Mass Communication Commons^™

Portrayals Of Gender And Race In Instagram Advertising: An Exploratory Content Analysis, Taylor Moore

Honors College Theses

Race and gender stereotyping is a longstanding problem in the world of advertising. This research utilized content and statistical analysis to answer three questions regarding race and gender stereotyping in Instagram advertising: (1) what portrayals are being shown? (2) how are these portrayals being shown? And (3) are diverse advertisements reinforcing or challenging stereotypes? Tweny advertisements were chosen off Instagram to analyze. Through an analysis of literature on the topic, a code book defining race, person of color, sex, gender, and gender expression was created. Using these variables and classifying the ads as a stereotype/counterstereotype/neutral, allowed for the creation of …

Wright State University Magazine, Fall 2023, Wright State Alumni Association And Wright State Foundation

Wright State University Magazine

Fifty-two page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.

Ua45/1 Registrar Updates, Wku Registrar

WKU Archives Records

Newsletter created by and about the WKU Registrar's Office. Articles:

• FERPA Reminders (Family Educational Rights & Privacy Act)
• Most Common FERPA Violations
• Drop for Non-Attendance
• Attendance Policy
• Application for Graduation
• Events
• Fall 2023 Important Dates
• Finals Week Fall 2023
• Meet Our Team

Spartan Daily, September 7, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 08

The Current - Volume 34 Issue 1, Nova Southeastern University

The Current

No abstract provided.

Spartan Daily, September 6, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 07

Entering The Metaverse: Considering The Implications Of A Journey Into A Virtual World For Nysca At 80 Years, John Pavlik

Proceedings of the New York State Communication Association

Meta’s Horizon Worlds is among the first Metaverse platforms. Through a digital ethnography, this paper examines the contours of Horizon Worlds. Drawing upon affordances theory, the paper considers the affordances of Horizon Worlds Metaverse within the context of the user experience. Findings suggest that storytelling is central to the nature of the meaning generated inside Horizon Worlds and perhaps the Metaverse in general. But it is not storytelling in a conventional sense. Stories inside the Metaverse are not linear and there is no plot. Metaverse stories do have characters, and they travel pathways and engage in activities and sequential events, …

Spartan Daily, August 31, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 06

Small Historically Black Colleges And Universities Bridging Social Capital: The Use Of Language, Tone And Content To Share Information On Instagram, Pamela Peters

Journal of Research Initiatives

The COVID-19 pandemic has strained higher education institutions, especially small Historically Black Colleges and Universities (HBCUs). As campuses closed and reopened, Black communities' digital divide grew, adding to the need to stay connected. This study uses social capital to examine how institutions use language, tone, content, and information to bridge social capital. An analysis of 35 small liberal arts HBCUs’ Instagram posts was undertaken to compare post frequency, types of information, engagement, tone, language, and content in 2019 before the COVID-19 pandemic and during the pandemic, 2020 and 2021. This study indicates that post-oversaturation in 2020 and 2021 and information …

Spartan Daily, August 30, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 05

Spartan Daily, August 29, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 04

Spartan Daily, August 24, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 03

Spartan Daily, August 23, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 02

Spartan Daily, August 21, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 01

Trust But Verify: The Influence Of Social Media And Core Values On Consumer Trust In Business, Zoie M. Lagoudis

Student Theses and Dissertations

This research will evaluate the relationship personal core values have with businesses we see on social media. Three different research questions will be considered: (a) How do companies' social media presence impact consumer trust in a company? (b) How do social media marketing and advertising campaigns influence consumer purchasing intentions? (c) How does the alignment or misalignment of values portrayed through CSR activities affect trust in a company's brand?

Social media has become an expansive e-commerce tool companies use for promotional purposes. Companies take many approaches to advertising campaigns, but a popular method is incorporating advocacy efforts into their marketing …

A Framework For Creating Virtual Reality Models For More Effective Coastal Flood Risk Communication, Tina Korani, Alexandrea Martinez

CSU Journal of Sustainability and Climate Change

Coastal cities are exposed to increasing risks of flooding from sea-level rise. Climate change is expected to double the frequency of coastal flooding within the next decade, and some areas could experience floods of a magnitude 100 times higher than currently (Vitousek et al., 2017). People living in at-risk areas often ignore the impact of climate change on flood intensity and frequency. Immersive visual storytelling techniques proved promising and powerful tools to engage with and raise awareness of flood hazards. Here, we are introducing a framework to use Virtual Reality (VR) to reach better people living in coastal cities and …

Altering Attitudes On Climate Change: Testing The Effect Of Time Orientation And Motivation Framing, Kylie Clark, Aubrie Adams

CSU Journal of Sustainability and Climate Change

Climate change has become a defining issue of the 21st century. According to a Pew Research (2020) survey, for the first time in its two-decade history, a majority of Americans now believe that dealing with climate change should be a top priority for the President and Congress, which is a 14% rise from four years prior. Nonetheless, this rise is accompanied by a deep partisan divide amongst citizens of the United States (U.S.) and Republicans are far less likely to consider climate change a top public priority with a roughly 50% partisan gap on the issue (Popovich, 2020). Thus, this …

Ua3/10/3 Convocation, Timothy Caboni

WKU Archives Records

Convocation speech given by WKU president Timothy Caboni regarding student retention, enrollment, living learning communities, Colonnade, early college programs, research, global study, philanthropy, innovation campus, knowledge towns and Indudeep Chhachhi.

The Current - Volume 34 Orientation And Sports Edition, Nova Southeastern University

The Current

No abstract provided.

The Guardian The Month Of August 2023, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of August 2023. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.