Public Relations and Advertising Commons^™

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and ...

Exploring Latinx Alumni Donor Motivations At Hispanic Serving Institutions, Monica Alejandre

Electronic Theses, Projects, and Dissertations

Higher education is a funding priority every state should invest in. However, the great recession of 2008 left a catastrophic impact on how public universities in the United States are funded thus mobilizing higher education institutions to seek external support. This focus has led to public universities developing advancement programs to cultivate and solicit alumni support. With the average alumni giving rate at 10% across the nation and 2.8% more specifically for HSIs, and more Latinx students graduating with their bachelor’s degrees, it is important for universities to understand philanthropic motivations among their Latinx alumni population.

This study ...

Cedarville Magazine, Summer 2021: A Season For Growth, Cedarville University

Cedarville Magazine

No abstract provided.

Splash Into Summer: Engineering Students To Compete In Solar Splash, Mark D. Weinstein

News Releases

Cedarville University will compete in the 2021 Solar Splash June 8-13 at Champions Park Lake in Springfield, Ohio. Solar Splash brings in teams of college engineering students to the Ohio lake to test their knowledge and skill in solar-powered boat performance.

Challenging Hegemony And Power In The Sixteenth Century: The Discourse Of Voluntary Servitude As Antecedent Of Critical Public Relations Theory, César García

All Faculty Scholarship for the College of Arts and Humanities

This article applies La Boétie’s concept of voluntary servitude to public relations historiography through a historic-critical analysis. Written in the same Renaissance era than other early history books of the history of public relations such as Machiavelli’s The Prince, The discourse of voluntary servitude (1552-1553) reveals to the publics the power that would lie in their refusal to engage with the authority (or in other words, the state, the prince or the monarch). The result is that, through a postmodern approach of emphasizing dissensus, the concept of voluntary servitude and its encouragement of activism and passive resistance can ...

Encouraging Women In Stem: Cedarville Students Win Scholarships, Mark D. Weinstein

News Releases

Mikayla Morris, a first-year professional pharmacy student from Xenia, Ohio, and Rebekah Porter, an incoming freshman electrical engineering student from Cedarville, Ohio, were both recently awarded the Horizons STEM Scholarship by the Greater Ohio Valley chapter of Women in Defense (WID).

"Airbnb Go Home:" Tourism Frictions And Short-Term Rentals In New Orleans, Madeline R. Fussell

LSU Master's Theses

This thesis examines the concerns and conflicts around short-term rental (STR) properties in New Orleans neighborhoods. Using data from collected from critical discourse analysis, semi-structured interviews and social media posts, this paper analyzes the ways the city of New Orleans, residents of the city, STR hosts, and platforms like Airbnb discuss issues of safety, displacement, rising costs of living, as well as responsible STR practices. To understand the complexities of the issues people, have with short-term rental properties, this project approaches STRs from a housing and gentrification lens to understand the role these properties play within in the daily atmospheres ...

A+: 100% Of Social Work Majors Pass Licensure Exam, Mark D. Weinstein

News Releases

Class averages are often a helpful tool for professors to gauge how their students are learning. And for Cedarville University’s Department of Social Work, the class of 2020’s perfect 100% pass rate on the social work licensing exam has department faculty feeling confident.

Engineering Students Win In Vehicle Competitions, Mark D. Weinstein

News Releases

Led by senior mechanical engineering student Micah Zell, Cedarville’s supermileage team won a technical innovation award at the 2021 Shell Eco-Marathon Americas Off-Track Awards for its vehicle’s hydraulic brake system. Zell, from Hershey, Pennsylvania, began developing the brakes as a sophomore and implemented them this past year in accordance with Shell’s new hydraulic brake requirement.

Professor Begins Two-Year Drug Research Project, Mark D. Weinstein

News Releases

Dr. McKenzie (Shenk) Grinalds, assistant professor of pharmacy practice, was recently selected to participate in the American College of Clinical Pharmacists Foundation’s (ACCP’s) Mentored Research Investigator Training (MeRIT) program. Over the next two years, Grinalds will undertake a self-designed pharmacy-related research project.

Professor Proposal: Two New Faculty Members Find Love, Mark D. Weinstein

News Releases

All educators know that the first year of teaching is the hardest. But for two recent Cedarville University hires, that first year struggle has also come with a life-changing perk.

Ironman Soccer Coach Finishes Strong For Young Friend With Muscular Dystrophy, Mark D. Weinstein

News Releases

Faro wore this motivational statement on his suit and lived it out in his heart during this past Sunday’s Ironman Tulsa triathlon. His 4-year-old friend Fritz Krieger, who is battling Duchenne muscular dystrophy (DMD), embodies what has become Faro’s battle cry.

Advancing Women In The Public Relations Industry Through Mentorship, Male Allyship, And Overcoming Gender Biases, Emily High

Seton Hall University Dissertations and Theses (ETDs)

Women make up a majority of the public relations industry, but they are less likely to hold leadership positions. This study examined best practices to advance women in public relations. Through a cross-case analysis of two male allyship programs in the workplace, four themes were found: Listening to Women, Leaders Working Together, Not Just a Women’s Issue, and how Overcoming Gender Biases Leads to Unbiased Training. Then, a best practice guide and training plan were developed for how to promote an environment of gender equality in the public relations industry.

M.S.N. Grad Equipped To Train African Nurses, Mark D. Weinstein

News Releases

Anyone pursuing a remote graduate degree program expects to encounter challenges. But for Michael Cole, a missionary nurse in Africa, those obstacles were exacerbated by poor international internet connection, a demanding full-time job and a four-hour time zone difference.

Music Videos Put Digital Spotlight On Worship Talent, Mark D. Weinstein

News Releases

If you have a band or choir, and because of, oh, let’s say a global pandemic, you have less opportunity to perform for an audience, what do you do? In the modern digital age, the answer is obvious — share music videos online!

Walk-In Covid Vaccine Clinic At Cedarville University, Mark D. Weinstein

News Releases

Greene County Public Health will host a walk-in COVID vaccination clinic at Cedarville University on Tuesday, May 18, from 9 a.m.-12 p.m. in the Stevens Student Center (SSC) Event Rooms. Registration is not required. Please enter the clinic through the upper-level University Welcome Center doors and proceed to SSC Room 240. Ample parking is available near the entrance.

Ouachita Honors 364 Graduates During 134th Commencement, Rachel Gaddis, Ouachita News Bureau

Press Releases

Ouachita Baptist University celebrated 364 graduates from the class of 2021 during its 134^th Commencement ceremony on Saturday, May 8. University officials conferred Bachelor of Arts, Bachelor of Science, Bachelor of Fine Arts, Bachelor of Music, Bachelor of Music Education and Associate of Arts degrees, with seven students receiving Ouachita’s first ever post-baccalaureate certificates for dietetic internship.

The ceremony was held outdoors at Cliff Harris Stadium on Ouachita’s campus, with Dr. Ben Sells, Ouachita president, presiding over the commencement exercises. The ceremony also was livestreamed at www.livestream.com/obu for those unable to attend.

Portraits Of Whitelaw Reid's Parents Are "Back Home", Mark D. Weinstein

News Releases

Portraits of Robert and Marion Reid, parents of the village of Cedarville's most prominent newspaper editor and political leader, Whitelaw Reid, have been returned to their homestead in Cedarville.

New Graduate Program, Faculty Hires Highlight Trustees Meeting, Mark D. Weinstein

News Releases

Cedarville University continues to grow, with record enrollments for 14 consecutive years and new facilities that will transform the campus for the growing student body.

Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone

Seton Hall University Dissertations and Theses (ETDs)

Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of ...