Public Relations and Advertising Commons^™

$1 Million Gift Focuses On Recruiting Qualified Pharmacy Students, Mark D. Weinstein

News Releases

In support of the Cedarville University School of Pharmacy, Dr. Lucy Malmberg, a nationally renowned pharmacist, has given $1 million to establish the George and Lucy Malmberg Foundation Pharmacy Scholarship.

Former Staff Member Of The Year Begins New Season Of Life, Mark D. Weinstein

News Releases

After nearly 10 years of service at Cedarville University, Dr. Mindy May, associate vice president of student development and dean of students, has resigned from her positions and will be relocating to Alabama to marry her best friend.

Impacting Social Work Through New Scholarship, Mark D. Weinstein

News Releases

Spring of 2023 marks the inaugural awarding of the George Huff Social Work Scholarship to five social work students at Cedarville University. This fund was established by anonymous donors in honor of George Huff, senior professor of social work, who has faithfully served the university and its students for 23 years.

Blueprint Study Skills Course Launches Summer ‘23, Mark D. Weinstein

News Releases

The Cove, Cedarville University's academic enrichment center, will launch a new online study skills course called Blueprint this month, aiming to prepare students for collegiate success. This course is accessible through the university continuing education program and is available to students from any college or university.

Shooting For The Stars: Theatre Major Takes On Nyc, Mark D. Weinstein

News Releases

When Hannah Bradley was 4 years old, she sat mesmerized as she watched her first Broadway musical, “Beauty and the Beast.” Now, 16 years later, she is in New York City to spend the summer studying theatre performance at one of the most prestigious conservatories in the United States.

A Sports Dream Come True, Mark D. Weinstein

News Releases

As summer approaches, many students transition from classes to work, and for Cedarville University junior communication major Hannah Kuczynski, that means starting the internship of her dreams. Beginning in early June, Kuczynski will start her internship with NBCUniversal in Orlando, Florida, as a direct-to-consumer services intern.

Landscape Job Leads To Successful Photography Business, Mark D. Weinstein

News Releases

At age 14, Jono Spear worked a landscaping job to save money for his first camera. Little did he know this would eventually lead to a successful photography business that would pay for his education at Cedarville University.

Student Athletic Trainer Joins Dayton Children’S Hospital One-Of-A-Kind Internship, Mark D. Weinstein

News Releases

Liz Breedlove, 20, will start a one-of-a-kind internship with Dayton Children’s Hospital’s multi-clinical The Center for the Female Athlete. She started the internship on May 30.

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

Media On A Mission: Professor Uses Film In Overseas Mission, Mark D. Weinstein

News Releases

Some say you need a ministry degree to do missions work, but Mischelle McIntosh, associate professor of communication at Cedarville University, believes otherwise.

From June 15 to July 6, McIntosh will be joining a Cedarville global outreach team going to Bethesda Orphanage in Hammanskraal, South Africa, north of Pretoria. McIntosh will be recording promotional video content for the organization, interviewing staff, and documenting its impact on the surrounding community.

The Life Of A Pharmacist Learned At Cvs-Sponsored Pharmacy Camp, Mark D. Weinstein

News Releases

Each year, Cedarville offers summer camps that introduce prospective students to a wide range of academic programs, from engineering to theatre to pharmacy. CVS Health, a passionate leader in informing students of the pharmacy profession, is sponsoring Cedarville’s pharmacy camp, hoping to inspire high school students who are aspiring to have a career as a pharmacist.

Exploration To Brand Communication On Tiktok, Victoria M. Priola

Student Theses and Dissertations

The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …

New Name, Same Personal Care At Cedarville Hometown Pharmacy, Mark D. Weinstein

News Releases

When CedarCare Village Pharmacy opened for business in 2019, its mission was to provide a one-stop shop for all pharmacy and medical needs for Cedarville and Eastern Greene County residents. With the transfer of ownership to Dr. Katie Perry, a 2019 graduate of Cedarville’s Doctor of Pharmacy program, expected around June 19, patrons can expect the same level of service at the pharmacy that will be known as Cedarville Hometown Pharmacy.

Entrepreneurial Mindset Funds College Tuition, Mark D. Weinstein

News Releases

“Do you need a phone case?” This was the question asked by Jack Boesch, a young entrepreneur who owned more than 5,000 cases from a $125 investment. What was the high school senior going to do with this volume of phone cases?

Ouachita Recognizes Graduates During Commencement Exercises May 13, Felley Lawson, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University honored more than 400 students during its 136^th Spring Commencement on Saturday, May 13, on the front lawn of Cone-Bottoms Hall. Graduates earned Bachelor of Arts, Bachelor of Science, Bachelor of Science in Nursing, Bachelor of Music, Bachelor of Music Education and Bachelor of Fine Arts degrees, as well as Master of Science degrees, post-baccalaureate certificates for Dietetic Internship and the university’s first Master of Education degrees in curriculum & instruction and Master of Science degrees in nutrition.

Resounding Impact Leads To Award Nomination, Mark D. Weinstein

News Releases

As students study, socialize, or stroll through the Stevens Student Center, they can hear encouragement from Cedarville University’s Resound Radio play through the speakers. Whether it’s uplifting music or encouraging conversation, Resound makes an impact through radio.

Words Of Wisdom: Learners Rather Than Knowers: 2023 Commencement Address, Ben Sells

Press Releases

Based on what your predecessors report, your Ouachita education and experience have prepared you exceedingly well. Indeed, the investment in you by faculty and staff, the support of your family and classmates, the time and effort you have put forward and the grace of God help you go from this place with an advantage.

You can be confident about that advantage. The more you steward it, the more of an opportunity it will provide.

In preparing for Commencement, I ponder and pray that I might leave you, and each graduating class, with a few words of wisdom on this day …

A First At Cedarville University: Physician Assistant (Pa) Program White Coat Ceremony, Mark D. Weinstein

News Releases

Cedarville University’s newly launched physician assistant (PA) program will hold its first White Coat Ceremony to welcome its inaugural cohort into the program on Friday, May 19, at 3 p.m. in the DeVries Theatre, located in the Stevens Student Center.

Ouachita Senior Rebekah Wendt Presents Research At Acs National Meeting, Addie Woods, Office Of Communications & Marketing

Press Releases

During the American Chemical Society national meeting, held March 26-30 in Indianapolis, Indiana, Ouachita senior Rebekah Wendt presented findings based on her research using polymers to prepare core-shell nanofibers.

Wendt, a chemistry major from Haworth, Okla., was awarded a Student Undergraduate Research Fellowship by the Arkansas Department of Higher Education in December 2021 to conduct her research. She also presented her findings at the Southwest Regional Meeting of the ACS in Baton Rouge, La., in November.

Prsa Communicator Of The Year: Cedarville's Mark Weinstein, Mark D. Weinstein

News Releases

Mark D. Weinstein, an experienced public relations professional, has been named the recipient of the 2023 Communicator of the Year Award by the Dayton chapter of the Public Relations Society of America (PRSA). He will be presented his award at the Gem City PR Awards ceremony on Wednesday, May 24, at the Top of the Market in Dayton