Behind Valencia: A Contemporary Play,
2017
Bryant University
Behind Valencia: A Contemporary Play, Emily Charbonneau
Honors Projects in English and Cultural Studies
SYNOPSIS The purpose of this play is to highlight the length that modern females go to in order to maintain a desired appearance, especially across social media. These desired appearances are influenced by the glamorous and unrealistic looks and physiques that are prevalent in the media. Essentially, the primary goal of these characters is to attract the attention of their male counterparts because of the gender roles society promotes. This shallow lifestyle can be completely consuming for impressionable, young females.
Social Media Influence: Metrics Matter,
2017
Bryant University
Social Media Influence: Metrics Matter, Juliana Houldcroft
Honors Projects in Marketing
It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s …
Timelines And Trade Chat: Comparing Contextual Self-Disclosure And Perceived Social Capital On Social Networking Sites And Massively Multiplayer Online Games,
2017
Western Michigan University
Timelines And Trade Chat: Comparing Contextual Self-Disclosure And Perceived Social Capital On Social Networking Sites And Massively Multiplayer Online Games, Ryan P. Castillo
Masters Theses
This study examines the associations between usage intensity, user motivations, and contextual self-disclosure, and social capital on two popular online mediums, Facebook and World of Warcraft. Contributing to the efforts of previous research, which has found both online gaming communities and social networking sites to positively affect access to informational and social support, this analysis shows that intimate self-disclosure in each online medium differs not only in context, but in its impact on dimensions of social capital, and that the various effects of self-disclosure on social capital can be attributed to differences in communicative affordances and community held standards of …
Interpersonal Impressions Of Emoji Use In Computer-Mediated Decision Making,
2017
Western Michigan University
Interpersonal Impressions Of Emoji Use In Computer-Mediated Decision Making, Austin Jonathan Beattie
Masters Theses
Text-messaging is among the most popular forms of computer-mediated communication (CMC). However, the lack of most nonverbal cues in text-messaging interaction limits communication in certain contexts. Some recent innovations, such as emoji, attempt to enhance nonverbal limitations in text messaging. However, despite ample scholarship in text messaging, nonverbal communication, and CMC, a smaller body of research explores their intersections. This study reviews literature in these areas and, through the lens of Media Richness Theory, offers several hypotheses regarding the effects of emoji on interpersonal impressions in a decision-making scenario. It then experimentally tests and quantitatively measures how emoji usage in …
Impact Of Cybvervetting On Job Seekers' Social Media Use And Identity Creation,
2017
Marquette University
Impact Of Cybvervetting On Job Seekers' Social Media Use And Identity Creation, Courtney Powers
Master's Theses (2009 -)
Social media has become an integral part of connecting with others and sharing personal information. As more individuals use social media to express themselves, organizations have begun using these same sites to make hiring decisions in a process called cybervetting. Although some researchers suggest that cybervetting has consequences for self-expression, currently little research has explored how cybervetting impacts job seekers’ social media use and identity creation. Accordingly, this study uses quantitative and qualitative methods to explore how cybervetting impacts job seekers’ social media use and online identity creation. By surveying job-seeking social media users, this study measures the relationships between …
Pharma Goes Social: Exploring Social Media Guidelines For Pharmaceutical Direct To Consumer Advertising,
2017
John Carroll University
Pharma Goes Social: Exploring Social Media Guidelines For Pharmaceutical Direct To Consumer Advertising, Lisa Ferian
Masters Essays
Direct to consumer advertising of pharmaceutical increased in the United States between 2015 and 2016 by 9% to $5.6 billion (McCaffrey, 2017). The only two countries which allow detailed product claim advertisements are the United Sates and New Zealand. While traditional advertising channels have been successful to pharmaceutical companies, many are looking to turn to digital options such as social media to better reach their audiences and work around increased strictness of advertising to physicians. To date, minimal guidance has been provided by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) when it comes to social media, …
Digital Fanbases: How The Athletic Department In The Ohio Athletic Conference Engage With Audiences,
2017
John Carroll University
Digital Fanbases: How The Athletic Department In The Ohio Athletic Conference Engage With Audiences, Dale Armbruster
Masters Essays
Research has long sought to define and quantify the component of relationships within strategic public relations management. With the development of social media, public relations practitioners have new methods to employ in building and maintaining two-way relationships with audiences and key publics. This study is intended to expand upon current organization-management research and identify best practices for athletic departments seeking to engage with their audiences. The development of organization-public models is detailed, along with historical application of the concept to athletics. Analysis of Twitter data revealed common themes among athletic departments that engage audiences successfully. The study concludes with a …
Comparative Content Analysis Regarding Brand Management Through Influencer Marketing,
2017
John Carroll University
Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt
Masters Essays
The divide between advertising, marketing, and public relations has deteriorated over time, where each has a specific focus but no longer a particular correct way of reaching audiences. With the ever-growing presence of online social influencers, a new marketing practice known as influencer marketing has evolved, where brands connect with consumers in an authentic and meaningful way. Influencer marketing is a form of marketing that identifies and targets individuals through the influence of bloggers and their active voice. Research indicates how influence plays a role through social media to reach consumers. However, there is a gap in research when it …
Collective Entity Linking In Tweets Over Space And Time,
2017
Singapore Management University
Collective Entity Linking In Tweets Over Space And Time, Wen Haw Chong, Ee-Peng Lim, William Cohen
Research Collection School Of Computing and Information Systems
We propose collective entity linking over tweets that are close in space and time. This exploits the fact that events or geographical points of interest often result in related entities being mentioned in spatio-temporal proximity. Our approach directly applies to geocoded tweets. Where geocoded tweets are overly sparse among all tweets, we use a relaxed version of spatial proximity which utilizes both geocoded and non-geocoded tweets linked by common mentions. Entity linking is affected by noisy mentions extracted and incomplete knowledge bases. Moreover, to perform evaluation on the entity linking results, much manual annotation of mentions is often required. To …
Ethnic Social Network In Public Housing Market In Singapore,
2017
Singapore Management University
Ethnic Social Network In Public Housing Market In Singapore, Sumit Agarwal, Hyunsoo Choi, Jia He, Tien Foo Sing
Research Collection Lee Kong Chian School Of Business
This paper investigates the ethnic social network in Singapore's resale public housing market using a unique dataset containing the Cash-Over-Valuation (COV) information for a sample of 73,107 resale public housing transactions from 2007 to 2012. We find that the COV per square meter (psm), which represents a premium above the "objective" housing value, significantly increases with the concentration of buyers' own ethnic group at a housing block level. The results imply that buyers value housing blocks with higher concentration of the same ethnicity group of households. However, the convexity in COV premium suggests that the premium is too large to …
On Analyzing User Topic-Specific Platform Preferences Across Multiple Social Media Sites,
2017
Singapore Management University
On Analyzing User Topic-Specific Platform Preferences Across Multiple Social Media Sites, Roy Ka Wei Lee, Tuan Anh Hoang, Ee Peng Lim
Research Collection School Of Computing and Information Systems
Topic modeling has traditionally been studied for single text collections and applied to social media data represented in the form of text documents. With the emergence of many social media platforms, users find themselves using different social media for posting content and for social interaction. While many topics may be shared across social media platforms, users typically show preferences of certain social media platform(s) over others for certain topics. Such platform preferences may even be found at the individual level. To model social media topics as well as platform preferences of users, we propose a new topic model known as …
Now You See It, Now You Don't! A Study Of Content Modification Behavior In Facebook,
2017
Singapore Management University
Now You See It, Now You Don't! A Study Of Content Modification Behavior In Facebook, Fuxiang Chen, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
Social media, as a major platform to disseminate information, has changed the way users and communities contribute content. In this paper, we aim to study content modifications on public Facebook pages operated by news media, community groups, and bloggers. We also study the possible reasons behind them, and their effects on user interaction. We conducted a detailed study of Content Censorship (CC) and Content Edit (CE) in Facebook using a detailed longitudinal dataset consisting of 57 public Facebook pages over 3 weeks covering 145,955 posts and 9,379,200 comments. We detected many CC and CE activities between 28% and 56% of …
Modeling Topics And Behavior Of Microbloggers: An Integrated Approach,
2017
Singapore Management University
Modeling Topics And Behavior Of Microbloggers: An Integrated Approach, Tuan Anh Hoang, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
Microblogging encompasses both user-generated content and behavior. When modeling microblogging data, one has to consider personal and background topics, as well as how these topics generate the observed content and behavior. In this article, we propose the Generalized Behavior-Topic (GBT) model for simultaneously modeling background topics and users' topical interest in microblogging data. GBT considers multiple topical communities (or realms) with different background topical interests while learning the personal topics of each user and the user's dependence on realms to generate both content and behavior. This differentiates GBT from other previous works that consider either one realm only or content …
The Future Of Social Media Usage For Scholarly Research,
2017
Embry-Riddle Aeronautical University
The Future Of Social Media Usage For Scholarly Research, Brent D. Bowen, Jackie Luedtke, Timothy B. Holt, David Ehrensperger, Hunter M. Watson
Publications
The research method for this project – examining the dissemination of research artifacts through social media as well as the impact social media can have on scholarly research – originated with Dr. Brent Bowen of Embry-Riddle Aeronautical University at the Prescott, Arizona campus and Dr. Dean E. Headley of Wichita State University. Drs. Bowen and Headley introduced the Airline Quality Rating (AQR) in early 1991 as an objective method for comparing and scoring airline performance in areas deemed to be important for consumers. Scores are calculated by defining 15-elements in four major areas, focusing on airline performance and the significance …
A Student's Perspective On The Utilization Of Social Media For Scholarly Research,
2017
Embry-Riddle Aeronautical University
A Student's Perspective On The Utilization Of Social Media For Scholarly Research, Hunter Watson
Discovery Day - Prescott
The research was conducted on the continuous advancements of the Airline Quality Rating (AQR) developed by Dr. Brent Bowen, and the benefactor of research from a student perspective. The general case study focus of this research is the AQR as it relates to the utilization of social media platforms, and thus having the ability to reach out to a broader worldwide presence. Media metrics consisting of social network platforms, and news releases, to assist in broadening the viewership and utilization of research in meeting individuals needs in gaining qualitative and quantified information about the AQR. The AQR research initiative has …
A Student's Perspective On The Utilization Of Social Media For Scholarly Research,
2017
Embry-Riddle Aeronautical University
A Student's Perspective On The Utilization Of Social Media For Scholarly Research, Brent D. Bowen, Jacqueline Luedtke, Timothy B. Holt, David Ehrensperger, Hunter M. Watson
Publications
The research was conducted on the continuous advancements on the Airline Quality Rating (AQR) developed by Dr . Brent Bowen, and the benefactor of research from a student perspective . The general case study focus of this research is the AQR as it relates to the utilization of social media platforms, and thus having the ability to reach out to a broader worldwide presence . Media metrics consisting of social network platforms, and news releases to assist in broadening the viewership and utilization of research in meeting individuals needs in gaining qualitative and quantified information about the AQR . As …
Newsroom: Panel: The Press & The President 3-28-2017,
2017
Roger Williams University
Newsroom: Panel: The Press & The President 3-28-2017, Roger Williams University School Of Law
Life of the Law School (1993- )
No abstract provided.
Creating Collaborative Connections Through Conversation, Community, And Cranes,
2017
Minnesota State University, Mankato
Creating Collaborative Connections Through Conversation, Community, And Cranes, Jamie Dalbey, Caroline Mcgowan
Library Services Publications
The Common Read program at Minnesota State University, Mankato created a collaboration of cranes across campus to help connect the community. We will be discussing how we, Library Services, connected one story with a diverse population through partnerships, promotion, engagement, and art! Come learn how we took the solitary endeavor of reading and added a creative hands-on component to increase campus and community connections and participation. We created videos for promotion and education using our in-house resources – and you can do it too! Learn from our successes and also learn what didn't work. Find out more about how we …
Act Now For A Limited Time...One Easy Session Of #Bookface, Videos And More!,
2017
Minnesota State University - Mankato
Act Now For A Limited Time...One Easy Session Of #Bookface, Videos And More!, Anne Stenzel, Jamie Dalbey
Library Services Publications
You can do it! Facebook, YouTube, Instagram and Twitter too. But that’s not all! We’ll double the offer. There’s hot dudes reading, tbt, cats, gifs and Pokémon Go. Wondering how the MNSU library became such social media superstars? Ok, that may be an exaggeration, but come hear about our successes. Learn from our mistakes. Not available in stores, at this session, we’ll offer easy, low-cost tips and tricks to maximize your social media campaigns. You won't want to miss out because ONE lucky winner will receive their very own #bookface! But wait, there’s more--we want to hear about your successes …
The Effects Of Social Media On Public Consumption Of News, Journalism And Relationship Building In Public Relations,
2017
California Polytechnic State University, San Luis Obispo
The Effects Of Social Media On Public Consumption Of News, Journalism And Relationship Building In Public Relations, Heather E. Fissel
Journalism
This study presents information regarding the effects social media has had thus far on the consumption and understanding of news and current events in today’s society. It analyzes how social media has altered traditional news media and what literature predictions are for the future of the journalism profession. This study also presents information regarding how social media has affected public relations and the formation of relationships with stakeholders and publics. It analyzes what literature states on the subjects and takes a closer look at how technology has impacted journalism and public relations curriculum as well. Journalists are facing challenges because …
