Communication Commons^™

A Life Of Scholarship And Service To The Communication Discipline: Celebrating Lawrence W. Hugenberg, Jeffrey T. Child

Basic Communication Course Annual

A tribute to the Basic Communication Course Annual's founding editor, Lawrence W. Hugenberg, who died on August 11, 2008.

Front Cover

Basic Communication Course Annual

No abstract provided.

Exploring Wearin And Wearout In Web Advertising: The Role Of Repetition And Brand Familiarity, Sang Y. Lee

Faculty & Staff Scholarship

One of the most researched variables in advertising is repetition. Due to its theoretical and practical importance, repetition has received substantial attention from researchers. However, on the web, there has been little empirical evidence as to how repetition affects advertising effectiveness. This research reports an experiment that examined the effects of repetition and brand familiarity in the web advertising environment. The participants were exposed to 1 of 12 experimental conditions via the web. The results showed that while repetition had weak main effects across the dependent variables, it interacted with brand familiarity on attitudes and purchase intention. Polynomial trend analyses …

Do Web Users Care About Banner Ads Anymore? The Effects Of Frequency And Clutter In Web Advertising, Sang Y. Lee

Faculty & Staff Scholarship

This study investigates the effects of frequency of exposure to banner ads and ad clutter in web pages upon online users’ psychological responses. In a 7 (frequency 1 through 7) x 2 (clutter vs. non-clutter) between-participants factorial experiment, participants (N = 250) were randomly assigned to one of fourteen news websites, each with 20 separate pages of news stories and animated banner ads downloaded from various websites. Results indicated that frequency of exposure is a powerful psychological cue affecting users’memory, attitudes, and behavior. However, contrary to expectation, banner clutter does not lead to negative effects on recall, attitudes, and behavior. …

Ad-Induced Affect: The Effects Of Forewarning, Affect Intensity, And Prior Brand Attitude, Sang Y. Lee

Faculty & Staff Scholarship

Emotion in marketing communication is important because it influences the manner consumers process information. Using emotional appeal ads, a between-subjects experiment was conducted to examine the role of forewarning of persuasive intent, affect intensity, and prior attitude. Results indicate that forewarning of persuasive intent of the advertiser had negative attitudinal effects on the dependent variables regardless of experimental conditions. Forewarning of persuasive intent had negative attitudinal effects even among participants who had positive attitudes toward the company, and those who had high affect intensity. Results also indicate that participants who already had negative attitudes toward the brand were not influenced …

Putting Privilege Into Practice Through "Intersectional Reflexivity:" Ruminations, Interventions, And Possibilities, Richard G. Jones

Faculty Research and Creative Activity

Engaging in intersectional reflexivity requires one to acknowledge one :S intersecting identities, both marginalized and privileged, and then employ self-reflexivity, which moves one beyond self-reflection to the often uncomfortable level of self-implication. This complex process may move critically minded people, both scholars and citizens, beyond individualized politics and expand our accountability from self, to others and self, creating possibilities for coalitional activism targeted toward broad-based social change. Further, privileged scholars should advocate for coalition building in cautious and reflexive ways that complement rather than appropriate the intellectual labor of scholars of color, who have long called for more intersectionality and …

Theorizing The Transcendent Persona: Amelia Earhart’S Vision In The Fun Of It, Robin Jensen, Erin Doss, Claudia Janssen, Sherrema Bower

Faculty Research and Creative Activity

In this article, we define and theorize the ‘‘transcendent persona,’’ a discursive strategy in which a rhetor draws from a boundary-breaking accomplishment and utilizes the symbolic capital of that feat to persuasively delineate unconventional ways of communicating and behaving in society. Aviator Amelia Earhart’s autobiography The Fun of It (1932) functions as an instructive representative anecdote of this concept and demonstrates that the transcendent persona’s persuasive force hinges on one’s ability to balance distance from audiences with similarities to them. Striking such a balance creates a platform for rhetors to promote transformative visions of society. Earhart utilized the transcendent persona …

Putting Privilege Into Practice Through "Intersectional Reflexivity:" Ruminations, Interventions, And Possibilities, Richard Jones

Faculty Research and Creative Activity

Engaging in intersectional reflexivity requires one to acknowledge one :S intersecting identities, both marginalized and privileged, and then employ self-reflexivity, which moves one beyond self-reflection to the often uncomfortable level of self-implication. This complex process may move critically minded people, both scholars and citizens, beyond individualized politics and expand our accountability from self, to others and self, creating possibilities for coalitional activism targeted toward broad-based social change. Further, privileged scholars should advocate for coalition building in cautious and reflexive ways that complement rather than appropriate the intellectual labor of scholars of color, who have long called for more intersectionality and …

Embracing Humanimality: Deconstructing The Human/Animal Dichotomy, Carrie Packwood Freeman

Communication Faculty Publications

No abstract provided.

The Immigrant, The Native Son, And The Ambassador: The Transnational Travels Of "Godzilla", "Speed Racer", And "Akira", Amber Shandling Cohen

Dissertations, Theses, and Masters Projects

No abstract provided.

The Spectacle Of Citizenship: Halftones, Print Media, And Constructing Americanness, 1880--1940, Sarah Lucinda Grunder

Dissertations, Theses, and Masters Projects

Advances in photography and conceptions of national identity proceeded side by side during the nineteenth century. The introduction of halftone reproductions marks the beginning of an information revolution and is an important moment not only in media history, but in studies of nineteenth and twentieth century cultural history and studies of national identity. Visual representation of differences between people and places was one means by which people identified and validated Americans' belonging because photographs were infused with authority: they seemed to be truthful, to provide infallible evidence of events and of people. as the nineteenth century gave way to the …

An Interoperable And Secure Architecture For Internet-Scale Decentralized Personal Communication, David Alan Bryan

Dissertations, Theses, and Masters Projects

Interpersonal network communications, including Voice over IP (VoIP) and Instant Messaging (IM), are increasingly popular communications tools. However, systems to date have generally adopted a client-server model, requiring complex centralized infrastructure, or have not adhered to any VoIP or IM standard. Many deployment scenarios either require no central equipment, or due to unique properties of the deployment, are limited or rendered unattractive by central servers. to address these scenarios, we present a solution based on the Session Initiation Protocol (SIP) standard, utilizing a decentralized Peer-to-Peer (P2P) mechanism to distribute data. Our new approach, P2PSIP, enables users to communicate with minimal …

Professionalization And Public Relations: An Ethical Mismatch, Rhonda Breit, Kristin Demetrious

Graduate School of Media and Communications

This paper explores the ethical culture in which contemporary public relations practitioners’ work and how it relates to the professionalisation of the domain. Focusing on the international umbrella public relations institution Global Alliance (GA) and other important industry bodies such as the Public Relations Institute of Australia (PRIA) and Public Relations Institute of New Zealand (PRINZ), we study how the ‘work’ of a public relations practitioner is described, and as a corollary, what professional and ethical standards are promoted. Our analysis draws on theories of professions (Abbott 1988; Anderson and Schudson 2009; Volti 2008) and narrative (Surma 2004, Herman 2009), …

Images Of Sub-Saharan Africa And Africans In Western Media, Cherice Joyann Estes

Theses Digitization Project

This study will show that news coverage of Africa is very limited and not proportional to either the continent's population or the number of African countries. Popular culture tends to portray Africa and Africans as primitive and uncivilized. This thesis will show how these representations have severe political consequences in a case study of the Rwandan Genocide. The Western media's portrayal of the 1994 Rwandan Genocide was mischaracterized by the use of old colonial tropes that facilitated western countries' failure to act.

A Tale Of Two Radios: Tracing Advocacy In A Deregulatory Milieu, Vibodh Parthasarathi, Supriya Chotani

McGannon Center Research Resources

No abstract provided.

Review: Karen Ward Mahar (2008): Women Filmmakers In Early Hollywood, Sara Ross

Communication, Media & The Arts Faculty Publications

Book review

Mahar, Karen Ward. Women Filmmakers in Early Hollywood. Baltimore: Johns Hopkins University Press, 2008.

This book will be a useful reference for feminist and film historians looking to expand their understanding of how film and business history can help to explain the gendering of filmmaking.

Slums, Slumdogs, And Resistance, Tayyab Mahmud

Faculty Articles

No abstract provided.

Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman

Communication Faculty Publications

Given the impact of America’s food choices, particularly animal-based foods, on life-sustaining systems, to what extent is the environmental movement making meat-based diets an issue? This research analyzes websites of 15 U.S. environmental advocacy organizations (EOs) to examine how they negotiate the question of animal versus plant-based diets and propose solutions for food producers and consumers. EOs proposed that industrial agriculture and commercial fishing/aquaculture severely limit destructive practices to more sustainably meet consumer demand for animal products. EOs offered consumers choices, including: 1) replacement of much industrial food with local, organic, and/or sustainable animal or plant foods, 2) reduction of …

“If It’S A Woman’S Issue, I Pay Attention To It”: Gendered And Intersectional Complications In The Heart Truth Media Campaign, Natalie Tindall

Communication Faculty Publications

This cultural study explores the nexus of cultural studies, knowledge production of communication campaigns, and intersecting identities to offer insight on how to better design meaningful campaigns for publics. This research examines how women understand, perceive, and interpret a heart health communication campaign. Fifty-nine women from various racial, ethnic, geographic, and socioeconomic backgrounds were interviewed. Women appreciated and critiqued the campaign according to role-fulfilment as family and community information-givers, tensions about race and gender representations, hegemonic health discourse, and communities’ lived and everyday barriers. The study highlights the limitations of traditional campaign segmentation approaches, demonstrates the need for exploring cultural …

Homophobia, Heterosexism, And Ambivalence In The Premier Issue Of Sports Illustrated Woman/Sport, Lisa M. Weidman

Faculty Publications

The arrival of a magazine dedicated solely to the world of women's sports was an exciting prospect for fans and proponents of women's sports. But the first issue of Sports Illustrated Women/Sport disappointed many who considered it did not put women's sports in the best possible light, who were worried and disappointed that its editors did not print the best stories or even focus on the most deserving athletes. Lisa Weidman decided to investigate further, using feminist theory and prior research findings to better understand the magazine's messages. Through a critical analysis of the magazine's editorial content - at the …