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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr 2010 India Today Group

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr 2010 India Today Group

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Student Teaching Abroad Inter-Group Outcomes: A Comparative, Country-Specific Analysis, Binbin Jiang, Debra Coffey, Robert A. DeVillar, Sandra Bryan 2010 Kennesaw State University

Student Teaching Abroad Inter-Group Outcomes: A Comparative, Country-Specific Analysis, Binbin Jiang, Debra Coffey, Robert A. Devillar, Sandra Bryan

Journal of International and Global Studies

As student diversity becomes the norm in U.S. schools, future teachers must be comprehensively prepared to work with the increasingly diverse student population through application of informed instruction that enhances general and individual student learning and outcomes. Teacher Education programs increasingly promote student teaching in international settings as a substantive step to develop teachers who embody these new competencies and instructional practices. The proposed paper presentation offers a framework and analysis highlighting similarities and differences between two groups of student teachers in Belize (2005 and 2008). Findings are comparative and relate to the type and degree of (1) cultural-, professional-, …


Collaborative Researchers Or Cold Warriors? The Origins, Activities, And Legacy Of The Smithsonian’S Institute Of Social Anthropology, A. Peter Castro 2010 Maxwell School of Citizenship and Public Affairs, Syracuse University

Collaborative Researchers Or Cold Warriors? The Origins, Activities, And Legacy Of The Smithsonian’S Institute Of Social Anthropology, A. Peter Castro

Journal of International and Global Studies

International research collaboration is increasingly popular, providing many scholarly and practical benefits. These collaborative endeavors also encounter obstacles and costs, including ones involving issues of power and professional ethics. My study seeks to widen our understanding of international collaborative social science research by examining the complex origins, diverse activities, and clouded legacy of the Smithsonian Institution’s Institute of Social Anthropology (ISA). The ISA was an innovative collaborative teaching and research program founded by Julian Steward during World War II to meet many goals, including increasing social science capacity in Latin America, expanding knowledge about contemporary cultural change, strengthening area expertise …


Kenan Malik. From Fatwa To Jihad: The Rushdie Affair And Its Aftermath. New York: Melville House, 2010, Elizabeth Lhost 2010 University of Chicago

Kenan Malik. From Fatwa To Jihad: The Rushdie Affair And Its Aftermath. New York: Melville House, 2010, Elizabeth Lhost

Journal of International and Global Studies

No abstract provided.


Cyril Belshaw. Fixing The World: An Anthropologist Considers Our Future. Vancouver, Bc: Ingram Books, 2010., A. B. Diefenderfer 2010 Independent Scholar

Cyril Belshaw. Fixing The World: An Anthropologist Considers Our Future. Vancouver, Bc: Ingram Books, 2010., A. B. Diefenderfer

Journal of International and Global Studies

No abstract provided.


William Douglass & Joseba Zulaika. Basque Culture: Anthropological Perspectives. Reno, Nevada: University Of Nevada Press, 2007., Maite Núñez-Betelu Ph.D. 2010 Lindenwood University

William Douglass & Joseba Zulaika. Basque Culture: Anthropological Perspectives. Reno, Nevada: University Of Nevada Press, 2007., Maite Núñez-Betelu Ph.D.

Journal of International and Global Studies

No abstract provided.


All Roads Lead To Najaf: Grand Ayatollah Al-Sistani’S Quiet Impact On Iraq’S 2010 Ballot And Its Aftermath, Ernesto H. Braam LL.M 2010 The Hague

All Roads Lead To Najaf: Grand Ayatollah Al-Sistani’S Quiet Impact On Iraq’S 2010 Ballot And Its Aftermath, Ernesto H. Braam Ll.M

Journal of International and Global Studies

This paper explores the influence of Grand Ayatollah Sayyid Ali al-Sistani on political developments in Iraq in the post-Saddam Husayn era and examines the discourse surrounding Sistani regarding his perceived activism or “quietism” with respect to political matters. The doctrine and statements of this most prominent Shi’i religious leader are analyzed and interpreted in the context of Iraq’s contemporary, often violent, history. Specifically, Sistani’s public statements during the run-up to the 2010 parliamentary elections and their aftermath are examined for the extent to which his voice resonates among the Iraqi people. The analysis reveals that Sistani demonstrates concern for the …


Migration And Transculturation In The Digital Age: A Framework For Studying The “Space Between”, Padmini Banerjee Ph.D., Myna German Ph.D. 2010 Delaware State University

Migration And Transculturation In The Digital Age: A Framework For Studying The “Space Between”, Padmini Banerjee Ph.D., Myna German Ph.D.

Journal of International and Global Studies

Transnational immigrants today appear to live dual or even multiple lives across national borders, with help from a range of new technologies involving media and channels of communication such as Internet-based chat or telephony, mobile phones, and interactive online social networks. The authors explore the implications of accumulated findings on this aspect for researchers and scholars investigating the contemporary experience of global migration in relation to diasporas and their technology-enabled interconnections with home and host societies. Against the context of existing conceptual frameworks, the utility of the multi-dimensional construct of transculturalism (Ortiz, 1995 [1940]), involving the three processes of acculturation, …


Impact Of Eu’S Decisions On Euro-Skepticism Of A Turkish Religious Peripheral Party, Felicity Party, Imdat Ozen Ph.D. 2010 Washington University in St. Louis

Impact Of Eu’S Decisions On Euro-Skepticism Of A Turkish Religious Peripheral Party, Felicity Party, Imdat Ozen Ph.D.

Journal of International and Global Studies

This study achieved a group of objectives including the measuring of the impact of the EU’s decisions on trust-based, nationalism-based, and religion-based Euro-skepticism, as well as Euro-skepticism in general, by conducting content analysis of statements made by some elite members of a peripheral Turkish religious party, the Felicity Party (Saadet Partisi, SP).The hypotheses were tested at two independent events (one on December 17, 2004 and the other on October 03, 2005). The data were collected from the pro-SP Milli Gazete. Each hypothesis was tested by using the two sample z-Test formula. The findings show that the two decisions by the …


Cross-Cultural Professional Development For Teachers Within Global Imbalances Of Power, Janelle Johnson 2010 Teaching, Learning, & Sociocultural Studies, The University of Arizona

Cross-Cultural Professional Development For Teachers Within Global Imbalances Of Power, Janelle Johnson

Journal of International and Global Studies

Many of the international, supranational, national, and grassroots development organizations working in the field of education channel their efforts into professional development for teachers. This type of cross-cultural educational development occurs on a massive scale, but the amount of scholarly critique and engagement are disproportionately small. As part of a larger study, this chapter on transnational teacher education draws upon development studies and critical and Indigenous decolonizing methodologies for its theoretical frame. This praxis-oriented framework is used to conduct a comparative case study analysis of two distinct models of cross-cultural professional development for teachers: a small locally based non-profit development …


Michael Shermer. The Mind Of The Market – Compassionate Apes, Competitive Humans, And Other Tales From Evolutionary Economics. New York: Times Books, Henry Holt And Company, 2008., Anthony Clark Ph.D. 2010 St. Louis Community College-Florissant Valley

Michael Shermer. The Mind Of The Market – Compassionate Apes, Competitive Humans, And Other Tales From Evolutionary Economics. New York: Times Books, Henry Holt And Company, 2008., Anthony Clark Ph.D.

Journal of International and Global Studies

No abstract provided.


Tanja Winter. The Impact Of Electricity: Development, Desires And Dilemmas. New York: Berghahn Books, 2008., Rosemary Fumpa-Makano Ph.D. 2010 Zambia Catholic University

Tanja Winter. The Impact Of Electricity: Development, Desires And Dilemmas. New York: Berghahn Books, 2008., Rosemary Fumpa-Makano Ph.D.

Journal of International and Global Studies

No abstract provided.


David Welsh. The Rise And Fall Of Apartheid. Johannesburg And Cape Town: Jonathan Ball Publishers, 2009., David Brokensha Ph.D. 2010 University of California Santa Barbara (Professor Emeritus) Cape Town, South Africa

David Welsh. The Rise And Fall Of Apartheid. Johannesburg And Cape Town: Jonathan Ball Publishers, 2009., David Brokensha Ph.D.

Journal of International and Global Studies

No abstract provided.


Joery Matthys. Private Security Companies And Private Military Companies: A Comparative And Economical Analysis. Antwerp: Maklu, 2010., Martijn Mos 2010 University of Oxford

Joery Matthys. Private Security Companies And Private Military Companies: A Comparative And Economical Analysis. Antwerp: Maklu, 2010., Martijn Mos

Journal of International and Global Studies

No abstract provided.


Sean Mills, The Empire Within: Postcolonial Thought And Political Activism In Sixties Montreal. Montreal: Mcgill-Queen’S University Press, 2010., Jerome Teelucksingh Ph.D. 2010 The University of the West Indies

Sean Mills, The Empire Within: Postcolonial Thought And Political Activism In Sixties Montreal. Montreal: Mcgill-Queen’S University Press, 2010., Jerome Teelucksingh Ph.D.

Journal of International and Global Studies

No abstract provided.


Constitutive Discourse Of Turkish Nationalism: Atatürk’S Nutuk And The Rhetorical Construction Of The “Turkish People”, Aysel Morin, Ronald Lee 2010 East Carolina University

Constitutive Discourse Of Turkish Nationalism: Atatürk’S Nutuk And The Rhetorical Construction Of The “Turkish People”, Aysel Morin, Ronald Lee

Department of Communication Studies: Faculty Publications

This article explores the “Great Speech” Nutuk, delivered in 1927 by Turkey’s founder, Mustafa Kemal Atatürk. In analyzing Nutuk and its rhetorical features, we identify the mythic underpinnings Atatürk employed to construct a modern “Turkish people.” We use this case to further our understanding of the constitutive discourses of nationalism. We believe Atatürk’s Nutuk provides a profitable discourse to think with as we attempt to understand Muslim nations and their negotiation of modernity.


Faithful To A Fault: Was It Really Necessary To Remake "Let The Right One" In In English?, Kevin Taylor Anderson, Salman Hameed 2010 University of Massachusetts Amherst

Faithful To A Fault: Was It Really Necessary To Remake "Let The Right One" In In English?, Kevin Taylor Anderson, Salman Hameed

Kevin Taylor Anderson

No abstract provided.


Faithful To A Fault: Was It Really Necessary To Remake "Let The Right One" In In English?, Kevin Taylor Anderson, Salman Hameed 2010 University of Massachusetts Amherst

Faithful To A Fault: Was It Really Necessary To Remake "Let The Right One" In In English?, Kevin Taylor Anderson, Salman Hameed

Adjunct Faculty Author Gallery

No abstract provided.


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr 2010 India Today Group

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


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