Social Media Commons^™

Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress

Journal of Social, Behavioral, and Health Sciences

Public online communication has increasingly included violence-related content that is meme-based, ironic, visually stylized, multimodal, and only partially ideological. This comprehensive literature review synthesized research on online extremism, extremist memes, toxic multimodal content, dehumanizing digital communication, nihilistic violent extremism, warning behaviors, platform affordances, and youth-facing online environments. The purpose was to clarify what the literature had established; identify where the scholarship remained fragmented; and map research domains relevant to social, behavioral, public safety, and human services scholarship. The review used a structured, comprehensive literature review strategy supported by integrative synthesis procedures. The final corpus contained 34 scholarly sources, including 32 …

When Policy Meets Public Distrust: A Social Network Analysis On Indonesia's Mbg Program, Rizky Fauziah, Rehia Karenina Isabella Barus, Ressi Dwiana

JURNAL KOMUNIKASI INDONESIA

The Indonesian government program Free Nutritious Meal, locally abbreviated as MBG, launched in early 2025, has generated significant public controversy. Data from the Institute for Development of Economics and Finance (INDEF) indicate that, as of August 2025, approximately 4,000 students across Indonesia had reportedly suffered food poisoning associated with the program. This situation has fueled widespread public concern and contributed to declining trust in government. This study aims to analyze communication networks surrounding the MBG on the social media platform X. This study draws on Trust and Distrust Theory and employs a Social Network Analysis (SNA) approach to examine how …

The Algorithm Of Difference: Gender, Communication, And Perception Online, Samantha Garcia

Discovery Day - Daytona Beach

This in-progress independent study thesis examines how exposure to gender-targeted content on social media platforms shapes college-aged users’ perceptions of communication differences between men and women. As platforms such as TikTok and Instagram increasingly rely on algorithmic curation, users are exposed to repetitive and often polarized narratives about gender roles, dating expectations, and interpersonal communication. This study builds on genderlect theory, as introduced by Deborah Tannen, while also incorporating more contemporary perspectives that frame gender as socially constructed and culturally performed rather than biologically determined. The research addresses the question of whether algorithm-driven content reinforces, reshapes, or distorts perceived communication …

A Brand With A Brand: Constructing Lived-In Identity In Kylie Cosmetics And Khy, Nicole Obiukwu

Communications and Digital Media Theses

Celebrity-owned brands benefit from the visibility and recognition of their founders, but celebrity ownership alone does not necessarily establish authenticity. This study examines how celebrity-owned brands communicate authenticity through a comparative case study of Kylie Jenner’s Kylie Cosmetics and KHY. Using directed content analysis, 75 Instagram posts from Kylie Cosmetics, KHY, and Jenner’s personal account were analyzed alongside relevant contextual materials. The analysis focused on four dimensions identified through existing literature: Consistency of Self, Evidence of Use, Environmental Alignment, and Evolution Over Time. Findings showed that Kylie Cosmetics demonstrated greater accumulated continuity with Jenner’s established public identity, drawing on shared …

Genocide In Gaza? Social Media Discussions Of Violence In Israel And Gaza, Timothy Williams, Andreas Dafnos

Genocide Studies and Prevention: An International Journal

This article conducts social network and topic analyses of German-language posts on X that discuss genocide and terrorism in Israel and Gaza in the first six months after the October 7 attacks and compares these to broader English-language discourses on the platform. The comparison reveals subtle differences in how Israeli violence and governance and Palestinians are discussed and who is seen as complicit in supporting violence. Markedly, German-language posts discuss what constitutes antisemitism more and employ a more restrained language towards Israel as a state and its political actors than English-language posts. We tie these findings back to the idiosyncrasies …

X Versus Reality: X Posts Were 1200% More Negative About “The Odyssey” Than Real Audience Reactions, Bond Benton, Yi Lou, Jin-A Choi

College of Communication and Media Scholarship and Creative Works

This follow-up study from Montclair State University researchers in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the College of Communication and Media shows that sentiment on X about the film “The Odyssey” was 1200% more negative than the views of verified audience members. This reflects an even greater gap than the Center’s previous studies of recent political elections where high levels of negativity about specific candidates were inconsistent with voter behavior.  Similarly, contributing factors to the gap seen in sentiment about “The Odyssey” may include the volume of specific ideological accounts, bot-based activity, …

Information Exposure, Communication Channels, And Ssgi 2024 Data Utilization In Health Bureaucracy, Fachrudin Ali Ahmad, Tetrian Widyanto, Leny Wulandari, Ully Adhie Mulyani, Evi Suryani, Grace Lovita Tewu, Herianti Herianti

Jurnal Vokasi Indonesia

This study aims to analyze the influence of information exposure frequency and communication channel choice on the utilization of SSGI 2024 data. This study used mixed methods, quantitative and qualitative. Data were collected through a survey of 153 respondents, predominantly government officials, and in-depth interviews with 7 key informants. Analysis was conducted using the Chi-Square test and source triangulation. The frequency of information exposure was shown to have a significant effect on data utilization (p=0.001), where high exposure increased the likelihood of data utilization by 1.7 times. In contrast, the type of communication channel (formal vs. informal) did not have …

Cooperation, Collaboration, And Community In Horror And Suspense Games, Rachel Kerr, Monica Evans, Cameron Irby, Cheri Tang

ELO (un)supervised 2026

Cooperation has been a staple in video and analog games since their inception. From couch co-op to social deduction games, there are few games that cannot be enjoyed cooperatively in some way. Even games that are not inherently cooperative can be played collaboratively, from single-player games enjoyed by multiple people in the same room to PvP games where players opt for teamwork despite explicitly competitive mechanics. In horror and suspense games, cooperation tends to form strong communicative bonds between players. The four papers in this panel examine how communities form in and around horror and suspense games, and how those …

What Is Media Authenticity?: A Guide To Detecting Authentic Media Literacy, Kawan Yarbrough

Theses

This project seeks to answer the question of what media authenticity is, as it relates to different forms of popular media such as social media and content creators, content consumers that also actively post on social media, Reality Television and also touching base on how Artificial Intelligence has infiltrated the lives of many. Aside from discussing academia that has been published on this topic prior, my project will additionally include a quick guideline for being able to detect inauthentic media, and give quick points and recommendations for people that have no active media literacy training of any kind that can …

Millennial Memories

DePaul Magazine

Social media influencer Kate Steinberg (CMN '13), who studied public relations and advertising at DePaul, revisits her youth and DePaul days to create viral content with a nostalgic edge.

The Study Of How Sensory Marketing Techniques Used By Beauty Brands Influence Engagement And Consumer Perception On Social Media Platforms, Particularly By Evoking Specific Consumer Emotions, Eeshani Juthani

Digital Marketing Theses

This study describes how a consumers' attitude towards beauty products on social media is affected by sensory marketing techniques and cues. This study also examines how sensory marketing tactics and elements such as sight, sound, smell, touch, and taste affects the way a consumer engages with content on social media platforms like Tiktok and Instagram.

Governing Algorithmic Attention: Attention Safeguard Models And The Cognitive Attentional Standard As System Level Interventions In Human Computer Interaction, Behavioral Economics, And Artificial Intelligence, Delante Clark

Graduate Scholarship and Creative Works

Algorithmic recommendation systems and interface designs shape attention by combining visually salient cues with uncertain reward timing and low friction interaction. These conditions can sustain anticipatory checking, extend time on task, and reduce natural disengagement points through patterns such as infinite scrolling and autoplay. This paper synthesizes research across neuroscience, human computer interaction, behavioral economics, and artificial intelligence to argue that attention capture is a predictable outcome of incentive driven design rather than an individual failure of self regulation. It advances the Attention Safeguard Models and the Cognitive Attentional Standard as system level interventions that regulate exposure conditions, pacing, and …

Online Rights Defense Among Chinese Americans Against Racial Aggression In The U.S. During The Covid-19, Fangzhu Lu, Wenshan Jia

Communication Faculty Articles and Research

Purpose

This study investigates how Chinese American communities responded to heightened racial discrimination during the COVID-19 pandemic by utilizing social media platforms to safeguard their civil rights, articulate collective concerns, and mobilize resistance against racial aggression.

Methodology

Through qualitative case study analysis, the research examines the social media activities of six advocacy organizations, including three X accounts (WashTheHate, Chinese for Affirmative Action, Asian Americans Advancing Justice) and three Instagram accounts (Stop AAPI Hate, Stop Asian Hate, Advancing Justice: AAJC). The analysis focuses on the content strategies and communication mechanisms employed to counteract racial hostility.

Findings

The selected organizations used social …

National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love

Journal of Global South Sport Studies

This study examines how Indian Premier League (IPL) teams employed narrative storytelling on Instagram during the 2020 edition of the tournament, which was held in the United Arab Emirates rather than in India. Throughout the season, IPL teams used social media, especiallyInstagram, to foster online relationships and construct visual narratives reflecting transnational identity and other forms of cultural symbolism. Using Fisher’s (1985) narrative paradigm and Kress and van Leeuwen’s (2006) framework for visual narrative analysis, we investigate how Instagram posts from IPL team accounts articulated political and cultural identities. In doing so, the current study provides a novel contribution to …

From Hashtags To Regime Change: How Ai-Driven Social Media Algorithms Fueled Youth Protests Against Authoritarianism In Bangladesh But Stalled In Pakistan (2020-2025), Rafia Nishan Abbasi

Electronic Theses and Dissertations

In this research, it has been investigated that how and why youth protests were amplified by AI based social media algorithms in Bangladesh; however, their impacts resulted in occasional and isolated resistance in Pakistan during 2022-25, taking in account the differences in state regulations, platform governance, and civil society networks. While utilizing Mixed-methods approach, this study employs comparative discourse analysis, a structured survey (N=466), semi-structured interviews, legal and policy tracing, and platform data. This research has proposed a novel theoretical framework of Algorithm Regime Mediation (ARM). ARM considers platform algorithms as politically intermingled intermediaries which can determine socio-political outcomes by …

Will Beauty Save The Brain? Exploring The Relationship Between Eudaimonic Reels Exposure And Egyptian Gen Z'S Mind And Motivations, Petra Zaky

Theses and Dissertations

Social media entertaining content includes a mixed bag of the meaningful and the trivial. For Generation Z, whose favorite daily entertainment is shallow yet funny short-form videos (reels), there is often an invisible price paid. The loss of ability to watch long meaningful videos, distractedness from self, “Brain Rot”, glamorizing of hedonism are among the maladies left behind the attractive rabbit hole of their daily media diet. This study explores the relationship between exposure to meaningful reels, in contrast to pleasurable reels, and Gen Z’s reflective thinking, “Brain Rot” symptoms, motivation to watch long meaningful videos and life motivations between …

Modeling The Spread Of Competing Narratives In Multimodal Social Media Network, Mayor Inna Gurung

Theses and Dissertations

Social media has fundamentally transformed how narratives are produced, contested, and disseminated, enabling competing interpretations of the same event to spread rapidly across networked populations. Understanding how narratives gain traction over others in these environments is critical for addressing misinformation, supporting informed public discourse, and designing effective counter-messaging strategies. Yet existing research largely treats narrative propagation as a single-process phenomenon and focuses predominantly on textual data, overlooking both the competitive dynamics between opposing narratives and the growing role of visual symbolic communication in shaping how narratives are received. This dissertation addresses these gaps through a multi-platform, multimodal framework applied to …

Building On Rented Land: An Interpretive Phenomenological Analysis Of Black Women’S Digital Homeplace-Building On Tiktok, Monica Thompson

Dissertations, Theses, and Capstone Projects

This interpretative phenomenological analysis (IPA) examined the lived experiences of seven Black women TikTok users, exploring how they describe and make meaning of TikTok as a space of digital expression amid algorithmic constraint and platform precarity. Grounded in Black Cyberfeminism, Critical Race Theory, and hooks’ (1990) homeplace theory, the study asked three questions: how Black women describe their use of TikTok; how they make meaning of the platform as a space of expression; and how they navigate platform instability, political threats, and content restrictions while maintaining authentic expression. Drawing on semi-structured Zoom interviews and analyzed using Smith et al.’s (2009) …

The Cultivation Of Public Perception: Cultivated Meat Narratives And Misinformation On Tiktok, Anna M. Balkus

Graduate Masters Theses

Cultivated meat is an emerging tissue engineering technology that has the potential to address major issues threatening food systems, including climate change, rapid population growth, and the spread of disease. Among technical challenges, public perception remains a significant barrier for the widespread adoption of cultivated meat. While social media has transformed communication globally, it has simultaneously contributed to corrupt online environments infected with misinformation—unintentional inaccuracies that differ from disinformation, which is spread with the intent to mislead. The way the public receives and digests information regarding new food technologies, like cultivated meat, will be shaped by their social media environment. …

Online Shopping Non-Adoption In South Africa: A Distrust-Centric Framework Integrating Social Exchange, Trust Transfer, And Social Presence Theories, Cleopatra Moipone Matli, Jeevarathnam P. Govender

Journal of Marketing and Consumer Behaviour in Emerging Markets

Online shopping non-adoption remains critically underexplored, especially in emerging markets. Addressing this gap, the authors develop and test a distrust-centric framework that applies the inhibitory logic of social exchange, trust transfer, and social presence theories to explain pre-emptive avoidance. Focusing on South Africa, where only 18.16% of the population engage in e-commerce, data was collected from 414 consumers who have never shopped online. Structural equation modelling reveals that perceived lack of reciprocity directly increases the intention of non-adoption. Moreover, distrust in online payment systems transfers to broader channel scepticism, which in turn drives avoidance. Perceived lack of social presence further …

Unveiling The Power Of Credibility: How Virtual Influencers Shape Consumer Attitudes And Purchase Intentions In Fashion, Danita Van Heerden, Jade L. Verbeek

Journal of Marketing and Consumer Behaviour in Emerging Markets

Artificial intelligence (AI) is at the forefront of influencer marketing, particularly in the fashion industry. Consequently, brands are using virtual influencers (VIs) to engage consumers in this space. Yet little is known about VIs’ credibility and their influence on purchase intentions, especially in an emerging market where they are less prevalent. This study examines the influence of VIs’ credibility (i.e., trustworthiness, attractiveness, and expertise) on consumers’ attitudes towards VIs and the subsequent impact on purchase intention for fashion products in South Africa, grounded in the Source Credibility Theory. Data were collected from active social media users using non-probability convenience and …

Assessing Youtube Finance Influencers: Guidance Or Hype For Generation Z?, Alyse Alfred

DU Undergraduate Research Journal Archive

This study evaluates the content of YouTube finance influencers (finfluencers) to assess whether they provide overly promotional advice or can help improve the low financial literacy of Generation Z. A total of 407 videos sampled using the nine knowledge areas tested in the TIAA Institute Personal Finance Index (P-Fin Index) were analyzed using Structural Topic Modeling (STM). Eight topics were observed in the videos, ranging from general literacy to emergency planning. Comparing the observed topics to the P-Fin Index categories showed that finfluencers address six of the nine key areas of financial literacy, with gaps in the coverage of long-term …

Bridging The Justice Gap: A Comparative Study Of Legal Aid Marketing In Canada, Australia, And The United States, Farah O. Haq

Student Theses and Dissertations

Access to justice remains a central challenge across legal systems, particularly for immigrants and refugees, Indigenous communities, and survivors of domestic violence. While legal aid organizations play a critical role in bridging this gap, their effectiveness increasingly depends on how clearly and compassionately they communicate legal information online to their target audience. This thesis conducts a comparative content analysis of nine nonprofit legal aid organizations in the United States, Canada, and Australia, three countries united by a common law tradition but divided by the communication barriers their communities face, examining 180 social media posts and nine websites through the lens …

I Miss My Computer: Online Artistry, Web Aesthetics, And Coming-Of-Age In A Digital Landscape, Catherine Capeci

Masters Theses

This thesis explores how young artists develop their creative practices in a world informed by digitality. Through survey research of 44 art students between the ages of 14 and 22, as well as a process of autoethnographic inquiry, I examine how artists in high school and college relate to digital imagery, web archives, online gaming, and social media platforms, and how these experiences inform artmaking. I believe that art educators should explore how the internet informs aesthetic and conceptual sensibilities, and how these sensibilities show up in young artists’ work, more so than focus on digital media as its own …

Finding A Way Out Of The Filter Bubble: The Confusion Of A Heavy Social Media User, Longwen Miao

Masters Theses

This thesis studies how algorithmic recommendation systems reshape visual perception, aesthetic judgment, and the construction of selfhood within contemporary digital culture.

Everything begins with the experience of repeatedly encountering algorithmically recommended content on everyday digital platforms. On these platforms, images, sounds, and social interactions are continuously selected, repeated, and reorganized by predictive systems, forming an environment in which perception is constantly structured and adjusted.

From this observation, the research raises two central questions: how do algorithmic recommendation systems reshape visual perception, aesthetic judgment, and self-recognition, and how might these systems be intervened in or made perceptible through artistic practice? Within …

There Is No Real : The Burden Makes It Real, Matthew L. Brown

Masters Theses

This thesis explores the concept of burden ship as a framework for understanding human connection and meaning within contemporary life.  Through a series of interconnected essays, this project examines different facets of burden including themes of knowledge, time, identify, responsibility, and choice, and through this exploration, the project investigates how these burdens shape Individual and collective experiences of reality.

These essays are accompanied by artistic projects that use light, digital interaction, weight, constriction, and material tension, as methods of embodying burden in physical form.

At the core of this thesis, is the belief that meaning is not passively discovered; it …

I Believe, Rusudan Dushuashvili

Masters Theses

This thesis investigates how products become believable and desirable through the stories that surround them, and how design enables the continuous cycle of desire that defines consumption. Drawing on  the underlying structures of myth-making, identity, and belonging that allow consumer culture to function, it argues that consumer culture operates through the same instruments older systems of belief have always used — narrative, ritual, sacred objects, and shared language — and that design is what makes the story stick to the object.

“I Believe” is an archive of objects collected from contemporary consumer culture. Half are products found in the marketplace; …

Numb., Anna Rapson

Masters Theses

Social media platforms, from their conception, posed a break in the lived experience of the average human being’s day to day routines. Although access to information has always been shaped by portals into other lived realities—through photojournalism, print legacy media, news broadcasts both on radio and television—social media has posited a novel phenomenological architecture where borders between embodied reality and perception of lived experience are simultaneously blurred and reinforced. This morphed duality of consciousness positions the body and mind in tension, deconstructing pre-social media conceptions of the ontology of lived experience. In a digital world shaped by limitless input by …

Multimodal Analysis Of Content Drift And Algorithmic Bias In Youtube Recommendations, Mert Can Cakmak

Theses and Dissertations

Recommendation systems play a major role in shaping how users encounter information on digital platforms, yet their influence often unfolds through sequences of recommended content rather than isolated outputs. This dissertation investigates recommendation bias on YouTube by examining how recommendation pathways evolve across long-form videos and YouTube Shorts. Focusing on politically sensitive narratives, including the China–Uyghur conflict, the South China Sea dispute, and Taiwan’s 2024 presidential election, the dissertation develops a unified framework for understanding how recommendation systems reshape exposure across platform formats. Using an audit-based and multimodal methodology, the dissertation combines controlled recommendation collection, topic and relevance analysis, emotion …

The Influence Of Social Media On Body Image, Self-Esteem, And Eating Disorder Risk In Adolescent Females, Nestanet A. Molla

InnovateHER Meeting 2026

• This literature review explored how appearance-focused social media affects adolescent girls. The studies showed that social media is linked to body dissatisfaction, comparison behaviors, lower self-esteem, and unhealthy eating behaviors, especially when use is intensive, problematic, or strongly appearance-focused^1–4

• At the same time, protective factors such as media literacy, family support, and body-positive interventions may help reduce these negative effects^4,5