Business Analytics Commons^™

Ai For Regression Analysis And More, Eli Snir

Generative AI Teaching Activities

Students use Copilot and NotebookLM to create a dataset and develop statistical analyses including regression.

Large Language Models As Qualitative Instruments: A Review Of Ai For Qualitative Research, Luis Miguel Dos Santos

The Qualitative Report

This review examines AI for Qualitative Research: A Hands-On Guide for Management Scholars (Quevedo & Kuri, 2026), an open-access Palgrave Pivot volume published by Palgrave Macmillan (Cham). The book examines the methodological inflection in management and social science research, particularly with the normalization of large language models (LLMs) in writing, teaching, and qualitative data analysis. Rather than treating AI as either a substitute for interpretation or a threat to interpretivism, the authors argue that LLMs are computational tools that can be employed and audited responsibly. This book review summarizes two important parts. Part One introduces AI, natural language processing …

Wearable Technology For Depression Assessment: A Scoping Review Of Datasets, Ml Tlachac, Hayley K. Elsbree, Michael V. Heinz

Information Systems and Analytics Department Faculty Journal Articles

As wearable technology continues to develop, wearable devices are becoming more common and being increasingly used to collect datasets for depression assessment. Documenting the collection procedures, recruitment strategies, and demographics of these datasets is important to allow for synthesis across the datasets and uncover common limitations. As such, in this scoping review, we identify 80 observational datasets collected by wearable devices through the start of 2025 that can be used for depression assessment. Of the 80 datasets, 50% used an actigraph and 47.5% used other wristbands. These wearable devices were used to collect activity, sleep, and heart rate for 87.5%, …

Innovation Hubs In Mountain West Cities, 2025, Cason Noll, Sean Curry, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.

Economic Development & Workforce

This fact sheet presents data on 20 innovation-dense Mountain West cities across Arizona, Colorado, Nevada, New Mexico, and Utah. The CommercialCafe report, “Santa Clara, Berkeley & Tempe Lead Among Western Innovation Hubs,”  uses 15 indicators to rank 63 western cities for innovation hub activity across three categories: employment and talent, education, and business activity.

Does Green Pay Less? Global Corporate Bond Evidence On Primary And Secondary Yields, Youssef El Kenawy

Theses and Dissertations

The greenium, or green premium, refers to the lower yield that arises from a bond’s green label, conditional on otherwise identical contractual features and credit risk. In our study, we estimate the greenium by combining causal matching techniques with a neural network–based propensity score approach to construct a closely comparable set of green and conventional bonds. Our empirical framework incorporates issuer fixed effects and currency × issuance-year fixed effects, ensuring that our estimates reflect the impact of the green label itself rather than differences in macro-financial conditions or issuer composition.

Our findings indicate that, once currency-specific issuance-year conditions are absorbed, …

The Role Of Project Managers And Pmp Principles In Improving Operational Efficiency In Healthcare Organizations, Karan Thakkar

Harrisburg University Dissertations and Theses

Healthcare organizations operate in increasingly complex, regulated, and resource-constrained environments while managing a growing volume of projects tied to digital transformation, process improvement, regulatory compliance, and infrastructure development. Despite the project-intensive nature of healthcare operations, many organizations do not formally employ trained project managers or consistently apply Project Management Professional (PMP) principles; project responsibilities are frequently absorbed by clinical or administrative leaders whose primary expertise lies outside formal project management. This qualitative study examined how the project manager role and PMP principles contribute to operational efficiency in healthcare organizations. The study was conducted as a qualitative document analysis and thematic …

Controversy Associated With Red-Light Traffic Cameras, Alan D. Smith, Anna Abdulmanova

Atlantic Marketing Association Proceedings

No abstract provided.

Holistic Strategies For Optimizing Municipal It Operations And Cost Efficiency, Joseph Yazdanpanahi

Certified Public Manager® Applied Research

Municipalities work to deliver secure and impactful IT (information technology) services while often working within tight budget constraints. To address this problem, this article offers an experience-based and comprehensive framework to optimize municipal IT operations. It emphasizes leveraging automation, streamlining hardware and software management, and forging strategic partnerships to drive cost savings and efficiency gains. Designed to equip municipal IT leaders with practical tools and insights, this article aims to help modernize IT processes.

Decoding Stock Market Movements: The Role Of Unemployment And Volatility, Bipllab Roy, Suparna Bhattacharjee

Northeast Journal of Complex Systems (NEJCS)

This study investigates how unemployment and market volatility interact with stock prices in the Indian context, framing the stock–labour–volatility nexus as a complex adaptive system (CAS) rather than a set of linear, time-invariant relationships. Using verified secondary data on unemployment, India VIX, and NSE stock indices for 2013–2023, we first apply simple and multiple regression as a descriptive baseline. Results show a strong negative association between unemployment and stock prices (R ≈ 0.824, R² ≈ 0.68, p < 0.05), consistent with Keynesian demand-side channels, while the linear VIX–stock relationship is weak and statistically insignificant (R² ≈ 0.07, p > 0.05), consistent with the expectation that volatility operates through non-linear, regime-dependent mechanisms not captured by OLS.

Importantly, we document and transparently disclose critical …

Investment Decision Making, Muhammad Yaseen, Di Wu

Open Educational Resources

A newly established commercial bank, founded in 2021, has accumulated excess capital reserves. The bank is evaluating long-term investment options to deploy this capital in a way that balances growth and risk. The investment committee is considering two primary strategies: investing in a diversified technology-focused ETF, QQQ, or investing directly in selected individual technology stocks.

The bank's senior management wants capital growth, but it also needs to manage risk exposure. A bank cannot treat an investment decision only as a search for the highest return. It must also consider volatility, concentration risk, liquidity, downside periods, and whether the strategy fits …

German Energy Crisis, Liomar Jimenez, Malachy Mclaughlin, Muhdee Nawab, Mouhamed Sarr, Di Wu

Open Educational Resources

For most of the twentieth century, nuclear energy was the quiet backbone of Germany's electricity system. At its peak in 1997, nuclear power supplied over 31 percent of all electricity generated in the country. It was a reliable, low-cost source that kept German industries competitive across Europe. The country's industrial base, including automakers, chemical producers, and heavy manufacturers, depended on affordable, stable power. Nuclear delivered exactly that.

The political climate changed in the late 1990s. After years of advocacy based on concerns about nuclear waste and reactor safety, the Green Party joined the Social Democrats to form the Red-Green Coalition …

Credit Card Analysis, Di Wu

Open Educational Resources

A credit card business unit at a bank is facing a retention problem. More customers are leaving the bank's credit card services, and the retention manager wants to identify which customers are most likely to churn so the bank can intervene before the account is lost.

The bank has customer demographic, relationship, and transaction data for more than 10,000 credit card customers. The data includes age, gender, education, income category, card category, months on book, customer inactivity, contact frequency, credit limit, revolving balance, transaction amount, transaction count, and whether the customer attrited.

You are a business analyst on the bank's …

Smartphone Usage, Charles Howard, Josiah Nkele, Berner Hernandez, Di Wu

Open Educational Resources

A major smartphone company is studying how smartphone usage affects users' stress, productivity, and sleep habits. As part of the product development team, you have been assigned to analyze user behavior data to help create digital wellness features that improve the overall user experience.

The company has collected behavior data from over 50,000 users to better understand how smartphone habits may influence focus, stress, and performance. By exploring this data, the team hopes to discover patterns that can guide healthier digital usage and create a better balance between daily life and technology use.

Senior product managers are considering several possible …

Airbnb Studies, Fatoumata Diabate, Maria Estevez, Jaliah Fabre, Di Wu

Open Educational Resources

In the high-stakes world of short-term rentals, Homeland Sellers serves as an advisory firm for property buyers navigating the global Airbnb market. Historically, investors in the sector have often been led by intuition and gut feeling. That is a dangerous strategy in an increasingly regulated environment. To protect capital, Homeland Sellers is transitioning to a more rigorous, data-driven investment model.

Aspiring hosts face a minefield of financial and legal hurdles. Ignoring local HOA restrictions, fluctuating property tax structures, or strict licensing requirements can create serious risk for net operating income. Beyond regulatory compliance, investors must also account for guest appeal …

Staffing Decisions At Gabriana Cup, Ana Jimenez, Edith Oblitas, Gabriela Pena Guzman, Adriana Valdivia, Di Wu

Open Educational Resources

Labor costs are one of the largest operational costs in the service industry. Overstaffing increases expenses unnecessarily, and understaffing reduces service quality and customer satisfaction. You are a business operations analyst working for Gabriana Cup, a local coffee shop. The owner has observed that certain hours appear significantly busier than others, creating operational pressure during peak times. The owner would like to reduce unnecessary labor costs and optimize Gabriana Cup's staffing practices.

Staffing schedules are currently based on assumptions rather than historical sales patterns, costing the coffee shop owner through wasted inventory, overstaffing, understaffing, and unnecessary labor costs. The coffee …

Netflix Content Strategy, Di Wu

Open Educational Resources

Netflix operates in a highly competitive streaming market where content strategy directly affects subscriber acquisition, retention, brand positioning, and international growth. A streaming platform cannot simply add more titles indefinitely. Content licensing, production budgets, regional demand, maturity ratings, and genre balance all shape which titles should be prioritized.

You are a content strategy analyst on Netflix's global catalog planning team. Senior management is preparing the next annual content review and wants a data-supported recommendation about how the catalog should be positioned. The team is especially interested in whether Netflix should continue emphasizing movies, expand TV shows more aggressively, prioritize specific …

Evaluating Optimal Capacity And Investment Strategies For Renewable Energy Projects: A Combined Technical And Financial Approach, Helen Josephine, Indhumathi Shanmugasundaram, Sharad Gupta, Manjari Sharma

Northeast Journal of Complex Systems (NEJCS)

The global shift toward clean energy is accelerating, and by 2050 renewable sources are expected to supply more than 85% of the world’s electricity. This transition, however, introduces new layers of complexity. Wind and solar energy behave as interconnected subsystems whose output fluctuates with weather, season, and geography. Their interaction with fixed hourly demand, capital-intensive investments, and financing structures creates a multi-dimensional system in which small changes can trigger significant operational and economic consequences.  This study presents a simulation-driven framework designed to understand and optimize this complex behaviour. The framework models hourly wind and solar generation alongside projected demand to …

Generative Ai’S (Genai) Impact On Sales Performance: An Empirical Study On Business-To-Business Sales Process, Michael Rodriguez, Michael Rodriguez, Mike Krush, Dawn Deeter-Schmelz

Atlantic Marketing Association Proceedings

No abstract provided.

Development Of Artificial Intelligence (Ai) Utilization Scale In Business To Business (B2b) Sales Process And Conceptual Model: Exploratory Study, Michael Rodriguez

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder

Atlantic Marketing Association Proceedings

No abstract provided.