Business Analytics Commons^™

Economic Impact Study: Downtown Market Grand Rapids, Grand Valley State University, Christian Glupker

Other Faculty Publications

Purpose of study This study focuses on the economic impact of the Market from four perspectives:

1. Visitors who traveled for the express purpose of visiting the Market
2. Visitors who visited the Market while already in Grand Rapids
3. Tenant activity within the Market
4. The Market’s impact on local business revenue and job creation

Try, Try Again: Lessons Learned From Success And Failure In Participatory Modeling, Eleanor J. Sterling, Moira Zellner, Karen E. Jenni, Kirsten Leong, Pierre D. Glynn, Todd K. Bendor, Pierre Bommel, Klaus Hubacek, Antonie J. Jetter, Rebecca Jordan, Laura Schmitt Olabisi, Michael Paolisso, Steven Gray

Engineering and Technology Management Faculty Publications and Presentations

Participatory Modeling (PM) is becoming increasingly common in environmental planning and conservation, due in part to advances in cyberinfrastructure as well as to greater recognition of the importance of engaging a diverse array of stakeholders in decision making. We provide lessons learned, based on over 200 years of the authors’ cumulative and diverse experience, about PM processes. These include successful and, perhaps more importantly, not-so-successful trials. Our collective interdisciplinary background has supported the development, testing, and evaluation of a rich range of collaborative modeling approaches. We share here what we have learned as a community of participatory modelers, within three …

A Product Affinity Segmentation Framework, Lili Zhang, Jennifer Priestley, Joseph Demaio, Sherry Ni

Published and Grey Literature from PhD Candidates

Product affinity segmentation discovers the linking between customers and products for cross-selling and promotion opportunities to increase sales and profits. However, there are some challenges with conventional approaches. The most straightforward approach is to use the product-level data for customer segmentation, but it results in less meaningful solutions. Moreover, customer segmentation becomes challenging on massive datasets due to computational complexity of traditional clustering methods. As an alternative, market basket analysis may suffer from association rules too general to be relevant for important segments. In this paper, we propose to partition customers and discover associated products simultaneously by detecting communities in …

Regional Integration, Multinational Enterprise Strategy And The Impact Of Country‐Level Risk: The Case Of The Emu, Jenny Hillemann, Alain Verbeke, Won-Yong Oh

Management, Entrepreneurship and Technology Faculty Research

The European Monetary Union (EMU) provides a new macro‐level, institutional setting for multinational enterprises (MNEs). The authors investigate the impact of regional integration on MNE strategy by analysing Belgian firms’ entry‐mode choices in foreign markets, both EMU and non‐EMU ones, with a focus on what impact remains of country‐level risk. They demonstrate that regional integration has altered the impact of country‐level institutional risk on MNE entry‐mode choices inside the EMU. The conventional predictions of international business theory have been reversed, with higher country‐level risk inside the EMU driving a preference for wholly owned subsidiaries. Within the integrated region, insider firms …

Improving Vix Futures Forecasts Using Machine Learning Methods, James Hosker, Slobodan Djurdjevic, Hieu Nguyen, Robert Slater

SMU Data Science Review

The problem of forecasting market volatility is a difficult task for most fund managers. Volatility forecasts are used for risk management, alpha (risk) trading, and the reduction of trading friction. Improving the forecasts of future market volatility assists fund managers in adding or reducing risk in their portfolios as well as in increasing hedges to protect their portfolios in anticipation of a market sell-off event. Our analysis compares three existing financial models that forecast future market volatility using the Chicago Board Options Exchange Volatility Index (VIX) to six machine/deep learning supervised regression methods. This analysis determines which models provide best …

Ample Provision: A Preliminary Study Relating Budget Composition And High School Graduation Rates In Select Washington State Public School Districts, Gregory P. Gadow

All Undergraduate Projects

How to allocate scarce resources for an optimal outcome is of keen interest to those who set the budgets in public education. Simply throwing money at schools is not enough; it is important that money is spent where it will do the most good. This study considers Washington State public school districts and examines how the share of per-student expenditures in seven budget categories relates to on-time high school graduation rates. It is an investigative study, exploring whether there is enough evidence to merit further, more in-depth research. Using budget and graduation information from academic years 1997-98 through 2016-17 for …

2018-2019 Morehead State University Audit Report, Morehead State University. Accounting And Financial Services Office.

Morehead State University Audit Reports

2018-2019 Audit Report for Morehead State University.

From Photoshop® To Photoshop: Knowing How And When To Protect Your Brand Name, Joseph M. Dery

2019

Forbes Magazine's 2018 publication of "the World's Most Valuable Brands" illustrates a dramatic statistic: of their 100 top ranked brands, each had an estimated brand value of over $7B! In the US, however, the very legislation that protects brands from dilution also contains language on how to cancel a trademark that has become generic. This phenomenon is known as Brand Genericide. To best equip marketers with the ability to strategically influence this phenomenon, I offer an explanation as to "why" it exists, a detailed a methodology for tracing it, a series of strategic interventions for influencing it, and a …

Land Art : True Capitalist Art, Annie Gustafsson

MA Theses

Land art is known to exist in remote locations, are immense in scale, are site specific and are incredibly costly to create. All of these traits make Land artworks inherently resistant to conservation and the secondary market.

If these artworks do not present an obvious investment opportunity, how then can an art movement like Land art even exist? What is its role in a capitalist driven society, if it cannot perform as a financial asset? Where then does the value in Land art lie?

This paper will attempt to explore the cultural effects on the movement, the subsequent methodologies developed …

Private Art Museum Backed By Hong Kong Invetment - Wan Fung Art Musem As An Example, Yiye Chen

MA Theses

The rapid development of private art museums in the world can be regarded as the epitome of global economic development. The Chinese government has given unprecedented support to the development of culture and art. As the world's second largest economy, China's middle class has been increasing year by year. The hot art market has attracted European and American auction giants, and famous galleries have entered the Chinese market. Since the birth of the first private art museum in China at the end of the 20th century, Chinese scholars have been constantly exploring the direction of development. From copying the European …

The Celebrity Factor: An Evaluation Of The Effect Celebrity Provenance At Auction, Danielle Gray

MA Theses

The effect of celebrity provenance on value of fine art and design is a recent phenomenon that can be explained by unpacking the changing profile of collectors, the rise of the digital age and contemporary fascination with celebrity. Understanding these changes will shed light on different factors that contribute to the premium often associated with celebrity sales. Although research has been done before on this topic before, the research neglects to look at the auction house as a factor in understanding the effects of celebrity provenance. By evaluating the celebrity, and the auction houses, relationship to the works of art …

A Study On The Commercial Promotion Mode Of Contemporary Young Artists In China Taking Art Nova 100 As An Example, Han Le

MA Theses

Nowadays, young artists have increasingly become a significant part of the art market in China since there has been a recent emergence of China's art market. Therefore, their personal growth and development would greatly impact the future of art market. With the support of relevant economic and political policies from the government, China has initiated many innovative characterized business modes of cultivating young artists. By looking at Art Nova 100, a quite typical art project of recent years in China, this paper firstly deals with the actual living situation of contemporary young Chinese artist together with considerations for specific historical …

Story Of Twin Cities, Who Will Be The Next Storm Center Of Art Fairs?, Rui Bian

MA Theses

Since 2000, with the rapid development of China's economy, the evolution of contemporary art fairs in China has been accelerated. This paper takes two representative cities, Beijing and Shanghai, as examples. In the past one decade, Shanghai and Beijing have respectively led the trend of contemporary art market due to various internal and external factors. This paper uses PEST model to analyze, trying to find out who will be the next center of contemporary art in the next ten years.

The first part of this paper mainly starts from the differentiations in policies and regional distributions of Chinese contemporary art …

Decarbonising The Automotive Industry: The Future For Irish Motorists., Robert Maher

Theses

This research study is an examination of the current state of the Irish automotive industry, which is being reshaped by the imminent shift to electric vehicles. This transition is designed to assist in solving Ireland's air quality and environmental challenges in line with the worldwide move to combat climate change. The research topic of the decarbonisation of the automotive industry determined the research question: "Decarbonising the Automotive Industry: The Future for Irish Motorists". This inquiry focuses on private cars owned for social, pleasure and domestic use. Secondary research was completed to verify the most prevalent and current existing information. A …

Social Justice, Numeracy, And Teaching Statistics At A Community College, Edward Volchok

Numeracy

The author of this article reflects on the issues of justice, democracy, and numeracy. As one who has taught statistics in a community college for over 12 years, spent 28 years as a Marketing Consultant, and holds a PhD in political science, the author’s thesis is that while an advanced, democratic society can only be just with a numerate citizenry, fostering numeracy is not easy. In this article the author describes the daunting tasks of trying to define what justice is and reviews activities from his statistics class that help students develop their numeracy.

International Music Preferences: An Analysis Of The Determinants Of Song Popularity On Spotify For The U.S., Norway, Taiwan, Ecuador, And Costa Rica, Brendan Joseph Suh

CMC Senior Theses

This paper examines data from Spotify’s API for 2017-2018 to determine the effects of song attributes on the success of tracks on Spotify’s Top 200 Chart across five different countries: the U.S., Norway, Taiwan, Ecuador, and Costa Rica. Two dependent variables are used to measure the success of a song – a track’s peak position on the charts and the number of days it survives on a country’s Top 200 Chart. Using ten separate regressions, one for each dependent variable in all five countries, it is concluded that the presence of a featured guest on a track increases a song’s …

Predictive Analytics For College Basketball: Using Logistic Regression For Determining The Outcome Of A Game, Bryce Brown

Honors Theses and Capstones

No abstract provided.

Scenario Economic Impact & Marketing Implications For South Texas Saltwater Fishing Tournaments, Yeong Nain Chi, Marvin Lovett

Marketing Faculty Publications

The main purpose of this study is to employ scenario analysis to estimate the economic impact of the expenditures of anglers who participate in saltwater fishing tournaments in Port Isabel/South Padre Island, Texas. Secondly, this study discusses the implications for initiating, maintaining, and/or expanding marketing communications, including event marketing and event sponsorships, to promote saltwater fishing tournaments in South Texas. This study also evaluates impacts on adjacent areas, identifies potential uses for economic impact information, and provides justification for investment and support of programs related to the growing needs of saltwater recreational fisheries management. To accomplish this study, the IMPLAN …

How Can California Best Promote Electric Vehicle Adoption? The Effect Of Public Charging Station Availability On Ev Adoption, Viraj Singh

Pomona Senior Theses

To promote higher air quality and reduce greenhouse gas emissions, the Californian government is investing heavily in developing public charging infrastructure to meet its electric vehicle adoption goal of five million zero-emission vehicles on the road by 2030. This thesis investigates the effect of public charging infrastructure availability on electric vehicle adoption at the zip code level in California. The analysis considers other factors that may influence electric vehicle adoption such as education level, income, commute time, gas prices, and public transportation rate. The findings suggest that public charging infrastructure availability does significantly positively correlate with electric vehicle registrations. Linear …

Welfare Losses From First-Come-First-Serve Course Enrollment: Outcome Estimation And Non-Market Maximization, Rory Fontenot

CMC Senior Theses

College course enrollment operates as a market under supply cap. Because of the limited number of seats available for any given course some students who have a higher demand for a course are unable to enroll. The current registration system at the Claremont Colleges functions as a random draw system with added time costs. The lack of price signalling in the markets leads to a loss in overall welfare of the student body. By running data through simulated demand curves I am able to determine, on average, how much welfare is being lost by a random draw system. The percent …