Business Analytics Commons^™

When The World Hits Play, Eileen Mazariegos, Danjela Halilaj, Yosmairy Guzman, Freddy Cruz Osorno

Open Educational Resources

The case study and Decision: In 2025, Lehman College administrators face a critical decision: how can music be strategically used to improve student engagement, emotional well-being, and campus connection? The decision must be made now, as rising academic stress, digital isolation, and declining campus interaction are affecting student experience. Leadership must determine whether to invest in a data-driven, campus-focused music platform or continue relying on generalized commercial streaming experiences that do not reflect student needs. The outcome of this decision will shape how students connect emotionally, socially, and academically on campus.

Nyc Fire Causes, Alex Rodriguez, Anyely Rojas Romero, Brianna Itwaru, Shahreen Sneha

Open Educational Resources

The case study and Decision: You are a team of newly hired Data analysts who have been chosen to conduct a case study for the Department of New York City. There is an interest in discovering what exactly is causing fires in New York City. Also, how can we prevent them?

Treasury Bills, Di Wu

Open Educational Resources

The Scenario and The Decision: You are a Data Analyst at a mid-sized investment advisory firm that manages portfolios for both individual and corporate clients. Recently, a significant portion of the client base has expressed interest in shifting capital toward U.S. Treasury bills (T-bills) as a low-risk investment strategy. However, the firm faces a dilemma: while T-bills are considered "safe," their prices and yields fluctuate based on economic conditions and investor demand, making market entry timing critical. The firm has formally requested that you provide a comprehensive analysis to guide their future investment decisions.

Ai Art Valuation Company: Artmetric, Zhuochen Tu

MA Projects

ArtMetric is a technology company dedicated to revolutionizing the art market. We have developed an AI-driven valuation platform designed to address the inefficiencies, high costs, and subjectivity inherent in traditional art appraisal. Users upload images of artworks through our platform to quickly receive a data-driven, and affordable valuation report. This report integrates AI visual analysis, real-time market data comparison, and optional expert verification, ensuring both speed and accuracy in valuation. Our target clients include collectors, artists, galleries, and insurance companies. We monetize through subscription services, one-time appraisals, and premium B2B solutions. As the art market accelerates its digital transformation, ArtMetric …

Zdolności Dynamiczne A Transformacja Cyfrowa Firm. Kontekst Małych I Średnich Przedsiębiorstw Przemysłu Spożywczego W Polsce, Magdalena Marczewska

Monografie/Monographs

Oparta na badaniach monografia obrazuje charakterystykę dynamicznych zdolności wykorzystywanych przez firmy w procesie transformacji cyfrowej oraz przybliża w jakim zakresie dynamiczne zdolności są warunkiem koniecznym transformacji cyfrowej przedsiębiorstw. Autorka prezentuje w książce nowatorską reinterpretację koncepcji dynamicznych zdolności, a także identyfikację kluczowych barier, których przezwyciężenie jest niezbędne dla transformacji cyfrowej oraz udostępnia Czytelnikowi praktyczny model wspierający jej planowanie i wdrażanie.

Dynamic Capabilities and Digital Transformation of Firms: The Context of Small and Medium-Sized Enterprises in the Polish Food Industry

Based on empirical research, this monograph illustrates the characteristics of dynamic capabilities utilized by companies in the digital transformation process and examines …

Business Process Redesign For Reducing Undelivered Product Return Losses In E-Commerce – An Explainable Ai Approach, Venkataraghavan Krishnaswamy, Deepa R, Himanshu Sharma

Journal of International Technology and Information Management

Product returns in e-commerce affect the profitability of the e-tailer. We adopt a two-stage approach to reduce undelivered product returns in an e-commerce firm. First, we develop and compare machine learning techniques—logistic regression, decision trees, Naïve Bayes, random forest, adaptive boosting, gradient boosting, stochastic gradient boosting, and deep neural networks—on their ability to predict undelivered returns. Next, we use explainable methods, such as relative importance and Shapley values, to develop insights from the best-performing machine learning model. Finally, we use these insights and the predictive model to redesign the firm’s order fulfillment and return processes. A Post-implementation evaluation of the …

Ai-Driven Risk Forecasting For Strengthening The United States Food Supply Chain Resilience: Case Study: A National Ai-Enabled Food Supply Chain Risk Forecasting Framework And A Data Analytics Approach To Predicting Disruptions, Sarah Onyeche Usoro, Itua Austin Omogiate, Rahab Zhewe Felix, David Azikutenyi Galadima

Student Publications

The United States food supply chain is one of the most complex and interconnected systems in the world, spanning agricultural production, processing, transportation, storage, and retail distribution. While this complexity enables efficiency and scale, it also increases vulnerability to disruptions caused by climate change, labor shortages, geopolitical shocks, transportation failures, cyber threats, and public health crises. Conventional risk management methods, often reactive and siloed, have proven inadequate in predicting and mitigating systemic shocks that have become frequent occurrences in today’s world. This article examines how artificial intelligence (AI) and data analytics can transform risk forecasting in U.S. food supply chains …

Inequality In Education, Lantz Mcclanahan, Madison Tucker

SPARK Symposium Presentations

No abstract provided.

The Influence Of Ai Tool Dependence On Students’ Perceived Preparedness And Confidence In Higher Education, Julia Fichera

Honors Theses and Capstones

As AI tools are becoming more integrated in higher education, how these tools may impact students’ perceptions of their own independent writing and communication skills has been questioned. This study seeks to understand how reliance on AI writing tools in higher education influences students’ perceived preparedness and confidence in their independent writing and communication skills. Survey data was collected from 102 university students; after removing incomplete entries, 99 responses were included in the final analysis. The data was analyzed using descriptive statistics, Spearman correlations, and Mann-Whitney U tests.

The tests reveal that greater AI reliance is associated with lower self-perception …

Corporate Disclosure Meets Natural Language Processing: Topic Modeling, Disclosure Strategy, And Audit Implications, Wanxin Yu

2026

Corporate disclosures serve as a critical channel for firms to communicate their financial performance, strategic initiatives, and firm-specific risks. In recent years, rapid advances in natural language processing (NLP) have provided powerful new tools for extracting insights from the growing volume and complexity of corporate disclosures. This dissertation consists of three studies that explore how advanced textual analysis can reveal deeper insights into corporate disclosures, managerial behavior, and auditor practices.

The first paper (co-authored) develops a topic-based approach to measuring the substantive content of risk factor disclosures. Using an embedding-based topic modeling framework, we identify 30 interpretable risk topics and …

How Interest Rates Influence Entry Level Employment Growth For Undergraduate Economics Students, Stiles B. Logan, Marc Joseph, Dylan Hilburn, Hayden Baker, Krisha Patel

SPARK Symposium Presentations

The United States job market has become a growing concern for graduating college students over the last decade. With rising unemployment, increased competition, and the rise of generative AI technology over the last five years, more students than ever are genuinely concerned that they will be unable to find long-term employment after graduation. In this paper, we will analyze the correlation between United States interest rates and entry-level employment growth, with the goal of contributing new and actionable information to help graduating college students plan for the future. We will be using data from IPUMS and FRED, spanning January 2009–December …

Comparison Of Communication Interfaces In Ai-Driven Styling Services, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.

Ai Agent-Powered Fashion Shopping Services: A Future-Oriented Consumer Adoption Perspective, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.

Integrating Social Media And Entrepreneurship: A Study Of Social Media, Creativity, Strategy, And Innovation In Building A Successful Brand Presence In The Digital Era, Lys Ishiari

Undergraduate Honors Theses

Social media has completely changed what it means to start a business. It was once just a place for personal interactions but is currently a powerful channel that drives the growth of multiple industries (Felicia, 2022). Now, anyone can use their personal creativity and hobbies to build a brand, especially on apps like Instagram, YouTube, and TikTok. The purpose of this study is to identify the common themes behind social media entrepreneurs’ success, which allows individuals to become both creators and business owners in the digital age. Furthermore, a key part of writing this paper is personal; it connects to …

Forecasting The Unpredictable: The Bullwhip Effect In The Toy Industry, Mannat Sethi

CMC Senior Theses

This thesis investigates the bullwhip effect, the amplification of demand variability as it moves upstream in a supply chain, with a focus on the toy industry, and comparative analysis with the technology and consumer goods sectors. Using annual data from 1993 to 2024, the study analyzes production and retail growth for Mattel, Hasbro, Intel, and Procter & Gamble to assess how variance between consumer demand and firm output has changed over time. Bullwhip ratios are calculated as the variance of production growth divided by the variance of retail growth across two periods: 1993–2008 and 2009–2024.

The findings show that toy …

Women's Work And Wealth: Measuring The Impact Of Incremental Liberations, 1850-1870, Hannah Kelly

Williams Honors College, Honors Research Projects

Using a two-way fixed effects difference-in-difference model, this project analyzes data from the IPUMS Full Count census for 1850, 1860, and 1870 at a state level for 48 states. Four models assess the impact of property laws on women's real property holdings, labor force participation, household types, and real property values.

By quantifying the impact of various legal reforms on women's economic empowerment, this project fills a gap in the understanding of the intersection between law, society, and women's economic agency during a transformative period in pre-industrial American history. These impacts can implicate the effectiveness of legislative measures in advancing …

The Impact Of Brexit On Uk Trade Flows: A Product-Level Analysis, Tyler J. Shean

Williams Honors College, Honors Research Projects

The United Kingdom formally left the European Union in 2020, a significant event known as Brexit. The separation caused political and economic consequences for the UK, particularly affecting trade flows in and out of the country. However, the extent of these impacts both in the short and long term-remains uncertain. This paper analyzes the impact of Brexit on exports and imports for the United Kingdom and the rest of the EU. The study also looks at industry-specific data, giving a detailed perspective on sectors that experienced the biggest consequences of the event. The World International Trade Solution (WITS) by the …

A Strategic Analysis Of Project Learn Of Summit County, Alex Kennedy, Tyler Hutchinson, Haley Guest, Zach D. Thomas, Lizzie Sisler

Williams Honors College, Honors Research Projects

Our group is working with Project Learn of Summit County, a GED and ESL assistance program located in the Akron Public Library. Our group will be performing a strategic analysis and providing them with a strategic plan, to be presented to them at the end of the term. We aim to increase awareness for the program, point out areas of growth, and increase functionality.

First Portfolio – Mngt 475: Business Strategies, Lisa Tschauner

UNL Faculty Course Portfolios

MNGT 475: Business Strategies serves as the undergraduate strategic management capstone course in the University of Nebraska–Lincoln College of Business. The course integrates knowledge from accounting, finance, economics, marketing, management, supply chain management, analytics, and entrepreneurship while providing students with opportunities to apply strategic frameworks to authentic business challenges. This portfolio documents the design, implementation, assessment, and continuous improvement of the course, with particular attention given to experiential learning and the comparison of two instructional models: a traditional case-study project and a real-world industry-partner consulting project. Drawing upon Kolb’s Experiential Learning Theory, self-reflection, self-efficacy, and teamwork constructs, the portfolio examines …

Does Bidder Complexity Affect Market Reactions To M&A Decisions?, Rajib Chowdhury, John A. Doukas

Finance Faculty Publications

We examine whether and how bidder complexity influences investor reactions to merger and acquisition (M&A) announcements. Using an established measure of complexity, we find a significant positive relationship between acquiring firm complexity and cumulative abnormal returns (CAR). This suggests that investors perceive more complex firms as capable and value-enhancing participants in M&A activities. The association is particularly strong for bidders with high operating risk, greater R&D intensity, and larger firm size. We also find that complex bidders tend to offer higher takeover premiums. Overall, our study contributes to the literature by demonstrating that bidder complexity is an important determinant of …