Communication Commons^™

The Ouachitonian 2010, Ouachitonian Staff

OBU Yearbooks: The Ouachitonian

The 2010 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2010.

Getting On The "E" List: E-Mail Use In A Community Of Service Provider, Craig R. Scott, Laurie K. Lewis, Scott C. D'Urso

College of Communication Faculty Research and Publications

This case examines how a community of organizations providing service to people experiencing homelessness made use of an electronic mail list. Current economic conditions have encouraged organizations in various sectors—including nonprofits—that might normally compete for scarce resources to collaborate with one another to increase their chances of survival. One set of tools likely to be of value in such relationships includes various online discussion technologies. An examination of this community’s email list use over a three-year period suggests a somewhat complex picture regarding technology use. More specifically, some issues both constrain and enable use. Additionally, seemingly basic and minimal uses …

The New Abridged Reporter's Privilege: Policies, Principles, And Pathological Perspectives, Erik Ugland

College of Communication Faculty Research and Publications

This Article contends that contemporary arguments about the reporter's privilege are increasingly situated within a divided framework in which protections for confidential and nonconfidential information are treated as separate interests that lack a shared theoretical justification. This is both a cause and consequence of a broader tendency among judges, legislators, journalists, and lawyers to emphasize policy-based conceptions of the privilege that are focused on case-specific calculations of harms and benefits, rather than principle-based conceptions focused on journalistic autonomy and the need for a structural separation of press and government. Policy arguments present the privilege as a narrow, utilitarian device for …

Projective Techniques In Us Marketing And Management Research: The Influence Of The Achievement Motive, Lawrence Soley

College of Communication Faculty Research and Publications

Purpose – This paper aims to examine the use of projective techniques for published marketing and management research in the USA. The paper emphasizes the influence that McClelland, Atkinson, Clark and Lowell’s study, The Achievement Motive (1953), has had on subsequent research. That work applied quantitative analysis to responses obtained using projective techniques.

Design/methodology/approach – The approaches used in this paper consist of descriptive historical methods and a literature review. The historical analysis was conducted using Kuhn’s 1967 conception of paradigms, showing that the paradigm from which projective techniques emerged – psychoanalysis – failed to gather many adherents outside the …

Commencing The Rationale For War: George W. Bush’S Address At West Point, June 1, 2002, Steven R. Goldzwig

College of Communication Faculty Research and Publications

No abstract provided.

Relational Maintenance Behaviors In The Grandchild–Grandparent Relationship, Daniel H. Mansson, Scott A. Myers, Lynn H. Turner

College of Communication Faculty Research and Publications

This study examined grandchildren's use of relational maintenance behaviors when interacting with their grandparents and how these behaviors are associated with grandchildren's perceived communication satisfaction with their grandparents and grandparent provision of communication-based emotional support. Undergraduate students (N = 238) reported on their relationships with the grandparent with whom they had the most recent interaction. Results indicate that grandchildren use (in descending order) the positivity, conflict management, tasks, assurances, networks, advice, and openness relational maintenance behaviors. Perceived grandparent provision of communication-based emotional support and grandchildren communication satisfaction with grandparents were directly and positively related to grandchildren's use of relational …

Echo, Winter/Spring 2010, Columbia College Chicago

Echo

Student-produced magazine formerly published as Chicago Arts and Communication, changed to Echo magazine in 1997. Cover Articles: No plan B: day jobs vs. day dreams; Un-restaurants: now you see 'em, now you don't; Paranormal police: to serve and detect; Designers on the edge: three haute shots. 72 pages.

A Life Of Scholarship And Service To The Communication Discipline: Celebrating Lawrence W. Hugenberg, Jeffrey T. Child

Basic Communication Course Annual

A tribute to the Basic Communication Course Annual's founding editor, Lawrence W. Hugenberg, who died on August 11, 2008.

Front Cover

Basic Communication Course Annual

No abstract provided.

Exploring Wearin And Wearout In Web Advertising: The Role Of Repetition And Brand Familiarity, Sang Y. Lee

Faculty & Staff Scholarship

One of the most researched variables in advertising is repetition. Due to its theoretical and practical importance, repetition has received substantial attention from researchers. However, on the web, there has been little empirical evidence as to how repetition affects advertising effectiveness. This research reports an experiment that examined the effects of repetition and brand familiarity in the web advertising environment. The participants were exposed to 1 of 12 experimental conditions via the web. The results showed that while repetition had weak main effects across the dependent variables, it interacted with brand familiarity on attitudes and purchase intention. Polynomial trend analyses …

Do Web Users Care About Banner Ads Anymore? The Effects Of Frequency And Clutter In Web Advertising, Sang Y. Lee

Faculty & Staff Scholarship

This study investigates the effects of frequency of exposure to banner ads and ad clutter in web pages upon online users’ psychological responses. In a 7 (frequency 1 through 7) x 2 (clutter vs. non-clutter) between-participants factorial experiment, participants (N = 250) were randomly assigned to one of fourteen news websites, each with 20 separate pages of news stories and animated banner ads downloaded from various websites. Results indicated that frequency of exposure is a powerful psychological cue affecting users’memory, attitudes, and behavior. However, contrary to expectation, banner clutter does not lead to negative effects on recall, attitudes, and behavior. …

Ad-Induced Affect: The Effects Of Forewarning, Affect Intensity, And Prior Brand Attitude, Sang Y. Lee

Faculty & Staff Scholarship

Emotion in marketing communication is important because it influences the manner consumers process information. Using emotional appeal ads, a between-subjects experiment was conducted to examine the role of forewarning of persuasive intent, affect intensity, and prior attitude. Results indicate that forewarning of persuasive intent of the advertiser had negative attitudinal effects on the dependent variables regardless of experimental conditions. Forewarning of persuasive intent had negative attitudinal effects even among participants who had positive attitudes toward the company, and those who had high affect intensity. Results also indicate that participants who already had negative attitudes toward the brand were not influenced …

Putting Privilege Into Practice Through "Intersectional Reflexivity:" Ruminations, Interventions, And Possibilities, Richard G. Jones

Faculty Research and Creative Activity

Engaging in intersectional reflexivity requires one to acknowledge one :S intersecting identities, both marginalized and privileged, and then employ self-reflexivity, which moves one beyond self-reflection to the often uncomfortable level of self-implication. This complex process may move critically minded people, both scholars and citizens, beyond individualized politics and expand our accountability from self, to others and self, creating possibilities for coalitional activism targeted toward broad-based social change. Further, privileged scholars should advocate for coalition building in cautious and reflexive ways that complement rather than appropriate the intellectual labor of scholars of color, who have long called for more intersectionality and …

Theorizing The Transcendent Persona: Amelia Earhart’S Vision In The Fun Of It, Robin Jensen, Erin Doss, Claudia Janssen, Sherrema Bower

Faculty Research and Creative Activity

In this article, we define and theorize the ‘‘transcendent persona,’’ a discursive strategy in which a rhetor draws from a boundary-breaking accomplishment and utilizes the symbolic capital of that feat to persuasively delineate unconventional ways of communicating and behaving in society. Aviator Amelia Earhart’s autobiography The Fun of It (1932) functions as an instructive representative anecdote of this concept and demonstrates that the transcendent persona’s persuasive force hinges on one’s ability to balance distance from audiences with similarities to them. Striking such a balance creates a platform for rhetors to promote transformative visions of society. Earhart utilized the transcendent persona …

Putting Privilege Into Practice Through "Intersectional Reflexivity:" Ruminations, Interventions, And Possibilities, Richard Jones

Faculty Research and Creative Activity

Engaging in intersectional reflexivity requires one to acknowledge one :S intersecting identities, both marginalized and privileged, and then employ self-reflexivity, which moves one beyond self-reflection to the often uncomfortable level of self-implication. This complex process may move critically minded people, both scholars and citizens, beyond individualized politics and expand our accountability from self, to others and self, creating possibilities for coalitional activism targeted toward broad-based social change. Further, privileged scholars should advocate for coalition building in cautious and reflexive ways that complement rather than appropriate the intellectual labor of scholars of color, who have long called for more intersectionality and …

Embracing Humanimality: Deconstructing The Human/Animal Dichotomy, Carrie Packwood Freeman

Communication Faculty Publications

No abstract provided.

The Immigrant, The Native Son, And The Ambassador: The Transnational Travels Of "Godzilla", "Speed Racer", And "Akira", Amber Shandling Cohen

Dissertations, Theses, and Masters Projects

No abstract provided.

The Spectacle Of Citizenship: Halftones, Print Media, And Constructing Americanness, 1880--1940, Sarah Lucinda Grunder

Dissertations, Theses, and Masters Projects

Advances in photography and conceptions of national identity proceeded side by side during the nineteenth century. The introduction of halftone reproductions marks the beginning of an information revolution and is an important moment not only in media history, but in studies of nineteenth and twentieth century cultural history and studies of national identity. Visual representation of differences between people and places was one means by which people identified and validated Americans' belonging because photographs were infused with authority: they seemed to be truthful, to provide infallible evidence of events and of people. as the nineteenth century gave way to the …

Intercultural Competence For The Nutrition Professional, Cynthia S. Klement

Senior Honors Theses and Projects

Diversity training for nutrition care professionals is essential in order to provide patients with culture-specific strategies that allow them to succeed with their health program. Nutritionists are faced with the challenge of understanding the dietary preferences of their cross-cultural patients, as well as appreciating a patient's religious beliefs regarding dietary selections by identify foods that will or won't support a prescribed nutritional program. Knowledge of intercultural nonverbal and verbal behaviors is becoming increasingly necessary, as is who ultimately makes medical decisions for the patient.

An Interoperable And Secure Architecture For Internet-Scale Decentralized Personal Communication, David Alan Bryan

Dissertations, Theses, and Masters Projects

Interpersonal network communications, including Voice over IP (VoIP) and Instant Messaging (IM), are increasingly popular communications tools. However, systems to date have generally adopted a client-server model, requiring complex centralized infrastructure, or have not adhered to any VoIP or IM standard. Many deployment scenarios either require no central equipment, or due to unique properties of the deployment, are limited or rendered unattractive by central servers. to address these scenarios, we present a solution based on the Session Initiation Protocol (SIP) standard, utilizing a decentralized Peer-to-Peer (P2P) mechanism to distribute data. Our new approach, P2PSIP, enables users to communicate with minimal …