Other Communication Commons^™

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

Raj Soin College Of Business Monthly Update - November 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Raj Soin College Of Business Monthly Update - October 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Empowering Nurses Of Minority In The Face Of Incivility And Bullying: Through The Lens Of Phenomenology, Corrine Floyd

Dissertations

Abstract

Up to 85% of nurses have reported exposure to incivility in the workplace (Hunt & Marini, 2012). The often-subtle nature of incivility toward nurses in a minority population may partially explain why it remains a problem. Healthcare organizations realize the need for civility to counter the high turnover rate, staff shortages, and low job satisfaction reported by nurses, but lack understanding of how nurses of a minority population perceive incivility and bullying. This study aimed to answer the research question how do nurses with minority representation experience incivility and bullying versus empowerment in the workplace? A descriptive phenomenological design …

An Evaluation Of Agricultural Communications Faculty Members’ Mentoring Experiences, Taylor K. Ruth, Ricky W. Telg, Lisa K. Lundy

Journal of Applied Communications

Agricultural communications programs are expected to grow and emerge over the next decade. For these programs to find success, faculty leading them will need to be properly supported through effective mentoring. The purpose of this study was to evaluate the current mentoring of agricultural communications faculty across the country. In November 2019, an online survey instrument was distributed to a census of members of the Society of Agricultural Communications Scholars listserv. Survey respondents reported mentoring was not formally required, and most of the respondents received informal mentoring. Mentors were most frequently non-agricultural communications faculty in the respondents’ respective department or …

Technically Speaking: Technical Skills Needed For Agricultural Communication Baccalaureate Graduates, Arthur Leal, Kati M. Lawson, Ricky W. Telg, Joy N. Rumble, Nicole Lamee Perez Stedman, Debbie Treise

Journal of Applied Communications

Technically Speaking: Technical Skills Needed for Agricultural Communication Baccalaureate Graduates

Abstract

The purpose of this national study was to assess the perceived importance of 57 technical skills identified in previous literature, and to determine entry-level, agricultural communication graduates’ ability to perform those technical skills as perceived by agricultural communication graduates, communication industry professionals, and agricultural communication faculty members. Participants from the three evaluation groups (n = 193) identified three of the most important technical skills needed by agricultural communication graduates. These skills were communicating in written form, concise and clear writing, and communicating verbally. Graduates placed a higher importance …

Grand Challenge No. 5: Communicating Archaeology Outreach And Narratives In Professional Practice, Todd J. Kristensen, Meigan Henry, Kevin Brownlee, Adrian Praetzellis, Myra Sitchon

Journal of Archaeology and Education

Communicating archaeology to non-expert audiences can convey the role and value of the discipline, implant respect for heritage, and connect descendant communities to their past. A challenge facing archaeology communicators is to translate complex ideas while retaining their richness and maximizing audience engagement. This article discusses how archaeologists can effectively communicate with non-experts using narrative and visual tools. We provide a communication strategy and three case studies from North America. The examples include the packaging of archaeological theory in the shape of mystery novels for student consumption; the use of artwork to anchor archaeological narratives in public outreach; and, the …

Public Perceptions Of Delays In The Release Of Police Body-Worn Camera Footage, Christopher L. Bush

Journal of Sustainable Social Change

Delays in the release of police body-worn camera (BWC) video footage have amplified public concerns about police misconduct. People question law enforcement transparency when video from BWCs is not shared with the community in a timely manner. The qualitative case study explores the life experiences of the community and the victims’ family related to delays in the release of police BWC footage. Mettler and Sorelle’s policy feedback theory was used for the study’s theoretical framework. The research questions focus on understanding the lived experiences and perceptions of community relationships with law enforcement around transparency, communication, and information sharing. A qualitative …

Raj Soin College Of Business Monthly Update - September 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

The Law And Policy Of Client-Side Scanning (Originally Published By Lawfare), Paul Rosenzweig

Joint PIJIP/TLS Research Paper Series

No abstract provided.

Fostering Climate Change Resilience: A Socio-Ecological Forest Systems Approach, Alyssa R. Soucy

Electronic Theses and Dissertations

As climate change continues to impact socio-ecological systems, those that rely on natural resources are highly sensitive to climatic changes. Maine’s forest industry provides for the economic and social well-being of many residents and is especially vulnerable to climate change impacts. Changes in growing season length and timing, forest health threats imposed by insects and pathogens, extreme weather events, shifting forest composition, and changes in natural disturbance severity and frequency have already begun, and are projected to continue, to impact forest systems in the Northeastern U.S. While climate change presents a threat to forest systems, opportunities also arise due to …

Mount Baker And Glacier Peak Usability Study, Rachel Volentine

User eXperience Lab

The User-eXperience Lab at the University of Tennessee in partnership with the Cascades Volcano Observatory conducted a remote usability study July 28 to August 18, 2020. The purpose of this study is to evaluate the usability of map-based risk and hazard communication products to develop a new methodology for evaluating map-based communication products implemented by USGS and its partners and stakeholders.

Raj Soin College Of Business Monthly Update - August 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

The Wakefield Phenomenon: A Rhetorical Examination Of The Resurgence Of The Anti-Vaccination Movement In The 20th & 21st Century, Karen Boger

Master's Theses

This thesis explores the phenomenon of the anti-vaccination movement and existing publications documenting significant points in its resurgence in the late 20^th and early 21^st century following the now redacted publication by the former Dr. Wakefield asserting a correlation between children receiving vaccinations and children exhibiting the onset of developmental disorders, with Autism Spectrum Disorder (ASD) garnering the most public attention. With increasing numbers of parents delaying or forbidding their children from receiving vaccinations, along with the re-emergence of previously eradicated disease outbreaks and casualties, questions about the salience of Wakefield’s anti-vaccination statements arise. Investigation here is key …

Rights And Representation: Media Narratives About Disabled People And Their Service Animals In Canadian Print News, Lana Kerzner, Chelsea Temple Jones, Beth Haller, Arthur Blaser

Political Science Faculty Articles and Research

Canadian news coverage is reflecting and shaping an evolution of thought about how we must publicly account for animals’ roles in the disability rights movement. Through a textual analysis of 26 news media articles published between 2012 and 2017, this research demonstrates that the media play a key role in reporting on discrimination, yet media narratives about service animals and their owners too often fail to capture the complexity of policies and laws that govern their lives. In Canada, there is widespread public confusion about the rights of disabled people and their service animals. This incertitude is relevant to both …

Along The Tevere: A Gastro-Historic Portrait Of The Region, Anke Klitzing

Articles

In June 2009, a group of masters students from the University of Gastronomic Sciences in Italy spent nine days visiting the lands of the Tevere river, travelling from its springs on Monte Fumaiolo in Emilia-Romagna to Rome by way of Umbria and the Lake Trasimeno. This article is a gastro-historic portrait of the lands of the Tevere, linking contemporary social, cultural and economic activities around food and tourism to the rich and long history of the region and highlighting persistent patterns, continuity and change.

The People Who “Burn”: “Communication,” Unity, And Change In Belarusian Discourse On Public Creativity, Anton Dinerstein

Doctoral Dissertations

The main intellectual problem I address in this study is how everyday communication activates the relationship between creativity, conflict, and change. More specifically, I look at how the communication of creativity becomes a process of transformation, innovation, and change and how people are propelled to create through everyday communication practices in the face of conflict and opposition. To approach this problem, I use the case of communication in modern-day Belarus to show how creativity becomes a vehicle for and a source of new social and cultural routines among the independent grassroots communities and initiatives in Minsk. On one level, I …

Encounter And Counter: Critical Media Literacy In Teacher Education, Rick Marlatt

Journal of Media Literacy Education

This practitioner article describes the recent implementation of critical media literacy (CML) activities in secondary teacher education at a large university in the Southwestern United States. Preservice teachers in a content area literacy course analyzed a variety of media coverage of events that occurred near their university. Using an analytical framework for approaching texts, images, and messages, preservice teachers practiced critical exploration of media sources and motivations while articulating hidden figures of power and authority behind the dissemination of content for public consumption. Highlighting the pursuit of independent media and the cultivation of intellectual self-defense, this “Voices from the Field” …

Interest-Driven Sociopolitical Youth Engagement: Art And Gun Violence Prevention, Janíce Tisha Samuels

Journal of Media Literacy Education

This exploratory case study examines the National Youth Art Movement Against Gun Violence intervention launched in Chicago in 2017 that used public art and new media creation to engage youth in activism for gun violence prevention. Five African American and Latino youth artists participated in the program; the study focuses on three of the participants’ experiences. The researcher’s goal was to determine whether the unique mix of media and education practices used to develop and deliver the intervention curriculum impacted participants’ art practice, understanding of gun violence, and/or self-concept. A theoretical thematic approach to coding was applied to the audio, …

Bridging The Gap? The Impact Of A Media Literacy Educational Intervention On News Media Literacy, Political Knowledge, Political Efficacy Among Lower-Educated Youth, Sabine Geers, Mark Boukes, Judith Moeller

Journal of Media Literacy Education

Scholars generally agree that there is a gap between lower- and higher-educated citizens on civic competence, which solidifies during adolescence. This two-wave panel study examines how an educational intervention focused on media literacy influences civic competence among lower-educated youth (age 16 to 26). Additionally, the level of civic involvement among participants is tested on three measures of civic competence: news media literacy, political efficacy and political knowledge. The findings suggest that the educational program has influenced the level of political efficacy and news media literacy. Furthermore, participants with the most active involvement in the program, i.e. co-created the educational video …