Social Media Use By Non-Profit Organizations In Kenya,
2017
John Carroll University
Social Media Use By Non-Profit Organizations In Kenya, Irene M. Malinga
Masters Essays
Social media is used by individuals, companies, government institutes and organizations to communicate to the public, to market their products, as well as conduct public relations. In Kenya, companies, individuals and the government have mastered the public relations and marketing aspect of social media, yet local organizations are still struggling with finding their voice in the social media spaces. However, local organizations have mastered the act of using social media to reach their audiences. Although research has been done on how many Kenyan users are on various social media platforms, there is less information on how organizations use social media …
Introduction To Dignity Special Issue: Freedom From Sexploitation,
2017
National Center on Sexual Exploitation
Introduction To Dignity Special Issue: Freedom From Sexploitation, Lisa L. Thompson, Donna M. Hughes
Dignity: A Journal of Analysis of Exploitation and Violence
No abstract provided.
Reconceptualizing The Work Of A Content Provider For An Online Audience: A Case Study For How Pedagogical Strategies Can Provide Models Of Engagement For Producers Of Entertainment,
2017
Old Dominion University
Reconceptualizing The Work Of A Content Provider For An Online Audience: A Case Study For How Pedagogical Strategies Can Provide Models Of Engagement For Producers Of Entertainment, Diane Cooke
English Theses & Dissertations
With the interconnectivity of the Internet, and the availability of affordable media compositional tools, the proliferation of online media continues to grow exponentially. However, each day is still comprised of a fixed 24 hours, with far fewer hours spent in active media consumption. Considering the global potential for content to be found (Moreville), discovered (Cormier) or spread (Jenkins), content providers are looking for ways to attract, cultivate and hopefully expand their audiences amid all this digital clutter. In the field of entertainment, this challenge is complicated when small content providers are not aligned with an online, curated network such as …
Demographics Of News Sharing In The U.S. Twittersphere,
2017
Singapore Management University
Demographics Of News Sharing In The U.S. Twittersphere, Julio C.S. Reis, Haewoon Kwak, Jisun An, Johnnatan Messias, Benevenuto Fabrıcio.
Research Collection School Of Computing and Information Systems
The widespread adoption and dissemination of online news through social media systems have been revolutionizing many segments of our society and ultimately our daily lives. In these systems, users can play a central role as they share content to their friends. Despite that, little is known about news spreaders in social media. In this paper, we provide the first of its kind in-depth characterization of news spreaders in social media. In particular, we investigate their demographics, what kind of content they share, and the audience they reach. Among our main findings, we show that males and white users tend to …
It Can't Wait: Exposing The Connections Between Forms Of Sexual Exploitation,
2017
National Center on Sexual Exploitation
It Can't Wait: Exposing The Connections Between Forms Of Sexual Exploitation, Dawn Hawkins
Dignity: A Journal of Analysis of Exploitation and Violence
No abstract provided.
The First Special Issue Of Dignity,
2017
University of Rhode Island
The First Special Issue Of Dignity, Donna M. Hughes
Dignity: A Journal of Analysis of Exploitation and Violence
No abstract provided.
A Domain Based Approach To Social Relation Recognition,
2017
Singapore Management University
A Domain Based Approach To Social Relation Recognition, Qianru Sun, Bernt Schiele, Mario Fritz
Research Collection School Of Computing and Information Systems
Social relations are the foundation of human daily life. Developing techniques to analyze such relations from visual data bears great potential to build machines that better understand us and are capable of interacting with us at a social level. Previous investigations have remained partial due to the overwhelming diversity and complexity of the topic and consequently have only focused on a handful of social relations. In this paper, we argue that the domain-based theory from social psychology is a great starting point to systematically approach this problem. The theory provides coverage of all aspects of social relations and equally is …
A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch.,
2017
Technological University Dublin
A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch., Victoria Doyle, Olivia Freeman, Brendan K. O`Rourke
Conference papers
This paper explores multimodal discourse analysis (Kress and Van Leeuwen, 2001) as a methodology to address the research question: How are environmentally conscious entrepreneurial ventures constituted in online investment crowd-funding pitches and the communications that surround them? While discourse may be realised in many different ways (Kress and Van Leeuwen, 2001 p.5, Bezemer and Jewit, 2010), multimodal discourse analysis focuses on analysing and describing a repertoire of meaning making resources which individuals use in various contexts (visual, gestural, written, actional etc.). Broadband internet and associated technologies mean that these crowdfunding pitches and many other genres tend to be much richer …
Social Capital Of Directors And Corporate Governance: A Social Network Analysis,
2017
Singapore Management University
Social Capital Of Directors And Corporate Governance: A Social Network Analysis, Zihan Niu, Christopher C. H. Chen
Research Collection Yong Pung How School Of Law
This Article examines how a director’s social capital might affect his or her behavior, the board’s performance, and corporate governance, as well as the potential normative implications of the director’s social network. We argue that the quality of board performance could be improved where the social network closure within the board is high and there are many non-redundant contacts beyond the board. Network closure can improve trust and collaboration within a board, while external contacts may benefit a company with more diverse sources of information. Moreover, different network positioning leads to the inequality of social capital for directors. With more …
The Choose H2o Challenge #Ich2oose: Piloting A Health Communication Campaign To Encourage Teens In Rural New Mexico To Drink More Water,
2017
Department of Communication and Journalism
The Choose H2o Challenge #Ich2oose: Piloting A Health Communication Campaign To Encourage Teens In Rural New Mexico To Drink More Water, Emily A. Lilo
Communication ETDs
This dissertation explains the process of designing, implementing, and evaluating a two-tiered health campaign on social media and in a rural New Mexico high school. The Choose H2O Challenge was an 8-week contest to engage youth in examining their beverage consumption habits, to increase awareness about the health risks of sugary beverages, the benefits of water, and the influence of beverage marketing on their choices. The goals were to change the culture of beverage consumption at the school by making it fun to drink more water, and to encourage teens to become health messengers to their families and friends. This …
Changing Times: An Examination Changing Video Entertainment Sources And Cable Tv Companies Communicating With Customers,
2017
Bowling Green State University
Changing Times: An Examination Changing Video Entertainment Sources And Cable Tv Companies Communicating With Customers, Chad Christenson
Master of Arts in Media and Communication Plan II Graduate Projects
The debate of customers canceling their cable TV subscriptions and relying on a mix of free and subscription based streaming video providers for their video entertainment has been ongoing for several years. A combination of low cost alternative video sources, rising programming costs, and changing viewing habits are causing small cable TV companies to review their strategies for attracting new customers. This study focuses on two groups of consumers referred to as the cord-cutters and cord-nevers. The cord-cutters are consumers who had cable TV service and canceled, and the cord-nevers are consumers who have never had cable TV as their …
#Reviewbowlinggreen: Food And Attractions Guide For International Students,
2017
Western Kentucky University
#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn
Mahurin Honors College Capstone Experience/Thesis Projects
Being in a different country, far away from home, surrounded by strangers that speak a different language than your mother tongue is daunting. Most international students often feel out of place when they arrive in America for the first time. What can we do to change international students’ perspective of Bowling Green from one of being a “boring, small town” to a vibrant growing community? This project will use social media platform like Facebook to promote restaurants and other attractions. Users can write reviews of restaurants, shops, and places to visit in Bowling Green. By including the hashtag #ReviewBowlingGreen on …
Geekreformation.Com,
2017
Western Kentucky University
Geekreformation.Com, Jacob Leonhardt
Mahurin Honors College Capstone Experience/Thesis Projects
Several years back, my best friend and I were discussing how there seemed to be no outlets for Christian geeks to enjoy being geeks without having to worry about inappropriate content. As there did not seem to be a place, we thought we should make one. Fast-forward to my senior year at Western Kentucky University, I am an Interactive Design major, and my friend has graduated with a degree in Film and Marketing; and what was once just conversation has now become a reality. This work explains what Geek Reformation is and how we went about branding and designing it. …
The Living The Example Social Media Substance Use Prevention Program: A Pilot Evaluation.,
2017
George Washington University
The Living The Example Social Media Substance Use Prevention Program: A Pilot Evaluation., William Evans, Elizabeth Andrade, Sandra Goldmeer, Michelle Smith, Jeremy Snider, Gunilla Girardo
Prevention and Community Health Faculty Publications
Reproduced with permission of JMIR Publications. JMIR Mental Health
Improving The Cala's Social Media Experience: The First Cala Social Media Survey,
2017
University of Central Florida
Improving The Cala's Social Media Experience: The First Cala Social Media Survey, Sai Deng, Melody Leung, Anlin Yang, Chenwei Zhao
Faculty Scholarship and Creative Works
The Chinese American Librarians Association (CALA) currently uses three social media channels, CALA Facebook, WeChat, and YouTube. In order to improve their presence and better serve the CALA members, CALA's first social media survey was conducted at the end of 2016 to seek feedback from its members and friends. This poster will present the background information for the survey, its methodology, findings, recommendations and follow-up. 18 questions were compiled, added to LimeSurvey and distributed to the CALA members via its Listserv. These questions attempted to address the users' social media usage, participation level, time spent on the CALA's social media …
What Motivates Young Adults To Talk About Physical Activity On Social Network Sites?,
2017
San Jose State University
What Motivates Young Adults To Talk About Physical Activity On Social Network Sites?, Ni Zhang, Shelly Campo, Jingzhen Yang, Petya Eckler, Linda Snetselaar, Kathleen Janz, Emily Leary
Faculty Research, Scholarly, and Creative Activity
Background:
Electronic word-of-mouth on social network sites has been used successfully in marketing. In social marketing, electronic word-of-mouth about products as health behaviors has the potential to be more effective and reach more young adults than health education through traditional mass media. However, little is known about what motivates people to actively initiate electronic word-of-mouth about health behaviors on their personal pages or profiles on social network sites, thus potentially reaching all their contacts on those sites.
Objective:
This study filled the gap by applying a marketing theoretical model to explore the factors associated with electronic word-of-mouth on social network …
Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry,
2017
CUNY Graduate Center
Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman
Dissertations, Theses, and Capstone Projects
The global fashion market is expanding every day, but often, the global fashion runways do not reflect that reality. On average, black models make up for six percent of models used on the runway during the fashion month calendar. This small percentage is also mirrored in advertisements and editorials featured in popular fashion magazines. In the 1970s, black models were met with great opportunities, and that success trickled down into the 1980s and the 1990s. As the 90s came to a close, top designers opted for an aesthetic that ultimately excluded models of color, but black models beared the brunt …
A Political Ecology Of Information: Media And The Dilemma Of State Power In China,
2017
CUNY Graduate Center
A Political Ecology Of Information: Media And The Dilemma Of State Power In China, Michael L. Miller
Dissertations, Theses, and Capstone Projects
In this dissertation, I employ a Weberian concept of social power in order to theorize the challenges posed by, and the varieties of state response to, the dilemma of state power: the need of all states to empower societies with social capacities that may, in turn, threaten state interests. Through a comparison of traditional and new forms of media in China, I show that rather than posing qualitatively new types of challenges to authoritarian states, new media exacerbate the dilemma of state power. They do so because along each of three dimensions of social control, new media shift the relationship …
Innovative Dance Music Productions: Social Media Marketing Campaign,
2017
California Polytechnic State University, San Luis Obispo
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Communication Studies
No abstract provided.
Effects Of Para-Social Presence On The Consumer Decision Journey,
2017
California Polytechnic State University, San Luis Obispo
Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi
Communication Studies
Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience. Finally, …
