Communication Commons^™

Corporate Social Responsibility Motivations: How Audiences Respond To A Company’S Motivations Post-Crisis, Sara Torabi

Theses and Dissertations

With the rise of Corporate Social Responsibility (CSR) practices, researchers have identified various motivations behind CSR initiatives. These motivations can assist researchers in understanding company behaviors and reputations. This study will compare Maignan and Ralston’s (2002) CSR motivations in an attempt to better identify how these motivations effect (1) customer loyalty, (2) brand reputation, and (3) crisis communication responses. This paper will use Nike Inc.’s 1990 crisis as a case study.

Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala

Atlantic Marketing Journal

In this research, an online experiment was conducted to investigate the effect of the mere presence of digital third-party organization (TPO) endorsement and the quality of information conveyed by a digital TPO, referred to as the endorsement information value effect. Involvement and institution-based trust were tested as moderators of the endorsement information value effect. The results confirm the intuitive belief of managers that the mere presence of a digital TPO endorsement benefits websites by reducing risk perceptions, improving attitudes and increasing choice likelihood. The findings from this research revealed that effectiveness of digital TPO endorsement information value was contingent upon …

A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach

Atlantic Marketing Journal

This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be …

Live. Tell. Resist., Angel Vazquez, Kyle Liang, Anthony Zelaya-Umanzor, Rosie Mejia, Patricia Gutierrez, Kayla Hampton, Mariacarolina Gomez, Melissa Martinez-Sanchez, Harman Brah, Victoria Arevalo, Tyra Cecilio, Dion Dang, Camila De Pierola, Noemi Fernandez Luna, Isabelle Marin, Mackenzie Mead, Jason Munoz, Daniel Penuela, Andrei Pineda, Patrick Pozon, Larissa Ramirez, Jasmine Segovia, Julien Stone Zachary, Aira Wada, Jiaxing Yu, Ariana Siordia, Jazmin Quezada

First-Gen Voices: Creative and Critical Narratives on the First-Generation College Experience

This edition of First-Gen Voices features the stories and work of 24 first-generation college students at multiple higher education institutions. The aim is to disseminate a story about us, for us, and consequently, the dominant cultures that have yet to learn from our power.

Lindenwood Digest, June 30, 2017, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been an employee newsletter since 2009.

Changing Times: An Examination Changing Video Entertainment Sources And Cable Tv Companies Communicating With Customers, Chad Christenson

Master of Arts in Media and Communication Plan II Graduate Projects

The debate of customers canceling their cable TV subscriptions and relying on a mix of free and subscription based streaming video providers for their video entertainment has been ongoing for several years. A combination of low cost alternative video sources, rising programming costs, and changing viewing habits are causing small cable TV companies to review their strategies for attracting new customers. This study focuses on two groups of consumers referred to as the cord-cutters and cord-nevers. The cord-cutters are consumers who had cable TV service and canceled, and the cord-nevers are consumers who have never had cable TV as their …

Breach: Understanding The Mandatory Reporting Of Title Ix Violations As Pedagogy And Performance, Jacob G. Abraham

USF Tampa Graduate Theses and Dissertations

This dissertation examines how institutions generate, teach, and authorize normative performances through texts and/as pedagogical practices. Through an analysis of the University of South Florida’s mandatory reporting policy, training, and Title IX Incident Report Form, this project examines how institutions construct and privilege certain values, performances, and individuals as means of generating the legal compliance of the institution independent. These practices are valued independent of how such compliance enables and limits the relationship between students and teachers. I argue the University’s texts and pedagogical practices serve to substantiate, authorize, and perform the materialization of certain privileges and the normative standards …

Chemotherapy-Induced Alopecia And Quality-Of-Life: Ovarian And Uterine Cancer Patients And The Aesthetics Of Disease, Meredith L. Clements

USF Tampa Graduate Theses and Dissertations

This study is an examination of ovarian and uterine cancer patients’ perceptions of chemotherapy-induced alopecia and how it impacts quality-of-life over the course of chemotherapy. The chapters in this dissertation address the following research questions: How do ovarian and uterine cancer patients communicate about their experiences of alopecia over the course of chemotherapy? How does chemotherapy-induced alopecia influence patients’ understandings of quality-of-life? Longitudinal interviews were conducted with a patient population of twenty-three, and each patient was interviewed at least twice over the course of chemotherapy. The data set was composed of fifty-five interviews, and a thematic analysis was performed across …

Countering The Questionable Actions Of The Cpd And Fec, Brian C. Cole

USF Tampa Graduate Theses and Dissertations

For his study, the author determines whether the Commission on Presidential Debates (CPD) and the Federal Elections Commission (FEC) are sovereign entities, or if they are pawns of the Democratic and Republican parties (Political Duopoly) aimed to prevent smaller candidates from participating in the CPD’s Presidential Debates.

The author’s rationale for his research is based on the fact that, despite a large majority of American voters want to hear other voices in the CPD debates, the CPD has not allowed other voices to participate in the debates since 1992, through use of the CPD’s fifteen-percent support requirement. Every time an …

Ua3/9/7 Farewell Message, Wku President's Office - Ransdell

WKU Archives Records

Email from WKU president Gary Ransdell to faculty & staff.

Sexual Violence, Consent, And Contradictions: A Call For Communication Scholars To Impact Sexual Violence Prevention, Katie D. Scott, Clint Graves

Pursuit - The Journal of Undergraduate Research at The University of Tennessee

The goal of this paper is to provide an overview of the conflicting findings from existing sexual violence and consent communication research with the intention of motivating communication scholars to study these areas. Generally, normative roles and alcohol add to the inherent complexity of consent communication. Moreover, contradictory findings in the literature make it difficult to define a practicable approach to the reduction of sexual violence across college campuses. This paper broadly reviews the current literature in this area of research with the ultimate goal of creating a guiding research agenda based in communication theory. Sexual violence prevention programming may …

Prospectus, June 28, 2017, Parkland College, Evyjo M. Compton, Greg Gancarz, Emma Gray, Derian Silva, Anna Watson

Prospectus 2017

Parkland opinions: students respond to gun control statistics; Market at the Square has focus on supporting community; Giertz Gallery presents 'Around the Block II"; Urbana Park District offers summer fitness programs; Was involuntary manslaughter the right charge?

Leadership Is About Developing 1 Voice And 1 Movement, Germayne Graham

UCF Forum

When your time to lead comes, what practices will define your leadership?

Stitched Past, Sawyer Smith

Mahurin Honors College Capstone Experience/Thesis Projects

“Stitched Past” tells the stories of vulnerable women in Lima, Peru. Despite the emotional and physical impacts of poverty, the women seek mentorship, education, and job security through Krochet Kids International. Krochet Kids, a U.S.-based non-profit organization, offers women in Peru and Uganda the opportunity to create knitwear to be sold online. In addition to gaining a new job and skill, the women receive counseling, affordable childcare, and supportive community. Krochet Kids approaches empowerment from a holistic perspective. The mentors encourage growth in five categories: financial, intellectual, physical, social, and psychological. This model of personal development ensures that the women …

Geekreformation.Com, Jacob Leonhardt

Mahurin Honors College Capstone Experience/Thesis Projects

Several years back, my best friend and I were discussing how there seemed to be no outlets for Christian geeks to enjoy being geeks without having to worry about inappropriate content. As there did not seem to be a place, we thought we should make one. Fast-forward to my senior year at Western Kentucky University, I am an Interactive Design major, and my friend has graduated with a degree in Film and Marketing; and what was once just conversation has now become a reality. This work explains what Geek Reformation is and how we went about branding and designing it. …

“You Know Who I Am, Don’T You? I’M The One They’Re Writing About In The Newspapers And On Tv”, Casey Killen Crane

USF Tampa Graduate Theses and Dissertations

News media play a key role in U.S. society, helping to inform members of the public as gatherers and reporters of information, as well as by serving as government watchdogs. In the ongoing search for and reporting of information, media professionals must be aware of how they report on crime by being cognizant of how they represent killers, victims, and their families, and by being aware of how they represent any gratifications those groups may receive from the media coverage. This study considers the interactions between serial killer Dennis Rader, investigators and media organizations, and how some of these groups …

#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn

Mahurin Honors College Capstone Experience/Thesis Projects

Being in a different country, far away from home, surrounded by strangers that speak a different language than your mother tongue is daunting. Most international students often feel out of place when they arrive in America for the first time. What can we do to change international students’ perspective of Bowling Green from one of being a “boring, small town” to a vibrant growing community? This project will use social media platform like Facebook to promote restaurants and other attractions. Users can write reviews of restaurants, shops, and places to visit in Bowling Green. By including the hashtag #ReviewBowlingGreen on …

Thicker Than Blood, Kendall Norwood

Mahurin Honors College Capstone Experience/Thesis Projects

Everyone seeks acceptance in one facet or another throughout his or her life, and for Riley McCracken this desire for acceptance is no different. “Thicker Than Water” is a photojournalistic look at the life of a young person who recently has entered the phase of physically transitioning from female to male. Through documentation of Riley’s journey, this project showcases a humanizing and personal face to the relevant discussion of LGBT rights fought for nationally as well as in Kentucky. Riley’s story is one that echoes the struggle that many trans and gender dysmorphic individuals face, but the struggle is not …

The Prospector, June 27, 2017, Utep Student Publications

The Prospector

Headline: Roller Derby: The Grunge and Grit of Sports

The Living The Example Social Media Substance Use Prevention Program: A Pilot Evaluation., William Evans, Elizabeth Andrade, Sandra Goldmeer, Michelle Smith, Jeremy Snider, Gunilla Girardo

Prevention and Community Health Faculty Publications

Reproduced with permission of JMIR Publications. JMIR Mental Health