Public Relations and Advertising Commons^™

“Everything Is Not What It Seems”: Discovering Public Relations In Business Sectors In Vietnam, Ba-Anh-Tu Truong

LSU Master's Theses

Vietnam is a shining star in emerging markets, with an annual economic growth rate of 6-7%. Its abundant labor supply, stable political climate, and geographic proximity to major global supply chains make it an ideal candidate for manufacturer planning in advanced economies such as the United States, Europe, Australia, Japan, China, and Korea. Investing in public relations and communication management, especially understanding the Vietnamese market, effectively prepares multinational corporations for future business expansion. This mission is difficult for academia and industrial professionals since Vietnam is a “silent country” in public relations research. To fill the gap, this thesis employs the …

Junked Mercedes-Turned-Racing Car Ready For The Ultimate Driving Test, Mark D. Weinstein

News Releases

Professor Jay Kinsinger and a team of senior mechanical engineering students from Cedarville University are gearing up for the Grassroots Motorsports $2,000 Challenge in Gainesville, Florida. The competition is set to take place on April 6-7.

Supermileage Team Seeking Win At Indianapolis Motor Speedway, Mark D. Weinstein

News Releases

In an era where electric cars are gaining more interest among U.S. consumers, there’s still a place for gas-powered vehicles. That’s why Cedarville University has built a car that could get up to 2,000 miles to a gallon, which it will test in the weekend’s Shell Eco-Marathon Americas competition at the Indianapolis Motor Speedway. The competition is from April 3-7.

Beyond The Finish Line: Cedarville's Marathon Camaraderie, Mark D. Weinstein

News Releases

At Cedarville University, the bonds formed among students and faculty extend far beyond the classroom walls. Andrew McKay, resident director in Lawlor Hall, understands the value of relationships and is combining it with his passion for running — in the 57th annual Xenia Marathon on April 7. The run is sponsored by the Ohio River Road Runners Club.

Cedarville Grad Develops Skills, Writes Grant In Nurse Practitioner Fellowship, Mark D. Weinstein

News Releases

Nurse practitioner fellowships are rare. Andrea (VanMeter) Roberts, however, landed an internal medicine nurse practitioner fellowship with Marshall Health Internal Medicine in Huntington, West Virginia, that led to her securing a position in endocrinology at Rivers Health in Gallipolis, Ohio — her hometown.

Ford Motor Company Research Leads Cedarville Student To Doctoral Program, Mark D. Weinstein

News Releases

Reducing road noise through research that helps the Ford Motor Company better understand vibration absorbers drove Michael Kennedy to his full-ride scholarship at the University of Tennessee in Knoxville.

Best-Selling Author Peter Schweizer To Speak At Cedarville University, Mark D. Weinstein

News Releases

New York Times best-selling author Peter Schweizer will deliver a lecture at Cedarville University on Tuesday, April 2, in the Dixon Ministry Center Chapel. The free event will commence at 7 p.m. and is sponsored by the Young America's Foundation. It is being hosted by Cedarville University's Robert W. Plaster School of Business and the Center for Political Studies.

Marketing In The Real World, Mark D. Weinstein

News Releases

When most people think of entrepreneurship, the first thing that comes to mind is the word “product.” Coming up with a product that is unique and creative can be challenging for future business owners.

Belmont Culturs: 2024 Bateman Submission, Anna J. Love, Ryleigh Green, Savannah Sellers, Jamison Costolnick

Belmont University Research Symposium (BURS)

Human connection is effortless in the age of the Internet—for those who fit the mold. For young adults with cross-cultural, nuanced identities, it’s easy to get lost in the sorting of algorithms. Forming deep connections becomes difficult. Finding who you are seems impossible. Isolated and socially disconnected, culturally fluid young adults often lose themselves among peers who appear secure in their identities and homes.

This is why the Belmont Culturs team has worked strategically to bridge the gap between identity and diversity for our target audience: Belmont University students. Belmont Culturs is paving a new path to “we” through simplifying …

New Org At Cedarville: Spreading The Light, Mark D. Weinstein

News Releases

The pressure of academics and daily life makes it easy for college students to focus intensely on academic programs and, therefore, lose sight of people in difficult situations.

Several students from Cedarville University want to change this focus, which is why they started an organization — the Evangelism Org — that will encourage classmates and individuals to interact with the community.

A National Trend At Cedarville University: Starting With The End In Mind, Mark D. Weinstein

News Releases

According to the National Association of Colleges and Employers, Cedarville University's 98.7% career outcome rate--a statistic that represents recent graduates securing a position or graduate school within six months of graduation--is 13% higher than the national average. This data indicates how well Cedarville graduates are prepared by their professors and the overall Cedarville experience. The career outcome rate is determined by a survey of the most recent graduating class.

توظيف اللوبي الفلسطيني في أمريكا لمنصة فيسبوك في هندسة الجمهور الأمريكي, Aseel Abu Fardi, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

هدف المقال تحليل خطاب مؤسسات اللوبي الفلسطيني في أمريكا المستخدم لهندسة الجمهور الأمريكي من خلال صفحات فيسبوك، والتعرف على الأطر التي وظفها لتأطير موضوعاته وقضاياه، بالاستناد إلى نظرية التأطير الإعلامي. تنتمي هذه الدراسة إلى حقل الدراسات الوصفية التحليلية، باستخدام أداة تحليل المضمون لعينة الدراسة المكونة من 247 منشوراً من منشورات صفحات مؤسسات اللوبي الفلسطيني على منصة فيسبوك خلال النصف الثاني من العام 2021. وخلصت الدراسة إلى مجموعة من النتائج أبرزها، تركيز خطاب اللوبي على الموضوعات الإنسانية والسياسية والحقوقية القانونية، يليها الموضوعات الثقافية الأكاديمية، كما أن الأطر الإعلامية الأكثر توظيفاً في خطاب اللوبي هي: إطار المسؤولية، وإطار الصراع، وإطار الاهتمامات الإنسانية. …

Barnes' Composition Performed At National Music Conference, Abby Kemmer, Office Of Communications & Marketing

Press Releases

A composition by Ouachita Baptist University student Jenna Barnes was presented in October at the 66^th College Music Society National Conference in Miami, Fla. Barnes is a senior music industry major from Sheridan, Ark.

Barnes submitted her original saxophone quartet titled, “Into the Fire,” which she described as “daring” because she challenged herself in the process of creating it.

Mlcp Of Red Bull, Micah Winningham

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

Red Bull is a marketer and distributor of one of the first major sports drinks to be introduced into the world, called the same name: Red Bull energy. Since the inception of the drink in the mid 1980’s by Dietrich Mateschitz in Austria as an attempt to create an alternative to coffee, the drink and brand of the Red Bull organization have exploded into one of the most popular and recognizable organizations of all time. The brand pushes the idea of their product giving the greatest boost of energy, and their slogan “Red Bull gives you wings!” reinforces the idea …

Organizational Communication In The Wnba, Paris Fierkelepp

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

There are over 42,000 organizations in the world, each of which has their own style and practice of organization communication. Out of all those organizations, the one that I chose as the subject of my research paper is the Women’s National Basketball Association, better known as the WNBA. Throughout this paper, I will provide a brief history of the WNBA, patterns that I have identified regarding communication in the WNBA, connections between communication in the WNBA and the course content, some problems I identified regarding the communication in the WNBA, and my recommendations for fixing those problems.

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

Association of Marketing Theory and Practice Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …

Ambassador For One Bistro's Mission, Cedarville's Dick Walker Personified Service, Mark D. Weinstein

News Releases

His legacy at Cedarville University is steeped in tradition and service through student life. Dick Walker worked at Cedarville University for 42 years — from 1970 to 2012 — but his work was more of a mission than a place to earn a paycheck. Dick Walker, 78, is being remembered after he passed away Friday, Feb. 9 at 9:20 pm surrounded by family. Walker is survived by his wife, Linda, and their two children, Scott (Valerie) and Tricia (Greg) Clark.

A Leader In Graduate Education: Cedarville Nursing Among Ohio’S Best, Mark D. Weinstein

News Releases

Academic quality can be measured in various ways, including by graduation rates, career placement statistics or national rankings. Cedarville University’s graduate nursing program passes all those parameters, including the U.S. News and World Report ranking that was released today.

Champions In Ohio: Cedarville Forensics Team, Mark D. Weinstein

News Releases

Cedarville University’s forensics team came out on top at the Ohio Forensics Association Novice State Championship tournament on January 26-27 at Ohio University in Athens, Ohio.

Jay Nordlinger To Speak On Conservatism At Cedarville University, Mark D. Weinstein

News Releases

On Monday, February 5, renowned journalist Jay Nordlinger will answer the question “What Is Conservatism?” in his address at Cedarville University.