Communicating With Customers On Social Media In The United States And South Korea: An Analysis Of Four Companies' Practices, Yeonkyung Lee

Masters Theses

"In this study, I analyzed four companies' Facebook and Twitter posts to study the similarities and differences of American and Korean businesses' communication practices on social media. The study used a qualitative research method: each Facebook and Twitter post was assigned as a unit and coded. Southwest Airlines, General Electric, Asiana Airlines, and Samsung Electronics were selected, and a total of 402 Facebook posts and 465 Tweets from July 6 to September 5, 2016, were collected. Each post was coded by two coders under three coding categories: post-content, medium, and Aristotle's pisteis. After the data was coded, I analyzed each …

The Limits Of Transparency: Data Brokers And Commodification, Matthew Crain

Publications and Research

In the United States the prevailing public policy approach to mitigating the harms of internet surveillance is grounded in the liberal democratic value of transparency. While a laudable goal, transparency runs up against insurmountable structural constraints within the political economy of commercial surveillance. A case study of the data broker industry reveals the limits of transparency and shows that commodification of personal information is at the root of the power imbalances that transparency-based strategies of consumer empowerment seek to rectify. Despite significant challenges, privacy policy must be more centrally informed by a critical political economy of commercial surveillance.

A Fresh Take: Rebranding La Catalia, Diana Alessandra Alvites Vasquez

Whittier Scholars Program

Abstract (English)

This project involves the rebranding of La Catalía, a small, Lima, Peru-based dark kitchen bakery Started during the COVID-19 pandemic in an Instagram launch, La Catalía gained good traction in terms of a customer base but had an incoherent brand identity that reflected the high-quality and artisanal nature of its desserts.

As a result of the project, a holistic rebranding strategy encompassing a new visual identity, a new system of logos, a bespoke icon system, packaging, and a digital content plan for Instagram and TikTok was developed. The objective was to upscale the brand's presence while keeping its …

How Marketing On Instagram Affect Hong Kong Youths' Perception Towards The Idea Of An "Ideal-Self", Ming Chu, Brittany Chan

Bachelor of Social Sciences – Senior Theses

A lot of researches have been made on how marketing on Instagram affects young adults – but not so much on teenagers in Hong Kong. How one forms their “ideal self ” can be seen on Instagram as other public Instagrammers inspired many of these youngsters’ accounts. There is currently little information available regarding how marketing on Instagram affects teenagers’ perception of an “ideal-self ” in Hong Kong, hence I would like to propose to conduct a research on it to fill up this research gap.

The Advertisement Value Of Transformational & Informational Appeal On Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota

Marketing Faculty Publications

The advertisement value of Facebook is an under-developed area of social media research. Transformational and informational advertising appeal has yet to be studied as it relates to social media. This paper utilizes established classification and measurement scales from marketing literature to classify companies and their Facebook posts and measures the advertisement value of these posts. The study uses a sample of 100 companies from the 2015 Fortune 500 list. Results indicate that posts with transformational appeal are more engaging to the consumer than informational appeal; however, posts with informational appeal have greater advertisement value for the company. The results also …

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.

Comparing Ourselves To Friends On Social Media: The Role Of Perfectionism And Body Esteem, Alexandra Wiegand

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

Infodemiology For Syndromic Surveillance Of Dengue And Typhoid Fever In The Philippines, Ma. Regina Justina E. Estuar, Kennedy E. Espina

Department of Information Systems & Computer Science Faculty Publications

Finding determinants of disease outbreaks before its occurrence is necessary in reducing its impact in populations. The supposed advantage of obtaining information brought by automated systems fall short because of the inability to access real-time data as well as interoperate fragmented systems, leading to longer transfer and processing of data. As such, this study presents the use of realtime latent data from social media, particularly from Twitter, to complement existing disease surveillance efforts. By being able to classify infodemiological (health-related) tweets, this study is able to produce a range of possible disease incidences of Dengue and Typhoid Fever within the …

Social Media As A Recruitment Tool For Isis, Abdullah Almutairi

Masters Essays

ISIS entered public consciousness as a splinter group from Al-Qaida, both of which have been associated with random, unwarranted acts of violence and terror in the post 911 world. ISIS carved out its own “caliphate” hence the name ISIS, the Islamic State of Iraq and Syria destroying both its subject territories cultural treasures and subjugating its people. Americans tend to think of ISIS as having sprung up in a power vacuum in a wave of self-radicalization. News reports featured barbarous acts of barbarism all committed in the name of the self- proclaimed state’s interpretation of Islam. However, behind this incongruous …

Absent Generation: A Study On The Lack Of Participation Of The Leaders In Social Networks, Herbert Cleber Cadeira

Master's Theses

Purpose

This present action-research analyses the absence of participation of youth leaders from the Brazilian East Union (ULB) in social networks and propose an action plan to promote the participation of these leaders in social networks, in order to facilitate communication, strengthen bonds, and to make stronger ties with the new generations.

Method

During the action-research process, dialogs and seminars were developed with the participation of thirty (30) youth leaders of the ULB. The instrument used for data collection was a semi-structured interview and applied the content analysis technique. The theorical references that support the actions and analyses relied on …

Table Of Contents Jitim Vol 26 Issue 1, 2017, Robert P. Schumaker

Journal of International Technology and Information Management

Table of Contents JITIM vol 26 issue 1, 2017

Myomlab As An Enabling E-Learning Technology: Bridging The Gap Between Student- And Instructor-Centered Learning, Mahesh Gupta 8524783

Journal of International Technology and Information Management

Technology is continually allowing educators to combine didactic and democratic approaches to facilitate learning and producing successful managers. This paper discusses how one such technology, myOMlab—integrated within a learning management system, Blackboard—can deliver core operations management course, catered primarily to working students i.e., interns and future managers. To confront the bias against online education and engage in serious research on online education, we share our experiences of teaching one semester-long online course. Although robust research evidence is yet to be gathered to convince educators about its benefits, we propose a set of successful myOMlab activities (including manual and Excel-based Dice …

How We Got Here: Connectivity, Creativity, Confluence And Internet Culture, Tziporah Stern, Linda Wieser Friedman, Hershey H. Friedman

Journal of International Technology and Information Management

There are more innovations today than at any time in human history. The companies that value creativity and diversity of ideas in their hires are the ones most likely to thrive. Indeed, the key asset of a corporation is the abilities, innovativeness, and creativity of its employees. The authors construct a timeline of critical events leading up to today’s highly networked and interconnected world with its ubiquitous social media technologies. The current state has been influenced by advances in media, technology, military defense, and commerce. One trend that stands out in this timeline is the increasing rate of change. It …

Cyber Security, Threat Intelligence: Defending The Digital Platform, Emmnauel U. Opara Dr, Mohammed T. Hussein Dr

Journal of International Technology and Information Management

Network breaches are happening at a phenomenal scale. The unabated exponential level is forcing enterprise systems to scramble for solutions since the world is so interconnected and digitized and the internet knows no boundaries. Due to big data explosion, the platform for attackers to work continues to grow. Most breached entities are not aware that they have been compromised for weeks but finds out after an external audit or a third party notifies the organizations. Since most networks will be breached at some point, it is proper to note that legacy platforms will no longer stand a chance to defend …

Professional And Personal Social Networking And Enhancement Of Social Capital In Young Adults, Maria Malu H. Roldan, Janejira Sutanonpaiboon, Richard Burkhard

Journal of International Technology and Information Management

PROFESSIONAL AND PERSONAL SOCIAL NETWORKING AND ENHANCEMENT OF SOCIAL CAPITAL IN YOUNG ADULTS

ABSTRACT

This study compares the use of personal and professional social networking sites by young adults for social capital enhancing activities. The research is based on a survey of college-age adults (n=292) who were asked about their use of two social networking sites of contrasting architectures: the more interactive, social/personal\-oriented site Facebook, and the relatively less interactive, professional/business-oriented site LinkedIn. Data were analyzed to determine the relationships among demographic and technology experience factors, and respondents’ use of these sites for social capital enhancing activities. Findings suggest that …

Examining Collaborative Knowledge Construction In Microblogging-Based Learning Environments, Tian Luo, Lacey Clifton

STEMPS Faculty Publications

Aim/Purpose: The purpose of the study is to provide foundational research to exemplify how knowledge construction takes place in microblogging-based learning environments, to understand learner interaction representing the knowledge construction process, and to analyze learner perception, thereby suggesting a model of delivery for microblogging.

Background: Up-and-coming digital native learners crave the real-time, multimedia, global-interconnectedness of microblogging, yet there has been limited research that specifically proposes a working model of Twitter's classroom integration for designers and practitioners without bundling it in with other social media tools.

Methodology: This semester-long study utilized a case-study research design via a multi-dimensional approach in a …

Virtual Collaboration Effectiveness In Multi-Organization Projects: Tool Usability, Task Alignment And Team Connectivity, Zhaojun Yang, Jun Sun, Yali Zhang, Ying Wang

Information Systems Faculty Publications

As mobile instant messaging (IM) has become the fastest-growing social media (e.g. WeChat, WhatsApp), this study investigates the use of it as a virtual collaboration tool in multi-organization projects. The understanding of the relationships among tool, task and team in technology-facilitated collaboration leads to the integration of technology acceptance model, task-technology fit model and network externality framework into a research model. Tool usability, task fit and team connectivity are hypothesized to have direct and indirect effects on virtual collaboration effectiveness. The results based on survey observations collected from multi-organization project teams using WeChat in China support most of the hypothesized …

An Analysis Of Black Undergraduate Students' Social Activism Through Social Media Usage, Tayla Richards

Masters Theses

Social media has become a tool for college students to engage in social activism. Black undergraduate students is one population that actively utilize social media's impact as illustrated through recent activist movements and demonstrations within university communities. This study sought to explore and analyze the ways that Black undergraduate students utilize social media platforms in general and for activism. The researcher conducted one-on-one interviews with three Black undergraduate students and analyzed their posts on each of their frequently used social media platforms in order to study how their personal narratives were connected to their social media use.

Results showed that …

A Snapchat Marketing Perspective: Examining The Personality Traits And Motives That Predict Attitudes Toward And Engagement With Non-Sponsored And Sponsored Content In Snapchat., Tiany Sousa Garnica

Electronic Theses and Dissertations

Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what …

Influence Of Socio-Economic Factors On Farmers’ Use Of Mobile Phones For Agricultural Information In Nigeria, Adeyemi Adewale Akinola

Library Philosophy and Practice (e-journal)

Farmers use mobile phones to access information needed to improve their agricultural practice. However, in cases where they do maximize their mobile phone utilization, they may be hindered by some socio-economic factors which may lead to inadequate access to agricultural information. Therefore, this study investigated the influence of socio-economic factors on famers’ use of mobile phones for agricultural information in Nigeria. The research adopted a survey design. The study population was 9,650 registered farmers in Yewa South Local Government, Ogun State, Nigeria. The proportionate stratified random sampling technique was used. The instrument used was structured questionnaire. Data were collected from …