Social Media Commons^™

Gender Differences In Participation In And Motivations For Sexting: The Effects Of Gender Role Attitudes, Masculinity, And Femininity, Katie M. Springston

Butler Journal of Undergraduate Research

Sexting, the exchange of sexually explicit messages, images, and videos through mobile phones, has in recent years become an increasingly publicized and common occurrence in our technologically advanced society (Strassberg, Rullo, & Mackaronis, 2014). The purpose of this study is to examine the effect of gender, gender role attitudes, and self-perceptions of masculinity and femininity on participation in and motivations for sexting. Using a cross-sectional design, a self-administered questionnaire was given to 222 Butler students during the early part of the spring 2016 academic semester. This questionnaire included items regarding demographics, the activity of sexting, personal participation in sexting, self-perceptions …

How Facebook Is Being Used In Saudi Arabia As A News Source, Maha Ahmad Alshareef

Student Theses and Dissertations

Facebook has become a significant platform in Saudi Arabia as a news source. This study was designed to examine how Facebook is being used in Saudi Arabia as a news source. The aim of the study is to identify whether they believe Facebook, is a credible source of information compared to other social media platforms and whether Facebook is seen as a tool for citizen journalists. This research conducted an online survey and distributed it among users. A total of 550 Saudi Facebook users completed all questions in the survey. The results showed that Saudi users read the news on …

Ways To Market Without Social Media: Where Are They When They Aren’T Online?, April Miller

Faculty Articles & Research

Workshop presentation by SWOSU Librarian April Miller.

How Facebook Has Transformed Journalism, Sarah E. Rodriguez

Senior Honors Theses

Journalists use Facebook as a tool to distribute information to the public. Over recent years, Facebook with its updated features has changed the way journalists interact with readers and sources. Facebook Live and Instant Articles have increased reader engagement. Journalists use crowdsourcing and conversationally-toned posts to gather information and connect with readers on a personal level. The journalistic process has accelerated since the addition of Facebook because news is disseminated almost instantaneously. Yet the rise in fake news challenges journalists to effectively use Facebook as a platform for news dissemination. Facebook is using fact checkers and increased awareness to fight …

Reifying Digital Histories, Ed Ryan

Honors Theses

The use of sites like Twitter, Facebook, Instagram, and Snapchat is rooted in nowness. Most users rarely think about the long-term aspects of their relationship with the networks to which they belong, instead focusing on an ever-refreshing interface filled with fresh content. But what happens to this content when it is removed from its familiar digital context? Do the archived interactions, updates, tweets, and other pieces of our digital histories take on new meaning when placed onto a physical substrate? Using the form of the book and my personal Twitter archive, I have addressed my own digital history, looking specifically …

Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho

Research Collection Lee Kong Chian School of Business

The purpose of this study was to explore the underlying mechanisms through which the use of social media affects endorser effectiveness. Based on theories related to parasocial relationships,self-disclosure, and celebrity endorsement, this study proposed a theoretical research model and empirically tested the model using online survey data collected from 400 Korean Wave fans in Singapore. The results showed that consumers’ parasocial interactions with celebrities though social media have a positive impact on celebrity endorsement. Specifically, we found that: (1) parasocial relationships mediated the relationships between social media interactions and source trustworthiness, (2) social media interactions influenced parasocial relationships via self-disclosure;and …

Challenging The Stereotype – Greek Life In The Media, Briana Trifiro

Honors Projects in Communication

Stereotypes are an undeniable aspect of today’s society. As demonstrated through a variety of mass communication theories, stereotypes are often formed as a result of exposure to mass media images. This concept is especially important today, as media messages permeate daily life in a variety of ways. From the news, to social media, to movies and television – media messaging is everywhere and impacts people on a daily basis. The purpose of this study is to produce a documentary video which demonstrates how negative media portrayals of Greek life lead to the formulation of stereotypes about college students affiliated with …

Self-Presentation Of Male And Female Athletes On Instagram: A Continuation Of Gender Roles Found In Advertisements?, Kelsey Gainor

Honors Projects in Communication

Social media has brought with it a closing of the relational distance between players and fans; athletes have an important decision to make about the way they want to be viewed, not only as athletes, but also in the many other facets of their lives, such as being a parent, friend or role model. By applying the differing gender expectations for males versus females to an athletic context, this research study aims to gain a better understanding of how these gender expectations for male versus female professional athletes are exhibited through self-presentation on social media, specifically Instagram. The athletes’ own …

Composing Focus: Shaping Temporal, Social, Media, Social Media, And Attentional Environments, Jane Fife

English Faculty Publications

Writers must learn to control factors that influence the ability to focus, especially in what some call a culture of distraction. In our efforts to promote metacognition and flexible writing processes, writing teachers need to engage students in study and discussion of factors in our temporal, social, media, social media, and attentional environments that influence focus while composing. This article examines these facets of our contemporary scenes of writing by reviewing recent research in composition studies and psychology about writing and attention, discussing the results of a survey of undergraduate writers’ composing practices, and sharing insights from assignments that help …

Ua12/2/2 2017 Talisman: Well Being, Wku Student Affairs

WKU Administration Documents

2017 Talisman yearbook.

• Kaetzel, Kylee. Editor’s Note
• Upton, Jordan. His Hands
• Watkins, Abby. The Meal Plan – Recipes
• Eastham, Lillie. New Hieghts – Reed Mattison, Rock Climbing
• Robb, Hayley. A Life Transformed – Annabeth Welborn
• Robb, Hayley. 6:00 AM Bright & Early – Exercise
• Doyel, Rachael. Redifining Ability – Jacob Holt
• Upton, Jordan. Yom Kippur at Happy Hills Buddhist Temple
• Wegert, Sally. Inner Peace – Allison Adams, Yoga
• Mattingly, Evan. The Future’s in Your Hands – Bianca Williams, Psychics
• Frint, Hunter. Too Often Silenced – Unity Walk
• Doyel, Rachael. Changing Tides
• Wells, Spencer. Struggle & Rebirth – Trey Farlee, Musicians …

We Don't Hope That Helps: Satirical Facebook Pages As Counter-Institutional Resistance, Gavin Lawrence Kirkwood

Masters Theses & Specialist Projects

Through the examination of a satirical Facebook page called Hope that Helps (HTH) this study filled a gap in communication research on humor and resistance within online communities. The qualitative content analysis of the HTH page showcased satire’s role in acts of resistance. Using jokes, impersonation, and ridicule HTH resisted large corporations, government institutions, messages from public figures, and entitled American consumers. HTH also used humor to resist social constructs including Whiteness, transphobia, and American nationalism. Along with page creators, HTH followers were active participants in the humor and resistance acts on the page. HTH served as a space for …

Behind Valencia: A Contemporary Play, Emily Charbonneau

Honors Projects in English and Cultural Studies

SYNOPSIS The purpose of this play is to highlight the length that modern females go to in order to maintain a desired appearance, especially across social media. These desired appearances are influenced by the glamorous and unrealistic looks and physiques that are prevalent in the media. Essentially, the primary goal of these characters is to attract the attention of their male counterparts because of the gender roles society promotes. This shallow lifestyle can be completely consuming for impressionable, young females.

Social Media Influence: Metrics Matter, Juliana Houldcroft

Honors Projects in Marketing

It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s …

Timelines And Trade Chat: Comparing Contextual Self-Disclosure And Perceived Social Capital On Social Networking Sites And Massively Multiplayer Online Games, Ryan P. Castillo

Masters Theses

This study examines the associations between usage intensity, user motivations, and contextual self-disclosure, and social capital on two popular online mediums, Facebook and World of Warcraft. Contributing to the efforts of previous research, which has found both online gaming communities and social networking sites to positively affect access to informational and social support, this analysis shows that intimate self-disclosure in each online medium differs not only in context, but in its impact on dimensions of social capital, and that the various effects of self-disclosure on social capital can be attributed to differences in communicative affordances and community held standards of …

Pharma Goes Social: Exploring Social Media Guidelines For Pharmaceutical Direct To Consumer Advertising, Lisa Ferian

Masters Essays

Direct to consumer advertising of pharmaceutical increased in the United States between 2015 and 2016 by 9% to $5.6 billion (McCaffrey, 2017). The only two countries which allow detailed product claim advertisements are the United Sates and New Zealand. While traditional advertising channels have been successful to pharmaceutical companies, many are looking to turn to digital options such as social media to better reach their audiences and work around increased strictness of advertising to physicians. To date, minimal guidance has been provided by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) when it comes to social media, …

Digital Fanbases: How The Athletic Department In The Ohio Athletic Conference Engage With Audiences, Dale Armbruster

Masters Essays

Research has long sought to define and quantify the component of relationships within strategic public relations management. With the development of social media, public relations practitioners have new methods to employ in building and maintaining two-way relationships with audiences and key publics. This study is intended to expand upon current organization-management research and identify best practices for athletic departments seeking to engage with their audiences. The development of organization-public models is detailed, along with historical application of the concept to athletics. Analysis of Twitter data revealed common themes among athletic departments that engage audiences successfully. The study concludes with a …

Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt

Masters Essays

The divide between advertising, marketing, and public relations has deteriorated over time, where each has a specific focus but no longer a particular correct way of reaching audiences. With the ever-growing presence of online social influencers, a new marketing practice known as influencer marketing has evolved, where brands connect with consumers in an authentic and meaningful way. Influencer marketing is a form of marketing that identifies and targets individuals through the influence of bloggers and their active voice. Research indicates how influence plays a role through social media to reach consumers. However, there is a gap in research when it …

Interpersonal Impressions Of Emoji Use In Computer-Mediated Decision Making, Austin Jonathan Beattie

Masters Theses

Text-messaging is among the most popular forms of computer-mediated communication (CMC). However, the lack of most nonverbal cues in text-messaging interaction limits communication in certain contexts. Some recent innovations, such as emoji, attempt to enhance nonverbal limitations in text messaging. However, despite ample scholarship in text messaging, nonverbal communication, and CMC, a smaller body of research explores their intersections. This study reviews literature in these areas and, through the lens of Media Richness Theory, offers several hypotheses regarding the effects of emoji on interpersonal impressions in a decision-making scenario. It then experimentally tests and quantitatively measures how emoji usage in …

Collective Entity Linking In Tweets Over Space And Time, Wen Haw Chong, Ee-Peng Lim, William Cohen

Research Collection School Of Computing and Information Systems

We propose collective entity linking over tweets that are close in space and time. This exploits the fact that events or geographical points of interest often result in related entities being mentioned in spatio-temporal proximity. Our approach directly applies to geocoded tweets. Where geocoded tweets are overly sparse among all tweets, we use a relaxed version of spatial proximity which utilizes both geocoded and non-geocoded tweets linked by common mentions. Entity linking is affected by noisy mentions extracted and incomplete knowledge bases. Moreover, to perform evaluation on the entity linking results, much manual annotation of mentions is often required. To …

Now You See It, Now You Don't! A Study Of Content Modification Behavior In Facebook, Fuxiang Chen, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Social media, as a major platform to disseminate information, has changed the way users and communities contribute content. In this paper, we aim to study content modifications on public Facebook pages operated by news media, community groups, and bloggers. We also study the possible reasons behind them, and their effects on user interaction. We conducted a detailed study of Content Censorship (CC) and Content Edit (CE) in Facebook using a detailed longitudinal dataset consisting of 57 public Facebook pages over 3 weeks covering 145,955 posts and 9,379,200 comments. We detected many CC and CE activities between 28% and 56% of …