving Media Landscape, Augustine Pang, Vivien H. E. Chiong, Nasrath Begam Binte Abul Hassan
Research Collection Lee Kong Chian School Of Business
Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information tool. Design/methodology/approach – In-depth interviews with 20 media relations practitioners who were former journalists. Practitioners with journalism experience were chosen as they perform better at media relations (Sallot and Johnson, 2006a; Sinaga and Callison, 2008). Findings – The model posits two sets of influences, i.e. internal (journalist mindset, journalist routines and newsroom routines) …
Sb&E Team Wins Chevy Advertising Competition Again,
2013
Lindenwood University
Sb&E Team Wins Chevy Advertising Competition Again, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Dempsey Addresses Packed House At December Graduation,
2013
Lindenwood University
Dempsey Addresses Packed House At December Graduation, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Campus Offices To Close Dec. 24 And 25 And Jan. 1 For Christmas, New Year's,
2013
Lindenwood University
Campus Offices To Close Dec. 24 And 25 And Jan. 1 For Christmas, New Year's, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 12/09/2013,
2013
American Dental Association
Ada News - 12/09/2013, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Liberty And Ethics Center Receives Grant From Earhart Foundation,
2013
Lindenwood University
Liberty And Ethics Center Receives Grant From Earhart Foundation, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Addressing The Challenges Of Cross-Cultural And Virtual Communication In The Workplace,
2013
Seton Hall University
Addressing The Challenges Of Cross-Cultural And Virtual Communication In The Workplace, Sarabjit Sundar
Seton Hall University Dissertations and Theses (ETDs)
The move toward a more global or geographically dispersed organization, together with the technology that is being used to enable this, has dramatically changed work and the workplace in the United States and United Kingdom within the last few decades (Ouye, 2011). This is prompting leaders to communicate with teams consisting of vastly different backgrounds, languages and styles, and to essentially ‘work at the same table’ in the absence of physical cues, such as facial expressions and gestures. Leaders of such teams are challenged to create a smooth operation despite the many differences; the possibilities for misunderstandings and cultural blunders …
Lindenwood University To Host Grant Writing Workshop,
2013
Lindenwood University
Lindenwood University To Host Grant Writing Workshop, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
The Strategic Plan Of A Medium-Size Enterprise Compared To The Baldrige Criteria,
2013
Western Kentucky University
The Strategic Plan Of A Medium-Size Enterprise Compared To The Baldrige Criteria, Jordan Blacklock
Masters Theses & Specialist Projects
The purpose of this study was to provide a case example of one SME (small to medium-size enterprises) documented practices compared to the Baldrige Program’s Criteria for Performance Excellence (Criteria). This study evaluated the degree to which the case example organization practiced the philosophies and principles of the Criteria without direct knowledge of the Criteria. The researcher conducted evaluations by examining the case example organization’s strategic plan against the Criteria. Results of this study’s demonstrated that the Baldrige Program would not be a change in direction for the case example organization but a systematic approach to enhance the methods already …
Developing And Teaching The Crisis Communication Course,
2013
University of San Francisco
Developing And Teaching The Crisis Communication Course, Mitchell Friedman
Communication Studies
Comer (2010) noted the absence of literature offering guidance to instructors charged with developing standalone courses on crisis management. This article aims to fill this void, relating the author’s experience in developing two crisis communication classes (one offered online, one in a traditional classroom setting). Drawing on 15 years of teaching experience (including single sessions devoted to crisis communication, reputation management, and related issues in public relations and business courses) plus the investigation of scholarly contributions related to the development of such courses, syllabi, and feedback from practitioners who develop and deliver related training, the article delivers the essential components …
Divided We Stand: Defying Hegemony In Global Public Relations And Practice?,
2013
Singapore Management University
Divided We Stand: Defying Hegemony In Global Public Relations And Practice?, Gregor Halff, Anne Gregory
Research Collection Lee Kong Chian School Of Business
The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a, is to look for certainties or solutions that impose order by simplifying. The authors contend that this is a risk in public relations practice and the academy. While recognizing their benefits they warn against attempts to produce global models which also seek to impose hegemony and argue for maintaining a diversity that reflects reality. They take the cases of the UK and Singapore as respective exemplars where hegemony has arguably occurred and where it can still be resisted. They call …
Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business,
2013
California Polytechnic State University - San Luis Obispo
Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business, Emily Branson
Journalism
No abstract provided.
2013 December,
2013
Morehead State University
2013 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2013.
Effects Of Messages Emphasizing Environmental Determinants Of Obesity On Intentions To Engage In Diet And Exercise Behaviors,
2013
Cornell University
Effects Of Messages Emphasizing Environmental Determinants Of Obesity On Intentions To Engage In Diet And Exercise Behaviors, Jeff Niederdeppe, Sungjong Roh, Michael A. Shapiro, Hye Kyung Kim
Research Collection Lee Kong Chian School Of Business
Reducing rates of obesity will require interventions that influence both individual decisions and environmental factors through changes in public policy. Previous work indicates that messages emphasizing environmental determinants increases support for public policies, but some suspect this strategy may undermine motivation to engage in diet and exercise. Emphasizing factors outside of personal control appears to enhance rather than undermine motivations to engage in healthy diet and exercise behavior.
Framing Of Business In China: East Vs. West,
2013
East Tennessee State University
Framing Of Business In China: East Vs. West, Xueyi Li
Electronic Theses and Dissertations
China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating …
Social Media Hype In Times Of Crises: Nature, Characteristics And Impact On Organizations,
2013
Singapore Management University
Social Media Hype In Times Of Crises: Nature, Characteristics And Impact On Organizations, Augustine Pang
Research Collection Lee Kong Chian School Of Business
This article extends Vasterman’s (2005) concept of media hype by analyzing how it applies in the social media context. It then develops the concept of social media hype, its nature, characteristics through examination of five cases that attracted much social media attention. Social media hype can be defined as a netizen-generated hype that causes huge interest that is triggered by a key event and sustained by a self-reinforcing quality in its ability for users to engage in conversation. It involves a trigger event, followed by interest waves, and sustaining of the interests on different social media platforms. In response, organizations …
