Public Relations and Advertising Commons^™

Cybersecurity, National Security Focus Of First Gencyber Camp, Mark D. Weinstein

News Releases

Cedarville University was awarded a grant by the National Security Agency (NSA) to host its first GenCyber Cybersecurity Camp on June 26-30. Students who are interested in attending must APPLY by May 1.

Fiscal Management: Cedarville Students Manage College Debt, Mark D. Weinstein

News Releases

Much has been made in the media about the cost of higher education. Tuition costs continue to climb, causing students to take out larger amounts of loans to pay for their education.

Historic Graduating Class Set For Cedarville’S 127th Commencement, Mark D. Weinstein

News Releases

Cedarville University will celebrate the accomplishments of its 964 graduates — a 6% increase from 2022 and the largest graduating class in university history — during its 127^th commencement Saturday, May 6, in the Doden Field House. In 2022, Cedarville awarded degrees to a then-record 909 undergraduate and graduate students.

Ohio Runner Among Boston Marathon’S Elite, Mark D. Weinstein

News Releases

The weather was challenging for the nearly 30,000 athletes who were participating in the 27th annual Boston Marathon on Monday, April 17. The temperature was cool, and rain greeted the runners throughout the day — not ideal conditions for a run in the park, let alone the world's oldest annual marathon.

Simply The Best: Cedarville Claims Model U.N. "Most Outstanding Delegation", Mark D. Weinstein

News Releases

Cedarville University’s Model United Nations (U.N.) team achieved great success at the 2023 Model U.N. competition in New York City April 2-6.

His Service Leads To Prestigious Scholarship, Mark D. Weinstein

News Releases

Senior psychology major CDT David Abraham from Elyria, Ohio, was selected as a recipient of the LTG Edward Honor Sr. Scholarship. The award is one of two scholarships awarded annually by the National Board of Rocks, Inc. Abraham will receive $3,000 and will be featured in both the Rocks, Inc Quarterly Journal and the upcoming Rocks, Inc GALA magazine.

Rare Beauty: Social Media Audit, Amalia Fleming, Mariyah Martinez, Lillian Stegen, Briley Bodin, Nadia Rodgriguez

Belmont University Research Symposium (BURS)

Our report entails a thorough social media audit of the makeup brand, Rare Beauty, founded by Selena Gomez. It analyzes the many strategies utilized to create an effective social media presence on multiple platforms. This report discusses how successful these social media and communication strategies are in leading to brand growth, development, and profit for Rare Beauty. In addition, our presentation aims to touch all of the aforementioned points in a way which gives our audience a complete yet succinct overview.

In our findings we have discovered that Rare Beauty has successfully utilized social media to create a community of …

For Spring Concerts, Madrigal Choir Focuses On Eternity, Mark D. Weinstein

News Releases

The Madrigal Choir will hold two performances: April 18 at 7 p.m. in the Dixon Ministry Center at Cedarville University and April 21 at 7 p.m. at the First Lutheran Church in Dayton. Both events are free and open to the public.

Making “Much Ado” About Cedarville’S New Adaptation Of A Beloved Play, Mark D. Weinstein

News Releases

This April, Cedarville University’s theatre department will perform its adaptation of one of William Shakespeare’s best-loved comedies: “Much Ado About Nothing.” The show will run April 13-23 in the DeVries Theatre.

Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won

Journal of Applied Communications

Connecting local food producers with consumers is useful for ensuring individuals have access to healthy, fresh, foods. Small farmers, however, lack the resources to effectively connecting with consumers through traditional forms of marketing. Marketing to consumers through social media is a low-cost method that local food producers can use to promote their products. Creating engaging content on social media can be challenging, thus there is a need for guidance on how to effectively engage with local consumers through social media. Studies in advertising have shown dimensions of warmth and competence can be useful frames for engaging consumers across a variety …

The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle

Journal of Applied Communications

The COVID-19 pandemic encouraged some beef producers to market their products directly to consumers. For many consumers the idea of buying beef products from local sources is appealing. Relationship management theory framed this study, as beef producers used relationship building as a path to product promotion. This study explored Oklahoma beef producers’ perceptions of changes that have occurred in direct-to-consumer marketing and consumer communications in the beef industry during the COVID-19 pandemic using semi-structured interviews. This study consisted of 16 participants found via snowball sampling. Participants were Oklahoma cattle ranchers over 18 years old who used one or more channels …

Political Science Student Lands Top Critical Language Scholarship, Mark D. Weinstein

News Releases

It’s no secret Cedarville University students continue to excel postgraduation, and that couldn’t be more true for Hannah Dunham, senior political science major from Southgate, Michigan. Chosen as one of only 80 students nationwide, Dunham will spend her summer learning Russian through the U.S. Department of State Critical Language Scholarship Spark Program (CLS).

Small School, Big Impact, Mark D. Weinstein

News Releases

Cedarville University, located between Columbus and Cincinnati with an enrollment just north of 5,000 undergraduate, graduate, and dual-enrolled high school students, first entered health care education in 1985 when it opened its school of nursing, offering a Bachelor of Science in Nursing. Since then, Cedarville has added a Master of Science in Nursing, a doctoral program in pharmacy, a Master of Athletic Training, and most recently, added a master’s degree in physician assistant (PA) studies and a Doctor of Nursing Practice.

All of these programs are nationally accredited. And, with intentionally small class sizes, students are highly engaged …

Examining Framing Of Local And National Media Coverage Of Sandy Hook And Robb Elementary School Shootings, Gabrielle L. Debruler

LSU Master's Theses

There have been over 350 K-12 school shootings since the shootings at Columbine High School in 1999 (Cox et al., 2023). Thousands of journalists cover these attacks each in their own way with unique motives. This information goes to the public, and it is up to that person how they want to consume the story and view the shooting. National and local journalists tend to cover school shootings quite differently throughout time with unique frames. The shootings at Sandy Hook Elementary and Robb Elementary Schools illustrate this framing distinctively.

Through a qualitative study of national and local coverage of the …

Jesus Was A Refugee: Parables As Contemporary Rhetoric, Luke Litz

Belmont University Research Symposium (BURS)

This paper performed a rhetorical analysis of the "Refugee" ad released by the He Gets Us campaign by identifying the rhetorical devices employed in the ad, interpreting their meaning, and evaluating the effectiveness of the ad. This advertisement is delivered in the form of a parable, which demonstrates that while the He Gets Us campaign purports to be targeting people who find Jesus unrelatable, this ad particularly targets the evangelical community and provokes them to change their posture toward immigration in the United States. However, it is too early to tell whether the ‘Refugee’ ad will be effective at winning …

Complete Issue. Volume 6, Issue 1

Journal of International Crisis and Risk Communication Research

This is the full issue of JICRCR Volume 6, Issue 1.

The Mediation Effects Of Covid Vaccine Anxiety, Safety, And Fear On The Relationships Between Covid-19 Threat And Efficacy Levels With Parents’ Intent To Vaccinate Children, Sejin Park, Elizabeth Johnson Avery

Journal of International Crisis and Risk Communication Research

Given the updated, ongoing recommendations for the COVID vaccine series and booster for children ages 6 months and older yet vaccine coverage remaining at less than 50% among children, it is critical for public health communicators to understand sources of vaccine hesitance among parents. A national survey of parents identifies the mediating effects of vaccine anxiety, safety, and fear on the relationships between COVID-19 threat and efficacy with behavioral intentions to vaccinate. Anxiety mediated the relationships between both threat and efficacy with parents’ behavioral intentions to vaccinate their children. Vaccine anxiety, safety, and fear mediated parents’ decisions to vaccinate themselves. …

Emotional Responses To Wireless Emergency Alerts For Covid-19 And Predictors Of Public Health Compliance, Stephanie Madden, Nicholas Eng, Jessica Gall Myrick

Journal of International Crisis and Risk Communication Research

This study explored perceptions and effects of the Wireless Emergency Alert (WEA) system for COVID-19 public health messaging after a message was sent to Pennsylvania residents in November 2020. Survey and interview research were conducted to understand the targeted publics’ reactions to this message and factors impacting potential behavior change. Findings showed residents who received the WEA expressed greater feelings of anger and surprise about the COVID-19 threat compared to those who did not. Additionally, for participants who did not receive the WEA message, higher arousals of fear and perceptions of threat severity predicted a higher likelihood that they would …

When We Don't Want To Know More: Information Sufficiency And The Case Of Swedish Flood Risks, Yuliya Lakew, Ulrika Olausson

Journal of International Crisis and Risk Communication Research

This study investigates the phenomenon of information (in)sufficiency in the context of flood risks. Individuals’ perception of how much risk information they need is a major trigger and driver of information-seeking behavior, and therefore it is an important part of creating effective preventive risk-communication campaigns. To understand factors that contribute to individuals’ sense of information (in)sufficiency, the roles played by prior experiences of floods and general risk sensitivity were analyzed using survey data from residents in flood-risk zones. The findings highlight that every third respondent reported a state of information sufficiency. Residents with prior experience evaluate their information sufficiency level …

Fending Off Unverified Accusation With Narratives: The Role Of Primary And Secondary Narratives In Organizational Response Effectiveness In An Ongoing Crisis, Yen-I Lee, Xuerong Lu, Taylor S. Voges, Yan Jin

Journal of International Crisis and Risk Communication Research

This study integrates theories of metanarration and crisis narratives to identify optimal approaches to managing uncertain and high-pressure crisis situations. An online experiment used a U.S. adult sample to examine how (1) the primary narrative in a news story about the victim and (2) the secondary narrative with different crisis narratives used by the accused organization impacted the outcomes of the organization’s public communication about the ongoing crisis situation. Results showed that the secondary narrative, emphasizing renewal, played a significant role in (1) lowering perceived organizational crisis responsibility, (2) lessening organizational reputation damage, and (3) boosting supportive intention toward the …