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Articles 1 - 30 of 1623
Full-Text Articles in Business Analytics
Problems And Risks Within The Agriculture Of Stann Creek, Ethan Bailey
Problems And Risks Within The Agriculture Of Stann Creek, Ethan Bailey
Supply Chain Management Undergraduate Honors Theses
Agriculture is a significant part of the economy of Stann Creek, Belize and faces many challenges. This research presents data from farms in the areas surrounding Dangriga regarding the problems that they have been experiencing and potential risks they may face. The research covers family/individual farms, an agriculture cooperative, commercial farms, agritourism businesses, and Mennonite communities. This research was conducted as part of an internship with the Ministry of Agriculture (MOA) of Belize alongside extension officers of the Stann Creek branch of the MOA.
The data from the internship found that agriculture in Stann Creek dealt with problems regarding availability …
Interrupting The First Story: A Lonerganian Claim Audit For Visual Analytics, Ajaya K. Swain
Interrupting The First Story: A Lonerganian Claim Audit For Visual Analytics, Ajaya K. Swain
San Jose - Lonergan Chair in Catholic Philosophy
Visualizations can create an impression of immediacy: a pattern appears, an explanation follows, and managerial action can seem warranted before the transitions among observation, interpretation, judgment, and decision have been examined. This conceptual and pedagogical paper develops a Lonerganian Claim Audit for visual analytics, a discipline-specific adaptation of Bernard Lonergan's account of experience, understanding, judgment, and decision. It conceptualizes visual inferential compression as diminished differentiation among these operations, such that confidence generated by a visible pattern transfers to an explanation, an evidential claim, and an action without the distinct warrant required at each transition. The Claim Audit interrupts that movement …
People Orientation And Thing Orientation In Business Majors: Implications For Assessing The Impacts Of Cross-Functional Business Program Curricula, Todd J. Hostager, David A. Christopher, Kristy J. Lauver, Christopher Knowles
People Orientation And Thing Orientation In Business Majors: Implications For Assessing The Impacts Of Cross-Functional Business Program Curricula, Todd J. Hostager, David A. Christopher, Kristy J. Lauver, Christopher Knowles
International Journal for Business Education
Background/Introduction/Purpose: Prior research documented significant differences in people orientation and thing orientation (PTO) based on type of major and sex. This study examines a set of measures for helping business programs to assess whether they are producing graduates equipped to consider both people and things when making decisions, regardless of their major or sex.
Methods/Design: Students in a strategic management capstone course spent a single 75-minute session responding to a brief new venture pitch by identifying what types of additional information they would need to decide whether to invest in the business. Three Likert-scaled options gauged the extent to participant …
Neo Banking Adoption Among Banking Customers: An Empirical Study Using Pls-Sem, Sree Bhoojitha V, Vishnucharan N S
Neo Banking Adoption Among Banking Customers: An Empirical Study Using Pls-Sem, Sree Bhoojitha V, Vishnucharan N S
Journal of Global Management Research
The rapid advancement of financial technology has fundamentally transformed the banking landscape, giving rise to neo banks — fully digital banking platforms operating without physical branches. Despite the growing significance of neo banking in India, customer awareness and adoption remain evolving areas requiring systematic investigation. This study, titled "Study on Neo Banking Adoption by Banking Customers," examines customer awareness, usage patterns, satisfaction levels, and the key factors influencing adoption intention of neo banking services. Grounded in the Technology Acceptance Model (TAM), the study incorporates Perceived Usefulness, Perceived Ease of Use, and Trust as independent variables influencing Neo Banking Adoption Intention. …
Integrating Circular Economy Principles Into Sustainable Supply Chain Management- A Comparative Study Of Agriculture, Healthcare, And Asset Management, Blessy Milca I, Purushothaman R, Mariofanna Milanova
Integrating Circular Economy Principles Into Sustainable Supply Chain Management- A Comparative Study Of Agriculture, Healthcare, And Asset Management, Blessy Milca I, Purushothaman R, Mariofanna Milanova
Journal of Global Management Research
Sustainable supply chain management (SSCM) is a vital strategy for reducing environmental impact while improving efficiency. This study examines the integration of circular economy principles into SSCM across agriculture, healthcare, and asset management. Using a comparative approach, it identifies sector-specific challenges and best practices in resource utilization, waste minimization, and closed-loop logistics. Circular strategies—such as resource recovery, product life extension, and sustainable redesign—are explored as pathways to ecological balance and long-term viability. The role of digital technologies is emphasized: IoT enables data-driven decision-making through sensor networks and real-time monitoring, while blockchain provides transparency, traceability, and secure transactions, strengthening trust in …
Financial Viability Of Electric Vehicle Manufacturing Ventures In India: A Mixed-Method Assessment Of Profitability, Liquidity, Capital Structure, Funding And Policy Support, Prabhakar Raju Rudra Raju
Financial Viability Of Electric Vehicle Manufacturing Ventures In India: A Mixed-Method Assessment Of Profitability, Liquidity, Capital Structure, Funding And Policy Support, Prabhakar Raju Rudra Raju
Journal of Global Management Research
India's electric-vehicle (EV) transition is creating a rapidly expanding manufacturing opportunity while simultaneously exposing young and scaling firms to unusually high capital requirements, uncertain cash flows, technology risk and policy dependence. This study examines the financial viability of selected Indian EV manufacturing ventures by integrating financial performance evidence with funding, operational and policy perspectives. The analysis covers five firms representing electric two-wheelers, buses and commercial three-wheelers: Ather Energy, Ola Electric, Olectra Greentech, Altigreen and Euler Motors. The study follows the mixed-methods design documented in the underlying project, combining financial-ratio and trend analysis with stakeholder discussions, industry evidence and policy-document analysis. …
Theories, Elements, And Value Creation In Higher Education Under Nep 2020: A Systematic Literature Review Through The Lens Of Educational Technology, Leema Christina J., Alamelu R., Hariharan M., Samar Muti Dr
Theories, Elements, And Value Creation In Higher Education Under Nep 2020: A Systematic Literature Review Through The Lens Of Educational Technology, Leema Christina J., Alamelu R., Hariharan M., Samar Muti Dr
Journal of Global Management Research
In order to transform Indian higher education system, the National Education Policy (NEP) 2020 gives an innovative approach, which is with a great aim of making Indian education system into a global level. NEP 2020 will bring a major change in educational sector by adopting technology which will make the education as more adaptable and flexible in nature to meet out the needs of the learners. This paper discusses about the learning theories and organizational theories, which are highly relevant to education and taken key identification from the theories. Key elements were discussed in this paper by correlating theories’ key …
Harnessing Artificial Intelligence For Real-Time Innovation In Upstream Oil And Gas: A Data-Driven Framework For Early Detection Of Lost Circulation Incidents, Gnana Allan Whinney Gnanapragasam
Harnessing Artificial Intelligence For Real-Time Innovation In Upstream Oil And Gas: A Data-Driven Framework For Early Detection Of Lost Circulation Incidents, Gnana Allan Whinney Gnanapragasam
Journal of Global Management Research
Artificial intelligence (AI) and machine learning are reshaping upstream oil and gas operations, yet their value depends less on algorithmic sophistication than on converting heterogeneous sensor streams into timely operational decisions. This study develops and evaluates an AI-enabled framework for early detection of lost circulation incidents (LCIs) during drilling, positioning this safety-critical use case within the broader innovation architecture of upstream operations. Uncontrolled drilling-fluid losses generate non-productive time, well-control risk, and substantial cost. The empirical component uses historical surface drilling data from approximately 200 wells that experienced severe or total losses, recorded at an average frequency of 0.2 Hz (one …
Ai-Driven Predictive Analysis Of Airline Profitability Under Macroeconomic And Sustainable Aviation Fuels, Shivika Singh
Ai-Driven Predictive Analysis Of Airline Profitability Under Macroeconomic And Sustainable Aviation Fuels, Shivika Singh
Discovery Day - Daytona Beach
This study presents an AI-enhanced predictive model to assess airline profitability under the combined influence of macroeconomic trends and the adoption of sustainable aviation fuel (SAF). By including economic indicators such as GDP growth, inflation rates, and fuel price volatility with airline operational data, including ticket prices and fuel costs, the model simulates profitability across multiple carriers. Scenario-based analyses, encompassing optimistic, moderate, and pessimistic projections, illustrate different financial sensitivities between low-cost and legacy airlines.
Predicting Passenger Demand On National Flights Departing From Hartsfield-Jackson Atlanta International Airport (Atl) In 2024, Brooklyn Gossett, Ana Yu Wen
Predicting Passenger Demand On National Flights Departing From Hartsfield-Jackson Atlanta International Airport (Atl) In 2024, Brooklyn Gossett, Ana Yu Wen
Discovery Day - Daytona Beach
The aviation industry relies heavily on accurate demand forecasting to guide critical decisions regarding route planning, capacity management, and pricing strategy. Misjudging passenger demand can result in significant revenue loss and operational inefficiency, making it essential for airlines and analysts to identify the key drivers of flight patronage. This study investigates the factors that most significantly predict the number of passengers on domestic flights departing from Hartsfield-Jackson Atlanta International Airport (ATL) during the 2024 calendar year. Using passenger and route data sourced from the Bureau of Transportation Statistics (BTS) and the U.S. Department of Transportation (DOT), a multiple regression analysis …
Assessing And Addressing Financial Risk In Capitated Primary Care Contracts, Michael R. Wieck Dba, Laurence Smith, Steven R. Stout Dba
Assessing And Addressing Financial Risk In Capitated Primary Care Contracts, Michael R. Wieck Dba, Laurence Smith, Steven R. Stout Dba
Engaged Management ReView
We employ multivariate statistical modeling and Monte Carlo simulation to study systematic and unsystematic financial risk faced by physician groups under capitated contracts with Medicare Advantage Organizations (MAOs). We use mixed methods and a standard reimbursement formula for risk-sharing contracts with primary care physicians (PCPs). We find that diversifying risk simply by increasing the size of a practice is insufficient to mitigate risks of large negative cash flows from capitation contracts and can result in financial failure. However, if use of costly medical services by patients is reduced from levels typically experienced under traditional Medicare to the levels of patients …
A Machine Learning And Artificial Intelligence Sentiment Analysis Of Esg Disclosures, John Barnett Davis
A Machine Learning And Artificial Intelligence Sentiment Analysis Of Esg Disclosures, John Barnett Davis
Graduate Theses and Dissertations (2019 - present)
This dissertation examines whether environmental, social, and governance (ESG) disclosure sentiment extracted from SEC Form 10-K Item 1A risk disclosures aligns with Bloomberg ESG scores. The study combines SEC textual disclosures, Bloomberg ESG ratings, firm financial data, executive compensation data, and executive gender characteristics. Natural language processing and artificial intelligence methods, including FinBERT, Loughran-McDonald sentiment measures, BART-MNLI zero-shot classification, LLaMA-based ESG scoring, and readability analysis, are used to evaluate ESG-related disclosure signals. Results reveal that SEC 10-K Item 1A risk-factor sentiment and Bloomberg ESG scores represent related but distinct constructs. ESG sentiment in Item 1A is poorly aligned with third-party …
Gig Workers' Identity Construction In Pakistan's Platform Economy, Zubair Ahmed Pirzada, Shoukat Ali Mahar, Muhammad Haneef Gambhir
Gig Workers' Identity Construction In Pakistan's Platform Economy, Zubair Ahmed Pirzada, Shoukat Ali Mahar, Muhammad Haneef Gambhir
Business Review
The rapid expansion of Pakistan’s platform economy has introduced digitally mediated labor arrangements that fundamentally restructure occupational identities and the meanings workers attach to their work. Based on constructivist grounded theory, this study delves into the process of gig workers' self-negotiated and self-built occupational identities in the gig economy in the city of Karachi in Pakistan. Through in-depth interviews with 43 platform workers in Karachi (25 ride-sharing drivers and 18 food delivery riders), the analysis produced the Adaptive Identity Construction Framework, theorizing identity construction as a simultaneous process across temporal, algorithmic, and sociocultural dimensions. Four types of identity were formed: …
Who Pays Dividend? Statistical Explanation And Machine Learning Prediction: Evidence From Pakistan, Zohaib Aziz, Javed Iqbal
Who Pays Dividend? Statistical Explanation And Machine Learning Prediction: Evidence From Pakistan, Zohaib Aziz, Javed Iqbal
The Indonesian Capital Market Review
This study explains and predicts the firm’s dividend payment decision using an unbalanced panel dataset of non-financial firms listed on the Pakistan Stock Exchange covering the period 2009-2020. Several traditional statistical models and modern machine learning algorithms are applied to examine the firm-specific and macroeconomic determinants of dividend decision. Logistic regression and dynamic panel probit models indicate that lagged dividend, firm efficiency and firm size positively influence the firm’s dividend decision whereas leverage and sales growth show negative effects. Lagged dividend is found to be the most influential variable in explaining and predicting the dividend decision while the role of …
How Does An Advanced Educator Utilize Digital Language Teaching And Learning By Integrating Linguistic, Cultural, And Business Life Perspectives?, Hely Westerholm, Pirjo Takanen-Körperich, Ph.D.
How Does An Advanced Educator Utilize Digital Language Teaching And Learning By Integrating Linguistic, Cultural, And Business Life Perspectives?, Hely Westerholm, Pirjo Takanen-Körperich, Ph.D.
International Journal for Business Education
This paper explores advanced educators’ digital working capabilities in online language teaching, with a particular focus on sharing Finnish language and culture in a foreign context. Cultural and linguistic knowledge play a significant role in enhancing students’ motivation to study foreign languages. In today’s educational environment, digitalisation and globalisation exert an increasing influence on foreign language teaching and learning.
The digital learning environment has brought about a paradigm shift in foreign language didactics. Digital language learning is both challenging and holistic in nature. Continued foreign language learning is simultaneously an individual and a social process, as digital learning cultures impose …
How Grades Changed Before, During And After Covid-19 In A Business College, Douglas R. Moodie, Alison Keefe, Robin Cheramie
How Grades Changed Before, During And After Covid-19 In A Business College, Douglas R. Moodie, Alison Keefe, Robin Cheramie
International Journal for Business Education
Purpose: This study examines how undergraduate business student grades changed before, during, and after the COVID-19 pandemic using a large institutional dataset from a business college in a US university between 2015 and 2024.
Method: The analysis includes over 390,000 student-course observations and incorporates instructional modality, student demographics, course characteristics, and prior academic performance.
Results: Results show a substantial increase in mean course grades during the COVID-19 period, followed by a partial reversion post-pandemic to levels that remain above pre-pandemic trends. These patterns are consistent across modalities, demographics, and departments.
Implications: The findings raise important questions regarding the interpretation of …
What We Know About Accounting Ratios: Methodological Considerations, Wojciech Kuryłek, Oskar Kowalewski
What We Know About Accounting Ratios: Methodological Considerations, Wojciech Kuryłek, Oskar Kowalewski
Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski
Purpose: This paper provides a comprehensive literature review of the methodological aspects of financial ratio analysis, consolidating dispersed knowledge on the computation, statistical properties, and appropriate usage of accounting ratios.
Design/Methodology/Approach: The study adopts a narrative literature review methodology, systematically surveying published research on financial ratio distributions, normality testing, data transformations, outlier handling, the proportionality assumption, dimensionality reduction techniques, compositional data analysis, and recommended ratio sets for corporate financial research.
Findings: Financial ratios predominantly deviate from normal distributions, exhibiting skewness, excess kurtosis, and sensitivity to outliers. Transformation techniques such as logarithmic, square root, and Box‑Cox methods yield mixed results in …
The Anatomy Of Earnings Conference Calls: An Integrative Framework For Management Research, Matthew P. Mount, Gokhan Ertug, Wei Shi, Tengjian Zou
The Anatomy Of Earnings Conference Calls: An Integrative Framework For Management Research, Matthew P. Mount, Gokhan Ertug, Wei Shi, Tengjian Zou
Research Collection Lee Kong Chian School Of Business
Over the last decade, there has been an explosion in the use of diverse data sources by management scholars to observe and capture managerial and organizational constructs that have historically been difficult to access. This surge has been driven by the growing availability of rich, multi-modal data—textual, image, and audio (Luo, Jia, Ouyang, & Fang, 2024)—together with advances in analytical techniques to process and analyze data, such as computer-aided text analysis (Harrison, Thurgood, Boivie, & Pfarrer, 2019), machine learning (Choudhury, Wang, Carlson, & Khanna, 2019; Harrison, Josefy, Kalm, & Krause, 2023), and deep learning (Gouvard, Goldberg, & Srivastava, 2023). These …
Competitividad Empresarial. Factores Y Variables Para Su Gestión En El Sector Turístico., Wilson Ricardo Pinillos Castillo, Odair Triana Calderón, Benjamín Andrés Manjarrés Zárate, Milena Santiago Escobar, Diego Hernán Valbuena Montoya
Competitividad Empresarial. Factores Y Variables Para Su Gestión En El Sector Turístico., Wilson Ricardo Pinillos Castillo, Odair Triana Calderón, Benjamín Andrés Manjarrés Zárate, Milena Santiago Escobar, Diego Hernán Valbuena Montoya
Ciencias Administrativas, Económicas y Contables
Competitividad empresarial. Factores y variables para su gestión en el sector turístico es un texto derivado de la investigación Análisis de los factores que inciden en la competitividad de las Mipymes del sector turístico de la provincia del Gualivá. En el libro se hace una descripción del mercado del turismo —abarcando la actividad económica y una recopilación del sector en Colombia—, en referencia a los factores que intervienen en la competitividad empresarial. Se plantea cómo funciona la gestión empresarial, cómo las organizaciones y las herramientas se utilizan en pro de la competitividad, se da a conocer la gestión del servicio …
Ai For Regression Analysis And More, Eli Snir
Ai For Regression Analysis And More, Eli Snir
Generative AI Teaching Activities
Students use Copilot and NotebookLM to create a dataset and develop statistical analyses including regression.
Large Language Models As Qualitative Instruments: A Review Of Ai For Qualitative Research, Luis Miguel Dos Santos
Large Language Models As Qualitative Instruments: A Review Of Ai For Qualitative Research, Luis Miguel Dos Santos
The Qualitative Report
This review examines AI for Qualitative Research: A Hands-On Guide for Management Scholars (Quevedo & Kuri, 2026), an open-access Palgrave Pivot volume published by Palgrave Macmillan (Cham). The book examines the methodological inflection in management and social science research, particularly with the normalization of large language models (LLMs) in writing, teaching, and qualitative data analysis. Rather than treating AI as either a substitute for interpretation or a threat to interpretivism, the authors argue that LLMs are computational tools that can be employed and audited responsibly. This book review summarizes two important parts. Part One introduces AI, natural language processing …
Wearable Technology For Depression Assessment: A Scoping Review Of Datasets, Ml Tlachac, Hayley K. Elsbree, Michael V. Heinz
Wearable Technology For Depression Assessment: A Scoping Review Of Datasets, Ml Tlachac, Hayley K. Elsbree, Michael V. Heinz
Information Systems and Analytics Department Faculty Journal Articles
As wearable technology continues to develop, wearable devices are becoming more common and being increasingly used to collect datasets for depression assessment. Documenting the collection procedures, recruitment strategies, and demographics of these datasets is important to allow for synthesis across the datasets and uncover common limitations. As such, in this scoping review, we identify 80 observational datasets collected by wearable devices through the start of 2025 that can be used for depression assessment. Of the 80 datasets, 50% used an actigraph and 47.5% used other wristbands. These wearable devices were used to collect activity, sleep, and heart rate for 87.5%, …
Innovation Hubs In Mountain West Cities, 2025, Cason Noll, Sean Curry, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.
Innovation Hubs In Mountain West Cities, 2025, Cason Noll, Sean Curry, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.
Economic Development & Workforce
This fact sheet presents data on 20 innovation-dense Mountain West cities across Arizona, Colorado, Nevada, New Mexico, and Utah. The CommercialCafe report, “Santa Clara, Berkeley & Tempe Lead Among Western Innovation Hubs,” uses 15 indicators to rank 63 western cities for innovation hub activity across three categories: employment and talent, education, and business activity.
Does Green Pay Less? Global Corporate Bond Evidence On Primary And Secondary Yields, Youssef El Kenawy
Does Green Pay Less? Global Corporate Bond Evidence On Primary And Secondary Yields, Youssef El Kenawy
Theses and Dissertations
The greenium, or green premium, refers to the lower yield that arises from a bond’s green label, conditional on otherwise identical contractual features and credit risk. In our study, we estimate the greenium by combining causal matching techniques with a neural network–based propensity score approach to construct a closely comparable set of green and conventional bonds. Our empirical framework incorporates issuer fixed effects and currency × issuance-year fixed effects, ensuring that our estimates reflect the impact of the green label itself rather than differences in macro-financial conditions or issuer composition.
Our findings indicate that, once currency-specific issuance-year conditions are absorbed, …
The Role Of Project Managers And Pmp Principles In Improving Operational Efficiency In Healthcare Organizations, Karan Thakkar
The Role Of Project Managers And Pmp Principles In Improving Operational Efficiency In Healthcare Organizations, Karan Thakkar
Harrisburg University Dissertations and Theses
Healthcare organizations operate in increasingly complex, regulated, and resource-constrained environments while managing a growing volume of projects tied to digital transformation, process improvement, regulatory compliance, and infrastructure development. Despite the project-intensive nature of healthcare operations, many organizations do not formally employ trained project managers or consistently apply Project Management Professional (PMP) principles; project responsibilities are frequently absorbed by clinical or administrative leaders whose primary expertise lies outside formal project management. This qualitative study examined how the project manager role and PMP principles contribute to operational efficiency in healthcare organizations. The study was conducted as a qualitative document analysis and thematic …
Controversy Associated With Red-Light Traffic Cameras, Alan D. Smith, Anna Abdulmanova
Controversy Associated With Red-Light Traffic Cameras, Alan D. Smith, Anna Abdulmanova
Atlantic Marketing Association Proceedings
No abstract provided.
Holistic Strategies For Optimizing Municipal It Operations And Cost Efficiency, Joseph Yazdanpanahi
Holistic Strategies For Optimizing Municipal It Operations And Cost Efficiency, Joseph Yazdanpanahi
Certified Public Manager® Applied Research
Municipalities work to deliver secure and impactful IT (information technology) services while often working within tight budget constraints. To address this problem, this article offers an experience-based and comprehensive framework to optimize municipal IT operations. It emphasizes leveraging automation, streamlining hardware and software management, and forging strategic partnerships to drive cost savings and efficiency gains. Designed to equip municipal IT leaders with practical tools and insights, this article aims to help modernize IT processes.
Decoding Stock Market Movements: The Role Of Unemployment And Volatility, Bipllab Roy, Suparna Bhattacharjee
Decoding Stock Market Movements: The Role Of Unemployment And Volatility, Bipllab Roy, Suparna Bhattacharjee
Northeast Journal of Complex Systems (NEJCS)
This study investigates how unemployment and market volatility interact with stock prices in the Indian context, framing the stock–labour–volatility nexus as a complex adaptive system (CAS) rather than a set of linear, time-invariant relationships. Using verified secondary data on unemployment, India VIX, and NSE stock indices for 2013–2023, we first apply simple and multiple regression as a descriptive baseline. Results show a strong negative association between unemployment and stock prices (R ≈ 0.824, R² ≈ 0.68, p < 0.05), consistent with Keynesian demand-side channels, while the linear VIX–stock relationship is weak and statistically insignificant (R² ≈ 0.07, p > 0.05), consistent with the expectation that volatility operates through non-linear, regime-dependent mechanisms not captured by OLS.
Importantly, we document and transparently disclose critical …
Staffing Decisions At Gabriana Cup, Ana Jimenez, Edith Oblitas, Gabriela Pena Guzman, Adriana Valdivia, Di Wu
Staffing Decisions At Gabriana Cup, Ana Jimenez, Edith Oblitas, Gabriela Pena Guzman, Adriana Valdivia, Di Wu
Open Educational Resources
Labor costs are one of the largest operational costs in the service industry. Overstaffing increases expenses unnecessarily, and understaffing reduces service quality and customer satisfaction. You are a business operations analyst working for Gabriana Cup, a local coffee shop. The owner has observed that certain hours appear significantly busier than others, creating operational pressure during peak times. The owner would like to reduce unnecessary labor costs and optimize Gabriana Cup's staffing practices.
Staffing schedules are currently based on assumptions rather than historical sales patterns, costing the coffee shop owner through wasted inventory, overstaffing, understaffing, and unnecessary labor costs. The coffee …
Netflix Content Strategy, Di Wu
Netflix Content Strategy, Di Wu
Open Educational Resources
Netflix operates in a highly competitive streaming market where content strategy directly affects subscriber acquisition, retention, brand positioning, and international growth. A streaming platform cannot simply add more titles indefinitely. Content licensing, production budgets, regional demand, maturity ratings, and genre balance all shape which titles should be prioritized.
You are a content strategy analyst on Netflix's global catalog planning team. Senior management is preparing the next annual content review and wants a data-supported recommendation about how the catalog should be positioned. The team is especially interested in whether Netflix should continue emphasizing movies, expand TV shows more aggressively, prioritize specific …